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Felix vs. ThinkReservations PMS:
Which Is Right for You?
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GMS shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
How Does Felix Compare to ThinkReservations PMS?
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
What Are the Pros and Cons of Felix vs ThinkReservations PMS?
After analyzing 395 verified reviews, GMS users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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Pricing and Fees
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Security Features
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GMS vs ThinkReservations: Rankings by Hotel Segment
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | GMS |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
| Segment | GMS |
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
| Segment | GMS |
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|---|---|---|
| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
The Decision
Choosing the right property management system (PMS) is critical for your hotel’s operational efficiency and guest experience. Both Felix by GMS and ThinkReservations PMS aim to streamline management tasks, but their market presence and reviews tell a different story. Felix is AI-driven with no recent reviews or user feedback, while ThinkReservations boasts over 350 recent reviews, indicating a more established and trusted platform. Which one will truly meet your hotel’s needs?
Is Felix by GMS or ThinkReservations PMS Better for Hotels?
Felix by GMS offers an AI-based review and recommendation platform designed to analyze customer feedback swiftly and provide actionable insights. ThinkReservations PMS, by contrast, is a comprehensive property management solution with a focus on booking, guest communication, and revenue management. Felix's AI features are appealing but unproven in recent hotel reviews, whereas ThinkReservations has a proven track record with recent, high-rated feedback. Are you looking for an AI tool or a full PMS?
ThinkReservations PMS vs Felix by GMS: Which Should Your Hotel Choose?
If your hotel needs a robust, feature-rich PMS with extensive integrations, automated operational tools, and a proven track record, go with ThinkReservations. Its 356 recent reviews, 4.88/5 rating, and high NPS score of 9.68/10 show strong user satisfaction across varied hotel segments, especially small and boutique properties. Conversely, Felix’s AI review platform may appeal if your focus is on analyzing customer sentiment and feedback but lacks recent hotel operator validation.
Is Felix by GMS or ThinkReservations PMS Easier to Use?
ThinkReservations scores an impressive 4.82/5 in ease of use, with a highly rated onboarding process and a user-friendly interface, according to recent reviews. Hoteliers praise its straightforward booking engine, integrated payment processing, and simple check-in management. Felix, on the other hand, offers an AI-driven platform that might be less familiar to hotel staff and lacks recent usability feedback. Edge: ThinkReservations.
Which Has Better Features: Felix by GMS or ThinkReservations PMS?
ThinkReservations offers 39 features including channel management, online booking, automated night audits, guest messaging, and integrated payments — all tailored for daily hotel operations. Felix’s platform emphasizes AI review analysis, summarization, and recommendations, but lacks the breadth of operational tools found in ThinkReservations. For comprehensive management, ThinkReservations clearly leads. Edge: ThinkReservations.
Which Has Better Customer Support: Felix by GMS or ThinkReservations PMS?
ThinkReservations has a 4.82/5 support rating, with reviews highlighting quick, accessible, and knowledgeable customer service. Users mention it “feels like adding another employee,” emphasizing responsiveness and support quality. Felix’s support credentials are unclear, with no recent reviews or ratings. Given the recent high satisfaction ratings for ThinkReservations, it’s evident they prioritize customer success. Edge: ThinkReservations.
Which Has More Integrations: Felix by GMS or ThinkReservations PMS?
ThinkReservations integrates with 16 verified partners, including major OTAs like Airbnb, Expedia, and TripAdvisor, plus software like Sojern and TrustYou. Felix has no verified integrations, which limits its use in an operational hotel environment. For a system that connects with your existing tools and expands online reach, ThinkReservations is the clear choice. Edge: ThinkReservations.
Which Do Hoteliers Rate Higher: Felix by GMS or ThinkReservations PMS?
Hoteliers consistently rate ThinkReservations higher, with a 4.88/5 score based on 356 reviews in the last six months. The majority of recent reviews praise its ease of use, support, and extensive features. Felix, with no recent reviews or user feedback, cannot compete on reputation or reliability. For hotelier trust, ThinkReservations wins. Edge: ThinkReservations.
How Much Do Felix by GMS and ThinkReservations PMS Cost?
Felix’s pricing details are unavailable, making direct comparisons difficult. ThinkReservations charges a flat fee of $500 per month, with no mention of additional charges. If your hotel needs a transparent, predictable pricing model, ThinkReservations offers clarity, whereas Felix’s costs remain uncertain.
What Type of Hotel Should Use Felix by GMS?
- Hotels that want to leverage AI to analyze guest feedback for strategic insights.
- Teams aiming to improve guest satisfaction through data-driven reviews.
- Properties looking for a supplementary tool rather than a full PMS.
- Not ideal if you need comprehensive operational features or recent user validation.
What Type of Hotel Should Use ThinkReservations PMS?
- Small to medium hotels, inns, and bed & breakfasts seeking an all-in-one management platform.
- Hotels looking for seamless OTA integration to increase online bookings.
- Teams prioritizing automated operations like night audits, guest messaging, and upselling.
- Not ideal if your hotel relies on a specialized or highly customized PMS outside of ThinkReservations’ offerings.
The Bottom Line for Hotels: Felix by GMS or ThinkReservations PMS?
Felix by GMS is primarily an AI review analysis tool, providing insights into customer feedback rather than operational management. ThinkReservations PMS is a well-rounded platform designed to handle every aspect of hotel operations with proven customer satisfaction. If you seek a full PMS with recent reviews, extensive features, and reliable support, go with ThinkReservations.
ThinkReservations offers a proven, feature-rich platform with high user satisfaction, making it the better choice for most hotels. Felix’s AI capabilities are intriguing but lack recent validation and do not replace core management tools. Hotels serious about operational efficiency, integrations, and guest experience should choose ThinkReservations.
In summary, if you want a trusted, comprehensive PMS that supports your daily operations and revenue goals, ThinkReservations is your best bet. Felix may serve as a valuable addition for customer feedback analysis but shouldn’t be the sole management platform.
How Much Do Felix and ThinkReservations PMS Cost?
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| GMS |
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| Starting Price | — | From $500/mo |
Which Features Does Felix Have That ThinkReservations PMS Doesn't (and Vice Versa)?
According to HTR's product database, Felix and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | GMS |
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|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
Real-World Results: GMS vs ThinkReservations by Business Goal
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
GMS vs ThinkReservations: The Bottom Line
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About Felix vs ThinkReservations PMS
Can Felix replace ThinkReservations PMS?
It depends on your requirements. Felix and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Felix offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do Felix or ThinkReservations PMS offer a free plan?
Felix: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank Felix and ThinkReservations PMS?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GMS has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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