Counter vs. InovGuest:
Which Is Right for You?

The Decision

Choosing between Counter by Counter and InovGuest by InovGuest hinges on your hotel’s specific needs. Both products aim to streamline property management, but Counter’s focus is on ease of use for hostels, while InovGuest claims to offer broad operational automation. Given Counter’s strong recent reviews and extensive feature set, your decision should consider which product aligns best with your operational priorities.

Counter is a well-established PMS for hostels with a proven track record, boasting a high rating and large review base, making it a trusted choice. InovGuest, despite its promises, currently lacks recent reviews and user feedback, raising questions about its real-world effectiveness. So, which solution truly serves your property’s needs?

Is Counter or InovGuest Better for Hotels?

Counter’s key strength is its dedicated focus on hostels and small properties, offering a free, easy-to-use platform that simplifies daily operations. InovGuest claims to serve hotels broadly but has no recent reviews or measurable ratings, making it difficult to gauge its performance and user satisfaction. Counter’s 54 reviews in the last six months, with a 4.73/5 overall rating, reflect ongoing user satisfaction, while InovGuest remains an unreviewed entity.

Counter’s features include channel management, payment processing, booking engine, and housekeeping modules—many of which are absent or unconfirmed in InovGuest. Conversely, InovGuest’s lack of verified integrations and user feedback casts doubt on its current market presence. Which platform will reliably improve your hotel’s operational flow?

Counter vs InovGuest: Which Should Your Hotel Choose?

If your hotel is a hostel or small property seeking an intuitive, mobile-friendly PMS with strong onboarding and customer support, Counter is the clear choice. Its recent reviews underscore its simplicity, responsiveness, and extensive feature set, especially for hostels, with a 91% likelihood to recommend.

InovGuest might appeal if you’re a mid-sized or larger hotel looking for automation and integration, but the absence of recent reviews and verified integrations makes it a risky option right now. If you value proven support, detailed operational tools, and a product with a 4.73/5 rating from over 50 reviews, Counter is the safer, more reliable choice.

Is Counter or InovGuest Easier to Use?

Counter’s interface is consistently praised for its clarity, with a 4.6/5 ease-of-use rating and positive reviews highlighting its intuitive design. Users report that onboarding is smooth, staff adopt the system quickly, and remote management via mobile is seamless.

InovGuest, however, has no recent reviews or user ratings, making it impossible to assess its usability. With Counter’s proven track record and high user satisfaction, it clearly leads in ease of adoption. Edge: Counter.

Which Has Better Features: Counter or InovGuest?

Counter offers 19 unique features, including channel management, payment processing, booking engine, calendar view, guest CRM, multi-currency, and ancillary revenue tracking—features that InovGuest does not currently list or verify. Its integrated modules support daily operations, revenue management, and guest communication in a comprehensive way.

InovGuest’s feature set remains unverified, with no listed functionalities or integrations. Given Counter’s detailed feature catalog and proven capabilities, it provides a more complete and reliable toolset for hotels. Edge: Counter.

Which Has Better Customer Support: Counter or InovGuest?

Counter’s customer support is highly rated at 4.96/5, with recent reviews praising its responsiveness and proactive assistance. Reviewers frequently mention staff like Evelyn and Max, emphasizing their professionalism and quick resolution of issues.

InovGuest’s support ratings are unavailable, and without recent reviews, it’s impossible to assess support quality. Given Counter’s stellar reputation and recent review volume, it clearly stands out. Edge: Counter.

Which Has More Integrations: Counter or InovGuest?

Counter integrates with seven verified partners, including Stripe, SiteMinder, Cloudbeds, and Goki, providing a broad ecosystem of tools to extend functionality. InovGuest has no listed or verified integrations, limiting its immediate connectivity options.

With Counter’s established integrations, your hotel gains flexibility in managing online bookings, payments, and access control. The lack of verified partners for InovGuest suggests it is not yet ready for multi-platform environments. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or InovGuest?

Counter’s 54 recent reviews, with an overall rating of 4.73/5, reflect strong satisfaction across diverse hotel types, especially hostels. Reviewers highlight ease of use, customer support, and operational automation as key strengths.

InovGuest’s absence of recent reviews makes it impossible to gauge user sentiment or satisfaction. Until verified feedback emerges, Counter remains the preferred choice for hotelier-rated performance. Edge: Counter.

How Much Do Counter and InovGuest Cost?

Counter’s pricing details are not publicly listed, but no implementation fees or monthly charges are mentioned, suggesting potential flexibility or free access for certain features. InovGuest’s pricing is also unavailable, implying it might be a custom quote or still in development.

Without clear pricing data, your best bet is that Counter’s established presence and transparent feature offerings provide better value, especially considering its proven support and feature set. Edge: Counter.

What Type of Hotel Should Use Counter?

• Hotels that primarily operate as hostels, inns, or small independent properties seeking affordability and ease of management.
• Teams that prioritize quick onboarding, mobile management, and automated features like POS integration.
• Hotels looking for a system with comprehensive revenue and guest management tools.
• Small to medium-sized properties that need a reliable, well-supported PMS.

Not ideal if:

• Your property requires complex revenue management or channel expansion beyond basic integrations.
• You need advanced group booking features or extensive multi-property management.
• Your operations are highly regional or specialized, and you require tailored local integrations.

What Type of Hotel Should Use InovGuest?

• Hotels or lodging establishments seeking automation, real-time insights, and streamlined front desk operations.
• Hotels with larger operations that benefit from integrated systems managing reservations, guest experiences, and analytics.
• Hotels looking for a platform that can expand with verified integrations once available.
• Hotels interested in adopting a solution that promises modern technological features.

Not ideal if:

• You need immediate support, detailed reviews, or proven user satisfaction.
• Your property is small or in a niche market where the lack of reviews and integrations could hinder operations.
• You prefer a solution with a long track record and established support infrastructure.

InovGuest vs Counter: The Bottom Line for Hotels

Counter is a proven, highly-rated PMS with a broad feature set, dedicated focus on hostels, and a large review base demonstrating ongoing user satisfaction. InovGuest, despite its promising claims, currently lacks recent reviews, verified integrations, and measurable ratings, making it a less reliable option at this moment.

Choose Counter if you want a system that is easy to adopt, well-supported, and equipped with essential operational features. Its extensive integrations and positive recent reviews make it the safer, more effective choice for most hoteliers.

Opt for InovGuest only if your property can wait for further validation, and you’re interested in future automation and integration capabilities that are yet to be proven in the market. For now, Counter’s track record makes it the clear winner.