Counter vs. GMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) can significantly influence your hotel's operational efficiency and guest experience. Counter by Counter and GMS Felix aim to address distinct needs within property management, but they serve very different segments. Counter is a user-friendly, dedicated PMS for hostels, while GMS Felix offers a broad, enterprise-level solution for more complex property portfolios. Which system better aligns with your hotel’s scale and operational complexity?

Counter boasts a strong reputation among hostel operators, with more recent reviews and a higher review count than GMS Felix. Conversely, GMS Felix remains less reviewed and has no recent customer feedback, making Counter the more reliable choice for current hotel management needs.

Is Counter by Counter or GMS Felix Better for Hotels?

Counter is designed explicitly for hostel owners and small to medium-sized accommodations, offering an intuitive interface that minimizes staff training time. GMS Felix claims to be a comprehensive property management system but lacks recent reviews or user feedback, which raises questions about its current market presence and usability.

Counter’s recent reviews highlight its ease of use, with a 4.6/5 rating from 54 reviews, and a customer support score of 4.96/5. GMS Felix, on the other hand, has no available recent data or user ratings, making it difficult to gauge its effectiveness or customer satisfaction. Would you prefer a system with proven performance and active user feedback?

Counter vs GMS Felix: Which Should Your Hotel Choose?

If your hotel operates as a hostel or small guesthouse, Counter is the clear choice, thanks to its dedicated features like channel management, booking engine, and automated night audits tailored specifically for hostels. It’s especially advantageous if you need a mobile-friendly system with strong support and automation to handle high guest turnover efficiently.

For larger, multi-property hotel groups or complex property portfolios, GMS Felix might seem appealing due to its broad scope. However, with no recent reviews or documented features, Counter’s focused approach and extensive user feedback make it the safer, more evidence-backed option. The decision hinges on your hotel’s size, complexity, and specific operational needs.

Is Counter or GMS Felix Easier to Use?

Based on current data, Counter excels in usability, with a 4.6/5 ease-of-use rating from 54 recent reviews. Hoteliers praise its simple, clean interface, and quick staff onboarding, emphasizing its mobile compatibility for management on the go. In contrast, GMS Felix lacks recent reviews and any explicit usability ratings, raising concerns about its current user experience.

Counter’s user-friendly design and responsive onboarding process make it accessible for staff at all levels, reducing training time and operational disruption. GMS Felix’s absence of recent feedback makes it impossible to determine its ease of use. Edge: Counter.

Which Has Better Features: Counter or GMS Felix?

Counter offers 19 features, including a channel manager, booking engine, payment processing, automated night audit, guest CRM, multi-currency, and ancillary revenue tracking. It also integrates with popular partners like Stripe, SiteMinder, and Cloudbeds, enhancing your operational capacity.

GMS Felix presents no documented features or integrations, and its feature count is zero in available data. Without concrete functionality details or recent reviews, Counter’s feature set clearly outmatches GMS Felix. Edge: Counter.

Which Has Better Customer Support: Counter or GMS Felix?

Counter’s customer support scores a remarkable 4.96/5, with numerous reviews highlighting quick, helpful, and professional assistance. Reviewers like "Evelyn and Max are always responsive and helpful" reinforce its reputation for excellent support.

GMS Felix has no recent reviews or ratings, making it impossible to evaluate its support quality. Given current data, Counter’s proven customer service is a significant advantage. Edge: Counter.

Which Has More Integrations: Counter or GMS Felix?

Counter integrates with seven verified partners, including channel managers like SiteMinder and Cloudbeds, and payment platforms like Stripe. These integrations allow your property to connect with multiple OTAs and financial tools, streamlining operations.

GMS Felix has no verified integrations listed, limiting its connectivity options. For hotels relying on multi-platform integrations, Counter is the clear leader. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or GMS Felix?

Counter enjoys a high overall rating of 4.73/5 from 54 reviews, with a 91% likelihood to recommend. It’s particularly valued by hostel operators, who frequently praise its ease of use, support, and automation features.

GMS Felix’s ratings are unavailable, and no recent reviews exist to suggest user satisfaction levels. Given the extensive positive feedback for Counter, it clearly holds the customer preference. Edge: Counter.

How Much Do Counter and GMS Felix Cost?

Counter does not disclose specific pricing but offers a transparent, monthly flat fee structure without implementation or setup costs—suggesting affordability for small to midsize hostels. GMS Felix’s pricing is also undisclosed, and the absence of recent customer feedback complicates pricing expectations.

Given the lack of transparent cost details, your best approach is to request a quote from each provider; however, Counter’s proven value and known pricing model make it easier to evaluate ROI.

What Type of Hotel Should Use Counter?

• Hotels that operate as hostels, guesthouses, or small inns seeking an intuitive, easy-to-implement PMS.
• Teams that prioritize automation, such as night audits and POS integration, to reduce manual tasks.
• Properties with a focus on mobile management to oversee operations remotely.
• Hotels that want strong customer support and active user community feedback.

Not ideal if your hotel requires complex revenue management, advanced reporting, or multi-property support across multiple regions.

What Type of Hotel Should Use GMS Felix?

• Larger hotel groups or property portfolios needing centralized management tools.
• Teams that prioritize extensive customization or complex financial reporting.
• Properties seeking a comprehensive, all-in-one platform with broad operational modules.
• Hotels that prefer a system with proven, strong market presence and active customer reviews.

Not ideal if your hotel values ease of use, quick onboarding, or relies heavily on integrations, given the lack of recent data on GMS Felix.

The Bottom Line for Hotels

Counter by Counter is a focused, easy-to-use PMS built specifically for hostels and small hotels, with active user reviews and a high satisfaction rate. Its feature set, support, and integrations make it a reliable choice for properties seeking operational efficiency.

GMS Felix appears to be a broader, more complex management platform, but its lack of recent reviews and documented features make it a risky choice unless you have specific, large-scale management needs and are willing to invest in a less proven system.

If your hotel prioritizes ease of use, active support, and proven features, Counter is the clear choice. For larger, multi-property management with extensive customization needs, GMS Felix might warrant further investigation, but current data favors Counter as the more dependable option.