The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Multi-lingual.
Hop Software shines , with exclusive features like Revenue management module and Native Email Marketing.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hop Software users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Hop PMS by Hop Software hinges on your property’s unique needs and operational priorities. Both aim to streamline hotel management, but Counter’s focus is sharply tuned to hostels and budget accommodations, while Hop PMS offers a broader suite suitable for various hotel types. Your decision should reflect your operational complexity, feature needs, and regional presence.
Counter is a proven choice for hostel operators, boasting a higher review volume and more recent customer feedback. Hop PMS, despite its broad feature set, has yet to garner recent reviews, making Counter the more reliable gauge of current performance. Which features and support align best with your property goals?
Counter, with a 4.73/5 overall rating based on 54 reviews, emphasizes ease of use, support, and value. Hop PMS, with no recent reviews and a score of zero, cannot currently provide comparable validation or recent user insights. Both systems aim to simplify operations, but Counter’s dedicated hostel focus and extensive reviews make it the more dependable choice today.
Counter excels in its intuitive interface, mobile-friendly design, and rapid onboarding, particularly for hostel environments. Hop PMS's broader focus and extensive feature list—such as revenue management and a guest app—are not validated by recent user feedback, leaving their real-world performance uncertain. Are you seeking proven usability or a wide feature set without recent validation?
If your hotel operates primarily as a hostel or budget accommodation, go with Counter. Its strong user ratings, dedicated hostel features, and ease of use make it a reliable choice for small to medium hostel properties. Conversely, if your hotel needs advanced revenue management, integrated guest communication, and a more comprehensive suite, Hop PMS’s extensive feature list suits larger, more complex operations—though recent reviews are lacking.
For properties prioritizing simplicity, rapid onboarding, and proven support, Counter’s 4.7/5 onboarding and 4.96/5 support ratings tip the scale. If your focus is on expanding direct bookings and reducing costs, Hop’s promise of an integrated, commission-free booking engine might appeal—yet, the absence of current user feedback limits confidence. Which approach aligns with your operational complexity and growth plans?
Counter’s interface scores a 4.6/5 for ease of use, supported by user reviews praising its simplicity, quick learning curve, and mobile-friendly design. Hoteliers highlight how new staff can be trained rapidly with Counter, and its intuitive calendar management simplifies daily tasks. Customer support is also highly rated, with a 4.96/5 score and comments about fast, helpful assistance.
In contrast, Hop PMS lacks recent reviews or detailed user feedback, preventing a clear comparison. Its extensive feature list could imply a steeper learning curve, especially since no recent user ratings are available. The current lack of recent feedback makes it difficult to evaluate usability definitively. Edge: Counter.
Counter offers 18 shared features and one exclusive feature: multi-lingual support, which enhances its usability for international hostel markets. Hop PMS boasts 13 unique features, including revenue management, EPoS, guest communication via SMS, online check-in, and a guest app—features absent in Counter.
While Hop’s advanced features cater to larger, more complex hotels, Counter’s core strengths lie in its simplicity and essential integrations like POS and channel management. Counter’s focus on core hostel needs and ease of use make it more straightforward, but Hop may be better suited for hotels seeking a broader feature set. Edge: Counter (for simplicity and core features).
Counter’s customer support scores a remarkable 4.96/5, with reviews praising the responsiveness and professionalism of support staff like Evelyn and Max. Users often mention how support helps resolve issues quickly, which is crucial in daily operations.
Hop PMS currently has no recent reviews or publicly available customer support ratings, making it impossible to assess support quality. Given the critical role support plays in PMS success, Counter’s well-documented high support ratings make it the safer choice. Edge: Counter.
Both Counter and Hop PMS have verified integrations with 7 partners, including common partners like WuBook and SiteMinder. Counter’s additional integrations include FLYR, Cloudbeds, Channex, Goki, and Stripe—expanding its connectivity options.
Hop PMS also connects with some of the same platforms but has unique integrations like GuestRevu, Aven Hospitality, Onity, Userguest, and RoomPriceGenie. While both systems offer similar core integrations, Counter’s broader regional market presence and more recent reviews suggest a more mature ecosystem. Edge: Counter.
Counter’s overall rating of 4.73/5 is based on 54 reviews, with recent feedback confirming high satisfaction, especially among hostel operators. Hoteliers emphasize its ease of use, support, and value.
Hop PMS’s rating is currently unavailable, making direct comparison impossible. The absence of recent reviews on Hop limits confidence in its current performance and user satisfaction levels. Therefore, based on recent, validated feedback, Counter is clearly the higher-rated option. Edge: Counter.
Counter does not publicly disclose its pricing structure, suggesting it may be customized or tailored to client needs, but it is offered without implementation fees or freemium options. Hop PMS similarly does not list specific prices, indicating potential custom quotes.
Both products seem to focus on transparency about features rather than pricing, which might require direct inquiry. Without concrete numbers, your hotel should request a quote based on your property size and feature needs to accurately compare costs.
Not ideal if your hotel requires extensive revenue management, dynamic pricing, or a guest app, as Counter’s features are more simplified and focused on hostel operations.
Not ideal if your hotel operates primarily as a hostel or small inn, or if recent user feedback on support and usability is a priority, as Hop PMS lacks recent reviews.
Counter’s clear advantage is its proven performance and strong recent review volume, especially among hostel operators. Its focus on simplicity, support, and core PMS features makes it ideal for small to medium hostels seeking reliability.
If your property needs a straightforward, support-driven PMS with proven usability, go with Counter. Its high user satisfaction and recent validation make it the safer choice today.
However, if your hotel requires a broader feature set—including revenue management, guest communication, and online check-in—and you operate at a larger scale, Hop PMS might be worth exploring once recent reviews become available to validate performance.
In summary, for most hotels, especially those in the hostel or budget sector, Counter remains the more dependable, well-supported, and highly-rated option. For larger, more complex operations, careful consideration of Hop’s features, once supported by recent feedback, may be warranted.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, Counter and Hop PMS share 18 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| EPoS | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Integrated CRS | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Revenue management module |
Showing top differences. 2 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hop PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hop PMS offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hop PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hop Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor