The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Hogatex shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hogatex users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Hogatex |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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Hogatex |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Hogatex |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Hogatex PMS hinges on your hotel's specific needs, size, and operational priorities. Both aim to streamline property management, but Counter’s focus on hostels and its more extensive feature set make it the more complete solution. Hogatex, with no current reviews or ratings, offers a broader but less proven platform. Which system will truly elevate your hotel’s operations?
Counter’s comprehensive, user-rated platform offers a proven track record, whereas Hogatex remains untested in recent deployments. Are you prioritizing reliability and community feedback or exploring new options?
Counter excels in supporting hostel operations with an intuitive interface, automation features, and extensive integrations, making it ideal for budget accommodations and hostels. Hogatex claims to be a full-scale PMS but has no recent reviews or user feedback to verify its effectiveness.
Counter’s 54 reviews over the past six months, with an overall rating of 4.73/5, reflect strong user confidence, especially in ease of use and support. Hogatex’s absence of recent reviews suggests it’s either less adopted or less active in customer engagement, raising questions about ongoing support and reliability.
Counter’s interface is rated 4.6/5 and customer support 4.96/5, praised for responsiveness and helpfulness. Hogatex’s lack of publicly available ratings means you have no recent data on user satisfaction, support quality, or ease of onboarding.
Counter features 19 distinct functionalities, including channel management, payment processing, booking engine, and automated night audits. Hogatex’s feature set remains undefined, with no publicly listed capabilities, making Counter’s offering the more transparent and proven choice.
Support-wise, Counter’s support team is highly rated, with users highlighting quick, helpful assistance from staff like Evelyn and Max. Hogatex’s support details and customer feedback are unavailable, indicating uncertainty in service quality.
Counter’s integrations include seven verified partners like SiteMinder, Stripe, and Cloudbeds—covering key channels and payment solutions. Hogatex has no verified integrations, limiting its connectivity options for now.
Hoteliers rate Counter highly across segments, especially in hostels, with a 91% likelihood to recommend. Hogatex’s lack of reviews prevents any assessment of user satisfaction, making Counter the safer bet for assured positive feedback.
Pricing details for Counter are unavailable, but its no-cost model for core features, plus optional paid integrations, suggests flexibility. Hogatex’s pricing remains undisclosed, which complicates direct cost comparisons.
Counter is ideal for hostels, boutique hotels, city-center properties, and independent inns—particularly those needing a straightforward, feature-rich system that supports mobile management. Not recommended if your property requires extensive automation or a broader property type beyond hostels.
Hogatex might appeal if your hotel is larger or needs a full PMS, but the absence of reviews makes this uncertain. It’s not ideal if you prioritize proven customer support, recent user feedback, or robust integrations.
Counter vs Hogatex: The Bottom Line for Hotels
Counter’s large, recent review base and high ratings confirm its reliability and effectiveness in hostel management and small hotel operations. Hogatex, with no recent reviews or community feedback, remains an untested option in today’s market.
If your hotel needs a proven, easy-to-use PMS with built-in automation, integrations, and strong support, go with Counter. Its extensive features and positive user feedback make it a dependable choice for properties seeking operational efficiency.
Choose Hogatex if you are exploring new vendors and are willing to accept the risk of limited real-world validation. Its lack of recent reviews and unknown support quality make it a less certain investment.
In conclusion, Counter clearly stands out as the more dependable, reviewed, and feature-rich choice, especially for hostels and small hotels. Hogatex’s potential is unverified, and without recent customer insights, it’s harder to recommend confidently.
Counter by Counter offers a feature-rich, user-rated platform with recent positive reviews, making it ideal for hostels and small hotels looking for proven operational tools. Hogatex PMS, with no recent feedback or ratings, remains an untested option that lacks demonstrated support and integrations.
Counter’s strong community feedback, multiple integrations, and ease of use make it the top choice. Hogatex’s lack of recent customer reviews and unknown capabilities place it at a disadvantage for hoteliers seeking reliable, current solutions.
Counter’s intuitive interface simplifies daily tasks like check-ins, reservations, and reporting, helping your team manage operations efficiently with minimal training. Its automation features—like automatic night audits and integrated POS—reduce manual work, freeing staff to focus on guest interactions.
Hogatex claims to streamline reservations, front desk, housekeeping, and billing but provides no recent user feedback to confirm these efficiencies. Without current reviews, it’s unclear if Hogatex reduces workload or improves guest satisfaction like Counter does.
Counter’s mobile-friendly design ensures your team can manage the property from anywhere, offering flexibility that’s especially valuable for small or busy hotels. Hogatex’s platform lacks publicly available usability data, making it uncertain whether it can deliver similar operational gains.
Support at Counter is highly rated, with quick responses and proactive problem-solving. Hogatex provides no recent support reviews, so your team might face challenges in onboarding and troubleshooting.
Counter’s integrations with key partners like SiteMinder and Stripe facilitate daily operations by consolidating bookings and payments. Hogatex’s integrations are nonexistent in available data, limiting its immediate usefulness for integrated workflows.
Overall, if your staff values ease of use, automation, and reliable support, Counter will likely improve your daily operations. Hogatex’s untested platform leaves its impact on daily management uncertain.
Counter’s support team scores 4.96/5, with reviewers praising their quick, friendly assistance. Testimonials highlight staff like Evelyn and Max as go-to contacts who resolve issues promptly, boosting team confidence.
Hogatex offers no recent review data on support quality. Without current feedback, it’s difficult to gauge whether their support team is responsive or provides effective onboarding, making Counter the more dependable choice.
Counter’s onboarding experience is rated 4.7/5, and its user interface is praised for being clean and intuitive. Hogatex’s onboarding process and usability remain unverified due to lack of recent reviews.
Support features like 24/7 online assistance and dedicated account help set Counter apart. Without recent Hogatex customer feedback, its support quality remains unknown, posing a potential risk for new users.
In terms of staff adoption, Counter’s straightforward interface and positive onboarding ratings lead to faster staff training and higher user satisfaction. Hogatex’s unreviewed support and usability leave its ease of adoption in question.
Edge: Counter
Counter boasts 19 unique features, including a built-in channel manager, payment processing, booking engine, automated night audit, guest CRM, and multi-currency support. These features are well-documented, with many praised for their practicality and ease of use.
Hogatex’s feature set remains undisclosed, and no recent reviews or detailed descriptions are available. Without verified features, it’s impossible to compare comprehensively, but Counter’s transparent feature list makes it a safer, more predictable choice.
Counter’s integrated POS and revenue tracking modules support a broader range of operational needs. Hogatex, lacking public feature details, does not currently demonstrate the same level of functional depth.
Edge: Counter
Counter’s customer support is rated 4.96/5, with users consistently praising its responsiveness and helpfulness. Positive reviews cite quick solutions to issues and proactive communication, especially during onboarding.
Hogatex offers no recent reviews or ratings, leaving its support quality and responsiveness unverified. Without community feedback, your hotel risks uncertain assistance, which can be critical during system issues or training.
Counter’s support team is known for addressing bugs swiftly and providing ongoing assistance, which contributes to high user satisfaction. Hogatex’s lack of recent support reviews and data makes it impossible to assess whether it can meet your hotel’s service needs.
Support quality is crucial for smooth daily operations; with Counter’s proven record, your team will likely experience fewer disruptions. Hogatex’s support remains an unknown factor, making it a less reliable choice.
Edge: Counter
Counter integrates with seven verified partners, including prominent platforms like SiteMinder, Stripe, Cloudbeds, and Goki. These integrations allow for streamlined bookings, payments, and access control, making daily operations smoother.
Hogatex currently has no verified integrations publicly listed. This limits its connectivity to essential third-party tools, potentially requiring manual processes that counteract efficiency.
Counter’s open partner ecosystem helps expand your hotel’s market reach and operational flexibility. Hogatex’s limited connectivity reduces its appeal for properties relying on multiple channels or payment providers.
Edge: Counter
Counter’s user base, primarily hostels and small hotels, rates it at 4.73/5 based on 54 recent reviews, with a 91% likelihood to recommend. Hotels praise its ease of use, support, and automation features.
Hogatex lacks recent reviews and ratings, making it impossible to assess user satisfaction. Its absence from community feedback implies it’s less proven or less adopted in today’s hotel market.
Counter’s recent feedback confirms its strengths in usability, support, and feature set, especially for budget and hostel accommodations. Hogatex’s unverified reputation means it cannot be confidently recommended based on current user experiences.
Edge: Counter
Counter’s pricing details are not publicly disclosed, but its free core features and optional paid services suggest a flexible, scalable approach for small to medium-sized properties.
Hogatex does not list any pricing information, leaving hoteliers to guess about costs or negotiate directly. The absence of transparent pricing may complicate budgeting decisions.
Counter’s lack of upfront costs and modular pricing make it suitable for properties seeking predictable investments. Hogatex’s undisclosed fees mean you should be cautious about potential hidden costs or lack of affordability.
Counter is best for properties that prioritize ease of use, rapid onboarding, and automation without complex customization needs. It’s not suited for larger, enterprise-level hotels seeking highly tailored systems.
Hogatex might fit larger-scale operations, but the current lack of community feedback makes it a risky choice for hoteliers requiring proven support and functionality.
Counter’s extensive recent reviews, high ratings, and proven track record make it the more reliable choice for small hotels and hostels. Its broad feature set, integrations, and support infrastructure directly address the needs of properties seeking operational efficiency and guest satisfaction.
Hogatex, without recent reviews or community feedback, remains an unverified contender. Its unknown support quality and features make it a risky option, especially when reliable service and proven results are critical.
If you need a trustworthy, well-supported platform with proven results, Counter is the clear winner. Hogatex might appeal if your hotel is larger, but it’s advisable to wait for more validation before choosing it.
Counter’s community-backed success and recent positive reviews give you confidence that it will meet your property’s operational needs. Its strong ecosystem of integrations and support makes it the safer, more strategic investment for your team.
Hogatex remains an unconfirmed candidate, with no recent user feedback to validate its claims. For now, Counter’s proven track record and high satisfaction scores make it the preferred option for hoteliers looking to enhance operational efficiency and guest experiences.
This comprehensive comparison should guide your decision toward a system that’s not only feature-rich but also trusted by your peers. Prioritize proven support, community reviews, and real-world functionality — Counter currently leads in all these areas.
According to HTR's product database, Counter and Hogatex PMS share 0 features. Here are the key differences — features one has that the other lacks.
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Hogatex |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hogatex PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hogatex PMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hogatex PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hogatex has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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