The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 396 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Gearco shines in ROI , with exclusive features like Revenue management module and Guest profiles.
ThinkReservations shines in customer support — especially for brand properties (0.0/5) , with exclusive features like Guest profiles and Guest Communication (SMS Messaging).
Side-by-side ratings based on 396 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 1 | 395 |
After analyzing 396 verified reviews, Gearco users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #64 1 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | #43 1 reviews | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | #62 1 reviews | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | #62 1 reviews | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
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| North America ▾ | #42 1 reviews | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) is critical for your hotel’s operational efficiency and guest satisfaction. Both Gearco and ThinkReservations aim to streamline your workflows, but they serve different hotel types and operational needs. Gearco’s niche is long-term and extended stays, while ThinkReservations caters to a broad spectrum including small hotels, inns, and vacation rentals. Do you need a specialized system for extended stays or a versatile platform for various property types?
Gearco is designed explicitly for long-term and extended stay accommodations, automating tasks like populating guest data, capturing signatures electronically, and managing availability based on length-of-stay rules. ThinkReservations, on the other hand, provides a comprehensive PMS with features that support a variety of property types, from inns to resorts, with strong OTA integration and guest communication tools. Which operational challenge are you prioritizing: managing long-term stays or optimizing mixed-property workflows?
Gearco’s focus on automating long-term stay management and controlling revenue issues across multiple properties makes it ideal for hotels with a high volume of extended stays. ThinkReservations is more flexible, supporting small hotels, B&Bs, and vacation rentals with a large feature set, including real-time reporting and upselling tools. Are your primary needs long-term stay automation or broad operational features?
End of the day, Gearco offers a specialized solution for a narrow segment with complex long-stay needs, while ThinkReservations provides a versatile platform that adapts to various hotel types and enhances revenue opportunities.
If your hotel primarily offers extended stays or long-term rentals, Gearco is the clear choice. Its automation of check-in processes, guest profiles, and multi-property DNR checks simplifies long-term management and reduces revenue leakage.
If your hotel needs a flexible, all-in-one PMS with strong OTA integration, upselling, and guest communication capabilities, go with ThinkReservations. It’s better suited for small to mid-sized properties focused on maximizing revenue and operational simplicity.
For properties that need dedicated long-term stay features, Gearco’s revenue management and LOS protection are unmatched. Conversely, if your hotel benefits from robust booking engine integrations and comprehensive reporting, ThinkReservations will serve you better.
Gearco’s interface has a perfect 5/5 ease-of-use rating, making it exceptionally straightforward for staff, especially those managing long-term stays and complex transactions. Its onboarding process is rated 5/5, and reviews highlight its intuitive design, with users noting how quickly new staff can be trained.
ThinkReservations also scores highly with a 4.82/5 rating for ease of use, praised for its clean, professional UI and seamless OTA integrations. Users commend its straightforward setup and operation, making it accessible even for less tech-savvy staff.
Edge: Gearco.
Gearco’s standout features include revenue management modules, integrated CRS, and guest profiles tailored for extended stays—features not present in ThinkReservations. ThinkReservations offers a broader set of 25 unique features like gift vouchers, SMS messaging, multi-currency support, digital registration, and native email marketing, which Gearco lacks.
Gearco’s focus on managing long-term stays through LOS protection and automated surcharges makes it a niche tool for extended stay hotels. ThinkReservations’ features are more diverse, supporting various property operations, upselling, and guest engagement.
Edge: ThinkReservations.
Gearco’s support scores 4/5, with reviewers noting the support team as “quite solid” and the system’s overall reliability as “rock solid.” However, given its limited review count, feedback is less diverse.
ThinkReservations ranks slightly higher with a 4.82/5 rating, with many praising its quick, knowledgeable support team and proactive customer service. Users say support is “fantastic,” with prompt responses and helpful guidance, especially during onboarding and troubleshooting.
Edge: ThinkReservations.
Gearco supports five verified partners, including Vertical Booking, SiteMinder, and Inn-Flow, focusing on core integrations for revenue and channel management. ThinkReservations, with 16 verified integrations, connects to major OTAs like Expedia, Booking.com, Airbnb, Triptease, and TrustYou, offering broader connectivity.
Shared integrations include Sojern, but ThinkReservations’ extensive partner list covers more channels and tools, making it more adaptable for diverse operational needs.
Edge: ThinkReservations.
Gearco’s review base features only one review, rated 0/5, and its limited data prevents a reliable hotel segment analysis. ThinkReservations, with 356 reviews and a 4.88/5 rating, garners high praise across all segments, especially inns and small hotels, with recent reviews emphasizing its ease and support.
Small and boutique hotels tend to rate ThinkReservations higher due to its broad feature set and proven support. Gearco’s rating is anecdotal and not recent, so the stronger, more recent data favors ThinkReservations.
Edge: ThinkReservations.
Gearco does not publish a specific pricing model, but as a subscription-based SaaS tailored for niche long-term stay management, pricing is likely customized. ThinkReservations charges a flat $500 monthly fee, with no implementation or setup fees, providing predictable costs for small properties.
If your hotel values transparent, predictable pricing, ThinkReservations’ flat-rate model might be more appealing. Gearco’s pricing is less clear but may offer value for specialized long-term stay management.
Not ideal if you need a broad feature set supporting various property types or OTA integrations, as Gearco’s features are highly specialized.
Not ideal if you need extensive long-term stay management or advanced revenue controls, as ThinkReservations excels at broad hotel operations.
Gearco is a specialized property management system built exclusively for long-term and extended stay accommodations. Its core strengths lie in automating guest data collection, managing multi-property long-term availability, and reducing revenue leakage through advanced controls.
ThinkReservations, with its 356 reviews and a recent 4.88/5 rating, offers an all-around, user-friendly PMS supporting small and boutique hotels with features designed to boost revenue and guest satisfaction. Its extensive integrations, automated upselling, and superior support make it a versatile choice for most small properties.
If your hotel’s focus is on long-term stays and minimizing revenue risks from complex transactions, Gearco’s niche features are unmatched. However, for broader operational needs, easier adoption, and proven reliability, ThinkReservations remains the stronger, more dependable option.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, Gearco - True Extended Stay and ThinkReservations PMS share 14 features. Here are the key differences — features one has that the other lacks.
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| Centralized user & role management | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Guest profiles | ||
| Integrated CRS | ||
| Multi-currency | ||
| Revenue management module | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 16 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Gearco - True Extended Stay and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Gearco - True Extended Stay offers 5 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Gearco - True Extended Stay leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Gearco - True Extended Stay: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Gearco has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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