The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 573 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
CustomerCount shines .
GuestRevu shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like In app email response and Mobile Access.
Side-by-side ratings based on 573 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 573 |
After analyzing 573 verified reviews, CustomerCount users most value its , while GuestRevu users highlight survey reach and efficiency, dashboard and analytics, automated reporting. Click any theme to see what reviewers say.
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Survey Reach and Efficiency
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Dashboard and Analytics
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Automated Reporting
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Customization Options
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Integration Capabilities
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Mobile Experience
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How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #1 203 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #1 246 reviews |
| Large (75-199 rooms) ▾ | — | #2 31 reviews |
| X-Large (200+ rooms) ▾ | — | #1 22 reviews |
By Property Type
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| Boutique ▾ | — | #1 254 reviews |
| Luxury ▾ | — | #1 281 reviews |
| Branded / Chain ▾ | — | #1 119 reviews |
| Extended Stay ▾ | — | #1 51 reviews |
By Region
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| North America ▾ | — | #2 45 reviews |
| Europe ▾ | — | #1 120 reviews |
| Asia Pacific ▾ | — | #1 23 reviews |
| Middle East ▾ | — | #1 5 reviews |
Choosing the right guest survey software is essential for your hotel’s guest experience and online reputation. CustomerCount Surveys and GuestRevu both aim to help you collect and analyze guest feedback, but they diverge significantly in capabilities, user experience, and market presence. Your decision should hinge on whether you prioritize recent reviews and detailed features or broader industry adoption.
CustomerCount offers a simple, loyalty-focused approach with limited features and no recent reviews. GuestRevu, by contrast, provides a feature-rich platform with a strong reputation and hundreds of recent reviews—making it the more reliable choice for hotels seeking actionable insights today.
Both platforms serve the core purpose of guest feedback collection, but their market presence and review activity differ sharply. CustomerCount, founded in 2009 in the US, has no recent reviews and a review score of 0/5, indicating no current user feedback or updates. GuestRevu, established in 2014 in the UK, boasts 491 reviews with a 4.62/5 overall score and 91 reviews from the last six months, signaling active use and ongoing support.
CustomerCount primarily specializes in Net Promoter Score (NPS) surveys, focusing on measuring customer loyalty through just two questions. GuestRevu offers a broader suite of features—including customizable, in-app surveys, sentiment analysis, and real-time alerts—making it more comprehensive. Given the recent reviews and high user ratings, is GuestRevu the more current and trustworthy option for your hotel?
If your hotel prioritizes reputation management, detailed feedback analysis, and industry-specific integrations, GuestRevu is the clear choice. Its extensive feature set (19 unique features) and active user base across multiple regions make it suitable for properties of all sizes, especially those invested in online reputation and guest experience.
Conversely, if your team only needs a straightforward loyalty measurement tool without the need for advanced customization or integrations, CustomerCount’s simplified approach might suffice. However, its lack of recent reviews and zero overall ratings make it harder to justify compared to GuestRevu’s proven track record. For a hotel wanting current, detailed insights, GuestRevu is the recommended fit.
CustomerCount’s interface receives no recent ratings or reviews, suggesting limited recent user feedback on its usability. In contrast, GuestRevu’s platform scores 4.68/5 for ease of use, backed by 91 recent reviews, with users praising its intuitive dashboard, customizable surveys, and quick onboarding process.
Reviewers highlight that GuestRevu’s user-friendly design simplifies data collection and analysis, even for teams with limited technical expertise. Support responsiveness and onboarding guidance further ease adoption. Based on current user feedback, Edge: GuestRevu.
CustomerCount exclusively offers Net Promoter Score surveys, focusing on measuring customer loyalty through two questions. GuestRevu provides 19 features including in-app email responses, social review tracking, mobile access, customizable and conditional surveys, real-time alerts, sentiment analysis, and analytics.
This extensive feature set equips your team to gather richer, more actionable insights than CustomerCount’s singular focus. The additional functionalities, especially automation and multi-channel surveys, position GuestRevu as the more versatile option. Edge: GuestRevu.
GuestRevu’s support team receives a 4.76/5 rating based on recent reviews, with users describing it as responsive, helpful, and proactive. Many reviewers mention that onboarding guidance and ongoing support made the platform easier to integrate into hotel operations, despite some minor initial complexities.
CustomerCount’s support score and review details are unavailable, making it difficult to assess. However, the active and recent positive feedback for GuestRevu suggests superior support quality. Edge: GuestRevu.
GuestRevu boasts 40 verified integrations, including partnerships with Criton, RoomRaccoon, NightsBridge, and major PMS providers—making it highly adaptable. CustomerCount reports no verified integrations, limiting its ability to connect with other hotel management tools.
In today’s tech environment, the ability to integrate with your PMS, CRM, and online reputation platforms is crucial. With a broader and more diverse set of integrations, GuestRevu offers a clear advantage. Edge: GuestRevu.
GuestRevu’s recent reviews reflect high satisfaction, with a 4.62/5 overall rating, a 9.48/5 NPS score, and 95% likelihood to recommend. It’s especially favored among boutique, independent, and branded hotels across multiple regions, including Europe, Africa, and Asia.
CustomerCount has no recent reviews and a 0/5 score, indicating no current user feedback or satisfaction data. These recent, positive ratings confirm that GuestRevu’s users consider it a reliable and valuable tool, making it the preferred choice. Edge: GuestRevu.
CustomerCount does not publicly share pricing, suggesting a custom quote model or limited affordability. GuestRevu’s standard plan starts at $100/month, with no free tier, offering a transparent and competitive rate for the features provided.
Given the value delivered by GuestRevu’s extensive features and recent reviews, its pricing appears justified for hotels seeking a comprehensive guest feedback solution. CustomerCount’s unclear pricing diminishes its appeal in a competitive market. Edge: GuestRevu.
Not ideal if your hotel needs detailed feedback analytics, reputation tracking, or multi-channel engagement. CustomerCount’s narrow focus makes it suitable only for specific loyalty measurement scenarios.
Not ideal if your hotel prefers a minimal, low-cost solution without extensive customization or integration. GuestRevu suits properties committed to actively managing guest feedback and reputation.
GuestRevu’s core advantage is its extensive feature set, active user base, and recent positive reviews, making it a more dependable choice in today’s competitive hospitality environment. Its versatility and ongoing support ensure your team can gather meaningful guest insights efficiently.
CustomerCount offers a very focused loyalty measurement tool but lacks recent validation, reviews, and integration capabilities. It suits hotels with a narrow need for NPS tracking but falls short in providing a comprehensive guest feedback platform.
If your hotel needs a modern, feature-rich solution backed by recent, high-quality reviews, GuestRevu is the recommended option. Conversely, if your primary goal is simple loyalty measurement with minimal complexity, CustomerCount might suffice—though the lack of current reviews makes this a less certain choice. Overall, for reliable, actionable insights in 2024, GuestRevu stands out as the better option.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, CustomerCount Surveys and GuestRevu (Surveys) share 0 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| In app email response | ||
| Mobile Access | ||
| On-site/In-Stay Surveys | ||
| Social review tracking |
Showing top differences. 7 more features differ between these products.
We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"GuestRevu has helped us so much over the past two years as we see our small business growing – the reviews from guests are like gold, and most of our bookings have been made becaus..."
No published case study for this goal yet.
"Since implementing GuestRevu, our complaints have actually come down, because of the fact that we have so many repeat guests and now we can interact with them in much more detail...."
What hoteliers love
GuestRevu’s surveys, sent across multiple channels, effectively capture guest feedback. Users note that the tool helps in maintaining high response ra... GuestRevu’s surveys, sent across multiple channels, effectively capture guest feedback. Users note that the tool helps in maintaining high response rates and tailoring questions to gather valuable insights, although further refinement in survey design capabilities is suggested.
The platform's user-friendly dashboards offer clear visual insights, helping hotels track performance and identify service improvement areas. Users ap... The platform's user-friendly dashboards offer clear visual insights, helping hotels track performance and identify service improvement areas. Users appreciate the ease of navigation, although deeper analytical features could provide even richer data insights.
GuestRevu's automated reporting feature is highly valued for providing clear, actionable insights that aid in decision-making and efficiency. The syst... GuestRevu's automated reporting feature is highly valued for providing clear, actionable insights that aid in decision-making and efficiency. The system generates comprehensive reports that help hotels identify trends and areas needing attention, saving time in data interpretation to improve guest experiences.
Where hoteliers push back
Users appreciate GuestRevu's integration with existing systems like PMS and CRM, which streamlines feedback management. However, there are calls for m... Users appreciate GuestRevu's integration with existing systems like PMS and CRM, which streamlines feedback management. However, there are calls for more PMS/OTA partnerships and deeper integration options to expand compatibility and improve workflows, highlighting a gap in its current offering.
The lack of a dedicated mobile app is noted by users looking for real-time, on-the-go access to feedback and reporting. While the desktop experience i... The lack of a dedicated mobile app is noted by users looking for real-time, on-the-go access to feedback and reporting. While the desktop experience is praised, improvements in mobile functionality are desired to enhance convenience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. CustomerCount Surveys and GuestRevu (Surveys) share many core Guest Survey Software features, but each has unique capabilities. CustomerCount Surveys offers 0 verified integration partners, while GuestRevu (Surveys) offers 40. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. GuestRevu (Surveys) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
CustomerCount Surveys: No. GuestRevu (Surveys): No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. CustomerCount has an HT Score of 0 and GuestRevu has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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