The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 549 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HOTELTIME shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Payment processing and Guest CRM.
Selfie shines .
Side-by-side ratings based on 549 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 549 | 0 |
After analyzing 549 verified reviews, HOTELTIME users most value its user interface and learning curve, technical support, reporting and analytics, while Selfie users highlight . Click any theme to see what reviewers say.
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User Interface and Learning Curve
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Technical Support
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Reporting and Analytics
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System Stability and Updates
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Customization Options
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Automation Features
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Mobile Optimization
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Selfie |
|---|---|---|
| Small (10-24 rooms) ▾ | #5 219 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #3 238 reviews | — |
| Large (75-199 rooms) ▾ | #2 46 reviews | — |
| X-Large (200+ rooms) ▾ | #8 7 reviews | — |
By Property Type
| Segment |
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Selfie |
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| Boutique ▾ | #5 239 reviews | — |
| Luxury ▾ | #3 241 reviews | — |
| Branded / Chain ▾ | #4 143 reviews | — |
| Extended Stay ▾ | #4 49 reviews | — |
By Region
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Selfie |
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| North America | #52 4 reviews | — |
| Europe ▾ | #2 384 reviews | — |
| Asia Pacific ▾ | #5 111 reviews | — |
| Middle East ▾ | #1 21 reviews | — |
Choosing the right property management system (PMS) can significantly impact your hotel's operations, guest experience, and revenue. HotelTime PMS by HOTELTIME and Selfie aim to serve this purpose, but they differ dramatically in their maturity, features, and market presence. HOTELTIME, with over 650 properties and a 91.2 HTR score, has established itself as a comprehensive, reliable platform. Selfie, meanwhile, is an AI review platform without a PMS market presence, making HOTELTIME the clear choice for your hotel’s operational needs.
Are you seeking a proven, feature-rich PMS that integrates well and supports your hotel’s growth? Or are you exploring a review analysis tool that offers insights based on customer feedback? This comparison will clarify which system aligns better with your hotel’s goals.
HOTELTIME and Selfie serve different core functions. HOTELTIME is a full-featured, cloud-based PMS designed to streamline reservations, billing, housekeeping, and more across properties of all sizes, including resorts and groups. Selfie is an AI-driven review and customer feedback platform meant to analyze reviews for insights, but it does not provide operational management tools.
HOTELTIME’s robust suite includes 51 exclusive features such as integrated CRS, EPoS, guest CRM, booking engine, channel management, and automation tools. Selfie, on the other hand, offers no property management features and is solely focused on review analysis, with no active product or user base in the PMS space.
Given these differences, HOTELTIME is tailored for hoteliers needing an all-in-one operational platform, while Selfie is suited for brands aiming to optimize reputation management through review insights. Are you more concerned with daily hotel operations or reputation analysis?
Edge: HOTELTIME.
If your hotel needs a full-fledged PMS capable of managing reservations, billing, guest profiles, and operations at scale, HOTELTIME is the clear winner. It supports properties of all sizes, from boutique hotels to resorts, with a proven track record and over 430 recent reviews praising its ease of use, support, and feature set.
If, however, your focus is on analyzing customer reviews to improve service quality and reputation, Selfie might be relevant—but note it has no active user base or reviews in the last six months. HOTELTIME’s recent reviews and high ratings make it the stronger choice for operational management, not reputation analytics.
For hoteliers seeking a mature, well-supported platform that enhances operational efficiency, HOTELTIME is the definitive pick. Selfie remains an interesting tool for review analysis, but it lacks the market presence and functionality needed to run a hotel.
Edge: HOTELTIME.
HOTELTIME boasts a high ease of use score (4.66/5) based on 433 reviews, with many users citing its intuitive interface and straightforward onboarding. Support ratings (4.73/5) further reinforce its reputation for responsiveness and helpfulness, facilitating staff adoption and training.
Selfie, with no reviews or ratings available, provides no data on usability. Given HOTELTIME’s extensive review history, it’s clear that its user experience is well established and appreciated by hoteliers, whereas Selfie’s platform remains untested in this domain.
Edge: HOTELTIME.
HOTELTIME offers a comprehensive suite with 51 unique features, including integrated CRS, EPoS, guest CRM, online check-in, automated night audit, revenue management, and more. Its features support end-to-end hotel operations, offering automation and multi-channel management that Selfie does not provide.
Selfie, primarily an AI review platform, does not include property management features. Its value lies in review analysis, not operational support. For hotel management purposes, HOTELTIME’s extensive feature set makes it the clear winner.
Edge: HOTELTIME.
HOTELTIME’s support is consistently rated highly (4.73/5), with reviews highlighting quick response times and effective assistance. Hoteliers mention the support team’s willingness to help with onboarding and troubleshooting, which is critical for complex systems.
Selfie, lacking a user base or support ratings, offers no comparable support experience. Its effectiveness as a review platform depends on its AI capabilities, not customer service.
Edge: HOTELTIME.
HOTELTIME integrates with 58 verified partners, including Profitroom, Bookboost, and STR, enabling seamless connectivity with booking engines, revenue tools, and third-party services. It supports extensive customization and creates a flexible tech stack for your hotel.
Selfie has zero verified integrations, reflecting its niche focus on review analysis rather than operational connectivity. For a hotel seeking a connected, all-in-one system, HOTELTIME’s integrations are a major advantage.
Edge: HOTELTIME.
HOTELTIME’s 4.83/5 rating based on 433 reviews underscores its strong reputation. Hotels across segments, especially city center and resort properties, rate it highly for usability, support, and feature richness. Recent reviews emphasize its stability and operational impact.
Selfie has no recent reviews or ratings, making it impossible to assess user satisfaction. Given HOTELTIME’s proven track record and recent positive feedback, it clearly holds higher regard among hoteliers.
Edge: HOTELTIME.
HOTELTIME charges a flat $600 monthly fee without a trial or freemium option, offering a comprehensive, fixed-price platform. Selfie’s pricing details are unavailable, and it appears to be a review analysis tool rather than a paid PMS solution.
For hotels needing an all-in-one system, HOTELTIME’s transparent pricing is straightforward. Selfie, as a review platform, does not provide comparable value in terms of operational management.
Edge: HOTELTIME.
The core difference is clear: HOTELTIME is a full-featured, scalable PMS designed to run your hotel’s daily operations effectively. Selfie, a review analysis platform, offers no operational tools and lacks recent engagement or a user base, making it unsuitable for managing a hotel.
If your priority is smooth, integrated hotel management supported by a mature platform, HOTELTIME is the only logical choice. Its extensive features, support, and recent reviews confirm its position as a dependable solution for most hoteliers.
Choose HOTELTIME if you want a proven, scalable PMS with a comprehensive suite of tools and strong market presence. Consider Selfie only if reputation analysis and review insights are your primary focus, and you’re prepared to use separate systems for operational management.
In conclusion, for your hotel’s daily management, guest service, and growth, HOTELTIME stands out as the superior choice. Its extensive recent review base, high ratings, and deep feature set make it the trusted partner your property needs to succeed.
According to HTR's product database, HotelTime PMS and Selfie share 0 features. Here are the key differences — features one has that the other lacks.
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Selfie |
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| Ancillary revenue tracking | ||
| Calendar view | ||
| EPoS | ||
| Guest CRM | ||
| Integrated CRS | ||
| Payment processing |
Showing top differences. 39 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We needed to change an on-site system we were using as we wanted to move our operation forward. We achieved that with HotelTime systems. They are reliable, and stable and offer fea..."
No published case study for this goal yet.
"In 2018 we were choosing a system for our first completely self-service ART and design hotel. We decided on HotelTime and after 4 years I have to say that the choice was the right..."
No published case study for this goal yet.
What hoteliers love
While the system’s intuitive interface and ease of learning are generally appreciated, a few users mention initial challenges due to the complexity of... While the system’s intuitive interface and ease of learning are generally appreciated, a few users mention initial challenges due to the complexity of features offered. Overall, once users become familiar with the system, it significantly enhances efficiency and simplifies hotel operations.
While the support team's responsive and helpful nature is appreciated, some reviews suggest that extended hours for technical support would further en... While the support team's responsive and helpful nature is appreciated, some reviews suggest that extended hours for technical support would further enhance user experience, ensuring assistance at all times, especially for international users.
HotelTime's robust reporting features are praised for providing comprehensive data insights into occupancy, revenue, and customer satisfaction. Users... HotelTime's robust reporting features are praised for providing comprehensive data insights into occupancy, revenue, and customer satisfaction. Users appreciate the variety of reports available for management, yet some desire more customization and advanced visualizations within the tool itself to better suit individual hotel needs.
Where hoteliers push back
Some users voice a need for more customizable features, particularly in terms of reporting and interface personalization, which would allow hotels to... Some users voice a need for more customizable features, particularly in terms of reporting and interface personalization, which would allow hotels to better tailor the PMS to their specific operational strategies and guest services.
The automation capabilities in HotelTime, such as invoice processing and reservation management, are frequently mentioned for saving significant time... The automation capabilities in HotelTime, such as invoice processing and reservation management, are frequently mentioned for saving significant time for staff. Users highlight these features as reducing manual workload and minimizing the risk of human error, although they also express a desire for enhanced automation in guest communication and reporting.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelTime PMS and Selfie share many core Property Management Systems features, but each has unique capabilities. HotelTime PMS offers 58 verified integration partners, while Selfie offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelTime PMS leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelTime PMS: No. Selfie: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HOTELTIME has an HT Score of 91 and Selfie has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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