The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Softstar shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Softstar users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Softstar |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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Softstar |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Softstar |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Softstar by Softstar hinges on your hotel’s specific needs and operational scope. Counter is a dedicated property management system tailored for hostels, boasting an extensive feature set and high user ratings, especially in support and ease of use. Softstar, on the other hand, offers a more generalized property management approach with AI-driven insights but lacks the recent review data to gauge current satisfaction. Are you looking for a specialized hostel management solution or a broader property management platform?
Counter excels in features, user feedback, and global presence, making it the more established choice for most hoteliers. Softstar’s lack of recent reviews and limited regional presence put it at a disadvantage for hotels seeking proven, localized support. Which qualities are more critical for your hotel’s success: proven performance with active community feedback or a newer, potentially more adaptable platform?
Counter’s 54 recent reviews and a 4.73/5 overall rating, with a near-perfect 4.96/5 customer support score, make it the clear leader. Its dedicated focus on hostels and extensive feature set—such as channel management, automated night audits, and guest CRM—offer tangible operational benefits. Softstar, with zero recent reviews and no verified integrations, cannot match Counter’s proven track record and regional reach.
Given the volume and recency of reviews, Counter is the safer, more reliable choice for hoteliers seeking a trusted PMS. Softstar’s absence of recent feedback indicates a lack of current user satisfaction data, which raises risk. Are you prepared to invest in a platform with extensive proven support or wait for more feedback on Softstar’s performance?
Counter scores a 4.6/5 for ease of use, with many reviews praising its clear, intuitive interface and quick staff onboarding. Users highlight its mobile-friendly design and simple calendar views, making daily management straightforward. Conversely, Softstar provides no recent user ratings or reviews, leaving its usability unverified in today’s market.
Counter’s high ease-of-use rating stems from its simple layout and responsive support team, especially helpful for staff unfamiliar with PMS software. Softstar’s usability remains an open question without recent user feedback. Edge: Counter.
Counter boasts 19 unique features, including a channel manager, online booking engine, automated night audit, guest CRM, multi-currency support, and ancillary revenue tracking—all designed explicitly for hostel operations. Softstar offers robust AI-driven property management tools, focusing on automation and insights, but lacks detailed feature counts or integrations.
Counter’s feature breadth directly addresses operational needs for hostels, offering tools that streamline check-ins, reservations, and revenue management. Softstar’s AI capabilities are promising but unverified in current user reviews. Edge: Counter.
Counter’s reviews consistently praise its customer support, rating it 4.96/5, with comments highlighting quick, helpful responses from staff like Evelyn and Max. Users describe their support as "super efficient" and "responsive," even during system bugs. Softstar provides no recent reviews or support ratings, leaving its service quality uncertain.
Counter’s support team appears attentive and capable, crucial during system issues or onboarding. The lack of recent feedback for Softstar makes it impossible to assess its support quality today. Edge: Counter.
Counter integrates with seven verified partners, including well-known platforms like Stripe, SiteMinder, Cloudbeds, and Goki. These integrations enable seamless payments, channel management, and access control, centralizing hotel operations. Softstar has no verified integrations listed, limiting its connectivity options.
Counter’s broad partner network allows your hotel to connect with industry-standard tools, improving operational flow. Without verified integrations, Softstar’s ecosystem remains undefined. Edge: Counter.
Counter enjoys a 4.73/5 overall rating based on 54 recent reviews, with an impressive 91% likelihood to recommend, especially among hostel properties. Hotels in various segments, including independent and boutique hotels, rate it highly for usability and support. Softstar offers no recent reviews or ratings, so its user satisfaction remains unverified.
Counter’s high score and recent positive feedback make it a trusted platform for hostels and similar properties. Softstar’s unreviewed status makes its reputation speculative. Edge: Counter.
Counter does not disclose specific pricing but is positioned as a free PMS for hostels, with no implementation fees or trial info. Its value proposition appears rooted in its free, feature-rich approach.
Softstar also does not publish pricing details, leaving potential buyers uncertain about costs. The lack of transparency suggests the need for direct inquiry before deciding. Both platforms require contacting sales for exact prices.
Not ideal if your property requires advanced revenue management, extensive AI-driven insights, or complex group booking features.
Not ideal if you need a proven, widely supported PMS with extensive recent reviews or regional presence.
Counter is a specialized, feature-rich PMS designed for hostels and small hotels, with a proven track record, active community, and broad integrations. Its recent reviews and high ratings make it a reliable choice for properties seeking simplicity combined with operational depth.
Softstar offers AI-enhanced management tools promising automation and insights but currently lacks recent user feedback and verified integrations. Its niche focus and unverified support make it a less certain choice for most hotels today.
If your hotel prioritizes proven performance, active community feedback, and robust operational features, Counter is the clear winner. Softstar’s potential remains untested in the current market; consider waiting for more user data if you’re contemplating adoption.
According to HTR's product database, Counter and Softstar share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Softstar |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Softstar share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Softstar offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Softstar: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Softstar has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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