Softstar vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) is crucial for your hotel's success. Softstar and ThinkReservations both aim to streamline operations, improve guest experiences, and boost revenue, but they serve very different hotel profiles and business needs. Your choice hinges on your property type, feature requirements, and how much support you need to grow.

Softstar offers a niche, less-reviewed solution with AI-driven property management, while ThinkReservations is a well-established platform favored for its extensive features and proven success in the market. Are you looking for a system with proven reliability and a large user base? Or a tailored AI-powered tool that might require more integration work?

Is Softstar or ThinkReservations Better for Hotels?

Both Softstar and ThinkReservations target property management but differ significantly in their approach and market focus. Softstar emphasizes automation, AI insights, and advanced property management capabilities primarily suited for rental properties and larger portfolios. ThinkReservations, by contrast, provides a comprehensive PMS with booking, channels, and guest communication tools, designed for small to mid-sized hotels and inns.

ThinkReservations holds the advantage in recent reviews, boasting 356 reviews with a 4.88/5 overall rating, and a recent surge in positive feedback in the last six months. Softstar has no reviews or ratings available, making it difficult to assess its current performance or user satisfaction. Given the volume and recency of ThinkReservations' feedback, it clearly has more proven success in the hotel industry.

Are you prioritizing a system proven by current user feedback? Or are you interested in exploring an AI-centric platform with a more limited market presence?

ThinkReservations vs Softstar: Which Should Your Hotel Choose?

If your hotel needs a robust, fully-featured PMS with a proven track record, ThinkReservations is the clear choice. Its extensive feature set—including channel management, booking engine, automated messaging, and integrations—has been praised by a broad range of hotel types, especially inns and small hotels, for increasing operational efficiency and revenue through upselling.

Softstar might appeal if your property management involves advanced automation, tenant tracking, or AI-driven insights, but without reviews, it’s hard to verify its effectiveness or support network. If reliability, user satisfaction, and ease of use are your priorities, ThinkReservations' extensive positive reviews and high ratings make it the safer investment.

For most hoteliers looking to streamline operations quickly and with confidence, ThinkReservations offers a more proven, comprehensive solution. Is your goal to implement a system with verified success and ongoing support? Or are you exploring a specialized software that might still be in development or niche use?

Is Softstar or ThinkReservations Easier to Use?

ThinkReservations consistently earns top marks for ease of use, with a 4.82/5 rating and glowing reviews praising its intuitive interface, onboarding, and customer support. Reviewers describe it as "very easy to navigate" and "like adding another employee," highlighting its user-friendly design and accessible support team.

Softstar, on the other hand, lacks publicly available reviews or ratings, which makes assessing its usability challenging. Without user feedback, it’s difficult to gauge how quickly your team can adopt Softstar or how well it supports staff training.

Edge: ThinkReservations.

Which Has Better Features: Softstar or ThinkReservations?

ThinkReservations offers 39 distinct features, including channel management, online check-in, guest communication, native email marketing, and revenue tracking tools. These features are designed to enhance daily operations, increase revenue opportunities, and simplify multi-channel distribution.

Softstar, by contrast, does not report any unique or additional features in the available data, focusing instead on AI-driven property management. Its strength appears to be in automation and analytics rather than breadth of features.

Given the extensive feature set and proven integrations, ThinkReservations provides a broader, more immediately usable toolkit for hotels seeking comprehensive management capabilities.

Edge: ThinkReservations.

Which Has Better Customer Support: Softstar or ThinkReservations?

ThinkReservations consistently receives praise for its support, with a 4.82/5 rating and reviews emphasizing quick, knowledgeable assistance and excellent onboarding. Many users describe the support team as "accessible" and "helpful," which is critical during initial setup and ongoing operations.

Softstar has no available review data or ratings, making it impossible to assess its support quality. Launching a new system without verified support could pose risks, especially if issues arise during onboarding or peak seasons.

Edge: ThinkReservations.

Which Has More Integrations: Softstar or ThinkReservations?

ThinkReservations boasts 16 verified integrations, including major OTAs like Airbnb, Expedia, and TripAdvisor, plus tools such as Sojern, TrustYou, and OpenKey. These integrations are well-documented and frequently praised, helping hotels expand distribution and streamline operations.

Softstar has no verified integrations reported, which could limit its ability to connect with other essential systems. For hotels relying on multiple online channels, this lack of connectivity might hinder overall efficiency.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Softstar or ThinkReservations?

Because Softstar has no reviews, we must rely on ThinkReservations’ 356 reviews, with a 4.88/5 rating, and recent positive feedback. Hoteliers across segments, especially inns and boutique hotels, report significant improvements in revenue, guest satisfaction, and operational efficiency with ThinkReservations.

Softstar’s lack of reviews prevents any current user rating assessment. Based on available data, ThinkReservations is the preferred choice for hoteliers seeking validated satisfaction and proven performance.

Edge: ThinkReservations.

How Much Do Softstar and ThinkReservations Cost?

Softstar’s pricing is not publicly available, which suggests it might be customized or in a more niche phase. ThinkReservations charges a flat $500 monthly fee, with no additional implementation or per-room charges, making its costs predictable.

For hotels seeking transparent, upfront pricing, ThinkReservations offers clarity. The absence of pricing details for Softstar makes it difficult to evaluate value for money at this stage.

What Type of Hotel Should Use Softstar?

• Hotels that require advanced automation, tenant or property management, or AI-driven insights.
• Teams managing large rental portfolios or mixed-use properties.
• Hotels looking for a system that emphasizes operational automation and data-driven decision-making.

Not ideal if:

• You need a proven, fully-reviewed PMS with extensive hotel-specific features.
• Your team prefers a system with a large user community and reliable support network.
• You are seeking a plug-and-play solution with transparent pricing.

What Type of Hotel Should Use ThinkReservations?

• Small to medium-sized hotels, inns, bed & breakfasts, and boutique properties.
• Hotels prioritizing booking management, guest communications, and revenue optimization.
• Teams seeking an intuitive interface with extensive integrations and support.

Not ideal if:

• You operate a large chain or resort that requires enterprise-level solutions.
• You need a PMS with AI capabilities or niche automation features.
• Your property heavily relies on custom, in-depth integrations outside of standard OTAs.

The Bottom Line for Hotels

The core difference between Softstar and ThinkReservations lies in their market focus and user validation. Softstar offers an AI-enhanced property management approach, but it lacks recent reviews or a proven track record in the hotel industry.

ThinkReservations, by contrast, is a mature, well-reviewed PMS that has helped hundreds of small to mid-sized hotels increase revenue and operational efficiency. Its extensive feature set, support, and integrations make it a clear choice for most hotels seeking a reliable management platform.

If your priority is stability, proven performance, and a system trusted by hundreds of hotels, go with ThinkReservations. Its recent reviews and high ratings back up its ability to meet your needs today.

Choose Softstar if you’re exploring AI-driven automation for large rental portfolios and are prepared to navigate less proven support and features, but be aware that its market presence and user feedback are currently limited.