The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 73 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Crave Interactive shines when it comes to customer service — especially for brand properties (5.0/5) , with exclusive features like Payments and Guest Messaging.
innOrder shines in ease of use , with exclusive features like App download.
Side-by-side ratings based on 73 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $300/mo |
| Verified Reviews | 67 | 6 |
After analyzing 73 verified reviews, Crave Interactive users most value its customer service, user interface, customization, while innOrder users highlight . Click any theme to see what reviewers say.
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Customer service
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User interface
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Customization
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Guest communication
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Hardware issues
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 13 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #9 26 reviews | #24 2 reviews |
| Large (75-199 rooms) ▾ | #4 14 reviews | — |
| X-Large (200+ rooms) ▾ | #5 7 reviews | #9 4 reviews |
By Property Type
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| Boutique ▾ | #6 26 reviews | #28 2 reviews |
| Luxury ▾ | #5 31 reviews | #21 3 reviews |
| Branded / Chain ▾ | #4 27 reviews | — |
| Extended Stay | #10 2 reviews | — |
By Region
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| North America ▾ | #4 26 reviews | — |
| Europe ▾ | #8 31 reviews | — |
| Asia Pacific ▾ | #8 2 reviews | #3 6 reviews |
| Middle East | #8 1 reviews | — |
When choosing a hotel guest app, your goal is to enhance guest experience, streamline operations, and boost revenue. Both Crave Mobile Platform by Crave Interactive and innOrder aim to serve these needs, but they differ significantly in features, scale, and user feedback. Crave's robust, feature-rich solution is backed by a larger user base and recent reviews, giving it a clear edge. The question is: which platform aligns best with your hotel’s specific needs?
Crave Mobile Platform and innOrder address guest engagement and service automation but do so with differing approaches. Crave offers a comprehensive suite of features tailored for larger or more complex properties, with an emphasis on full integration and customization, while innOrder emphasizes simplicity and ease of use, especially for straightforward in-room ordering. Crave’s broader feature set and regional presence contrast with innOrder’s limited integrations and smaller footprint, raising the question of scalability versus simplicity.
Crave’s platform, with a 75.16/100 HTR Score, 48 reviews, and recent data, provides a more tested and trusted solution. innOrder, with only 6 reviews and a perfect 5/5 rating, offers a lightweight alternative, but with less proven track record. The choice hinges on whether you prioritize a mature, feature-rich platform or a simple, easy-to-implement solution. So, which meets your hotel’s operational complexity and scalability needs?
If your hotel needs a versatile, highly customizable guest engagement system with extensive integrations, go with Crave Mobile Platform. Its 20 unique features—including digital menus, contactless ordering, mobile checkout, and payment integrations—are suited for upscale, branded, or large hotels aiming to maximize revenue and operational control.
If simplicity, quick deployment, and basic in-room ordering are your priorities—especially if your hotel operates at a smaller scale or in regions where ease of use is critical—innOrder is the better pick. Its straightforward interface, emphasis on fast ordering, and competitive price point make it ideal for properties seeking efficiency without complexity.
Crave scores 4.61/5 on ease of use, with many reviews praising its user-friendly interface and onboarding process, though some mention that menu customization can be complex. Its setup is comprehensive but can require time for staff training, given its extensive feature set.
innOrder, with a 5/5 ease-of-use rating, receives praise for its simplicity and fast learning curve, especially appreciated in smaller hotels or regions with limited technical support. Its streamlined web app is praised for being intuitive and quick to navigate.
Edge: innOrder.
Crave’s platform boasts 20 unique features, including contactless ordering, Apple Pay, QR codes, POS integration, and upselling, none of which are available in innOrder. Crave’s extensive feature set is designed for full-service hotels with sophisticated guest service requirements.
innOrder offers only one unique feature—app download—focused on basic in-room ordering. Its limited features mean fewer options for upselling or personalized messaging, making it less suitable for properties seeking broad engagement tools.
Edge: Crave Mobile Platform.
Crave’s customer support scores 4.79/5, and reviews cite quick, helpful responses and proactive support, with hoteliers appreciating the 24/7 helpline. Several reviews mention the team resolving issues swiftly, enhancing trust in support during critical moments.
innOrder scores slightly higher at 4.83/5, with recent reviews emphasizing its responsive, professional after-sales support. Though fewer reviews exist, the feedback indicates a high level of customer satisfaction.
Edge: innOrder.
Crave excels here, with 17 verified integrations, including Oracle Hospitality, Infor, and Google Pay. These integrations enable seamless synchronization with existing hotel management systems, which is crucial for larger or multi-system operations.
innOrder currently offers no verified integrations, limiting its ability to connect with other hotel systems. This makes Crave’s platform more adaptable for hotels with complex tech stacks.
Edge: Crave Mobile Platform.
Crave’s overall rating of 4.75/5 and 93% likelihood to recommend are backed by 48 reviews, with many praising its reliability and feature set. Its recent reviews reinforce its reputation among larger or upscale hotels.
innOrder, despite a perfect 5/5 rating from 6 reviews, lacks recent feedback, making its high rating less reliable for decision-making. Its small review base also means less representative perception.
Edge: Crave Mobile Platform.
Crave’s pricing starts at a $400 base fee, with no freemium or monthly per-room charges, indicating a straightforward, albeit higher, entry point. innOrder charges $300 upfront, with no ongoing monthly fees or trial options, making it slightly cheaper initially.
Exact ongoing costs for both platforms depend on implementation and scale, but Crave’s higher base price reflects its more extensive feature set.
Not ideal if you prefer a simple, low-cost solution or operate a small property with minimal F&B services.
Not ideal if you require extensive integrations, advanced features, or scalability beyond basic ordering.
Crave’s platform is a versatile, feature-rich system tailored for larger, upscale, or technologically advanced hotels. Its superior integration capabilities, extensive features, and proven support make it the preferred choice for properties looking to deepen guest engagement and increase revenue.
innOrder offers a simple, cost-effective alternative, especially suitable for small to mid-sized hotels that prioritize ease of use and fast deployment over extensive features. Its limited integrations and feature set mean it’s best for straightforward in-room ordering without complex needs.
Choose Crave if your hotel needs a comprehensive, scalable platform with proven support, extensive integrations, and advanced features. Opt for innOrder if you want a basic, easy-to-use system that gets the job done quickly and affordably for smaller properties or regions with limited technical support.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $300/mo |
According to HTR's product database, Crave Mobile Platform and innOrder share 5 features. Here are the key differences — features one has that the other lacks.
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| App download | ||
| Guest Messaging | ||
| Local Recommendations | ||
| Mobile Checkout | ||
| Payments | ||
| QR Codes | ||
| Web Based (Appless) |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Crave Interactive provides exceptional customer service with quick response times and helpful support staff. Hoteliers appreciate the efficient and pr... Crave Interactive provides exceptional customer service with quick response times and helpful support staff. Hoteliers appreciate the efficient and proactive support, which helps in resolving issues promptly.
While the user interface is appreciated for being user-friendly and intuitive for guests, some feedback suggests it could be more modern and customiza... While the user interface is appreciated for being user-friendly and intuitive for guests, some feedback suggests it could be more modern and customizable to better fit individual hotel needs.
Customization options, especially for menu updates and guest interfaces, are limited and often require support from Crave Interactive's team. Users ex... Customization options, especially for menu updates and guest interfaces, are limited and often require support from Crave Interactive's team. Users express a desire for more control over customizations.
Where hoteliers push back
Several reviews mentioned concerns with the hardware, specifically tablet durability and charging difficulties. These issues can affect overall effici... Several reviews mentioned concerns with the hardware, specifically tablet durability and charging difficulties. These issues can affect overall efficiency and guest satisfaction when using the system.
The system's integration with other hotel management systems, such as Simphony and PMS, is highlighted for making operations smoother and reducing man... The system's integration with other hotel management systems, such as Simphony and PMS, is highlighted for making operations smoother and reducing manual entry. This has been particularly beneficial during large events and for managing room services efficiently.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Crave Mobile Platform and innOrder share many core Hotel Guest Apps features, but each has unique capabilities. Crave Mobile Platform offers 17 verified integration partners, while innOrder offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. innOrder leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Crave Mobile Platform: No. innOrder: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Crave Interactive has an HT Score of 75 and innOrder has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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