The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 99 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI .
SIHOT shines when it comes to advanced support and training , with exclusive features like Tablet/Kiosk Check-in and Payment Requests.
Side-by-side ratings based on 99 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 42 |
After analyzing 99 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while SIHOT users highlight advanced support and training, quick issue resolution, integrations and custom interfaces. Click any theme to see what reviewers say.
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User interface and usability
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Advanced Support and Training
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Customer support
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Quick Issue Resolution
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Automated features
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Integrations and Custom Interfaces
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Platform integration
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Flexibility and Adaptability
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Bug issues
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User Interface and Modernization
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Reporting and revenue management
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Financial Reporting and Customization
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Pricing
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Detailed Reporting and Analytics
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #40 9 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #26 21 reviews |
| Large (75-199 rooms) ▾ | #32 2 reviews | #16 9 reviews |
| X-Large (200+ rooms) | #31 1 reviews | #30 1 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #35 15 reviews |
| Luxury ▾ | #44 4 reviews | #30 11 reviews |
| Branded / Chain ▾ | #43 4 reviews | #25 13 reviews |
| Extended Stay ▾ | #32 5 reviews | #28 5 reviews |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | #17 31 reviews |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | #25 1 reviews |
Choosing between Counter by Counter and SIHOT by SIHOT hinges on your hotel's specific needs and operational scope. Both systems serve property management functions but differ significantly in features, user experience, and market presence. Counter is tailored for small to medium hostels, emphasizing simplicity and ease of use, while SIHOT offers a comprehensive, modular solution suitable for larger, more complex hotel operations.
Your decision should reflect whether you prioritize a user-friendly, cost-effective system or a highly customizable, extensive platform. Do you want a straightforward PMS dedicated to hostels, or a flexible solution that can scale with your property’s growth?
Counter by Counter is a free, lightweight PMS designed exclusively for hostels and small accommodations. Its interface is straightforward, focusing on managing reservations, check-ins, and check-outs with minimal fuss, making it ideal for property owners seeking simplicity.
In contrast, SIHOT offers a broad suite of hotel management functionalities that extend far beyond basic operations. It supports complex multi-property setups, advanced revenue management, and detailed reporting, catering to larger hotels and chains. While Counter is praised for its ease of use and rapid onboarding, SIHOT’s extensive features come with a steeper learning curve.
Both products aim to streamline hotel operations, but Counter’s minimalism may limit scalability, whereas SIHOT’s robustness can accommodate growth and diversification. Which approach aligns better with your current priorities?
If your hotel primarily operates as a hostel or small property with a focus on ease and affordability, Counter is the clear choice. Its high ease-of-use rating (4.6/5 vs SIHOT’s 4.49/5) and positive reviews highlight its suitability for teams that need quick setup and minimal training. Conversely, SIHOT’s modular, feature-rich platform—offered in more installation options and supporting extensive multi-property management—fits larger hotels or chains seeking comprehensive control.
For properties that prioritize a simple, fast-to-deploy solution, Counter’s free model and positive user feedback (91% likelihood to recommend) make it attractive. If advanced features like revenue management, detailed analytics, and multi-channel integrations are necessary, SIHOT’s broader capabilities (29 unique features versus Counter’s none) are more appropriate.
Your hotel's complexity, size, and growth plans should guide this choice. Are you looking for a straightforward system or a flexible, deep-management platform?
Counter is designed with a user-friendly interface optimized for mobile browsers, rated 4.6/5 for ease of use. Users consistently praise its intuitive layout, quick onboarding (4.7/5), and minimal training requirements, especially suitable for staff unfamiliar with PMS software.
SIHOT, while also rated well at 4.49/5, has a more complex interface with a steeper learning curve, reflecting its broader feature set. Its onboarding is efficient (4.73/5), and support is well-regarded, but some users note that the system’s interface can feel somewhat dated and less straightforward to new users.
Edge: Counter.
SIHOT offers 29 unique features, including gift vouchers, task management, online check-in/out, integrated payment terminals, digital registration, and revenue management modules. These functionalities support intricate operations, multi-property management, and dynamic guest experiences.
Counter, on the other hand, provides 19 shared features but lacks many advanced modules present in SIHOT, such as online check-in/out, guest communication, or integrated POS. It excels in core hostel management functions but doesn’t support extensive revenue or event management.
For hotels that need advanced features like digital guest communication, revenue optimization, or complex task management, SIHOT’s feature set is superior. If your focus is on simple, essential PMS functions, Counter’s lean approach suffices.
Edge: SIHOT.
Counter’s support ratings are excellent at 4.96/5, with reviews highlighting fast, responsive assistance from staff like Evelyn and Max. Users appreciate the quick problem resolution and ongoing system improvements, even as they note some delays in support during certain time zones.
SIHOT’s support is also well-rated at 4.62/5, with many praising their online training, CRM engagement, and quick issue resolution. However, some reviews mention initial reluctance in responsibility-taking, suggesting room for more proactive communication.
Edge: Counter.
SIHOT boasts 60 verified integrations, including major partners like SiteMinder, Omnibees, Profitroom, and others. Its extensive integration support simplifies connecting with revenue, channel management, and payment platforms.
Counter has 7 verified partners, including Stripe, Cloudbeds, and Goki. While it integrates well with popular platforms like site management and POS systems, its partner ecosystem is narrower.
For hotel operators prioritizing extensive third-party integrations, SIHOT’s large partner network is a significant advantage. Counter’s integrations are more limited but sufficient for hostel-specific needs.
Edge: SIHOT.
Counter has a strong overall rating of 4.73/5 based on 54 reviews, with a 91% likelihood to recommend. Hoteliers in hostels and small accommodations specifically praise its simplicity and support, with one stating, "Best PMS for hostels."
SIHOT’s slightly higher overall rating of 4.77/5 (39 reviews) and a 93% recommendation rate reflect its broader appeal to larger properties. Users especially appreciate its multi-property management and detailed analytics, with one reviewer calling it “a very flexible and dynamic system.”
Given the recency of reviews, SIHOT’s higher rating and greater number of reviews give it a slight edge in overall hotelier perception.
Edge: SIHOT.
Both products do not publicly disclose detailed pricing, but Counter is offered as a free PMS tailored for hostels, with no implementation or monthly fees. This makes it accessible and low-risk for small properties.
SIHOT’s pricing is also not openly listed, but it typically involves a custom quote based on modules, installation type (cloud, SaaS, on-premise), and property size. Its cost structure is likely higher and more suited for larger hotels with complex needs.
For small properties on a tight budget or seeking a free solution, Counter’s no-cost model is advantageous. Larger properties with specific feature needs should expect a tailored quote from SIHOT.
Not ideal if your property:
Not ideal if your hotel:
Counter is a tailored, free PMS designed specifically for hostels and small accommodations, emphasizing ease of use and rapid onboarding. Its limited feature set and narrower integrations make it perfect for properties seeking straightforward management without complexity.
SIHOT offers a comprehensive, modular platform suitable for large or multi-property hotels. Its extensive features, integrations, and customization options make it ideal for complex operational environments, but with a steeper learning curve and higher cost.
Choose Counter if you prioritize simplicity, cost-effectiveness, and speed. Opt for SIHOT if your property requires a flexible, scalable system that can handle advanced functions and growth.
If your hotel operates as a small hostel or boutique property needing rapid, easy management, Counter is the best fit. For larger hotels aiming for a fully integrated, customizable management experience, SIHOT is the more suitable choice.
In conclusion, your decision should hinge on the complexity of your operations, growth ambitions, and feature requirements.
According to HTR's product database, Counter and SIHOT share 19 features. Here are the key differences — features one has that the other lacks.
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| GDPR Compliant | ||
| Gift Vouchers | ||
| PCI Compliant | ||
| Payment Requests | ||
| Tablet/Kiosk Check-in | ||
| Task Management |
Showing top differences. 17 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
What hoteliers love
Many users commend the advanced support team and the online training academy, which make it easy to resolve issues and reduce the learning curve for n... Many users commend the advanced support team and the online training academy, which make it easy to resolve issues and reduce the learning curve for new employees. Regular CRM calls are also appreciated for keeping open lines of communication.
SIHOT is praised for its quick and effective issue resolution capabilities. However, a few reviews criticize the initial reluctance to take responsibi... SIHOT is praised for its quick and effective issue resolution capabilities. However, a few reviews criticize the initial reluctance to take responsibility for certain problems, stressing an area for improvement in communication.
SIHOT significantly eases integration with other systems by actively supporting and participating in the creation of custom interfaces. This ensures s... SIHOT significantly eases integration with other systems by actively supporting and participating in the creation of custom interfaces. This ensures seamless operations and adds to the flexibility needed for modern hospitality businesses.
Where hoteliers push back
There are calls for a more modern and intuitive update of SIHOT's user interface, with users pointing out that the current system design feels dated c... There are calls for a more modern and intuitive update of SIHOT's user interface, with users pointing out that the current system design feels dated compared to other solutions on the market.
While useful, some users wish for quicker adaptation in financial report customization to fit specific regional financial requirements better. This fe... While useful, some users wish for quicker adaptation in financial report customization to fit specific regional financial requirements better. This feedback suggests a need for enhanced customization capabilities.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and SIHOT share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while SIHOT offers 60. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. SIHOT: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and SIHOT has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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