Data Plus vs. M3 (Accounting):
Which Is Right for You?

The Decision

Choosing the right hotel accounting software is crucial for streamlining financial management, ensuring accuracy, and supporting growth. Data Plus Inc’s Data Plus and M3 are both prominent options, but their core strengths and user feedback differ significantly. Data Plus excels in integrated financial management tailored specifically for hospitality, while M3 offers a comprehensive, multi-functional platform favored for its extensive features and broad hospitality industry presence. Which product aligns better with your hotel’s needs?

Is Data Plus or M3 Better for Hotels?

Both Data Plus and M3 aim to simplify financial workflows in hotels, but they approach this goal differently. Data Plus focuses on consolidating accounting functions, automating procurement, and providing USALI-compliant controls, making it ideal for properties that need precise financial oversight. M3 combines accounting with operational tools like payroll, BI, and real-time reporting, making it more suitable for hotels seeking an all-in-one back-office solution. Do you prioritize specialized financial controls or a broader operational platform?

Data Plus’s strengths are in its hospitality-specific features, deep integration options, and robust financial reporting—highlighted by a high overall rating and excellent support. Conversely, M3’s extensive feature set and large user base across North America provide a more established presence in varied hotel segments. While Data Plus has fewer recent reviews, its dedicated focus on hospitality finance offers a compelling reason to prefer it for specialized needs. Are you looking for a niche solution or a versatile, industry-wide platform?

Data Plus vs M3: Which Should Your Hotel Choose?

If your hotel requires sophisticated financial management tailored specifically for hospitality and values integrations with over 200 systems, Data Plus is the logical choice. Its high customer support ratings and focus on hospitality finance make it a strong pick for controllers and finance teams seeking stability and industry-specific tools.

If you need a comprehensive back-office system that offers not only accounting but also payroll, BI, and extensive reporting, M3 is the better fit. Its larger user base, more extensive feature set—including accounts receivable, multicurrency, and construction modules—and widespread adoption across North American hotels position it as a versatile solution for hotels of all sizes.

For properties that emphasize precise financial oversight, streamlined workflows, and top-tier support, Data Plus stands out. Conversely, if your hotel values operational tools, a broad feature suite, and a proven track record in managing large portfolios, M3 is the way to go.

Is Data Plus or M3 Easier to Use?

Data Plus garners a solid ease-of-use rating of 4.19/5, with users describing its interface as somewhat dated but functional once familiarized. Support and onboarding are praised for being responsive and helpful, especially in complex setup scenarios like onboarding multiple hotels or changing chart of accounts.

M3’s interface scores slightly higher at 4.44/5 and is praised for its user-friendliness, especially in managing payroll and financial reports. Its onboarding process benefits from extensive training options, though some users mention that the depth of tools can be overwhelming initially.

Edge: M3.

Which Has Better Features: Data Plus or M3?

Data Plus offers core accounting features tailored for hospitality, such as dynamic GL inquiry and trial balance reports, vendor management, and procurement tools like DP Supply. It has a total of 17 shared features with M3 but lacks additional modules like accounts receivable or multicurrency reporting.

M3 surpasses Data Plus significantly in features, with 23 unique functionalities including accounts receivable, multicurrency accounting, scheduled reporting, and audit trail features. Its module-based design enhances operational flexibility and scale, making it ideal for large or multi-property hotel groups.

Edge: M3.

Which Has Better Customer Support: Data Plus or M3?

Data Plus receives high praise for its customer support, with a rating of 4.52/5, and users consistently commend Bruce and his team for going above and beyond. Reviews emphasize their technical expertise, responsiveness, and willingness to assist with complex setup and ongoing issues.

M3’s support is equally rated highly at 4.51/5, with many users appreciating the promptness of their help center and the ease of resolving issues. Users describe M3’s support as professional and effective, especially for large portfolios with complex needs.

Edge: Data Plus.

Which Has More Integrations: Data Plus or M3?

M3 offers a significantly broader integration landscape with 39 verified partners, including popular hospitality solutions like STR, Birchstreet, and innRoad. Shared integrations are limited to five common partners, but M3’s extensive list makes it more adaptable for complex tech stacks.

Data Plus has 6 verified integrations, with Visual Matrix PMS being its sole exclusive partner. While its integrations are hospitality-specific, the limited number constrains flexibility in connecting with other systems.

Edge: M3.

Which Do Hoteliers Rate Higher: Data Plus or M3?

Data Plus, with only 27 reviews and a low overall rating of 0/5, struggles to garner positive feedback. The reviews are mixed and infrequent, with users highlighting support issues and report-building difficulties.

M3 benefits from 477 reviews and a high overall rating of 4.19/5, especially among mid-to-large hotels and chains. Recent reviews focus on its ease of use, extensive features, and reliable support, making it the preferred choice for hotel operators.

Edge: M3.

How Much Do Data Plus and M3 Cost?

Data Plus’s pricing starts at $200/month, with no mention of additional costs, making it relatively affordable. M3’s base price is $400/month, also without additional implementation fees, but it’s priced higher reflecting its broader feature set.

Both platforms do not specify trial periods, so cost considerations should include the value of features and support offered relative to your hotel’s size and complexity.

What Type of Hotel Should Use Data Plus?

• Hotels that need precise financial management tailored for hospitality.
• Teams that prioritize integrated procurement and supplier payments.
• Hotels with multi-entity groups seeking consolidated financial reporting.
• Controllers and finance managers valuing USALI compliance and detailed reporting.
• Hotels that prefer a dedicated focus on accounting over operational features.

Not ideal if your hotel requires extensive operational tools beyond finance, or if you need advanced business intelligence and multi-currency reporting.

What Type of Hotel Should Use M3?

• Hotels managing multiple properties across regions needing real-time data.
• Teams that want an all-in-one platform for accounting, payroll, and BI.
• Property groups looking for extensive integrations with PMS and POS systems.
• Hotels that value scalability and modular features like accounts receivable or construction modules.
• Large or growing hotel portfolios that require a reliable, industry-standard solution.

Not ideal if your hotel is small, with very simple accounting needs, or if you prefer highly customized, industry-specific financial controls.

The Bottom Line for Hotels

Data Plus is a focused, hospitality-specific financial system that excels in consolidating accounting tasks, automating procurement, and providing USALI-compliant controls. It’s best suited for controllers and finance teams in hotels that need precise, integrated financial management and high-touch support, especially in multi-entity operations.

M3 stands out as a versatile, broad-feature back-office solution with extensive integrations, real-time reporting, and proven scalability. It’s better for large hotel groups, operations seeking operational and financial management in one system, and properties that value industry-wide adoption with extensive support.

If your hotel’s priority is a dedicated, hospitality-focused accounting platform with strong support, Data Plus is the move. For hotels requiring a comprehensive, scalable solution with wide integrations and a proven track record, M3 clearly leads the way.