Counter vs. RoomRack:
Which Is Right for You?

The Decision

You’re evaluating Counter by Counter and RoomRack by About Hotelier—two property management systems (PMS) designed to streamline hotel operations. Counter is focused on hostels and offers a broad feature set, while RoomRack claims to boost efficiency across various property types but has fewer recent reviews. Which system will better serve your hotel’s specific needs?

Counter and RoomRack aim to simplify tasks like reservations, guest management, and reporting. Yet, Counter’s extensive features, user ratings, and recent customer feedback suggest it might be the more reliable choice for your team.

Is Counter by Counter or RoomRack by About Hotelier Better for Hotels?

Counter and RoomRack address core hotel management challenges but diverge significantly in their approach and maturity. Counter, launched in 2019, is positioned as an all-in-one solution for hostels, with a notably strong presence in multiple regions and an active user community. Its recent reviews reveal high satisfaction levels, especially regarding ease of use and support, reinforcing its reputation.

RoomRack, on the other hand, is less visible globally, with no recent review activity, and seems tailored to a broader hotel market. Its feature set appears less comprehensive, with no specific customer feedback to validate its performance. Given the disparity in user feedback and review recency, Counter clearly demonstrates more reliable, up-to-date performance.

Are you prioritizing a system with proven, current user satisfaction and extensive functionality? If so, Counter’s recent review activity and higher ratings make it the more trustworthy choice.

Counter by Counter vs RoomRack by About Hotelier: Which Should Your Hotel Choose?

If your hotel needs a user-friendly, feature-rich PMS with proven support and active development, go with Counter. It’s especially well-suited for hostels or small hotels seeking an intuitive platform that handles reservations, channel management, payments, and reporting, backed by strong reviews.

If your hotel requires a less established platform with fewer features or broader hotel applicability, RoomRack might be considered. However, with no recent reviews and less visible functionality, it lacks the validation and confidence that Counter provides for hotels seeking dependable, current software.

For hoteliers prioritizing ease of implementation, ongoing support, and a robust feature set supported by active user feedback, Counter is the clear recommendation.

Is Counter by Counter or RoomRack by About Hotelier Easier to Use?

Counter’s user interface receives a 4.6/5 rating, with many reviews praising its simplicity, quick onboarding, and mobile-friendly design. Hoteliers highlight how easy it is to train staff and manage operations remotely, with support from responsive staff like Evelyn and Max.

In contrast, RoomRack's usability data is unavailable, and no recent reviews provide insights into its user experience. The lack of feedback makes it difficult to assess its intuitiveness or ease of onboarding.

Edge: Counter.

Which Has Better Features: Counter or RoomRack?

Counter offers 19 exclusive features, including a channel manager, payment processing, booking engine, housekeeper module, automated night audit, guest CRM, multi-currency support, and ancillary revenue tracking. These tools cater to diverse operational needs and are especially beneficial for hostels and boutique hotels.

RoomRack’s feature set isn’t detailed, and it appears to lack the extensive modules Counter offers. Without evidence of comparable functionalities, Counter’s comprehensive suite stands out as the more capable platform.

Edge: Counter.

Which Has Better Customer Support: Counter or RoomRack?

Counter’s support is highly rated at 4.96/5, with reviews emphasizing its responsiveness and helpfulness. Users mention specific team members like Evelyn and Max, praising their professionalism and quick problem resolution.

RoomRack has no recent reviews or publicly available support ratings, making it impossible to gauge support quality. The absence of recent user feedback tilts the advantage toward Counter.

Edge: Counter.

Which Has More Integrations: Counter or RoomRack?

Counter integrates with seven verified partners, including Channel Manager WuBook, FLYR Hospitality, SiteMinder, Cloudbeds, Goki, Stripe, and others. These integrations allow streamlined booking management, payments, and access control, expanding your market reach.

RoomRack shows no verified integrations, limiting its ability to connect with external platforms. For hotels seeking flexible, connected operations, Counter’s broader partner ecosystem offers a tangible advantage.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or RoomRack?

Counter’s overall rating of 4.73/5 is supported by 54 recent reviews, mostly from hostel and boutique hotel segments. Hoteliers consistently praise its ease of use, features, and support, with a 91% likelihood to recommend.

RoomRack’s lack of recent reviews prevents a meaningful comparison. Its limited visibility and absence of user feedback suggest it is less trusted or proven in today’s market.

Edge: Counter.

How Much Do Counter and RoomRack Cost?

Counter’s pricing is not publicly disclosed, but it offers a free tier and flexible paid options, with no implementation fees or trials. Its transparent value proposition is reflected in high satisfaction ratings.

RoomRack’s pricing is also unavailable, making it difficult to compare value directly. Given Counter’s proven ROI and active development, its cost structure appears more aligned with user expectations.

What Type of Hotel Should Use Counter?

• Hotels that prioritize ease of use, quick onboarding, and mobile management.
• Hostels needing robust reservation, channel management, and group booking features.
• Small to medium hotels seeking an all-in-one platform with strong support.
• Properties looking for automation, revenue tracking, and guest CRM integration.

Not ideal if you require extensive customization, complex revenue management, or advanced reporting beyond what Counter currently offers.

What Type of Hotel Should Use RoomRack?

• Hotels seeking a straightforward, basic PMS with minimal setup.
• Small properties that don’t need extensive integrations or advanced features.
• Hotels that focus on core tasks like reservations and billing without additional modules.
• Businesses that are looking to evaluate new software without a significant commitment.

Not ideal if you need comprehensive features, active user support, or proven performance in competitive markets.

Counter vs RoomRack: The Bottom Line for Hotels

Counter and RoomRack serve different segments and maturity levels. Counter’s extensive, proven feature set, high user ratings, and active reviews make it the more reliable choice for hotels ready to invest in a dependable PMS. Its broad integration options and support infrastructure reinforce its position as the superior option for most properties.

RoomRack may appeal to very small hotels or properties seeking a basic, no-frills system, but the lack of recent reviews and limited features make it a less confident choice. If your hotel aims for operational efficiency and growth, Counter is the clear winner.

For properties that value a tested, feature-rich platform backed by recent, active user feedback, Counter should be your first consideration. RoomRack’s simplicity could suit very specific, low-complexity needs—but only if your hotel’s requirements are minimal and support is less critical.