The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 100 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI , with exclusive features like Ancillary revenue tracking.
Redforts shines when it comes to ease of use and intuitive system , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 100 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 57 | 43 |
After analyzing 100 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Redforts users highlight ease of use and intuitive system, reservation management, customer service. Click any theme to see what reviewers say.
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User interface and usability
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Ease of use and intuitive system
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Customer support
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Reservation management
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Automated features
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Customer service
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Platform integration
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Continuous improvement and innovation
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Bug issues
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Integration capabilities
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Reporting and revenue management
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Interface and design improvements
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #26 28 reviews | #31 21 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | #49 3 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #31 16 reviews | #30 18 reviews |
| Luxury ▾ | #44 4 reviews | #39 5 reviews |
| Branded / Chain | #43 4 reviews | #49 2 reviews |
| Extended Stay ▾ | #32 5 reviews | #37 2 reviews |
By Region
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| North America ▾ | #25 8 reviews | #32 4 reviews |
| Europe ▾ | #20 25 reviews | #14 39 reviews |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Redforts by Redforts hinges on your property’s specific needs, operational complexity, and the scale of your management requirements. Both promise to streamline your management tasks, but they diverge significantly in features, target segments, and user experience. While Counter is tailored for hostels with a focus on simplicity and ease of use, Redforts offers a comprehensive suite suitable for a broader range of property types. Which product aligns better with your operational ambitions?
Counter targets small to medium hostels needing an intuitive, cost-effective system with automation, while Redforts aims at properties requiring extensive customization and integrations. Are you ready to prioritize ease or customization?
Counter and Redforts both address the core problem of managing reservations, check-ins, and guest data efficiently. Counter’s standout feature is its simplicity and ease of use, designed for hostels that want minimal fuss and quick onboarding. Redforts, meanwhile, provides a broader feature set, including revenue management, online check-in, and integration with POS systems, suited for properties with more complex operational needs.
Counter has a much larger user base of hostels—83%—and enjoys higher ratings across all categories, especially recent reviews, with 0 reviews in the last six months. Redforts, with only 40 reviews and a recent review count of just 1, lacks current user feedback to support confident decision-making. Do you prefer a system with proven recent support and high satisfaction, or one with a broader feature list but limited recent validation?
If your hotel is a hostel, especially one that prioritizes ease of use, quick onboarding, and automation, Counter is the clear choice. Its 54 reviews with a 4.73/5 rating, including recent feedback, indicate strong user satisfaction and a focus on simplicity.
If you operate a hotel, boutique property, or larger establishment that needs extensive features like revenue management, automated marketing, online check-in, and multiple integrations, Redforts is more suitable. Despite the lower review count and absence of recent feedback, its comprehensive features and flexible modules cater well to properties with complex operational needs.
For properties on tight budgets, Counter’s free-to-use model (with no implementation fees or monthly costs) is appealing. Conversely, Redforts’ $500/month fee might be justified if its advanced features significantly boost efficiency and revenue.
Counter’s user interface is praised for its simplicity and intuitive design, with a rating of 4.6/5 for ease of use. Users highlight its mobile-friendly platform and straightforward calendar management, making staff training swift and seamless.
Redforts also boasts a high ease of use score of 4.68/5, with reviews emphasizing its logical workflow and quick learning curve. Users report that its interface is easy to understand, and training staff is uncomplicated.
Edge: Counter. Its dedicated focus on hostels and minimal operational complexity give it a slight edge in user-friendliness, especially for teams new to PMS software.
Redforts offers a significantly larger feature set with 29 unique functionalities, including guest communication via SMS, email marketing, digital registration, housekeeping apps, revenue management, and rate shopping. These features enable properties to automate multiple operational aspects and improve guest engagement.
Counter provides only 2 features exclusive to it: automated night audit and ancillary revenue tracking. While these are useful, the limited feature base means Counter’s capabilities are more focused and less customizable.
Edge: Redforts. Its extensive feature list supports properties seeking a comprehensive, integrated management system.
Counter’s support score is 4.96/5, with reviewers consistently praising its responsiveness, especially mentioning staff like Evelyn and Max for their professionalism. Several users note that support is quick to resolve issues, though some mention slower responses during off-hours or in certain time zones.
Redforts’ support rate is slightly lower at 4.53/5, but reviews still commend their responsiveness and willingness to improve. Users appreciate personalized attention and quick issue resolution, though some wish for faster updates on interface improvements.
Edge: Counter. Its higher support score and positive recent reviews suggest more reliable assistance.
Counter integrates with at least 7 verified partners, including major names like SiteMinder, Cloudbeds, Stripe, and Goki. These integrations allow you to connect with multiple platforms, streamline payments, and manage access controls efficiently.
Redforts offers only 2 verified integrations, with one shared partner—WuBook. Its limited connectivity options might restrict expansion or automation potential for properties needing diverse platform integrations.
Edge: Counter. Its broader integration ecosystem provides more flexibility and scalability.
Counter’s overall rating of 4.73/5, based on 54 reviews, shows strong user satisfaction, especially among hostel managers who value simplicity and automation. Recent reviews highlight its reliability and ease, with some noting bugs but overall positive experiences.
Redforts’ average rating is not explicitly provided, but with only 40 reviews and a recent review count of just 1, the data is insufficient to draw a clear conclusion. The older reviews are positive but lack recent validation.
Therefore, Counter’s higher, more recent review count and ratings make it the more trusted choice.
Edge: Counter.
Counter’s pricing details are not publicly available, but it’s known as a free PMS designed specifically for hostels, making it highly accessible for small operations.
Redforts charges a $500 monthly fee with no visible implementation or setup costs, positioning it as a premium, all-in-one property management solution.
If affordability and simplicity are priorities, Counter’s free model is a major advantage. For more advanced features, Redforts’ subscription cost reflects its broader capabilities.
Counter suits properties needing straightforward management with minimal operational overhead. It’s perfect for hostel owners who want to focus on guest experience rather than system complexity.
Redforts is designed for properties that need a customizable, all-in-one platform to support large-scale or multi-faceted operations.
Counter is a straightforward, user-friendly PMS tailored for hostels and small properties that prioritize ease of use and automation. Its recent reviews and high satisfaction scores make it a reliable choice for budget-conscious or small-scale operations.
Redforts provides a wide array of features aimed at larger, more complex properties that need extensive integrations and management tools. Its lack of recent feedback and limited reviews make it less proven currently, but its feature set is formidable.
Choose Counter if simplicity, affordability, and recent positive feedback are your priorities. Opt for Redforts if your property demands a versatile, feature-rich platform and you are willing to invest in a more comprehensive system.
According to HTR's product database, Counter and Redforts share 17 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Ancillary revenue tracking | ||
| Automated night audit | ||
| Automated reminders | ||
| Centralized Messaging | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 19 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Many users appreciate Redforts for its intuitive design, which simplifies training and reduces human errors. This streamlines daily operations, freein... Many users appreciate Redforts for its intuitive design, which simplifies training and reduces human errors. This streamlines daily operations, freeing up staff for other tasks.
The system excels at managing reservations, preventing overbooking, and integrating with multiple platforms. Customization for booking engines and cha... The system excels at managing reservations, preventing overbooking, and integrating with multiple platforms. Customization for booking engines and channel management is also highlighted as a significant strength.
The attentive and responsive customer service is frequently applauded. Users mention personal communication and quick resolution of issues, contributi... The attentive and responsive customer service is frequently applauded. Users mention personal communication and quick resolution of issues, contributing to an overall positive experience.
Where hoteliers push back
Redforts integrates efficiently with booking engines, channel managers, and other platforms, providing a seamless management experience. This capabili... Redforts integrates efficiently with booking engines, channel managers, and other platforms, providing a seamless management experience. This capability simplifies coordination between different systems and platforms.
While the functionality is praised, several reviews mention that the interface appears outdated and could benefit from modernization to enhance visual... While the functionality is praised, several reviews mention that the interface appears outdated and could benefit from modernization to enhance visual appeal and efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Redforts share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Redforts offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Redforts leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Redforts: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Redforts has 73. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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