The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support , with exclusive features like Mobile App and Guest CRM.
Gearco shines in ease of use and onboarding , with exclusive features like Revenue management module and Guest profiles.
Side-by-side ratings based on 58 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 1 |
After analyzing 58 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Gearco users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #64 1 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | #43 1 reviews |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #62 1 reviews |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | #62 1 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | #42 1 reviews |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Gearco - True Extended Stay can significantly impact your hotel's operations. Both products aim to streamline property management but serve different hotel types and operational needs. Counter is tailored for hostels and small inns, offering an easy-to-use platform with a focus on simplicity. Gearco, on the other hand, is designed for long-term stays and extended stay hotels, emphasizing automation and detailed guest management. What features matter most to your property?
Counter stands out due to its higher review count and recent positive feedback, making it the more reliable choice at this time. Its overall rating of 4.73/5 from 54 reviews far surpasses Gearco’s 0/5 rating with only one review. If your property operates primarily as a hostel, Counter offers proven usability and broad regional presence. If you manage an extended stay hotel, Gearco’s niche features could be appealing, but limited reviews mean less confidence.
Counter’s core strength lies in its user-friendly interface, extensive integrations, and robust support, making it ideal for hostels and small inns. Its review score and user feedback highlight ease of use, quick onboarding, and reliable customer service, although some users report bugs affecting bookings and availability display. Gearco is tailored for long-term stays, offering automated guest data handling, electronic signatures, and complex rules for extended stays, all of which can boost efficiency in that niche. However, Gearco’s limited review data and regional presence make it harder to gauge its true performance in diverse markets.
Both products aim to reduce manual tasks and improve operational workflows, but Counter’s broader market presence and recent positive reviews make it a safer bet for most hoteliers now. Are you prioritizing ease and support, or specialized long-term stay management?
If your hotel needs a straightforward, easy-to-navigate PMS with a proven track record, go with Counter. Its focus on hostels and B&Bs, combined with features like multi-currency, multi-lingual support, and a mobile app, makes it suitable for smaller properties operating in multiple regions. Its review score and user ratings confirm high satisfaction among hostel operators, especially with support responsiveness and ease of onboarding.
If your hotel primarily deals with long-term guests and requires advanced automated functionality for managing extended stays, Gearco might seem appealing. Its features like electronic signatures, automated surcharges, and stay-length management are tailored for long-term accommodation. But with only one review and limited market presence, Gearco’s applicability remains uncertain for most hotels.
For most hoteliers, Counter's broader use case coverage and recent positive reviews favor it as the more dependable choice. Are you looking for a general PMS or a specialized long-term stay system?
Counter boasts a 4.6/5 ease of use rating based on 54 reviews, with users praising its intuitive interface, quick onboarding, and mobile-friendly design. Many reviewers mention how staff can learn the system rapidly, and support is often described as responsive and helpful, especially from team members like Evelyn and Max.
Gearco, however, has a perfect 5/5 ease of use rating but only from a single review, making this data less reliable. Its features, aimed at complex long-term stay management, may require a steeper learning curve once more users adopt it.
Edge: Counter.
Counter offers 13 shared features with other PMSs, including POS integration, guest CRM, and multi-currency support. Its exclusive features include a mobile app, centralized user management, guest profiles, multi-lingual, and multi-currency options, totaling six unique capabilities—valuable for small properties needing versatile tools.
Gearco provides four unique features, notably electronic signatures, stay length management, automated surcharges, and multi-property DNR controls, making it highly specialized for extended stay management. It also includes a revenue module and integrated CRS but lacks the broad versatility of Counter’s feature set.
Edge: Counter.
Counter’s support ratings are exceptional at 4.96/5, with numerous reviews emphasizing quick, professional assistance. Users frequently mention how the support team, especially Evelyn and Max, respond promptly to system bugs and feature requests, which is critical for daily operations.
Gearco’s reviews reflect a solid support experience with a 4/5 rating, praised for reliability and support staff responsiveness. However, with only one review, the data offers less confidence in its support performance compared to Counter’s well-established reputation.
Edge: Counter.
Counter integrates with 7 verified partners, including leading channel managers like SiteMinder, and platforms like Stripe, Goki, Cloudbeds, and FLYR. These integrations facilitate seamless booking management, payment processing, and access control, providing a comprehensive ecosystem for small to medium properties.
Gearco has 5 verified integrations, including shared partners like SiteMinder and unique ones like Vertical Booking and Sojern, focusing more on revenue management and distribution channels for extended stay hotels. Its integrations are solid but less diverse.
Edge: Counter.
Counter holds a 4.73/5 overall score across 54 reviews, making it the more trusted and well-rated solution. Reviewers particularly praise its ease of use, fast onboarding, and support responsiveness. Most reviews are recent, enhancing confidence in its current performance.
Gearco, with only one review and a 0/5 rating, offers no substantial data to suggest high user satisfaction. Its niche focus and limited market presence restrict its appeal unless your property specifically needs long-term stay features.
Edge: Counter.
Both Counter and Gearco do not publicly disclose specific pricing details, reflecting a custom or enterprise pricing approach. Expect to contact their sales teams for tailored quotes based on your property size and needs.
Not ideal if:
Not ideal if:
Counter is a comprehensive, user-friendly PMS tailored for small to medium properties, especially hostels and boutique hotels. It boasts more reviews, recent high ratings, and a broader regional reach, making it the more reliable solution for most hoteliers now.
Gearco offers tailored features for long-term stays but suffers from a limited review base and regional presence. Its automation and specialized tools could benefit niche properties, but the lack of extensive user feedback makes it a risk for broader deployment.
If your hotel needs a versatile, well-supported PMS with proven results, Counter is the clear choice. However, if your focus is exclusively on long-term guest management, Gearco might be worth exploring further, provided you’re comfortable with less market validation.
According to HTR's product database, Counter and Gearco - True Extended Stay share 13 features. Here are the key differences — features one has that the other lacks.
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| Centralized user & role management | ||
| EPoS | ||
| Guest CRM | ||
| Guest profiles | ||
| Guest profiles | ||
| Integrated CRS | ||
| Mobile App | ||
| Multi-currency | ||
| Multi-lingual | ||
| Revenue management module |
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Gearco - True Extended Stay share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Gearco - True Extended Stay offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Gearco - True Extended Stay leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Gearco - True Extended Stay: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Gearco has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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