Counter vs. Gearco - True Extended Stay: Which Is Right for You?

Updated May 15, 2026  ·  58 verified reviews analyzed

TLDR

We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in customer support , with exclusive features like Mobile App and Guest CRM.

Gearco shines in ease of use and onboarding , with exclusive features like Revenue management module and Guest profiles.

See the full breakdown below ↓

How Does Counter Compare to Gearco - True Extended Stay?

Side-by-side ratings based on 58 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
100%
Ease of Use
4.6/5
5.0/5
Customer Support
4.9/5
4.0/5
Value for Money
4.8/5
5.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 1

What Are the Pros and Cons of Counter vs Gearco - True Extended Stay?

After analyzing 58 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Gearco users highlight . Click any theme to see what reviewers say.

Counter Counter Gearco Gearco
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Gearco: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Gearco Gearco
Small (10-24 rooms) #26 28 reviews #64 1 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews #43 1 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Gearco Gearco
Boutique #31 16 reviews #62 1 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews #62 1 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Gearco Gearco
North America #25 8 reviews #42 1 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and Gearco - True Extended Stay can significantly impact your hotel's operations. Both products aim to streamline property management but serve different hotel types and operational needs. Counter is tailored for hostels and small inns, offering an easy-to-use platform with a focus on simplicity. Gearco, on the other hand, is designed for long-term stays and extended stay hotels, emphasizing automation and detailed guest management. What features matter most to your property?

Quick Verdict

Counter stands out due to its higher review count and recent positive feedback, making it the more reliable choice at this time. Its overall rating of 4.73/5 from 54 reviews far surpasses Gearco’s 0/5 rating with only one review. If your property operates primarily as a hostel, Counter offers proven usability and broad regional presence. If you manage an extended stay hotel, Gearco’s niche features could be appealing, but limited reviews mean less confidence.

Is Counter or Gearco Better for Hotels?

Counter’s core strength lies in its user-friendly interface, extensive integrations, and robust support, making it ideal for hostels and small inns. Its review score and user feedback highlight ease of use, quick onboarding, and reliable customer service, although some users report bugs affecting bookings and availability display. Gearco is tailored for long-term stays, offering automated guest data handling, electronic signatures, and complex rules for extended stays, all of which can boost efficiency in that niche. However, Gearco’s limited review data and regional presence make it harder to gauge its true performance in diverse markets.

Both products aim to reduce manual tasks and improve operational workflows, but Counter’s broader market presence and recent positive reviews make it a safer bet for most hoteliers now. Are you prioritizing ease and support, or specialized long-term stay management?

Counter vs Gearco: Which Should Your Hotel Choose?

If your hotel needs a straightforward, easy-to-navigate PMS with a proven track record, go with Counter. Its focus on hostels and B&Bs, combined with features like multi-currency, multi-lingual support, and a mobile app, makes it suitable for smaller properties operating in multiple regions. Its review score and user ratings confirm high satisfaction among hostel operators, especially with support responsiveness and ease of onboarding.

If your hotel primarily deals with long-term guests and requires advanced automated functionality for managing extended stays, Gearco might seem appealing. Its features like electronic signatures, automated surcharges, and stay-length management are tailored for long-term accommodation. But with only one review and limited market presence, Gearco’s applicability remains uncertain for most hotels.

For most hoteliers, Counter's broader use case coverage and recent positive reviews favor it as the more dependable choice. Are you looking for a general PMS or a specialized long-term stay system?

Is Counter or Gearco Easier to Use?

Counter boasts a 4.6/5 ease of use rating based on 54 reviews, with users praising its intuitive interface, quick onboarding, and mobile-friendly design. Many reviewers mention how staff can learn the system rapidly, and support is often described as responsive and helpful, especially from team members like Evelyn and Max.

Gearco, however, has a perfect 5/5 ease of use rating but only from a single review, making this data less reliable. Its features, aimed at complex long-term stay management, may require a steeper learning curve once more users adopt it.

Edge: Counter.

Which Has Better Features: Counter or Gearco?

Counter offers 13 shared features with other PMSs, including POS integration, guest CRM, and multi-currency support. Its exclusive features include a mobile app, centralized user management, guest profiles, multi-lingual, and multi-currency options, totaling six unique capabilities—valuable for small properties needing versatile tools.

Gearco provides four unique features, notably electronic signatures, stay length management, automated surcharges, and multi-property DNR controls, making it highly specialized for extended stay management. It also includes a revenue module and integrated CRS but lacks the broad versatility of Counter’s feature set.

Edge: Counter.

Which Has Better Customer Support: Counter or Gearco?

Counter’s support ratings are exceptional at 4.96/5, with numerous reviews emphasizing quick, professional assistance. Users frequently mention how the support team, especially Evelyn and Max, respond promptly to system bugs and feature requests, which is critical for daily operations.

Gearco’s reviews reflect a solid support experience with a 4/5 rating, praised for reliability and support staff responsiveness. However, with only one review, the data offers less confidence in its support performance compared to Counter’s well-established reputation.

Edge: Counter.

Which Has More Integrations: Counter or Gearco?

Counter integrates with 7 verified partners, including leading channel managers like SiteMinder, and platforms like Stripe, Goki, Cloudbeds, and FLYR. These integrations facilitate seamless booking management, payment processing, and access control, providing a comprehensive ecosystem for small to medium properties.

Gearco has 5 verified integrations, including shared partners like SiteMinder and unique ones like Vertical Booking and Sojern, focusing more on revenue management and distribution channels for extended stay hotels. Its integrations are solid but less diverse.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Gearco?

Counter holds a 4.73/5 overall score across 54 reviews, making it the more trusted and well-rated solution. Reviewers particularly praise its ease of use, fast onboarding, and support responsiveness. Most reviews are recent, enhancing confidence in its current performance.

Gearco, with only one review and a 0/5 rating, offers no substantial data to suggest high user satisfaction. Its niche focus and limited market presence restrict its appeal unless your property specifically needs long-term stay features.

Edge: Counter.

How Much Do Counter and Gearco Cost?

Both Counter and Gearco do not publicly disclose specific pricing details, reflecting a custom or enterprise pricing approach. Expect to contact their sales teams for tailored quotes based on your property size and needs.

What Type of Hotel Should Use Counter?

  • Hotels that primarily operate as hostels, B&Bs, boutique inns, or city center hotels.
  • Teams that need a simple, mobile-friendly PMS with quick onboarding.
  • Properties looking for integrations with OTA channels and payment systems.
  • Small to medium-sized properties seeking efficient guest management and support.

Not ideal if:

  • Your property requires advanced revenue management or multi-property DNR controls.
  • You need extensive automation for long-term stays or complex rate rules.

What Type of Hotel Should Use Gearco?

  • Hotels focusing on long-term, extended stay guests with variable length-of-stay management.
  • Teams needing automated guest data capture, electronic signatures, and automated surcharges.
  • Properties managing multiple locations with advanced revenue and availability controls.
  • Hotels aiming to reduce manual errors in guest transactions and optimize long-term occupancy.

Not ideal if:

  • Your hotel operates primarily as a short-term nightly property.
  • You require a PMS with a broad regional presence or extensive third-party integrations.

Counter vs Gearco: The Bottom Line for Hotels

Counter is a comprehensive, user-friendly PMS tailored for small to medium properties, especially hostels and boutique hotels. It boasts more reviews, recent high ratings, and a broader regional reach, making it the more reliable solution for most hoteliers now.

Gearco offers tailored features for long-term stays but suffers from a limited review base and regional presence. Its automation and specialized tools could benefit niche properties, but the lack of extensive user feedback makes it a risk for broader deployment.

If your hotel needs a versatile, well-supported PMS with proven results, Counter is the clear choice. However, if your focus is exclusively on long-term guest management, Gearco might be worth exploring further, provided you’re comfortable with less market validation.

How Much Do Counter and Gearco - True Extended Stay Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Gearco Gearco

Which Features Does Counter Have That Gearco - True Extended Stay Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Gearco - True Extended Stay share 13 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Gearco Gearco
Centralized user & role management
EPoS
Guest CRM
Guest profiles
Guest profiles
Integrated CRS
Mobile App
Multi-currency
Multi-lingual
Revenue management module

Counter vs Gearco: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

Large (75-199 rooms) #32 vs #43
Small (10-24 rooms) #26 vs #64
Boutique #31 vs #62
Branded / Chain #43 vs #62

Unique capabilities

Mobile App Centralized user & role management Guest CRM Guest profiles Multi-currency
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Gearco
Gearco
5.0/5 from 1 reviews

Unique capabilities

EPoS Revenue management module Integrated CRS Guest profiles
5.0/5 ease of use 4.0/5 support 5 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Gearco 5.0 vs 4.6 (+0.4)
Customer Support Counter 5.0 vs 4.0 (+1)

Frequently Asked Questions About Counter vs Gearco - True Extended Stay

Can Counter replace Gearco - True Extended Stay?

It depends on your requirements. Counter and Gearco - True Extended Stay share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Gearco - True Extended Stay offers 5. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Gearco - True Extended Stay leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Gearco - True Extended Stay offer a free plan?

Counter: No. Gearco - True Extended Stay: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Gearco - True Extended Stay?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Gearco has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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