Counter vs. HOTELCUBE PMS: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Ancillary revenue tracking.

hotelcube shines , with exclusive features like On premise and Guest Communication (SMS Messaging).

See the full breakdown below ↓

How Does Counter Compare to HOTELCUBE PMS?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales From $700/mo
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs HOTELCUBE PMS?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while hotelcube users highlight . Click any theme to see what reviewers say.

Counter Counter hotelcube hotelcube
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs hotelcube: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter hotelcube hotelcube
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter hotelcube hotelcube
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter hotelcube hotelcube
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

When choosing a property management system (PMS), your goal is to find an intuitive platform that streamlines operations and offers reliable support. Counter by Counter is a dedicated PMS for hostels with a focus on ease of use and automation, while HOTELCUBE PMS offers a broader, customizable solution for hotels across segments, albeit with limited user feedback. Given the recent activity and high rating score, Counter appears to be the more dependable choice for your hostel or budget accommodation. But does it meet all your operational needs?

Is Counter or HOTELCUBE PMS Better for Hotels?

Counter and HOTELCUBE serve different hotel types. Counter, with a focus on hostels and small accommodations, simplifies bookings, check-ins, and guest management through an easy-to-navigate interface, backed by 54 reviews and a high rating of 4.73/5. HOTELCUBE, on the other hand, is a more extensive suite designed for larger hotels, with no recent reviews available and a focus on modular, multi-department management.

Counter’s ease of use (rated 4.6/5) and customer support (rated 4.96/5) are highly praised, whereas HOTELCUBE’s support and user experience are less documented. For your property, which prioritizes simplicity and quick onboarding, Counter’s focus on small properties makes it the stronger candidate. Are you looking for a straightforward solution or a fully customizable hotel management system?

Counter vs HOTELCUBE PMS: Which Should Your Hotel Choose?

If your hotel is a hostel, bed & breakfast, or boutique operation requiring quick setup, affordable pricing, and a user-friendly interface, go with Counter. Its high review count, recent positive feedback, and strong ratings for ease of use and support make it ideal for small teams seeking efficiency.

If your hotel needs a comprehensive, customizable system that manages multiple departments and complex workflows, HOTELCUBE would be more suitable. However, the lack of recent reviews and limited user feedback suggest it might not be as proven or straightforward for smaller or less complex operations.

Is Counter or HOTELCUBE Easier to Use?

Counter scores highly on usability, with a 4.6/5 rating and positive reviews praising its intuitive, mobile-friendly interface. Users mention that staff can quickly learn the system, and management can operate it remotely without technical issues. Support from the Counter team is also frequently described as responsive and helpful, especially from staff like Evelyn and Max.

In contrast, HOTELCUBE has no recent reviews or ratings available, making it difficult to gauge its ease of use. Its interface, while customizable, may require more training and onboarding, especially given the lack of recent user feedback.

Edge: Counter.

Which Has Better Features: Counter or HOTELCUBE?

Counter offers 16 shared features, plus three unique ones: channel manager, booking engine, and ancillary revenue tracking. It integrates with platforms like Stripe and Goki, streamlining payments and access control. Conversely, HOTELCUBE provides seven unique features, including spa & wellness modules, gift vouchers, integrated ID scanners, guest communication, and revenue management tools—features that Counter does not have.

While Counter’s core functionalities are well-suited for small operations, HOTELCUBE’s additional modules target larger hotels with more complex needs. For a straightforward PMS, Counter’s features are more relevant; for a full-service hotel, HOTELCUBE’s offerings might be better.

Edge: Counter.

Which Has Better Customer Support: Counter or HOTELCUBE?

Counter garners a 4.96/5 support rating based on recent reviews, with hoteliers highlighting quick responsiveness and helpful staff like Evelyn and Max. Users appreciate the support team's professionalism, though some note slower responses during off-hours.

HOTELCUBE lacks recent review data and detailed feedback, making it difficult to assess support quality. Given the high support ratings for Counter, it is clearly the more reliable option for ongoing assistance.

Edge: Counter.

Which Has More Integrations: Counter or HOTELCUBE?

Counter connects with 7 verified partners, including popular platforms like WuBook and Stripe, and offers integrations with channel managers and payment systems. HOTELCUBE boasts 24 verified partners, including HQ Revenue, Lybra Tech, and RoomCloud, with a broader array of integrations spanning revenue management, booking tools, and guest communication.

If your hotel relies on multiple third-party systems, HOTELCUBE’s extensive integration list is advantageous. For small-scale operations, Counter’s core integrations suffice.

Edge: HOTELCUBE.

Which Do Hoteliers Rate Higher: Counter or HOTELCUBE?

Counter receives a high overall rating of 4.73/5 from 54 recent reviews, with an overwhelming 91% likelihood to recommend. Its primary users—hostels and small accommodations—appreciate its simplicity, automation, and support, especially in recent feedback.

HOTELCUBE has no recent reviews or ratings available, so it cannot be directly compared. For hotels prioritizing proven satisfaction and reputation, Counter’s high ratings confirm its value.

Edge: Counter.

How Much Do Counter and HOTELCUBE Cost?

Counter does not publish pricing details but is noted for its free model tailored for hostels, with no implementation or monthly fees reported. HOTELCUBE charges a fixed base price of $700, with no mention of ongoing subscription costs, but its pricing might be less accessible for small properties.

If affordability is critical, Counter’s free-to-use platform offers a clear advantage. HOTELCUBE’s cost could be justified by its extensive features but may not appeal to smaller hotels.

What Type of Hotel Should Use Counter?

  • Hotels that operate primarily as hostels, B&Bs, or boutique accommodations needing quick, simple management.
  • Teams seeking an easy-to-learn system with strong automation and integrations.
  • Properties looking for mobile-friendly solutions to manage operations on the go.
  • Small operations that prioritize customer support and ease of onboarding.
  • Not ideal if your hotel needs complex multi-department workflows or advanced revenue management.

What Type of Hotel Should Use HOTELCUBE?

  • Hotels that require a fully customizable PMS with modules for spa, wellness, and guest communication.
  • Larger properties with diverse operations needing integrated revenue management.
  • Teams that prioritize cloud security, scalability, and GDPR compliance.
  • Hotels seeking a platform that supports multiple devices and offers automatic updates.
  • Not ideal if you prefer a straightforward, budget-friendly solution with proven recent user feedback.

The Bottom Line for Hotels

Counter is a proven, highly-rated PMS designed for small, budget-conscious properties like hostels, B&Bs, and boutique hotels. Its high review count, recent positive feedback, and ease of use make it a dependable choice for streamlining daily operations.

HOTELCUBE offers a broader, modular platform suitable for larger, full-service hotels that need extensive customization and multiple departmental modules. However, the lack of recent reviews and user feedback suggests it’s less tested in today’s market.

If your hotel values simplicity, support, and affordability, Counter is the clear winner. For complex, multi-department management, HOTELCUBE might be suitable if you can evaluate its capabilities directly, but its market presence is less established.


In summary, for your hostel or small hotel seeking a reliable, easy-to-use PMS backed by recent strong reviews, Counter by Counter stands out as the better choice.

How Much Do Counter and HOTELCUBE PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter hotelcube hotelcube
Starting Price From $700/mo

Which Features Does Counter Have That HOTELCUBE PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and HOTELCUBE PMS share 16 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter hotelcube hotelcube
Ancillary revenue tracking
Booking Engine
Channel Manager
Gift Vouchers
Guest Communication (SMS Messaging)
Integrated ID & Passport Scanner
Integrated Payment Terminal & Card Reader
On premise
Spa & Wellness Module

Counter vs hotelcube: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Booking Engine Ancillary revenue tracking
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
hotelcube
hotelcube
0.0/5 from 0 reviews

Unique capabilities

Spa & Wellness Module On premise Gift Vouchers Integrated ID & Passport Scanner Guest Communication (SMS Messaging)
0.0/5 ease of use 0.0/5 support 24 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs HOTELCUBE PMS

Can Counter replace HOTELCUBE PMS?

It depends on your requirements. Counter and HOTELCUBE PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while HOTELCUBE PMS offers 24. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or HOTELCUBE PMS offer a free plan?

Counter: No. HOTELCUBE PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and HOTELCUBE PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and hotelcube has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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