The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 165 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Mobile App.
Planet shines when it comes to functionality and features — especially for brand properties (5.0/5) , with exclusive features like On premise and Revenue management module.
Side-by-side ratings based on 165 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 57 | 108 |
After analyzing 165 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Planet users highlight functionality and features, ease of use, multi-property management. Click any theme to see what reviewers say.
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User interface and usability
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Functionality and Features
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Customer support
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Ease of Use
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Automated features
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Multi-property Management
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Platform integration
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Bug issues
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Support Issues
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Reporting and revenue management
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Customization and Flexibility
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Pricing
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System Performance and Reliability
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #27 32 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #15 50 reviews |
| Large (75-199 rooms) ▾ | #32 2 reviews | #15 10 reviews |
| X-Large (200+ rooms) | #31 1 reviews | #17 3 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #21 42 reviews |
| Luxury ▾ | #44 4 reviews | #21 34 reviews |
| Branded / Chain ▾ | #43 4 reviews | #17 33 reviews |
| Extended Stay ▾ | #32 5 reviews | #20 9 reviews |
By Region
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| North America ▾ | #25 8 reviews | #29 6 reviews |
| Europe ▾ | #20 25 reviews | #10 79 reviews |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | #15 2 reviews |
Choosing the right property management system (PMS) is critical for your hotel's efficiency, guest experience, and revenue growth. Both Counter and protel PMS aim to streamline operations, but their core strengths and weaknesses differ significantly. Counter is built specifically for hostels, emphasizing ease of use and quick onboarding, while protel offers a more extensive feature set suited for larger, multi-property hotels with complex needs. How do these differences impact your decision?
Counter and protel both address fundamental hotel management challenges, including reservations, check-ins, and reporting. However, Counter's focus on simplicity and speed contrasts with protel’s aim for comprehensive, scalable solutions. Which of these priorities aligns better with your hotel's current challenges?
Counter is a free, user-friendly PMS designed primarily for hostels, with an intuitive interface and seamless mobile management. Its limited feature set—focusing on core operations—makes it ideal for small, independent properties that prioritize ease of use over extensive functionality.
Protel is a mature, robust cloud-native PMS with over 1,200 integrations, supporting complex multi-property workflows. Its extensive features include revenue management, multi-currency support, and detailed reporting, making it suitable for larger hotels or hotel groups. Which aligns better with your hotel’s size and complexity?
Counter's recent reviews are limited, with no new feedback in the past six months, but it boasts an overall rating of 4.73/5 from 54 reviews. Conversely, protel has a broader review base of 105, with more recent feedback, and a lower overall rating of 4.11/5, indicating more current user experiences. Do you value recent feedback more heavily?
If your hotel is a hostel or small property needing straightforward operations with minimal training, Counter is the clear choice. Its simple interface and automated features like POS and night audit simplify daily tasks without overwhelming users.
If you manage a larger hotel, resort, or multi-property portfolio requiring detailed reporting, revenue management, and extensive integrations, protel is the better fit. Its customizable environment and broad ecosystem of integrations support sophisticated operational needs.
For independent hotels that want quick deployment and a focus on guest experience without heavy tech overhead, Counter excels. Conversely, for hotel chains aiming for scalability and complex management, protel’s comprehensive tools provide long-term value.
Edge: Counter.
Counter’s interface is praised in reviews for its clarity and simplicity, with a 4.6/5 ease of use rating. Users report onboarding is quick, staff adopt the system rapidly, and managing reservations becomes intuitive, especially on mobile devices.
Protel’s interface, rated at 4.12/5, is generally user-friendly but can be overwhelming for new users due to its extensive features. Support and onboarding are reported to be slower, with some reviews mentioning a learning curve for complex functionalities.
Support staff at Counter receive frequent praise for their responsiveness, often replying within minutes, while protel’s support is criticized for slower response times, especially for complex issues. Which factor is more critical for your team—simplicity or comprehensive support?
Edge: Counter.
Counter offers three exclusive features: Channel Manager, Automated Night Audit, and a Mobile App—suitable for hostels needing streamlined operations and mobility. Its core features are minimal but effective for small-scale management.
Protel provides 30 features unique to its platform, including Revenue Management, Multi-currency, Guest Profiles, CRM, Gift Vouchers, Digital Registration, and advanced reporting tools. Its feature richness supports complex operational workflows and revenue optimization.
If your hotel prioritizes core functionalities with quick setup, Counter’s feature set is sufficient. If you need advanced features like rate management, integrated payment, and multi-lingual support, protel’s extensive capabilities are preferable.
Edge: protel.
Counter’s support is highly rated at 4.96/5, with reviews highlighting fast, helpful responses from staff like Evelyn and Max. Users appreciate ongoing improvements and the support team’s willingness to assist promptly.
Protel’s support rating is 3.95/5, with reviews frequently citing slow response times and difficulty resolving issues, especially post-acquisition. Some users suggest support could be more proactive and efficient.
Given the more recent and positive feedback, Counter’s customer support is the stronger choice for quick, reliable assistance.
Edge: Counter.
Counter integrates with 7 verified partners, including Stripe, Goki, and Cloudbeds—mainly focusing on essential integrations for small properties.
Protel boasts over 1,200 integrations, including RMS, CRM, BI tools, and channel managers like SiteMinder and Innspire. This vast ecosystem allows hotels to connect a wide range of operational and revenue tools, ideal for larger or complex setups.
If your hotel requires broad integration options with many third-party systems, protel’s extensive ecosystem is unmatched. For smaller properties with limited integration needs, Counter’s select few integrations are adequate.
Edge: protel.
Counter’s reviews are limited but positive, with a 4.75/5 rating from 52 reviews of hostel and independent hotel users, emphasizing ease of use and support.
Protel’s reviews are more diverse, with a 4.02/5 rating from 93 reviews across various hotel segments. Larger properties and hotel groups tend to rate protel higher due to its extensive features, despite some criticism of support delays.
Considering recent reviews, Counter’s higher and more consistent ratings reflect greater satisfaction among its niche user base.
Edge: Counter.
Counter is free, making it highly attractive for small hostels and budget properties. Its no-cost model includes core functionality, with optional paid upgrades or advanced features likely unavailable.
Protel charges a flat fee of $500 per month, with no free tier. Its cost reflects the extensive features and integration ecosystem, suitable for hotels with larger budgets seeking scalability.
If budget constraints are critical, Counter’s free model is compelling. For comprehensive, feature-rich management, protel’s investment may be justified.
Not ideal if your hotel needs complex revenue management, multi-property oversight, or extensive integrations. Larger resorts or chain hotels requiring detailed reporting and automation should look elsewhere.
Not ideal if your property is small, independent, or prioritizes ease over complexity. If budget is a concern, protel’s higher costs may also be a deterrent.
Counter is a straightforward, easy-to-use PMS tailored for hostels and small properties that prioritize simplicity and rapid deployment. Its limited but functional feature set, combined with high support ratings, makes it ideal for properties with basic operational needs.
Protel offers a highly customizable, feature-rich platform suited for larger hotels, chains, or resorts requiring detailed control, extensive integrations, and scalable solutions. Its strengths lie in automation, revenue management, and broad connectivity.
Choose Counter if your focus is on straightforward management, quick onboarding, and cost-effectiveness. Opt for protel if your hotel demands sophisticated operations, multi-property support, and extensive system integrations.
In conclusion, for small, independent properties or hostels, Counter is the more suitable choice. For larger, complex hotels aiming for growth and advanced control, protel is the better investment.
According to HTR's product database, Counter and protel PMS (by Planet) share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Channel Manager | ||
| Guest profiles | ||
| Integrated CRS | ||
| Mobile App | ||
| Multi-currency | ||
| Multi-lingual | ||
| On premise | ||
| Revenue management module |
Showing top differences. 21 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"It feels like a partnership, not a product. Our feedback is always heard and acted on. We’re working together for the shared goal of great guest service."
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Users appreciate Protel's extensive features for managing single properties, with comprehensive tools for reporting, room plans, and rate management.... Users appreciate Protel's extensive features for managing single properties, with comprehensive tools for reporting, room plans, and rate management. However, many reviews expressed disappointment that a lot of these functionalities are incomplete, buggy, or missing entirely when dealing with more complex setups or multi-property environments. Custom reports and seamless integration with other tools are also highlighted as beneficial.
The user interface is generally praised for being intuitive and easy to navigate. Many users found Protel Air particularly user-friendly and noted the... The user interface is generally praised for being intuitive and easy to navigate. Many users found Protel Air particularly user-friendly and noted the efficiency in managing daily operations. However, certain updates have made certain functions more complex and less intuitive than before.
Protel's performance in catering to multi-property environments received mixed feedback. While some users praised its organizational tools and interfa... Protel's performance in catering to multi-property environments received mixed feedback. While some users praised its organizational tools and interfaces, many found the system frustratingly limited for multi-location setups, highlighting significant bugs and reduced functionalities.
Where hoteliers push back
Customer support is a consistent area of concern. Reviews mentioned long waiting times for support requests, lack of phone availability, and poor resp... Customer support is a consistent area of concern. Reviews mentioned long waiting times for support requests, lack of phone availability, and poor response times after the acquisition by Planet. Users recommend improving the speed and reliability of customer service.
Users are generally happy with the level of customization available in Protel, allowing them to adapt the system to better fit their specific needs. H... Users are generally happy with the level of customization available in Protel, allowing them to adapt the system to better fit their specific needs. However, this flexibility often comes at a high cost, and some required features are only available through paid custom development.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and protel PMS (by Planet) share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while protel PMS (by Planet) offers 194. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.1/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. protel PMS (by Planet): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Planet has 33. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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