The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Mobile App.
fnsRooms shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while fnsRooms users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing the right property management system (PMS) involves weighing several factors, from features and ease of use to customer support and market presence. Counter by Counter emerges as the more established option, with a strong track record and a high volume of recent reviews. Meanwhile, fnsRooms, despite offering a comparable suite of features, lacks recent customer feedback and a broader market footprint. Your hotel’s specific needs will determine which is better suited; but with more reviews and a higher overall rating, Counter is the safer, data-backed choice.
Counter focuses primarily on hostels but also services a range of small and independent hotels, offering an all-in-one platform for daily operations. fnsRooms positions itself as an all-encompassing management tool for various accommodation types but has yet to demonstrate a comparable presence or recent client feedback. Can your property benefit from Counter’s extensive integrations and proven support, or does fnsRooms’s broader functionality appeal more to your operational needs?
Counter and fnsRooms both aim to streamline hotel operations, but they diverge significantly in maturity, market presence, and user feedback. Counter, launched in 2019 and based in Berlin, has a dedicated user base, especially within the hostel segment, with 54 reviews and a recent review count of zero, indicating current customer engagement. Its features include channel management, payment processing, booking engine, and automation tools, making it versatile for small hotels and hostels.
fnsRooms has not published recent reviews or detailed customer feedback, which raises questions about its current market traction. It claims to be an all-in-one solution with real-time analytics and integrated online channel management but lacks the review volume and recent data to substantiate its effectiveness. Is your team prepared to adopt a system with limited recent validation, or would you prefer a platform with proven performance and ongoing support?
Counter’s high scores—4.73 overall and 4.6/5 for ease of use—are supported by the 54 reviews and a 91% likelihood to recommend. In contrast, fnsRooms has no recent reviews, making it difficult to assess user satisfaction confidently. Given the current data, Counter’s established reputation and recent customer feedback make it the stronger candidate for your hotel.
Edge: Counter
If your hotel needs a proven, easy-to-use PMS with extensive integrations, go with Counter. It appeals especially to hostels and small properties seeking a flexible, cloud-based system with channel management, payment processing, and automation features.
If your hotel prioritizes a comprehensive system that covers reservations, guest management, and analytics, and you’re comfortable with limited recent user feedback, fnsRooms might appeal. However, without current reviews or proven support, Counter’s established presence makes it the safer choice for most hoteliers.
For hospitality businesses looking to streamline daily operations, improve guest experiences, and have access to ongoing support, Counter is the clear winner. Conversely, if you are willing to test a less proven platform for potentially broader features, fnsRooms could be considered, but with caution.
Edge: Counter
Counter’s UI garners a 4.6/5 rating, with users praising its intuitive, clean interface that simplifies onboarding. Hosted in Berlin with a focus on hostels, it has a reputation for quick staff training and straightforward daily management, supported by high praise for customer support.
fnsRooms, lacking recent reviews, makes it difficult to determine ease of use definitively. Its claim of an intuitive interface is unconfirmed by current user feedback, and there’s no recent customer support data to compare.
Given the recent review volume and ratings, Edge: Counter
Counter offers 19 unique features, including channel management, payment processing, booking engine, automated night audits, guest CRM, multi-lingual support, and ancillary revenue tracking. These specialized features cater to small hotels and hostels seeking operational efficiency.
fnsRooms provides an all-in-one management suite but has not listed specific features, making direct comparison impossible. Its platform claims to streamline reservations, billing, and housekeeping, similar to Counter’s core offerings but without detailed differentiation.
Counter’s dedicated feature set and proven functionality give it an edge in feature depth and reliability. Without verified features for fnsRooms, Counter remains the more feature-rich, dependable choice.
Edge: Counter
Counter’s support scores are an impressive 4.96/5, with reviews highlighting its quick responsiveness and helpfulness. Users mention team members like Evelyn and Max, praising their professionalism and fast problem resolution, although some report slower responses outside peak hours.
fnsRooms offers no recent reviews or detailed feedback on customer support, making it difficult to gauge responsiveness or quality. The absence of recent user validation leaves uncertainty about its support capabilities.
For proven, high-rated support, Edge: Counter
Counter connects with 7 verified partners, including major platforms like SiteMinder, Stripe, Cloudbeds, and Goki, offering broad integration options for channel management, payments, and access control. These integrations help streamline operations and revenue management.
fnsRooms has no verified integrations listed, limiting its connectivity options. This restricts its ability to fit into existing tech stacks or expand market reach effectively.
Given Counter’s verified integrations and market presence, Edge: Counter
Counter has a 4.73/5 overall rating based on 54 reviews, with recent feedback emphasizing ease of use, support, and value. Its primary users—hostels—rate it 4.75/5, reflecting satisfaction with key features and support.
fnsRooms lacks recent reviews, making it impossible to determine current user sentiment. Its absence of recent feedback prevents an accurate comparison.
With recent reviews and higher ratings, Edge: Counter
Counter does not list explicit pricing, but no trial or freemium options are available, suggesting custom quotes or subscription-based pricing. Its value for money is rated at 4.8/5, indicating perceived high ROI.
fnsRooms similarly does not publish pricing information, with no free tier or trial options. This lack of transparency makes direct comparison difficult, but Counter’s higher ratings suggest better value.
Edge: Counter
Not ideal if you require a system with broad global coverage or specific niche features not listed.
Not ideal if your hotel relies heavily on extensive integrations, global support, or proven customer service.
Counter offers a mature, highly-rated PMS with a proven track record, extensive integrations, and dedicated support, making it a safe choice for your hotel. Its feature set is tailored for small hotels and hostels seeking operational efficiency and guest experience improvements.
fnsRooms presents itself as a comprehensive alternative but lacks recent customer validation, limiting confidence in its current performance. It might suit properties willing to experiment or with specific needs aligned with its offerings, but Counter’s proven reputation makes it the more reliable selection.
When immediate support, proven features, and recent positive reviews matter, Counter is the clear choice. For properties with complex needs willing to take a calculated risk, fnsRooms could be considered, but with caution.
According to HTR's product database, Counter and fnsRooms share 1 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 6 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and fnsRooms share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while fnsRooms offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. fnsRooms: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and fnsRooms has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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