Counter vs. Selfie:
Which Is Right for You?

The Decision

Choosing the right Property Management System (PMS) is critical for your hotel’s operational efficiency and guest experience. Counter by Counter and Selfie by Selfie both aim to streamline property management but serve vastly different hotel types and needs. Counter is a mature, feature-rich PMS backed by over 50 reviews and recent feedback, while Selfie remains unreviewed and untested in the user community. So, which system truly meets your hotel's needs?

Counter is a comprehensive platform designed specifically for hostels, with a proven track record and a high customer satisfaction rating. Selfie, on the other hand, appears more like an AI review tool without actual hotel management features or user reviews. Given this, the choice is clear: Counter is the product with current, real-world user confidence, making it the better option for your hotel.

Is Counter or Selfie Better for Hotels?

Both Counter and Selfie aim to improve hotel operations, yet they do so from dramatically different angles. Counter functions as a full PMS, offering operational tools like booking management, channel distribution, payments, and housekeeper modules. Selfie, however, is an AI-driven review analysis platform designed to provide insights into customer feedback rather than manage operations directly.

Counter has accumulated 54 reviews in the past six months, with a 4.73-star rating and a 91% likelihood to recommend, highlighting customer satisfaction. Selfie has no reviews or ratings, making it impossible to gauge reliability or effectiveness. Given the lack of user feedback, Selfie's role remains ambiguous, while Counter clearly meets the core needs of hotel management. Are you seeking a proven PMS or an untested review tool?

Counter vs Selfie: Which Should Your Hotel Choose?

If your hotel primarily needs a reliable PMS tailored for hostels or small hotels, go with Counter. Its strong track record, with high ratings from users in Europe, North America, and Asia Pacific, makes it a safe choice. If your hotel’s focus is on harnessing customer reviews for marketing or service enhancement, Selfie might seem relevant—although, without reviews, it’s unverified.

Counter’s features like booking engine, channel manager, payment processing, and guest CRM make it indispensable for operational control. Selfie lacks any comparable features or presence in the hotel management space, so it’s better suited for companies focusing solely on review analysis, not day-to-day hotel management.

Is Counter or Selfie Easier to Use?

Counter earns a 4.6/5 for ease of use from user reviews, with many praising its intuitive, mobile-friendly interface and quick onboarding process. Hoteliers mention that new staff can learn it fast, and management can handle tasks remotely. Support responsiveness—rated at 4.96/5—also enhances usability, especially with dedicated staff like Evelyn and Max.

Selfie, lacking any user reviews or UI details, cannot be evaluated for ease of use or onboarding. Based on available data, Counter clearly leads here, with a proven, user-friendly interface and excellent onboarding support. Edge: Counter.

Which Has Better Features: Counter or Selfie?

Counter offers 19 unique features that are essential for hotel operations: channel management, booking engine, automated night audits, guest profiles, multi-currency support, and more. These are designed specifically to streamline your daily tasks and revenue management.

Selfie, with zero features listed, does not provide operational tools or PMS functionalities. Its value lies solely in review analysis, which is unrelated to core hotel management. Therefore, Counter’s feature set makes it the clear winner. Edge: Counter.

Which Has Better Customer Support: Counter or Selfie?

Counter’s support team has a 4.96/5 rating, with reviews highlighting responsiveness and helpfulness. Users mention quick replies from staff like Evelyn and Max, especially during onboarding and troubleshooting. Support is a strong selling point, even though some mention slightly slower responses in certain time zones.

Selfie offers no support ratings, reviews, or evidence of customer service. Without user feedback or a support infrastructure, it cannot match Counter’s proven support reputation. Edge: Counter.

Which Has More Integrations: Counter or Selfie?

Counter has 7 verified integrations, including channel managers like SiteMinder, Goki, and Stripe for payments. These integrations improve operational flow, revenue management, and online distribution.

Selfie has no listed integrations or verified partners, indicating a lack of connectivity with other systems. For a hotel looking to connect with external platforms, Counter’s integrations are a significant advantage. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Selfie?

Counter’s high review count and recent feedback give it a solid 4.73/5 rating, with 91% of users recommending it. Hotels across segments like hostels, inns, and boutique hotels rate it highly for usability, support, and features.

Selfie offers no ratings or reviews, so no hoteliers have expressed satisfaction or dissatisfaction. Based on current data, Counter holds the trust of actual users. Edge: Counter.

How Much Do Counter and Selfie Cost?

Counter does not specify pricing publicly but is known to operate on a paid model, with no free tier or trial mentioned. Its value is reflected in its broad feature set and support, which suggests a premium price point.

Selfie also lacks transparent pricing, and with no user reviews or case studies, its cost structure remains uncertain. For now, Counter’s established pricing model and known value justify its investment.

What Type of Hotel Should Use Counter?

• Hotels that operate as hostels, inns, boutique hotels, or city-center accommodations seeking an all-in-one PMS.
• Teams that need an easy-to-learn, mobile-friendly platform to manage bookings, payments, and guest data.
• Hotels looking for automation in night audits, revenue reports, and multi-currency support.
• Properties wanting integrated channel management to connect with multiple booking platforms.
• Not ideal if your hotel requires a highly specialized, niche system with industry-specific features not covered by Counter.

What Type of Hotel Should Use Selfie?

• Hotels or brands focusing on reputation management and customer review insights.
• Businesses wanting to analyze guest feedback at scale to inform service improvements.
• Companies that prefer review platforms integrated with marketing tools for online reputation boosting.
• Not ideal if you need operational tools like booking management, channel distribution, or POS systems.

Given the lack of hotel management features or reviews, Selfie is not suitable for core operational needs but could complement existing systems for reputation management if it develops further.

The Bottom Line for Hotels

Counter by Counter is a full-featured PMS already trusted by over 50 hotels, especially hostels, with recent reviews confirming high satisfaction levels. It offers essential tools like booking management, integrations, automation, and excellent support, making it a dependable choice for daily operations.

Selfie by Selfie remains an unverified, review-focused platform with no current user feedback or hotel management features. It’s unsuitable as a core PMS but could be relevant if your hotel prioritizes review analysis—though, with no user validation, that’s speculative.

If your hotel needs a proven, scalable PMS for operational excellence, Counter is the clear winner. Selfie, lacking in validation and features, should be approached cautiously unless your focus is solely on review insights in the future.