The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Flyhotel shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Flyhotel users highlight . Click any theme to see what reviewers say.
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Flyhotel |
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Flyhotel |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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Flyhotel |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Flyhotel |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Flyhotel by Flyhotel comes down to what your hotel needs most. Counter, with its extensive features and strong user feedback, is a proven option for hostels and small hotels seeking reliable management tools. Flyhotel, on the other hand, offers a comprehensive platform but currently lacks reviews, user ratings, and recent data, making it difficult to assess its suitability.
Counter's 54 recent reviews over the past six months, combined with a high overall rating of 4.73/5, establish it as a trusted choice. Flyhotel, with zero reviews and no recent activity, remains an unproven contender. Are you comfortable taking a chance on an emerging platform or do you prefer a well-documented, community-tested solution?
Counter and Flyhotel aim to streamline hotel operations but differ significantly in maturity and features. Counter, launched in 2019, has developed a robust, multi-region presence with features like channel management, booking engine, and guest CRM, primarily serving hostels with 83% of its users. Its reviews highlight ease of use, fast support, and automation, although bugs with bookings and overbookings persist.
Flyhotel, lacking reviews and user data, claims to be a comprehensive PMS but offers no detailed feature list or customer feedback. Its absence of verified integrations and regional presence raises questions about its operational reliability. Does your hotel prioritize proven stability or are you open to newer, less tested solutions?
If your hotel needs a feature-rich, reliable PMS with proven support and broad integration options, go with Counter. Its 19 unique features—including channel management, online booking, automated night audits, and guest CRM—are backed by extensive positive reviews. It’s especially suitable for hostels and small hotels looking for an all-in-one system.
If your hotel is seeking a scalable, cloud-based platform with AI-driven insights (based on Flyhotel's claims), and you’re willing to test a less proven product, Flyhotel might appeal. However, without reviews or case studies, it’s hard to justify choosing Flyhotel over Counter at this stage.
Counter boasts a high ease of use rating of 4.6/5, with many reviews praising its intuitive interface, quick onboarding, and mobile accessibility. Support from its team is also highly rated, with specific praise for responsiveness from staff like Evelyn and Max.
Flyhotel’s ease of use is unverified due to a lack of reviews or user feedback. Without concrete data, we can’t determine whether it offers a user-friendly experience comparable to Counter. Edge: Counter.
Counter offers 19 exclusive features, including a comprehensive channel manager, payment processing, booking engine, automated night audit, guest CRM, multi-currency and multilingual support, and group booking management. These features are well-documented and praised in reviews for their utility and stability.
Flyhotel’s feature set remains unverified, with no publicly available details or user testimonials. Its claims of providing a full suite of hotel management tools are unsubstantiated at this point. Edge: Counter.
Counter’s support team scores a remarkable 4.96/5, with reviews highlighting quick, helpful responses from staff like Evelyn and Max. Customers appreciate support responsiveness, especially during onboarding and troubleshooting.
Flyhotel’s support quality is unknown due to no reviews or customer feedback. Without user ratings or testimonials, we cannot assess the quality or responsiveness of its support. Edge: Counter.
Counter integrates with seven verified partners, including major platforms like Stripe, SiteMinder, Cloudbeds, and Goki. These integrations enhance operational flexibility and expand distribution channels.
Flyhotel has no verified integrations listed, and no partner network data is available. This limits its appeal for hotels needing seamless connectivity. Edge: Counter.
Counter’s rating of 4.73/5 is supported by 54 reviews, most recent reviews praising ease of use, support, and automation. Its core user base—primarily hostels—gives it a clear track record of satisfaction.
Flyhotel, with no reviews, does not have any ratings or recent feedback to evaluate. Its lack of user data makes it impossible to determine hoteliers’ preferences. Edge: Counter.
Counter's pricing information is not publicly disclosed; it is a paid system with no trial or freemium model mentioned. Flyhotel also provides no pricing details, making direct comparison impossible.
Both platforms seem to lack transparent pricing, so consider reaching out for custom quotes or demos before making a decision.
Not ideal if your property operates in a niche that demands highly specialized or niche software not covered by Counter’s current feature set.
Not ideal if your hotel needs a system with proven stability, extensive integrations, or robust user support, given the current lack of publicly available review data.
Counter by Counter functions as a stable, well-reviewed PMS with extensive functionalities tailored mainly for hostels and small hotels. Its proven track record, broad integration network, and high customer satisfaction make it a dependable choice.
Flyhotel presents itself as a comprehensive, AI-enhanced PMS but lacks the user reviews and recent activity needed to confidently recommend it. Its unproven status makes it a candidate for exploratory testing rather than a proven operational platform.
If you value reliability backed by user feedback and a solid feature set, Counter is the clear choice. Conversely, if you’re curious about emerging platforms with AI capabilities and are willing to accept some risk, Flyhotel could be worth investigating further.
In conclusion, for now, Counter remains the more confident, tested option for your hotel’s management needs.
According to HTR's product database, Counter and Flyhotel share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Flyhotel |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Flyhotel share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Flyhotel offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Flyhotel: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Flyhotel has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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