Counter vs. Uplisting: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

Uplisting shines .

See the full breakdown below ↓

How Does Counter Compare to Uplisting?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Uplisting?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Uplisting users highlight . Click any theme to see what reviewers say.

Counter Counter Uplisting
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Uplisting: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Uplisting
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Uplisting
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Uplisting
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and Uplisting by Uplisting depends heavily on your hotel's specific needs. Counter is a dedicated PMS for hostels, offering an all-in-one workspace with extensive operational features, while Uplisting targets short-term rentals with a focus on automation and scalability. Given the more recent reviews and higher ratings, Counter emerges as the more proven option for hostels and similar properties.

Counter’s comprehensive feature set and vibrant review community make it a reliable choice. Uplisting, while promising, currently lacks the same level of user feedback and global presence. Are you ready to dive into a detailed comparison?

Is Counter or Uplisting Better for Hotels?

Counter is a property management system designed specifically for hostels, with an emphasis on ease of use and operational automation. Uplisting, by contrast, centers on streamlining short-term rental management, combining guest communication, calendar sync, and maintenance tools into one platform.

Counter’s 54 reviews and a high overall rating of 4.73/5, with recent feedback emphasizing its reliability, make it a strong choice for hostel operators. Uplisting, which has no reviews or ratings at this time, cannot match Counter’s proven track record. Do you prefer a platform supported by a large community of hostel users or one still establishing its reputation?

Counter vs Uplisting: Which Should Your Hotel Choose?

If your hotel primarily operates hostels or budget accommodations and values an all-in-one management platform, Counter is the better pick. Its extensive features—channel management, booking engine, POS, and more—are tailored for multi-bed properties with complex operations.

Conversely, if your property management involves multiple short-term rental units across different locations needing automation and guest communication tools, Uplisting could suit your needs. However, given the lack of recent reviews and user feedback, Counter’s established reliability makes it the safer choice for now.

Is Counter or Uplisting Easier to Use?

Counter boasts a high ease-of-use rating of 4.6/5 based on 54 reviews, with many users praising its intuitive interface and quick onboarding process. Guests highlight that it requires minimal training, with staff adopting it swiftly, especially in hostel environments.

Uplisting, lacking user ratings and reviews, provides no data on usability. Without community feedback, it’s hard to gauge how easily your team can adapt. Therefore, Edge: Counter.

Which Has Better Features: Counter or Uplisting?

Counter offers 19 unique features, including a built-in booking engine, payment processing, housekeeper modules, group booking management, online support, and multi-currency options. It also provides advanced reporting like RevPaR and ADR, and guest CRM capabilities.

Uplisting has no listed unique features in the source data. While it may include core property management functions, Counter’s feature richness, especially for hostels, stands out clearly. Edge: Counter.

Which Has Better Customer Support: Counter or Uplisting?

Counter’s customer support scores a near-perfect 4.96/5, with many reviews citing quick, helpful responses from staff like Evelyn and Max. Reviewers appreciate their professionalism and responsiveness, even during system bugs.

Uplisting provides no customer support ratings or reviews, making it impossible to assess service quality. Given Counter’s established reputation and positive feedback, Edge: Counter.

Which Has More Integrations: Counter or Uplisting?

Counter integrates with seven verified partners, including major platforms like Stripe, SiteMinder, Cloudbeds, and Goki, plus specialized solutions like FLYR and Goki. It’s well-connected within the hospitality ecosystem.

Uplisting has only two verified integrations, Duve and PriceLabs, limiting its connectivity options. For properties needing broad integration, Counter is the clear choice. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Uplisting?

Counter’s reviews are recent and abundant, with an overall rating of 4.73/5 from 54 reviews. Hoteliers, especially those managing hostels, praise its simplicity and support, with a 91% likelihood to recommend.

Uplisting, lacking reviews or ratings, cannot be rated by hoteliers at this time. The strength of Counter’s review base makes it the favored product for property managers seeking proven satisfaction. Edge: Counter.

How Much Do Counter and Uplisting Cost?

Counter does not publicly list pricing, but it offers a free tier and customizable plans tailored to hostels, likely based on property size or features. Uplisting also lacks transparent pricing details, with no public quotes or fee structures available.

Given the absence of clear pricing, your best approach is to contact both vendors directly for tailored quotes, especially considering Counter’s flexible options.

What Type of Hotel Should Use Counter?

  • Hotels that operate hostels, budget accommodations, or boutique properties with multiple beds.
  • Teams that prioritize ease of use, quick onboarding, and reliable support.
  • Properties needing channel management, booking engines, and integrated POS.
  • Hotels looking for a mobile-friendly system for on-the-go management.

Not ideal if your property requires advanced revenue management or has complex group booking needs. Counter excels in operational simplicity for hostels and similar properties.

What Type of Hotel Should Use Uplisting?

  • Short-term rental operators managing multiple units across various locations.
  • Teams seeking automation in guest communications, calendar sync, and maintenance.
  • Properties aiming for a unified platform to boost efficiency and scalability.
  • Managers interested in AI insights into reviews and guest sentiment.

Not ideal if you need a proven, reviewed system with extensive integrations and regional support. Uplisting is best for rental businesses in growth mode, not yet with a strong global footprint.

Counter vs Uplisting: The Bottom Line for Hotels

Counter is a well-established PMS tailored for hostels, offering 19 distinct features and a high user satisfaction score. Its recent reviews and extensive integrations make it a dependable choice for properties seeking operational simplicity and support.

Uplisting presents a compelling vision for short-term rental management, but its lack of recent reviews, limited integrations, and global presence mean it’s less proven. For now, Counter is the safer, more reliable choice.

Choose Counter if your property benefits from a straightforward, feature-rich platform with proven support and a strong user community. Opt for Uplisting if you operate multiple units, value automation, and are willing to wait for more reviews before fully committing.

In conclusion, for property managers who prioritize stability, user satisfaction, and comprehensive features, Counter clearly stands out. Its recent, positive reviews and extensive partner network reinforce its position as the better choice for hostel and boutique hotel operators.

How Much Do Counter and Uplisting Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Uplisting

Which Features Does Counter Have That Uplisting Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Uplisting share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Uplisting
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Uplisting: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Uplisting
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 2 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Uplisting

Can Counter replace Uplisting?

It depends on your requirements. Counter and Uplisting share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Uplisting offers 2. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Uplisting offer a free plan?

Counter: No. Uplisting: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Uplisting?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Uplisting has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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