The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Sedna shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Sedna users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Sedna |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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Sedna |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Sedna |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
When evaluating property management systems for your hotel, you're often choosing between a solution with extensive user feedback and one that is newer with limited reviews. Counter by Counter stands out with a strong track record, boasting over 54 reviews in the last six months, an impressive 4.73/5 overall rating, and a 91% likelihood to recommend. Sedna PMS by Sedna, on the other hand, has no recent reviews or ratings, making it difficult to assess its real-world performance or customer satisfaction.
Both products claim to solve core hotel management problems like reservations, guest data, and operations, but Counter's established presence and extensive feature set suggest a more reliable choice. Which platform truly delivers on ease of use, support, and features based on actual user experiences?
Counter is designed primarily for hostels, B&Bs, and small hotels, focusing on simplicity, automation, and integration. Its user interface scores 4.6/5, and support is rated 4.96/5, with users praising its intuitive design and quick customer service, especially in recent reviews. Sedna PMS offers no user ratings or reviews to compare, making it impossible to evaluate its usability or support quality.
Counter provides a full suite of features explicitly tailored for small-scale and hostel operations, including channel management, online booking, automated night audit, and guest CRM. Sedna's feature set remains unspecified, and its lack of reviews suggests a need for more transparency regarding its capabilities. Which system has proven value with real hotel teams?
Counter is highly rated for ease of use, with a 4.6/5 score, and its onboarding process is rated 4.7/5. Multiple reviews commend its straightforward, user-friendly interface that reduces staff training time and simplifies daily operations. Feedback highlights how staff quickly adapt to Counter’s clean layout, whether on desktop or mobile, enabling efficient management from anywhere.
Sedna, lacking any recent reviews or ratings, offers no data on usability or onboarding. Without user feedback, it's impossible to judge its interface or learning curve. Given Counter's demonstrated ease, it clearly leads here. Edge: Counter.
Counter offers 19 unique features, including a built-in channel manager, booking engine, payment processing, housekeeper module, group bookings, multi-currency support, and guest CRM. Its integration with platforms like Stripe, SiteMinder, and Goki further enhances operational capabilities.
Sedna provides no detailed feature list or comparison data, leaving its functionality entirely unknown. With Counter's proven feature set and extensive integrations, it clearly offers more tangible tools for your team. Edge: Counter.
Counter’s support is highly rated at 4.96/5, with recent reviews praising the quick, responsive assistance from team members like Evelyn and Max. Users mention that support is always available and helpful, although some note slower responses in different time zones.
Sedna’s customer support information is unavailable, and no reviews exist to gauge its responsiveness or quality. Given Counter’s high support scores and recent positive feedback, it’s the safer choice. Edge: Counter.
Counter integrates with 7 verified partners, including major channel managers like SiteMinder, Cloudbeds, and Goki, plus payment processors like Stripe. These integrations allow your hotel to connect seamlessly with booking platforms, payment gateways, and access controls.
Sedna has no verified integrations or partner data available. Without integrations, your hotel risks siloed operations and manual workarounds. Counter's robust ecosystem makes it a more connected and streamlined system. Edge: Counter.
Counter’s user ratings reflect a 4.73/5 overall score, based on 54 recent reviews, with a 91% likelihood to recommend. Hoteliers across various small hotel segments, especially hostels, praise its ease of use, automation, and support.
Sedna has no ratings or recent reviews to compare, leaving its user satisfaction entirely unverified. The difference in credibility and proven performance favors Counter. Edge: Counter.
Pricing details for Counter are not explicitly provided, but it is free to use, making it highly accessible for small and startup hostels. Sedna’s pricing is also unavailable, which limits direct comparison, but the lack of transparency raises questions about affordability and value.
Counter’s free model, combined with its extensive features and support, offers strong value, especially for budget-conscious properties. Sedna’s unknown costs could be a risk. Edge: Counter.
Counter by Counter is a well-established PMS with a proven track record, extensive features, and a global presence. Its high ratings and recent reviews confirm it delivers on ease of use, support, and functionality, especially for small hotels and hostels.
Sedna PMS by Sedna remains an untested option, with no recent reviews or visible customer feedback. Its lack of transparency and proven performance makes it a risky choice unless your hotel is prepared for an experimental system.
If your priority is reliability, proven user satisfaction, and comprehensive features, Counter is the clear choice. Choose Counter for a solution with a strong foundation, extensive integrations, and a community of satisfied hoteliers. Opt for Sedna only if you’re prepared to evaluate its capabilities firsthand and accept the uncertainties that come with less market visibility.
According to HTR's product database, Counter and Sedna PMS share 0 features. Here are the key differences — features one has that the other lacks.
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Sedna |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Sedna PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Sedna PMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Sedna PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Sedna has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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