The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 87 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines when it comes to user interface and usability , with exclusive features like Mobile App and Guest CRM.
MISTER BOOKING shines when it comes to support quality , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 87 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 30 |
After analyzing 87 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while MISTER BOOKING users highlight support quality, customizable features, ergonomics and design. Click any theme to see what reviewers say.
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User interface and usability
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Support quality
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Customer support
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Customizable features
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Automated features
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Ergonomics and design
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Platform integration
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Operational efficiency
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Bug issues
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Report generation
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Reporting and revenue management
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Booking engine
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Pricing
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Connectivity issues
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #33 14 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | #45 4 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #40 10 reviews |
| Luxury ▾ | #44 4 reviews | #35 7 reviews |
| Branded / Chain | #43 4 reviews | #46 3 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | #19 25 reviews |
| Asia Pacific | #16 4 reviews | #36 1 reviews |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Misterbooking (PMS) by MISTER BOOKING hinges on your hotel’s size, operational needs, and regional focus. Both systems aim to streamline property management, but Counter is tailored specifically for hostels with a focus on ease and rapid deployment, while Misterbooking offers a broader suite of features suited for independent hotels and chains. Where do your priorities lie: simplicity and affordability or comprehensive functionality?
Counter's recent reviews emphasize its simplicity, speed, and dedicated hostel focus, whereas Misterbooking's more recent ratings highlight its advanced pricing and extensive integrations. Which platform aligns better with your current operational scale and future growth plans?
Counter primarily serves hostels and small accommodations, offering a straightforward, mobile-friendly interface that simplifies daily operations. It excels in reducing manual tasks with automation like POS integration and automatic payments, but it lacks extensive features like revenue management or a built-in booking engine.
Misterbooking, on the other hand, is designed for a wider range of hotel types, including independent hotels and hotel chains, with a more feature-rich platform. It offers advanced tools such as dynamic pricing, real-time reporting, and a responsive booking engine, making it ideal for hotels seeking more control and customization.
Where your hotel operates—hostel or hotel—defines the better fit. Do you need a lightweight, easy-to-use PMS for a hostel, or a feature-heavy system capable of supporting complex hotel operations?
If your hotel is a hostel or small property that values ease of use, quick setup, and mobile management, Counter is the better choice. Its 54 reviews and high user ratings (4.73/5 overall) reflect strong satisfaction among hostel operators, especially for its simplicity and support.
If your hotel requires advanced features like revenue management, automated guest communication, and extensive integrations to grow or streamline a larger operation, Misterbooking is more suitable. With 29 reviews and a slightly higher overall rating (4.78/5), its broader feature set and flexible modules cater well to independent hotels and chains.
In summary, choose Counter for straightforward hostel management, and opt for Misterbooking when your operation demands deeper control and scalability.
Counter scores a 4.6/5 for ease of use, with reviewers praising its intuitive interface tailored for hostel staff and quick onboarding. Its mobile-friendly design allows staff to manage reservations on the go, and users highlight how fast new staff can learn the platform.
Misterbooking slightly outperforms with a 4.71/5 rating, with users appreciating its streamlined navigation and user-friendly booking engine despite its broader feature set. Support responsiveness and support materials further ease staff adoption, though some mention design could be more modern.
Edge: Misterbooking.
Counter offers 3 exclusive features: automated night audit, mobile app, and guest CRM, focusing on operational automation and mobile management. Its core features include check-in/out, POS integrations, and basic reporting, making it ideal for simple property management.
Misterbooking boasts 17 unique features, including transactional emails, SMS messaging, native email marketing, automated reminders, online check-in, real-time status updates, revenue management, and detailed rate controls. Its comprehensive modules support dynamic pricing and guest engagement, essential for more complex hotel operations.
Edge: Misterbooking.
Counter's support consistently receives high praise, with a 4.96/5 rating and reviews highlighting fast, helpful responses from team members like Evelyn and Max. Users appreciate the support during onboarding and troubleshooting, though some note support can slow in certain regions.
Misterbooking’s support scores slightly lower at 4.79/5 but is highly regarded for responsiveness and support quality. Users value their quick problem resolution and the reliability of the support team, especially considering the platform’s complexity.
Edge: Counter.
Counter integrates with 7 verified partners, including Stripe, Goki, and Cloudbeds, but its options are limited compared to Misterbooking. It covers essential integrations like POS and channel managers but lacks extensive third-party connections.
Misterbooking offers 26 verified integrations, including major OTAs, GDS systems, and specialized tools like Spotpilot and RoomCloud. Its broad partner network facilitates smoother connectivity for larger, multi-channel operations.
Edge: Misterbooking.
Counter’s 54 reviews with a 4.73/5 rating indicate strong satisfaction among hostel operators, especially for ease of use and support. Its recent reviews show consistent praise for how quickly it simplifies daily hostel management.
Misterbooking’s 29 reviews and a 4.78/5 score reflect high satisfaction among independent hotel operators, particularly for its advanced features and customization. Recent feedback emphasizes its value for property owners seeking comprehensive control.
Though both are highly rated, the larger, more recent review base for Misterbooking suggests slightly stronger confidence in its ongoing performance.
Edge: Misterbooking.
Neither Counter nor Misterbooking publishes explicit pricing details publicly. Both operate on a subscription basis, with no implementation fees or freemium options. Expect costs to vary depending on property size, features, and regional factors, requiring direct inquiries for precise quotes.
Not ideal if...
Not ideal if...
Counter excels in providing a no-fuss, easy-to-understand PMS designed specifically for hostels and small properties. Its simplicity, quick onboarding, and high support ratings make it a great choice for owners who prioritize ease and speed.
Misterbooking offers a comprehensive, flexible system with advanced automation, extensive integrations, and a broad feature set that suits independent hotels and larger operations. Its higher review count and recent positive feedback suggest it’s better suited for hotels needing detailed control and scalability.
If your priority is a lightweight, hostel-focused system, Counter is your pick. For more complex operations requiring extensive features and integrations, Misterbooking is the superior choice.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and Misterbooking (PMS) share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Automated reminders | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Guest Messaging | ||
| Mobile App | ||
| Native Email Marketing | ||
| Payment Requests | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 8 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
The support team’s responsiveness and effectiveness are repeatedly highlighted. Whether through phone or other means, their availability and ability t... The support team’s responsiveness and effectiveness are repeatedly highlighted. Whether through phone or other means, their availability and ability to address issues quickly is a major plus for users.
Users value the ability to customize their accounts to suit specific needs. This flexibility makes Misterbooking well-adapted for diverse hotel operat... Users value the ability to customize their accounts to suit specific needs. This flexibility makes Misterbooking well-adapted for diverse hotel operations and enhances user satisfaction.
While the software is functional and efficient, users note that the design and ergonomics could use improvements. Recommendations include making the l... While the software is functional and efficient, users note that the design and ergonomics could use improvements. Recommendations include making the layout more user-friendly and modernizing some outdated pages.
Where hoteliers push back
The need for more efficient and detailed statistical tools or reports is mentioned. Users feel that refining these features could lead to better opera... The need for more efficient and detailed statistical tools or reports is mentioned. Users feel that refining these features could lead to better operational insights and decision-making.
There are some criticisms regarding the booking engine, such as insufficient photo uploading options and restriction management. Users suggest that en... There are some criticisms regarding the booking engine, such as insufficient photo uploading options and restriction management. Users suggest that enhancements in these areas could further improve the system.
Ranks higher for
Unique capabilities
It depends on your requirements. Counter and Misterbooking (PMS) share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Misterbooking (PMS) offers 26. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Misterbooking (PMS) leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Misterbooking (PMS): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and MISTER BOOKING has 14. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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