Automatic Pricing (by Dataria) vs. Infor EzRMS:
Which Is Right for You?

The Decision

Choosing between Dataria’s Automatic Pricing and Infor EzRMS hinges on your hotel’s specific revenue management needs and your team's capacity for system complexity. Both systems aim to enhance your pricing strategies, but they approach this goal differently: Dataria offers an automated, data-driven pricing engine, while Infor provides a comprehensive, customizable revenue management platform. Which solution aligns best with your operational style and strategic priorities?

Dataria’s platform boasts a limited but highly focused feature set, emphasizing automatic, algorithm-based pricing with minimal manual intervention. In contrast, Infor EzRMS offers a broader suite of tools, including detailed forecasting, reporting, and integration capabilities, suitable for larger or more complex hotel portfolios. So, do you want a straightforward, automated approach or a full-scale revenue management system?

Is Dataria or Infor EzRMS Better for Hotels?

Your decision should be guided by your hotel’s size, complexity, and level of revenue management sophistication. Dataria excels for smaller hotels or boutique properties seeking an easy-to-implement, automated pricing tool that reduces manual work and enhances revenue with minimal fuss. Since it has a very limited number of reviews—just 4—and no recent feedback, trust in its current performance is limited, but its high support score suggests solid service.

Conversely, Infor EzRMS, with 39 reviews and recent positive feedback, is better suited for larger properties or hotel chains managing multiple properties and seeking detailed forecasting, reporting, and customization. Its extensive feature set and broader market presence make it a more versatile choice, but it may require more training and management effort. Which profile more closely matches your hotel’s needs?

Which Is Easier to Use: Dataria or Infor EzRMS?

Both platforms are rated very similarly for ease of use, with Dataria scoring 4.5/5 and Infor EzRMS 4.49/5. Dataria’s streamlined interface is praised for its intuitiveness, and its onboarding process receives perfect scores from users, suggesting a gentle learning curve. Customer reviews highlight its straightforward setup, but limited documentation can slow new team members.

Infor EzRMS also scores high on usability, with a user-friendly, modular interface. Nonetheless, some users report that mastering its advanced features requires specific knowledge and training, especially for accurate forecast and rate recommendations. Given the current review counts, the edge goes to Dataria for simplicity.

Which Has Better Features: Dataria or Infor EzRMS?

Dataria offers 34 features unique to its system, including price explanation, scenario analysis, set boundaries, and multi-property dashboards. These tools support flexible, automated pricing adjustments, business mix optimization, and detailed market intelligence. Its features emphasize automation, customization, and control—key for hotels wanting to minimize manual input.

Infor EzRMS provides 13 exclusive features, such as contact management, task management, and mobile app support. While these enhance operational and communication workflows, they are less focused on pricing automation. Its core strength lies in detailed demand forecasting, extensive reporting, and integration capabilities. The clear edge in features favors Dataria for dedicated revenue management automation.

Which Has Better Customer Support: Dataria or Infor EzRMS?

Dataria’s customer support scores a perfect 5/5, with reviewers praising their availability, understanding of the hotel business, and personalized onboarding. Users note that support is responsive and helps them adapt the system to their needs, making it particularly attractive for smaller hotels or those new to revenue management automation.

Infor EzRMS’s support, rated 4.04/5, is appreciated for responsiveness and problem-solving, but some users note that support can sometimes be delayed or less tailored. Feedback highlights that stability issues or broken functionalities following updates can challenge users, especially when support response times are longer. The edge here firmly goes to Dataria.

Which Has More Integrations: Dataria or Infor EzRMS?

Infor EzRMS boasts 113 verified integrations, including major PMS and booking engine systems like Mews, Omnibees, and Fairmas. This extensive connectivity is ideal for hotels with complex systems or those seeking to unify various operational tools.

Dataria, with only 3 verified partners, including Neobookings and Mews, offers limited integration options. While sufficient for smaller properties, it may require manual data handling for larger, integrated systems. The clear winner for extensive connectivity is Infor EzRMS.

Which Do Hoteliers Rate Higher: Dataria or Infor EzRMS?

Despite its limited review count, Dataria’s reviews are highly positive, with a 10/5 NPS score and 100% likelihood to recommend. Users emphasize its support, simplicity, and the impact on revenue, though the lack of recent reviews limits confidence in current performance.

Infor EzRMS has a broader user base, with 28 reviews over the last six months, and an average rating of 4.44/5. Many praise its detailed reports and automation but cite forecast inaccuracies and occasional system issues. Given the recent, more extensive feedback, Infor’s rating is more reflective of current satisfaction.

How Much Do Dataria and Infor EzRMS Cost?

Dataria charges a straightforward $400 per month, with no implementation or trial fees, making it accessible for small to mid-sized hotels. No pricing details are available for Infor EzRMS, which is typically tailored to larger properties or chains and often involves bespoke quotes based on scale and modules.

Your budget and size will influence your choice: if affordability and ease are priorities, Dataria offers a simple, predictable cost. For larger operations with complex needs, Infor’s pricing is likely more variable but potentially more comprehensive.

What Type of Hotel Should Use Dataria?

• Hotels that want an automated, straightforward pricing system with minimal manual management.
• Teams seeking quick implementation and high-touch support.
• Properties with limited revenue management staff or expertise.
• Hotels that prefer a focused tool primarily for pricing automation without extensive additional features.

Not ideal if your hotel requires detailed forecasting, multi-system integrations, or extensive operational management tools. Larger or more complex properties may find Dataria’s limited feature set insufficient for their needs.

What Type of Hotel Should Use Infor EzRMS?

• Hotels managing multiple properties or complex portfolios needing advanced forecasting and reporting.
• Teams that desire extensive customization and integration with PMS and other operational systems.
• Hotels aiming for detailed demand analysis, automated controls, and KPI tracking.
• Larger independent or branded hotels with dedicated revenue management staff.

Not ideal if your hotel is small, with limited staff or budget, and primarily needs a simple pricing tool. Infor’s complexity and cost may be overkill for boutique or independent properties seeking only basic automation.

Infor EzRMS vs Dataria: The Bottom Line for Hotels

The core difference lies in scope and complexity. Dataria focuses on automating room pricing with a highly tailored, easy-to-use approach, ideal for smaller properties seeking quick wins. Infor EzRMS offers a broader, more detailed platform, suitable for larger hotels or chains aiming for comprehensive revenue management.

Choose Dataria if your hotel prioritizes automation, simplicity, and support, especially at a manageable price point. Opt for Infor EzRMS if you need extensive forecasting, integration, and operational control, and have the resources to manage its complexity.

For hotels seeking a proven, easy-to-implement automated pricing system, Dataria is the clear winner—more recent reviews, higher support scores, and a focused feature set make it the better choice. Larger, multi-property hotels or those requiring advanced analytics and system integrations should lean toward Infor EzRMS, despite its steeper learning curve and higher costs.

In summary:

• If your hotel values simplicity, automation, and support, go with Dataria.
• If you need detailed forecasting, integrations, and a wider feature set, Infor EzRMS is the better option.
• The more recent and numerous reviews favor Infor EzRMS, but Dataria’s high support score and user satisfaction make it the more reliable choice for smaller hotels today.