The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 438 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Redforts shines when it comes to ease of use and intuitive system , with exclusive features like Guest CRM and Centralized Messaging.
ThinkReservations shines in onboarding — especially for brand properties (0.0/5) , with exclusive features like Ancillary revenue tracking and Integrated Payment Terminal & Card Reader.
Side-by-side ratings based on 438 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $500/mo |
| Verified Reviews | 43 | 395 |
After analyzing 438 verified reviews, Redforts users most value its ease of use and intuitive system, reservation management, customer service, while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Ease of use and intuitive system
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Customer Support
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Reservation management
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Operational Efficiency
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Customer service
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Data and Reporting
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Continuous improvement and innovation
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Integration with OTAs
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Integration capabilities
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Pricing and Fees
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Interface and design improvements
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Security Features
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #31 21 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #49 3 reviews | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | #30 18 reviews | #7 100 reviews |
| Luxury ▾ | #39 5 reviews | #7 70 reviews |
| Branded / Chain ▾ | #49 2 reviews | #7 24 reviews |
| Extended Stay ▾ | #37 2 reviews | #11 8 reviews |
By Region
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| North America ▾ | #32 4 reviews | #1 386 reviews |
| Europe ▾ | #14 39 reviews | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) for your hotel is critical. Both Redforts and ThinkReservations aim to streamline your operations, but they differ significantly in scope, features, and user feedback. Your decision hinges on what your hotel needs most—whether it's an all-in-one platform or a focused, easy-to-use PMS with strong OTA integrations.
Redforts offers a comprehensive suite of modules, including revenue management and guest CRM, ideal for properties seeking an integrated solution. ThinkReservations, meanwhile, emphasizes simplicity, automation, and direct OTA connectivity, targeting hotels prioritizing operational efficiency and revenue growth.
Are you better served by an extensive, customizable platform or a straightforward, highly rated PMS with excellent support? Let’s compare both options across key areas.
Redforts and ThinkReservations serve different hotel profiles. Redforts provides an all-in-one management suite with 46 features, including guest CRM, housekeeper mobile apps, and revenue modules, making it suitable for larger or more complex properties. ThinkReservations focuses on core PMS functions, OTA integrations, and upselling tools, with a simpler interface preferred by smaller hotels and B&Bs.
Redforts has only 40 reviews, with the most recent being over six months old, which limits the recency of user feedback. ThinkReservations, however, boasts 356 reviews, with four recent reviews in the last six months, giving you a clearer picture of current performance.
Given the review count and recent activity, ThinkReservations is better documented for current hotel needs. Do you prefer an extensive feature set or a straightforward, well-rated PMS? The answer informs your choice.
If your hotel needs a robust, feature-rich platform with integrated revenue management, guest CRM, and extensive module options, Redforts could be a fit. Its all-in-one approach simplifies management but may require more training and customization.
Conversely, if your priority is ease of use, seamless OTA integrations, and strong support, ThinkReservations is the better choice. Its high user ratings (4.88/5 from 356 reviews) and recent positive feedback reflect a mature, reliable platform ideal for small to mid-sized hotels aiming for operational efficiency.
For properties seeking a full management ecosystem, Redforts delivers. For those valuing simplicity and connectivity, ThinkReservations offers a more proven, highly rated solution.
Redforts holds a slightly lower ease of use score (4.68/5) compared to ThinkReservations (4.82/5). User reviews highlight Redforts' intuitive design, but some mention the interface could benefit from modernization. Its onboarding process is rated 4.32/5, indicating good but not exceptional ease for staff adoption.
ThinkReservations, rated 4.82/5 for ease of use, receives praise for its straightforward interface and quick onboarding, with many users describing it as "like adding another employee" to their team. Recent reviews emphasize its simple navigation and reliable support, which minimizes staff training time.
Edge: ThinkReservations.
Redforts offers 46 features, including unique modules like guest CRM, integrated ID scanning, lobby kiosk, revenue management, and automated space optimization—features that are absent in ThinkReservations. These specialized tools support complex property operations and personalized guest engagement.
ThinkReservations provides 35 shared features plus 4 exclusive functions like automated night audits, ancillary revenue tracking, shift planning, and integrated payment terminals, focusing on operational automation and revenue opportunities. While its feature set is slightly narrower, it’s tailored to streamline daily tasks.
In terms of feature count and specialization, Redforts’s extensive modules give it an edge for larger or more complex properties. For smaller hotels, ThinkReservations’s core automation and OTA integrations may suffice.
Edge: Redforts.
Redforts scores 4.53/5 for customer support, with reviews praising its friendly and responsive team. However, some users mention inconsistent support, possibly due to its smaller user base and regional focus.
ThinkReservations scores higher, 4.82/5, with reviews emphasizing its accessible, knowledgeable support team, often describing it as “like having another employee.” Recent reviews call out their quick responses and proactive help, making support a key strength.
Given the recent review volume and higher ratings, ThinkReservations clearly has superior support. Edge: ThinkReservations.
Redforts has 2 verified integrations, including a channel manager and payment requests, with limited third-party connections. ThinkReservations, with 16 integrations, connects easily with OTAs like Airbnb, Expedia, Tripadvisor, and OpenKey, plus other tools such as Sojern and TrustYou.
The broader integration ecosystem of ThinkReservations offers greater flexibility for your tech stack, particularly if your hotel relies heavily on OTAs and third-party services. For extensive connectivity, ThinkReservations has the edge.
Edge: ThinkReservations.
Redforts has a review score of 0/5 from 40 reviews, reflecting a small and less recent feedback pool, limiting the reliability of current ratings. In contrast, ThinkReservations boasts a 4.88/5 rating based on 343 reviews, with recent feedback indicating consistent satisfaction.
Hotels of all sizes, especially small and boutique properties, tend to rate ThinkReservations higher due to its ease of use, excellent support, and automation features. The large volume and recency of reviews give ThinkReservations a clear advantage here.
Edge: ThinkReservations.
Both Redforts and ThinkReservations are priced at a $500 one-time fee, with no ongoing subscription or implementation costs. This straightforward pricing makes budgeting easier, but it’s worth noting that additional modules or integrations may incur extra charges.
Since pricing is identical, your choice depends on the value and features offered rather than cost. Evaluate which platform provides the necessary functionalities within this flat fee.
Not ideal if your hotel favors quick setup, simple management, or has minimal operational complexity, as Redforts’s extensive modules may be overwhelming.
Not ideal if you require a broad set of specialized modules like guest CRM, revenue management, or employee messaging, as ThinkReservations focuses on core PMS and automation.
Redforts and ThinkReservations cater to different hotel management styles. Redforts is a comprehensive, module-rich platform suitable for properties with complex needs and larger operational scope. ThinkReservations, with its high ratings, recent reviews, and focus on automation and connectivity, appeals more to smaller hotels seeking simplicity and efficiency.
If your hotel needs a full-featured, customizable system, Redforts can deliver. However, for most hotels prioritizing ease of use, support, and OTA integrations, ThinkReservations stands out as the more reliable choice.
For properties aiming to modernize with minimal fuss, go with ThinkReservations. If your hotel requires a tailored, all-in-one management suite with advanced modules, Redforts could be the better fit. Ultimately, recent reviews and higher overall ratings favor ThinkReservations, making it the stronger recommendation for most hoteliers.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $500/mo |
According to HTR's product database, Redforts and ThinkReservations PMS share 35 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated night audit | ||
| Centralized Messaging | ||
| Guest App | ||
| Guest CRM | ||
| Integrated ID & Passport Scanner | ||
| Integrated Payment Terminal & Card Reader | ||
| Lobby Kiosk | ||
| Payment Requests | ||
| Shift Planning |
Showing top differences. 3 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Many users appreciate Redforts for its intuitive design, which simplifies training and reduces human errors. This streamlines daily operations, freein... Many users appreciate Redforts for its intuitive design, which simplifies training and reduces human errors. This streamlines daily operations, freeing up staff for other tasks.
The system excels at managing reservations, preventing overbooking, and integrating with multiple platforms. Customization for booking engines and cha... The system excels at managing reservations, preventing overbooking, and integrating with multiple platforms. Customization for booking engines and channel management is also highlighted as a significant strength.
The attentive and responsive customer service is frequently applauded. Users mention personal communication and quick resolution of issues, contributi... The attentive and responsive customer service is frequently applauded. Users mention personal communication and quick resolution of issues, contributing to an overall positive experience.
Where hoteliers push back
Redforts integrates efficiently with booking engines, channel managers, and other platforms, providing a seamless management experience. This capabili... Redforts integrates efficiently with booking engines, channel managers, and other platforms, providing a seamless management experience. This capability simplifies coordination between different systems and platforms.
While the functionality is praised, several reviews mention that the interface appears outdated and could benefit from modernization to enhance visual... While the functionality is praised, several reviews mention that the interface appears outdated and could benefit from modernization to enhance visual appeal and efficiency.
Ranks higher for
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Redforts and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Redforts offers 2 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Redforts: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Redforts has an HT Score of 73 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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