The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Roombler shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Roombler users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Roombler
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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Roombler
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Roombler
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Roombler by Roombler hinges on your hotel's specific needs and operational scale. Both aim to streamline property management, but Counter offers a comprehensive, feature-rich platform with a proven track record, while Roombler targets small accommodation owners with a mobile-first approach. Your decision depends on whether you prioritize extensive features or simplicity in daily tasks.
Counter is a mature PMS with over 54 recent reviews and a high rating, indicating strong recent customer satisfaction. Roombler, on the other hand, has no recent reviews or ratings, making it less reliable for ongoing support or feature updates. Which product aligns best with your operational complexity?
Counter excels as a property management system for hostels and small hotels, offering 19 unique features tailored for multi-channel management, payment processing, and revenue tracking. Its interface is rated 4.6/5 for ease of use, and support scores a near-perfect 4.96/5, with 54 recent reviews confirming its reliability.
Roombler, designed for small accommodation owners, is an app that helps manage bookings on iPhone or iPad but lacks detailed features or recent reviews. Its limited information suggests it’s more of an app for individual hosts than a full PMS. Do you need a scalable system or a straightforward app?
Counter’s extensive feature set and support infrastructure make it suitable for properties with more complex operations, while Roombler’s minimalism caters to solo hosts or very small accommodations. Are your operations complex enough to require Counter’s capabilities?
If your hotel needs a full PMS with channel management, automated night audits, and integrated POS, Counter is the clear choice. It’s best suited for hostels, boutique hotels, or properties with multiple revenue streams.
If you’re a small accommodation owner or individual host managing bookings from a mobile device, Roombler might seem attractive but lacks recent reviews, features, and proven support. Given the absence of recent data, Counter’s stable reputation makes it the safer, more scalable investment.
For properties aiming to grow or needing detailed operational control, Counter’s proven track record outweighs Roombler’s limited scope. Do you want a feature-rich platform or a simple app?
Counter is rated 4.6/5 for ease of use, with a user-friendly interface that is easy to learn and navigate, especially on mobile browsers. Support ratings are nearly perfect at 4.96/5, with users praising the quick response times and helpfulness of support staff like Evelyn and Max.
Roombler’s interface details are sparse, but as a mobile app, it is likely straightforward for solo hosts managing a few bookings. However, without recent reviews or support ratings, its usability remains unproven at scale.
Edge: Counter. Its high user ratings and positive feedback on support and onboarding make it a more reliable choice for operational ease.
Counter boasts 19 unique features, including channel management, booking engine, automated night audit, guest CRM, multi-currency support, and ancillary revenue tracking. These features cater to comprehensive property management needs, especially for hostels and small hotels.
Roombler has no detailed feature set publicly available, indicating it primarily offers basic booking management via mobile app. Its simplicity may appeal to individual hosts but falls short for properties requiring advanced operational tools.
Edge: Counter. Its extensive feature list ensures your team has all necessary tools for efficient management and growth.
Counter’s support receives a 4.96/5 rating based on recent reviews, with hoteliers highlighting quick, responsive assistance from team members like Evelyn and Max. Many reviews mention support as a key strength, especially during onboarding and troubleshooting.
Roombler has no recent reviews or support ratings available, making it impossible to assess its customer service quality. Its support infrastructure and responsiveness remain uncertain.
Edge: Counter. Its proven, highly-rated support team provides peace of mind for ongoing operational needs.
Counter integrates with seven verified partners, including well-known platforms like SiteMinder, Cloudbeds, Stripe, and Goki, facilitating a smooth multi-platform experience. These integrations cover payment processing, channel management, and access control.
Roombler has no verified integrations listed, limiting its ability to connect with other essential systems or scale alongside your hotel’s evolving technology stack.
Edge: Counter. Its broader integrations support more flexible, scalable operations.
Counter’s recent reviews, totaling 54 in the last six months, yield an overall rating of 4.73/5, with a 91% likelihood to recommend. Property segments like hostels give it a 4.75/5 rating, reflecting strong satisfaction among similar-sized properties.
Roombler lacks recent reviews and publicly available ratings, making it impossible to gauge current user sentiment or satisfaction levels.
Edge: Counter. Its high recent ratings and recommendation rate reflect ongoing customer approval.
Counter’s pricing details are not publicly listed, but it offers a free plan, with no implementation fees or monthly charges detailed—indicating a flexible or tiered pricing structure, potentially based on features or property size.
Roombler also does not disclose pricing, but as an app for individual hosts, it likely operates on a simple or subscription basis. Without concrete numbers, Counter’s transparent support for scaling is advantageous.
Not ideal if your hotel is a solo, small-scale operation with minimal management needs or if you prefer a free, lightweight app.
Not ideal if your hotel requires advanced features, multi-property management, or integrations with several OTAs and payment systems.
Counter by Counter emerges as the clear leader for most hotels, especially those needing a full-featured PMS with robust support and integrations. Its recent reviews affirm its reliability, ease of use, and extensive feature set, making it suitable for growing properties and multi-property management.
Roombler may appeal to very small operators or solo hosts who want a simple mobile app, but the lack of recent reviews and features makes it a risky choice for hotels looking for a scalable, dependable system.
For hotels with ambitious growth plans, complex operations, or multi-channel distribution, Counter is the recommended option. If your needs are minimal and you value mobility, Roombler could suffice—but only if you can verify its current support and feature capabilities.
According to HTR's product database, Counter and Roombler share 0 features. Here are the key differences — features one has that the other lacks.
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Roombler
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Roombler share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Roombler offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Roombler: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Roombler has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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