Counter vs. Frontdesk Anywhere:
Which Is Right for You?

The Decision

Choosing between Counter by Counter and Frontdesk Anywhere hinges on your hotel’s size, location, and operational priorities. Both systems solve core property management needs, including reservations, guest data, and online distribution, but they diverge significantly in features, support, and regional presence. Your decision should be guided by which platform aligns best with your specific operational needs and growth plans.

Counter emphasizes ease of use for hostels and small properties, offering a streamlined, mobile-friendly experience. In contrast, Frontdesk Anywhere caters to a broader hotel segment, with extensive integrations and a more mature market presence. Which platform will help your team operate more efficiently?

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Is Counter or Frontdesk Anywhere Better for Hotels?

Counter’s main strength is its simplicity and cost-effectiveness, especially suited for hostels and small properties that need an easy-to-learn, quick-to-implement PMS. It boasts a high overall rating of 4.73/5 from 54 reviews, with recent feedback emphasizing user-friendliness and mobile management.

Frontdesk Anywhere has a slightly lower overall rating of 4.47/5 from 15 reviews, but it benefits from more recent user feedback and a broader integration ecosystem. It’s designed for hotels requiring more comprehensive features like online distribution and revenue management. Do your operational needs lean toward simplicity or feature depth?

While Counter excels in ease of use and quick onboarding, some users report bugs affecting bookings and bed management. Conversely, Frontdesk Anywhere’s strengths lie in its extensive integrations and advanced modules, though some users find it less intuitive. Which aspects matter most for your team: straightforward management or advanced capabilities?

Counter vs Frontdesk Anywhere: Which Should Your Hotel Choose?

If your hotel is a hostel or small property needing a low-cost, straightforward PMS, go with Counter. Its intuitive interface, mobile friendliness, and focus on hostels make it ideal for rapid deployment and minimal training. It’s highly rated for ease of use and customer support, making it a reliable choice for properties with limited tech resources.

If you operate a mid-sized or larger hotel that benefits from integrations like CRS, EPoS, and revenue management, Frontdesk Anywhere is the better fit. Its broader feature set supports sophisticated operations such as online distribution, guest profiling, and dynamic pricing, making it suitable for hotels aiming to scale and optimize revenue.

For properties seeking simplicity and budget-friendly options, Counter is your best choice. Conversely, if your hotel requires comprehensive management tools and a wide network of integrations, Frontdesk Anywhere is the more strategic investment.

Is Counter or Frontdesk Anywhere Easier to Use?

Counter’s user interface receives a 4.6/5 rating, with many users praising its simplicity and quick onboarding. Its mobile-friendly design allows staff to manage reservations and check-ins from anywhere, which is especially helpful for hostels and small properties.

Frontdesk Anywhere edges out slightly with a 4.77/5 rating, praised for its intuitive design and regular updates. Users find it easy to navigate and appreciate the support, although some mention that a more colorful or visually engaging interface could enhance usability.

Edge: Frontdesk Anywhere.

Which Has Better Features: Counter or Frontdesk Anywhere?

Counter offers 8 features unique to its platform, including a mobile app, centralized user management, multi-currency/language support, and guest CRM. It also tracks ancillary revenue and automates payment processing, bolstering its appeal for hostels and small hotels that need streamlined operations.

Frontdesk Anywhere provides 5 exclusive features, such as EPoS, revenue management modules, and an integrated CRS, supporting more complex operations. Its guest CRM and profiles are similar to Counter but lack some of Counter’s ancillary revenue tracking.

Overall, Counter’s broader feature set makes it more versatile for small properties, but Frontdesk Anywhere’s specialized modules cater well to larger hotels.

Edge: Counter.

Which Has Better Customer Support: Counter or Frontdesk Anywhere?

Counter’s support team is highly rated at 4.96/5, with reviewers highlighting fast, helpful responses. Specific praise goes to team members Evelyn and Max, who respond quickly to issues, though some users note slower support in certain time zones.

Frontdesk Anywhere scores 4.7/5, with users praising the friendly, professional support staff. However, some reviews mention delays in response times and wish for more immediate access to support during peak hours.

Edge: Counter.

Which Has More Integrations: Counter or Frontdesk Anywhere?

Counter integrates with 7 verified partners, including Stripe, GOKI, and Cloudbeds, offering essential integrations tailored for hostels. It’s particularly praised for its seamless POS and payment system integrations, helping streamline revenue streams.

Frontdesk Anywhere connects with 15 verified partners, including major channel managers and reputation platforms like TrustYou and Revinate. Its extensive integrations support larger hotels with more complex distribution and reputation management needs.

For broader connectivity, Frontdesk Anywhere’s larger partner network edges ahead, but Counter’s integrations are well-suited for small properties.

Edge: Frontdesk Anywhere.

Which Do Hoteliers Rate Higher: Counter or Frontdesk Anywhere?

Counter’s review score of 4.73/5 is based on 54 reviews, primarily from hostel and small property users, with a 91% likelihood to recommend. Hoteliers praise its simplicity, quick setup, and excellent support, especially for properties with limited tech resources.

Frontdesk Anywhere’s rating of 4.47/5 from 15 reviews is slightly lower, but recent reviews highlight its robust features and support. Larger hotels and chains often favor its extensive modules and integration options.

Counter’s higher review count and more recent feedback make it the stronger-rated platform, especially for small properties.

Edge: Counter.

How Much Do Counter and Frontdesk Anywhere Cost?

Both Counter and Frontdesk Anywhere do not publicly disclose specific pricing models. Neither offers a freemium plan or transparent monthly rates; pricing is typically custom, based on property size and feature needs. Expect to negotiate directly with sales teams for tailored quotes.

What Type of Hotel Should Use Counter?

• Hotels that operate hostels, B&Bs, or small boutique properties.
• Teams seeking an affordable, easy-to-learn PMS with essential features.
• Properties prioritizing mobile management and quick onboarding.
• Hotels with limited or no advanced revenue management needs.
• Small properties in developing regions needing a localized, simple system.

Not ideal if your hotel needs complex revenue management, extensive integrations, or advanced POS features.

What Type of Hotel Should Use Frontdesk Anywhere?

• Hotels, motels, and resorts with mid-size or larger operations.
• Teams looking for advanced features like revenue management, CRS, and extensive integrations.
• Properties aiming to scale and improve operational efficiency.
• Hotels that value online reputation management and detailed reporting.
• Hotels seeking a fully cloud-based, multi-device accessible PMS.

Not ideal if your property is a small hostel or B&B that needs minimal features and prefers simplicity.

Frontdesk Anywhere vs Counter: The Bottom Line for Hotels

Counter is a straightforward, user-friendly PMS designed for hostels and small hotels, with a focus on ease of use, quick onboarding, and essential features. Its high review volume and recent positive feedback make it a dependable choice for properties with limited tech staff.

Frontdesk Anywhere offers a broader, more integrated platform suited for larger hotels and chains that need extensive modules, advanced distribution, and revenue tools. Its larger partner network and feature set appeal to properties with complex operational needs.

If your hotel is small, budget-conscious, and values simplicity, choose Counter. For properties aiming to expand and optimize revenue with comprehensive features, Frontdesk Anywhere is the clear choice.