Redforts vs. ThinkReservations PMS: Which Is Right for You?

Updated May 15, 2026  ·  438 verified reviews analyzed

TLDR

We analyzed 438 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Redforts shines when it comes to ease of use and intuitive system , with exclusive features like Guest CRM and Centralized Messaging.

ThinkReservations shines in onboarding — especially for brand properties (0.0/5) , with exclusive features like Ancillary revenue tracking and Integrated Payment Terminal & Card Reader.

See the full breakdown below ↓

How Does Redforts Compare to ThinkReservations PMS?

Side-by-side ratings based on 438 verified hotelier reviews on HTR.

HTScore
73
89
Likelihood to Recommend
95%
97%
Ease of Use
4.7/5
4.8/5
Customer Support
4.6/5
4.8/5
Value for Money
4.5/5
4.7/5
Starting Price From $500/mo From $500/mo
Verified Reviews 43 395

What Are the Pros and Cons of Redforts vs ThinkReservations PMS?

After analyzing 438 verified reviews, Redforts users most value its ease of use and intuitive system, reservation management, customer service, while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

Redforts Redforts ThinkReservations ThinkReservations
Pros
+ Ease of use and intuitive system
+ Customer Support
+ Reservation management
+ Operational Efficiency
+ Customer service
+ Data and Reporting
+ Continuous improvement and innovation
+ Integration with OTAs
Cons
Integration capabilities
Pricing and Fees
Interface and design improvements
Security Features

Redforts vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Redforts Redforts ThinkReservations ThinkReservations
Small (10-24 rooms) #31 21 reviews #4 145 reviews
Mid-Size (25-74 rooms) #49 3 reviews #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment Redforts Redforts ThinkReservations ThinkReservations
Boutique #30 18 reviews #7 100 reviews
Luxury #39 5 reviews #7 70 reviews
Branded / Chain #49 2 reviews #7 24 reviews
Extended Stay #37 2 reviews #11 8 reviews

By Region

Segment Redforts Redforts ThinkReservations ThinkReservations
North America #32 4 reviews #1 386 reviews
Europe #14 39 reviews #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) for your hotel is critical. Both Redforts and ThinkReservations aim to streamline your operations, but they differ significantly in scope, features, and user feedback. Your decision hinges on what your hotel needs most—whether it's an all-in-one platform or a focused, easy-to-use PMS with strong OTA integrations.

Redforts offers a comprehensive suite of modules, including revenue management and guest CRM, ideal for properties seeking an integrated solution. ThinkReservations, meanwhile, emphasizes simplicity, automation, and direct OTA connectivity, targeting hotels prioritizing operational efficiency and revenue growth.

Are you better served by an extensive, customizable platform or a straightforward, highly rated PMS with excellent support? Let’s compare both options across key areas.

Is Redforts or ThinkReservations Better for Hotels?

Redforts and ThinkReservations serve different hotel profiles. Redforts provides an all-in-one management suite with 46 features, including guest CRM, housekeeper mobile apps, and revenue modules, making it suitable for larger or more complex properties. ThinkReservations focuses on core PMS functions, OTA integrations, and upselling tools, with a simpler interface preferred by smaller hotels and B&Bs.

Redforts has only 40 reviews, with the most recent being over six months old, which limits the recency of user feedback. ThinkReservations, however, boasts 356 reviews, with four recent reviews in the last six months, giving you a clearer picture of current performance.

Given the review count and recent activity, ThinkReservations is better documented for current hotel needs. Do you prefer an extensive feature set or a straightforward, well-rated PMS? The answer informs your choice.

ThinkReservations vs Redforts: Which Should Your Hotel Choose?

If your hotel needs a robust, feature-rich platform with integrated revenue management, guest CRM, and extensive module options, Redforts could be a fit. Its all-in-one approach simplifies management but may require more training and customization.

Conversely, if your priority is ease of use, seamless OTA integrations, and strong support, ThinkReservations is the better choice. Its high user ratings (4.88/5 from 356 reviews) and recent positive feedback reflect a mature, reliable platform ideal for small to mid-sized hotels aiming for operational efficiency.

For properties seeking a full management ecosystem, Redforts delivers. For those valuing simplicity and connectivity, ThinkReservations offers a more proven, highly rated solution.

Is Redforts or ThinkReservations Easier to Use?

Redforts holds a slightly lower ease of use score (4.68/5) compared to ThinkReservations (4.82/5). User reviews highlight Redforts' intuitive design, but some mention the interface could benefit from modernization. Its onboarding process is rated 4.32/5, indicating good but not exceptional ease for staff adoption.

ThinkReservations, rated 4.82/5 for ease of use, receives praise for its straightforward interface and quick onboarding, with many users describing it as "like adding another employee" to their team. Recent reviews emphasize its simple navigation and reliable support, which minimizes staff training time.

Edge: ThinkReservations.

Which Has Better Features: Redforts or ThinkReservations?

Redforts offers 46 features, including unique modules like guest CRM, integrated ID scanning, lobby kiosk, revenue management, and automated space optimization—features that are absent in ThinkReservations. These specialized tools support complex property operations and personalized guest engagement.

ThinkReservations provides 35 shared features plus 4 exclusive functions like automated night audits, ancillary revenue tracking, shift planning, and integrated payment terminals, focusing on operational automation and revenue opportunities. While its feature set is slightly narrower, it’s tailored to streamline daily tasks.

In terms of feature count and specialization, Redforts’s extensive modules give it an edge for larger or more complex properties. For smaller hotels, ThinkReservations’s core automation and OTA integrations may suffice.

Edge: Redforts.

Which Has Better Customer Support: Redforts or ThinkReservations?

Redforts scores 4.53/5 for customer support, with reviews praising its friendly and responsive team. However, some users mention inconsistent support, possibly due to its smaller user base and regional focus.

ThinkReservations scores higher, 4.82/5, with reviews emphasizing its accessible, knowledgeable support team, often describing it as “like having another employee.” Recent reviews call out their quick responses and proactive help, making support a key strength.

Given the recent review volume and higher ratings, ThinkReservations clearly has superior support. Edge: ThinkReservations.

Which Has More Integrations: Redforts or ThinkReservations?

Redforts has 2 verified integrations, including a channel manager and payment requests, with limited third-party connections. ThinkReservations, with 16 integrations, connects easily with OTAs like Airbnb, Expedia, Tripadvisor, and OpenKey, plus other tools such as Sojern and TrustYou.

The broader integration ecosystem of ThinkReservations offers greater flexibility for your tech stack, particularly if your hotel relies heavily on OTAs and third-party services. For extensive connectivity, ThinkReservations has the edge.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Redforts or ThinkReservations?

Redforts has a review score of 0/5 from 40 reviews, reflecting a small and less recent feedback pool, limiting the reliability of current ratings. In contrast, ThinkReservations boasts a 4.88/5 rating based on 343 reviews, with recent feedback indicating consistent satisfaction.

Hotels of all sizes, especially small and boutique properties, tend to rate ThinkReservations higher due to its ease of use, excellent support, and automation features. The large volume and recency of reviews give ThinkReservations a clear advantage here.

Edge: ThinkReservations.

How Much Do Redforts and ThinkReservations Cost?

Both Redforts and ThinkReservations are priced at a $500 one-time fee, with no ongoing subscription or implementation costs. This straightforward pricing makes budgeting easier, but it’s worth noting that additional modules or integrations may incur extra charges.

Since pricing is identical, your choice depends on the value and features offered rather than cost. Evaluate which platform provides the necessary functionalities within this flat fee.

What Type of Hotel Should Use Redforts?

  • Hotels that need an all-in-one management platform with integrated revenue and guest relationship tools.
  • Properties with complex operations requiring modules like housekeeper apps, ID scanning, or automated space optimization.
  • Hotels seeking a customizable system with a variety of modules to tailor to their needs.
  • Larger boutique hotels or hostels with enough staff to leverage the full suite of features.

Not ideal if your hotel favors quick setup, simple management, or has minimal operational complexity, as Redforts’s extensive modules may be overwhelming.

What Type of Hotel Should Use ThinkReservations?

  • Small to mid-sized hotels, B&Bs, and inns looking for an intuitive, easy-to-manage PMS.
  • Properties prioritizing OTA connectivity, automated upselling, and operational automation.
  • Hotels aiming to increase revenue through integrated booking engines and direct channel partnerships.
  • Teams that value strong customer support, quick onboarding, and reliable performance.

Not ideal if you require a broad set of specialized modules like guest CRM, revenue management, or employee messaging, as ThinkReservations focuses on core PMS and automation.

The Bottom Line for Hotels

Redforts and ThinkReservations cater to different hotel management styles. Redforts is a comprehensive, module-rich platform suitable for properties with complex needs and larger operational scope. ThinkReservations, with its high ratings, recent reviews, and focus on automation and connectivity, appeals more to smaller hotels seeking simplicity and efficiency.

If your hotel needs a full-featured, customizable system, Redforts can deliver. However, for most hotels prioritizing ease of use, support, and OTA integrations, ThinkReservations stands out as the more reliable choice.

For properties aiming to modernize with minimal fuss, go with ThinkReservations. If your hotel requires a tailored, all-in-one management suite with advanced modules, Redforts could be the better fit. Ultimately, recent reviews and higher overall ratings favor ThinkReservations, making it the stronger recommendation for most hoteliers.

How Much Do Redforts and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Redforts Redforts ThinkReservations ThinkReservations
Starting Price From $500/mo From $500/mo

Which Features Does Redforts Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, Redforts and ThinkReservations PMS share 35 features. Here are the key differences — features one has that the other lacks.

Feature Redforts Redforts ThinkReservations ThinkReservations
Ancillary revenue tracking
Automated night audit
Centralized Messaging
Guest App
Guest CRM
Integrated ID & Passport Scanner
Integrated Payment Terminal & Card Reader
Lobby Kiosk
Payment Requests
Shift Planning

Showing top differences. 3 more features differ between these products.

Real-World Results: Redforts vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Redforts Redforts

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Redforts Redforts

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Redforts Redforts

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Redforts vs ThinkReservations: The Bottom Line

Redforts
Redforts
4.8/5 from 43 reviews

What hoteliers love

Ease of use and intuitive system 93% positive

Many users appreciate Redforts for its intuitive design, which simplifies training and reduces human errors. This streamlines daily operations, freein... Many users appreciate Redforts for its intuitive design, which simplifies training and reduces human errors. This streamlines daily operations, freeing up staff for other tasks.

Reservation management 61% positive

The system excels at managing reservations, preventing overbooking, and integrating with multiple platforms. Customization for booking engines and cha... The system excels at managing reservations, preventing overbooking, and integrating with multiple platforms. Customization for booking engines and channel management is also highlighted as a significant strength.

Customer service 100% positive

The attentive and responsive customer service is frequently applauded. Users mention personal communication and quick resolution of issues, contributi... The attentive and responsive customer service is frequently applauded. Users mention personal communication and quick resolution of issues, contributing to an overall positive experience.

Where hoteliers push back

Integration capabilities 50% negative

Redforts integrates efficiently with booking engines, channel managers, and other platforms, providing a seamless management experience. This capabili... Redforts integrates efficiently with booking engines, channel managers, and other platforms, providing a seamless management experience. This capability simplifies coordination between different systems and platforms.

Interface and design improvements 75% negative

While the functionality is praised, several reviews mention that the interface appears outdated and could benefit from modernization to enhance visual... While the functionality is praised, several reviews mention that the interface appears outdated and could benefit from modernization to enhance visual appeal and efficiency.

Ranks higher for

Hostels #12 vs #32
ES #2 vs #25
IE #9 vs #14
NL #11 vs #14

Unique capabilities

Guest CRM Centralized Messaging Payment Requests Integrated ID & Passport Scanner Guest App
4.7/5 ease of use 4.5/5 support 2 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Ranks higher for

Mid-Size (25-74 rooms) #9 vs #49
Small (10-24 rooms) #4 vs #31
X-Small (< 10 rooms) #1 vs #15
Bed & Breakfast & Inns #1 vs #32

Unique capabilities

Automated night audit Ancillary revenue tracking Shift Planning Integrated Payment Terminal & Card Reader
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Onboarding ThinkReservations 4.7 vs 4.3 (+0.4)

Frequently Asked Questions About Redforts vs ThinkReservations PMS

Can Redforts replace ThinkReservations PMS?

It depends on your requirements. Redforts and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Redforts offers 2 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Redforts or ThinkReservations PMS offer a free plan?

Redforts: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Redforts and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Redforts has an HT Score of 73 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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