RoomRack vs. ThinkReservations PMS: Which Is Right for You?

Updated May 15, 2026  ·  395 verified reviews analyzed

TLDR

We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

About Hotelier shines .

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.

See the full breakdown below ↓

How Does RoomRack Compare to ThinkReservations PMS?

Side-by-side ratings based on 395 verified hotelier reviews on HTR.

HTScore
0
89
Likelihood to Recommend
0%
97%
Ease of Use
0.0/5
4.8/5
Customer Support
0.0/5
4.8/5
Value for Money
0.0/5
4.7/5
Starting Price Contact sales From $500/mo
Verified Reviews 0 395

What Are the Pros and Cons of RoomRack vs ThinkReservations PMS?

After analyzing 395 verified reviews, About Hotelier users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

About Hotelier ThinkReservations ThinkReservations
Pros
+ Customer Support
+ Operational Efficiency
+ Data and Reporting
+ Integration with OTAs
Cons
Pricing and Fees
Security Features

About Hotelier vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment About Hotelier ThinkReservations ThinkReservations
Small (10-24 rooms) #4 145 reviews
Mid-Size (25-74 rooms) #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment About Hotelier ThinkReservations ThinkReservations
Boutique #7 100 reviews
Luxury #7 70 reviews
Branded / Chain #7 24 reviews
Extended Stay #11 8 reviews

By Region

Segment About Hotelier ThinkReservations ThinkReservations
North America #1 386 reviews
Europe #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) can significantly impact your hotel’s operations, guest experience, and revenue. Both RoomRack by About Hotelier and ThinkReservations PMS aim to streamline your day-to-day tasks, but they differ markedly in features, user feedback, and market presence. Your decision hinges on whether you prioritize extensive features, recent reviews, and broader integrations or a more niche, potentially simpler solution.

RoomRack offers an innovative approach tailored more to operations and efficiency, but lacks recent user feedback and a broad feature set. ThinkReservations, by contrast, is well-established with over 350 recent reviews, making it a more proven choice for most hoteliers today.

Is RoomRack or ThinkReservations Better for Hotels?

RoomRack is positioned as an operational hub that centralizes guest data, reservations, and billing to boost efficiency. ThinkReservations, however, is a full-featured PMS with integrated booking, OTA connectivity, and revenue tools, making it more versatile for diverse property types.

Where RoomRack emphasizes real-time updates and AI-driven insights to enhance guest satisfaction, ThinkReservations explicitly offers a broad suite of features—including channel management, automated messaging, and revenue tracking—that support both operations and marketing. Do you need a system focused mainly on operational workflows or one that combines operations with marketing and revenue growth?

ThinkReservations vs RoomRack: Which Should Your Hotel Choose?

If your hotel needs a comprehensive PMS that includes online booking, channel management, and revenue tools, ThinkReservations is the clear choice. It caters well to small and midsize hotels, B&Bs, and inns, especially those looking to improve operational efficiency while increasing revenue.

If your team is seeking a platform primarily focused on internal workflows, guest management, and AI-driven insights—without extensive integration needs—RoomRack might appeal more. But note, RoomRack has no recent reviews or a broad feature set, which weakens its position for most hotels today.

Given ThinkReservations’s strong recent reviews and 97% likelihood to recommend, it’s the more dependable option for most hotels in the current market.

Is RoomRack or ThinkReservations Easier to Use?

ThinkReservations scores 4.82 out of 5 for ease of use, with many reviewers emphasizing its intuitive interface, onboarding, and quick staff adoption. Users praise its streamlined reservation and check-in processes, with comments like "seamless onboarding" and "easy to navigate"—even for non-tech-savvy staff.

RoomRack, on the other hand, scores a zero rating for ease of use and lacks recent reviews, raising questions about its user-friendliness and support. Without recent user feedback, it’s difficult to gauge its onboarding experience or staff adoption.

Edge: ThinkReservations.

Which Has Better Features: RoomRack or ThinkReservations?

ThinkReservations boasts 39 features including a channel manager, booking engine, automated night audit, guest messaging, multi-currency support, and digital check-in. These features are designed to cover most operational, revenue, and guest communication needs.

RoomRack offers no unique or extensive features, only focusing on core property management functions without added tools or integrations. Its limited feature set makes it less suitable for hotels seeking a full-scale PMS.

Edge: ThinkReservations.

Which Has Better Customer Support: RoomRack or ThinkReservations?

ThinkReservations consistently receives high praise for its customer support, with a 4.82/5 rating and reviews highlighting quick responses, knowledgeable staff, and ongoing platform improvements. Many reviews describe their support as accessible, friendly, and integral to their success.

RoomRack, with no recent reviews or support ratings available, cannot match this level of confidence. Its lack of recent feedback suggests support quality is untested or potentially lacking.

Edge: ThinkReservations.

Which Has More Integrations: RoomRack or ThinkReservations?

ThinkReservations integrates with 16 verified partners, including major OTAs like Expedia, Booking.com, Airbnb, and TripAdvisor, along with tools like TrustYou, OpenKey, and INTELITY. This broad connectivity enables your hotel to expand reach and streamline operations.

RoomRack has no verified integrations or partnerships listed, limiting its capacity for connectivity and automation. Hotels relying on integrations will find ThinkReservations more suitable.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: RoomRack or ThinkReservations?

With over 356 recent reviews, ThinkReservations earns an overall rating of 4.88/5, with 97% of users willing to recommend it. Its reviews span a variety of property types, including inns, boutique hotels, and resorts, consistently praising its features, support, and ease of use.

RoomRack currently has no reviews or ratings, making it impossible to assess user satisfaction. This lack of feedback diminishes confidence in its performance.

Edge: ThinkReservations.

How Much Do RoomRack and ThinkReservations Cost?

RoomRack’s pricing details are not publicly available, which may complicate budgeting and decision-making. ThinkReservations charges a flat $500 monthly fee, with no setup or hidden costs, providing clarity on total expenditure.

This transparency favors ThinkReservations, especially for hotels with predictable budgets and a preference for straightforward pricing.

What Type of Hotel Should Use RoomRack?

  • Hotels that prioritize internal operations, guest data, and efficiency tools.
  • Small properties or those looking for an AI-driven insights platform.
  • Teams that require centralized communication and real-time updates.
  • Hotels with a focus on operational workflows rather than extensive channel management.

Not ideal if you need a comprehensive booking engine or extensive OTA connectivity.

What Type of Hotel Should Use ThinkReservations?

  • Small to midsize hotels, B&Bs, and inns seeking a full-featured PMS.
  • Properties aiming to increase revenue through integrated booking and upselling.
  • Hotels that want reliable OTA integrations and channel management.
  • Teams that value easy onboarding and excellent customer support.

Not ideal if your hotel requires a highly customizable or enterprise-level system with extensive API access.

RoomRack vs ThinkReservations: The Bottom Line for Hotels

RoomRack presents a compelling proposition for hotels focusing on operational efficiency and guest management, especially if AI insights are a priority. However, its recent lack of reviews, limited features, and unknown support levels make it a risky choice in today’s competitive landscape.

ThinkReservations stands out as the more proven, feature-rich, and highly-rated PMS, with over 350 recent reviews and near-universal positive feedback. It is well-suited for hotels wanting to streamline operations, boost revenue, and connect with multiple OTAs.

If your hotel needs a reliable, all-in-one PMS with proven performance and broad integrations, go with ThinkReservations. Its extensive feature set and recent reviews make it the safer, smarter choice.

Choose RoomRack only if your focus is on internal operations and you are prepared to test a less proven platform that might require additional vetting.


This comprehensive comparison should empower you to make a confident choice aligned with your hotel’s operational needs, growth plans, and budget.

How Much Do RoomRack and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

About Hotelier ThinkReservations ThinkReservations
Starting Price From $500/mo

Which Features Does RoomRack Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, RoomRack and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature About Hotelier ThinkReservations ThinkReservations
Booking Engine
Calendar view
Channel Manager
Custom rates
EPoS
Payment processing

Showing top differences. 27 more features differ between these products.

Real-World Results: About Hotelier vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
About Hotelier

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
About Hotelier

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
About Hotelier

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

About Hotelier vs ThinkReservations: The Bottom Line

About Hotelier
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Unique capabilities

Channel Manager EPoS Payment processing Booking Engine Calendar view
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Ease of Use ThinkReservations 4.8 vs 0.0 (+4.8)
Customer Support ThinkReservations 4.8 vs 0.0 (+4.8)
Value for Money ThinkReservations 4.7 vs 0.0 (+4.7)
Onboarding ThinkReservations 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About RoomRack vs ThinkReservations PMS

Can RoomRack replace ThinkReservations PMS?

It depends on your requirements. RoomRack and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. RoomRack offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do RoomRack or ThinkReservations PMS offer a free plan?

RoomRack: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank RoomRack and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. About Hotelier has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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