Counter vs. Sedna PMS: Which Is Right for You?

Updated May 16, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

Sedna shines .

See the full breakdown below ↓

How Does Counter Compare to Sedna PMS?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Sedna PMS?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Sedna users highlight . Click any theme to see what reviewers say.

Counter Counter Sedna
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Sedna: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Sedna
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Sedna
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Sedna
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

When evaluating property management systems for your hotel, you're often choosing between a solution with extensive user feedback and one that is newer with limited reviews. Counter by Counter stands out with a strong track record, boasting over 54 reviews in the last six months, an impressive 4.73/5 overall rating, and a 91% likelihood to recommend. Sedna PMS by Sedna, on the other hand, has no recent reviews or ratings, making it difficult to assess its real-world performance or customer satisfaction.

Both products claim to solve core hotel management problems like reservations, guest data, and operations, but Counter's established presence and extensive feature set suggest a more reliable choice. Which platform truly delivers on ease of use, support, and features based on actual user experiences?

Is Counter or Sedna PMS Better for Hotels?

Counter is designed primarily for hostels, B&Bs, and small hotels, focusing on simplicity, automation, and integration. Its user interface scores 4.6/5, and support is rated 4.96/5, with users praising its intuitive design and quick customer service, especially in recent reviews. Sedna PMS offers no user ratings or reviews to compare, making it impossible to evaluate its usability or support quality.

Counter provides a full suite of features explicitly tailored for small-scale and hostel operations, including channel management, online booking, automated night audit, and guest CRM. Sedna's feature set remains unspecified, and its lack of reviews suggests a need for more transparency regarding its capabilities. Which system has proven value with real hotel teams?

How Do Counter and Sedna PMS Compare in Ease of Use?

Counter is highly rated for ease of use, with a 4.6/5 score, and its onboarding process is rated 4.7/5. Multiple reviews commend its straightforward, user-friendly interface that reduces staff training time and simplifies daily operations. Feedback highlights how staff quickly adapt to Counter’s clean layout, whether on desktop or mobile, enabling efficient management from anywhere.

Sedna, lacking any recent reviews or ratings, offers no data on usability or onboarding. Without user feedback, it's impossible to judge its interface or learning curve. Given Counter's demonstrated ease, it clearly leads here. Edge: Counter.

Which Has Better Features: Counter or Sedna PMS?

Counter offers 19 unique features, including a built-in channel manager, booking engine, payment processing, housekeeper module, group bookings, multi-currency support, and guest CRM. Its integration with platforms like Stripe, SiteMinder, and Goki further enhances operational capabilities.

Sedna provides no detailed feature list or comparison data, leaving its functionality entirely unknown. With Counter's proven feature set and extensive integrations, it clearly offers more tangible tools for your team. Edge: Counter.

Which Has Better Customer Support: Counter or Sedna PMS?

Counter’s support is highly rated at 4.96/5, with recent reviews praising the quick, responsive assistance from team members like Evelyn and Max. Users mention that support is always available and helpful, although some note slower responses in different time zones.

Sedna’s customer support information is unavailable, and no reviews exist to gauge its responsiveness or quality. Given Counter’s high support scores and recent positive feedback, it’s the safer choice. Edge: Counter.

Which Has More Integrations: Counter or Sedna PMS?

Counter integrates with 7 verified partners, including major channel managers like SiteMinder, Cloudbeds, and Goki, plus payment processors like Stripe. These integrations allow your hotel to connect seamlessly with booking platforms, payment gateways, and access controls.

Sedna has no verified integrations or partner data available. Without integrations, your hotel risks siloed operations and manual workarounds. Counter's robust ecosystem makes it a more connected and streamlined system. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Sedna PMS?

Counter’s user ratings reflect a 4.73/5 overall score, based on 54 recent reviews, with a 91% likelihood to recommend. Hoteliers across various small hotel segments, especially hostels, praise its ease of use, automation, and support.

Sedna has no ratings or recent reviews to compare, leaving its user satisfaction entirely unverified. The difference in credibility and proven performance favors Counter. Edge: Counter.

How Much Do Counter and Sedna PMS Cost?

Pricing details for Counter are not explicitly provided, but it is free to use, making it highly accessible for small and startup hostels. Sedna’s pricing is also unavailable, which limits direct comparison, but the lack of transparency raises questions about affordability and value.

Counter’s free model, combined with its extensive features and support, offers strong value, especially for budget-conscious properties. Sedna’s unknown costs could be a risk. Edge: Counter.

What Type of Hotel Should Use Counter?

  • Hotels that operate primarily as hostels, B&Bs, or small boutique hotels, seeking an intuitive, easy-to-learn PMS.
  • Teams that prioritize automation for reservations, payments, and guest management without extensive technical overhead.
  • Hotels looking for an affordable, cloud-based solution with built-in channel management.
  • Hotels that need mobile access to manage operations on the go.
  • Not ideal if your property requires advanced revenue management, complex group bookings, or integration with a broad range of OTAs outside the supported channels.

What Type of Hotel Should Use Sedna?

  • Hotels that are eager to implement a PMS without much concern for established user feedback or reviews.
  • Properties with a tech-savvy team willing to test and troubleshoot potential issues.
  • Hotels with unique or specialized operational needs that may not be covered by Counter’s feature set.
  • Not ideal if your hotel prefers proven solutions with extensive support, integrations, and user community backing.

The Bottom Line for Hotels

Counter by Counter is a well-established PMS with a proven track record, extensive features, and a global presence. Its high ratings and recent reviews confirm it delivers on ease of use, support, and functionality, especially for small hotels and hostels.

Sedna PMS by Sedna remains an untested option, with no recent reviews or visible customer feedback. Its lack of transparency and proven performance makes it a risky choice unless your hotel is prepared for an experimental system.

If your priority is reliability, proven user satisfaction, and comprehensive features, Counter is the clear choice. Choose Counter for a solution with a strong foundation, extensive integrations, and a community of satisfied hoteliers. Opt for Sedna only if you’re prepared to evaluate its capabilities firsthand and accept the uncertainties that come with less market visibility.

How Much Do Counter and Sedna PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Sedna

Which Features Does Counter Have That Sedna PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Sedna PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Sedna
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Sedna: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Sedna
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Sedna PMS

Can Counter replace Sedna PMS?

It depends on your requirements. Counter and Sedna PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Sedna PMS offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Sedna PMS offer a free plan?

Counter: No. Sedna PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Sedna PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Sedna has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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