The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 59 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI , with exclusive features like Mobile App.
Host Hotel Systems shines , with exclusive features like Transactional Emails (booking, folios, etc) and On premise.
Side-by-side ratings based on 59 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 2 |
After analyzing 59 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Host Hotel Systems users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | #30 1 reviews |
Choosing between Counter by Counter and Host Hotel Systems hinges on your property's specific needs and operational priorities. Both systems aim to streamline hotel management, but Counter is tailored for hostels and small properties, focusing on ease of use and affordability. Host Hotel Systems, meanwhile, targets larger hotels and chains with a broader feature set and more extensive integrations. Does your team prioritize simplicity or comprehensive functionality?
Counter offers a free, user-friendly PMS designed specifically for hostels, making it ideal for small, independent properties that need quick setup and straightforward management. Host Hotel Systems caters to larger hotels needing advanced features and a more robust operational toolkit. Which aligns better with your current goals and scale?
Counter and Host Hotel Systems serve different hotel profiles with distinct operational needs. Counter is built for hostels, B&Bs, and small boutique hotels, emphasizing simplicity, mobility, and affordability. It’s especially suited for properties with limited staff or those prioritizing fast onboarding and minimal training. Conversely, Host Hotel Systems is designed for hotels needing extensive features like guest profiling, detailed analytics, and on-premise management, making it more suitable for medium to large properties or hotel groups.
If your property is a hostel or small inn seeking an intuitive, cost-effective solution, Counter should be your choice. If you operate a larger hotel chain that requires complex reporting, guest management, and a wide array of integrations, Host Hotel Systems will better meet your needs.
Counter boasts a 4.6/5 ease of use rating based on 54 reviews, with many users praising its intuitive, mobile-friendly interface. Customers mention that staff can learn it quickly, citing a straightforward setup and minimal training requirements. Support responsiveness is also highly rated, with particular praise for staff like Evelyn and Max who promptly resolve issues.
Host Hotel Systems has a slightly lower rating of 4.5/5 but remains highly regarded for its user-friendly design tailored for hotel staff. Its interface is described as powerful yet approachable, with a focus on simplifying complex operations. Given the recent review count and higher overall rating, Counter’s ease of use edges out its competitor.
Edge: Counter
Counter offers three exclusive features: a dedicated channel manager, booking engine, and mobile app—crucial tools for hostels and small properties managing reservations on the go. Its core features include POS integration and automatic payments, which streamline daily operations.
Host Hotel Systems provides a significantly broader feature set—31 unique functionalities—covering transaction emails, on-premise management, gift vouchers, task management, automated reminders, guest messaging, digital registration, online check-in/out, real-time updates, automated room assignments, detailed reporting, rate management, PCI compliance, EPoS, and wellness modules.
With over 16 shared features, Host Hotel Systems clearly offers more comprehensive operational tools. If your hotel needs advanced guest profiling, automated marketing, or on-premise modules, Host Hotel Systems’s extensive features prevail.
Edge: Host Hotel Systems
Counter’s support ratings are outstanding, with a 4.96/5 score based on 54 reviews, and 91% of hoteliers would recommend it. Reviewers frequently praise the responsiveness, mentioning staff like Evelyn and Max for their quick, helpful responses. Users appreciate the ongoing improvements and flexibility, despite some bugs affecting bookings and bed availability.
Host Hotel Systems scores 4/5 on support, with positive comments emphasizing their proactive partnership and helpfulness. Reviewers note that responsiveness could be improved, especially for technical issues, but overall, the support is competent. Given the more recent, numerous reviews for Counter, its support quality is the stronger choice.
Edge: Counter
Counter integrates with 7 verified partners, including key platforms like WuBook, FLYR, Cloudbeds, and Channex. Its integration set supports POS, channel management, and access control, improving operational flow for small properties.
Host Hotel Systems boasts 44 verified partners—far more extensive—covering revenue analytics, online marketing, payment gateways, and guest feedback tools. Shared integrations include SiteMinder and Stripe, but its wide network supports larger, multi-property operations.
If seamless integration with numerous third-party tools is critical, Host Hotel Systems’s broader partner list offers more options. For single properties or hostels, Counter’s integrations are often sufficient.
Edge: Host Hotel Systems
Counter has a 4.73/5 rating from 54 recent reviews, with 91% likely to recommend, especially among hostels and independent properties. Reviewers highlight its simplicity, quick onboarding, and responsiveness, with many calling it the best PMS for hostels.
Host Hotel Systems, with only 2 reviews, has no recent feedback, making its rating less reliable. The existing comments focus on its extensive features but lack detailed user satisfaction metrics. As a result, Counter’s higher, more recent review volume makes it the clear favorite.
Edge: Counter
Counter offers a free, no-trial, no-implementation fee PMS, making it accessible for small properties and startups. Its cost-effective nature is a significant advantage, especially for budget-conscious hostels.
Host Hotel Systems does not specify pricing but indicates no trial or monthly fees. Larger hotels and chains might negotiate tailored contracts, likely reflecting its enterprise-level scope. For small properties, Counter’s free model offers unmatched value; larger hotels should seek direct quotes from Host Hotel Systems.
Edge: Counter
Not ideal if:
Who Should Use Counter
Not ideal if:
Not ideal if:
Who Should Use Host Hotel Systems
Not ideal if:
Counter excels as a lightweight, easy-to-use PMS for hostels and small hotels, with a strong support reputation and recent positive reviews. Its free pricing makes it especially attractive for properties with tight budgets and limited tech needs, delivering essential management tools with minimal fuss.
Host Hotel Systems offers a broad feature set, extensive integrations, and a focus on larger hotel operations. Its capabilities cater to properties needing deep analytics, automation, and a wide array of modules, making it suitable for bigger hotels and chains.
In summary, if your hotel is a small operation, especially a hostel or boutique, Counter is the more appropriate choice. For larger hotels seeking comprehensive management solutions, Host Hotel Systems provides the detailed tools and integrations you require.
Choose Counter if you value simplicity, affordability, and recent high reviewer satisfaction. Opt for Host Hotel Systems if your hotel requires advanced features, multiple integrations, and a scalable solution for complex operations.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and Host Hotel Systems share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Mobile App | ||
| Native Email Marketing | ||
| On premise | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 22 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Host Hotel Systems share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Host Hotel Systems offers 44. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Host Hotel Systems: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Host Hotel Systems has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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