Dazzle vs. ReGuest Guest Communication:
Which Is Right for You?

The Decision

Choosing between Dazzle by Dazzle and ReGuest Guest Communication by Reguest hinges on your hotel's specific needs for guest engagement and operational tools. Dazzle aims to automate and enhance guest interactions through AI-powered voice and chat interfaces, primarily focusing on guest-facing communication channels. ReGuest, on the other hand, offers an extensive CRM system with a strong emphasis on omnichannel guest communication, sales, and marketing automation.

Both products address guest messaging, but their core functionalities differ significantly. Dazzle emphasizes AI-driven guest self-service and voice assistants, while ReGuest provides a comprehensive platform for managing guest relationships and marketing workflows. Your decision depends on whether your priority is automating guest inquiries or elevating your sales and marketing communication.

Are you seeking a straightforward guest engagement chatbot or a full-fledged CRM for personalized guest communication and marketing? Here’s how they stack up.

Is Dazzle or ReGuest Better for Hotels?

Dazzle offers a chatbot and voice assistant that can be integrated with Facebook Messenger and Amazon Echo, making it ideal if your hotel wants to provide instant, automated responses to guest questions via voice or messaging apps. ReGuest’s platform is broader, combining a hotel CRM with omnichannel messaging, email, WhatsApp, and chatbots, perfect for hotels aiming to unify their guest communication and marketing efforts.

Dazzle's AI-driven responses help reduce routine inquiries and improve guest satisfaction in properties prioritizing automation. ReGuest’s strength lies in its sales and marketing features, like offer campaigns and personalized communication workflows, suited for hotels focusing on guest relationship management and revenue growth.

If your hotel needs automation for guest inquiries, Dazzle is a better fit. If your goal is to nurture guest relationships and drive marketing campaigns, ReGuest is the clearer choice.

Dazzle vs ReGuest: Which Should Your Hotel Choose?

If your hotel requires a guest-facing AI assistant to handle simple questions and voice commands, go with Dazzle. Its ability to interact via Facebook Messenger and Amazon Echo makes it ideal for hotels wanting to upgrade their communication channels with minimal manual effort.

If you need a comprehensive CRM that consolidates all guest communication channels into one platform, along with marketing automation and guest data management, ReGuest is the better option. It supports omnichannel messaging, offer campaigns, and guest insights, making it suitable for hotels looking to increase guest engagement and revenue.

For properties focusing on automated guest interaction without extensive marketing needs, Dazzle is preferable. Conversely, if your hotel wants to build long-term guest relationships through targeted communication and sales, ReGuest offers more value.

Is Dazzle or ReGuest Easier to Use?

Dazzle scores poorly on ease of use, with a rating of 0/5 and no recent reviews to confirm its usability. It appears not to have sufficient onboarding support, which can make initial setup and staff adoption difficult. In contrast, ReGuest’s interface is highly rated at 4.83/5, with recent reviews praising its user-friendly design and quick onboarding process.

ReGuest’s extensive features are presented in a clear, manageable way, with support and onboarding rated at 4.85/5. Many users mention the platform’s intuitive navigation and helpful customer support, making daily operations smoother.

Edge: ReGuest.

Which Has Better Features: Dazzle or ReGuest?

Dazzle offers no unique features beyond basic voice and chat interfaces. ReGuest, however, provides a suite of 38 unique features, including guest surveys, automated workflows, chatbot booking, digital check-in, and a unified omnichannel inbox — all designed to enhance guest communication and operational efficiency.

ReGuest’s features support complex workflows like upselling, retention campaigns, and team KPIs, which Dazzle cannot match. If advanced guest relationship management and marketing automation are priorities, ReGuest’s extensive feature set makes it the clear leader.

Edge: ReGuest.

Which Has Better Customer Support: Dazzle or ReGuest?

Dazzle’s support ratings are nonexistent, indicating no recent customer feedback or ratings. ReGuest, however, boasts a customer support score of 4.97/5, with recent reviews praising their responsiveness and personalized assistance.

Many users comment on how ReGuest’s support team helps with onboarding and troubleshooting, leading to higher satisfaction levels. The lack of recent reviews and support data for Dazzle makes it difficult to assess, but the proven support excellence of ReGuest provides peace of mind.

Edge: ReGuest.

Which Has More Integrations: Dazzle or ReGuest?

Dazzle has zero verified integrations, limiting its ability to connect with third-party systems. ReGuest offers 20 verified integrations, including popular booking engines and property management systems like Mews, Seekda, and Vertical Booking, plus additional integrations like FlexiPass, Planet, and others.

These integrations allow ReGuest to fit seamlessly into existing hotel tech stacks, enhancing automation and data sharing. For hotels with complex systems, ReGuest’s broader integration ecosystem is a significant advantage.

Edge: ReGuest.

Which Do Hoteliers Rate Higher: Dazzle or ReGuest?

Dazzle’s zero reviews and ratings mean no hotel has endorsed it recently. ReGuest, with 29 reviews in the last six months and a score of 75.9/100, receives overwhelmingly positive feedback, especially for its ease of use, support, and value.

Hotels across various segments, including luxury and boutique hotels, rate ReGuest highly, citing improvements in guest communication and operational workflows. The recent review volume and high ratings establish ReGuest as the more trusted platform.

Edge: ReGuest.

How Much Do Dazzle and ReGuest Cost?

Both Dazzle and ReGuest do not openly publish pricing. However, ReGuest’s model is typically a subscription-based service with no upfront implementation fee, offering a trial period. Dazzle’s pricing remains undisclosed, which could complicate budgeting.

Given the lack of transparent pricing for Dazzle, ReGuest’s pricing approach suggests clearer value expectations. Expect to contact vendors directly for detailed quotes.

What Type of Hotel Should Use Dazzle?

• Hotels that want to automate guest inquiries via voice and chat, especially those looking to incorporate Amazon Echo or Facebook Messenger.
• Properties aiming to reduce staff workload on routine questions and improve guest experience through AI.
• Hotels with tech-savvy guests who prefer digital, voice, or messaging interactions.
• Teams seeking an easy-to-deploy solution for basic guest engagement without complex marketing needs.

Not ideal if your hotel requires extensive guest data management, marketing automation, or integrations with booking systems.

What Type of Hotel Should Use ReGuest?

• Hotels that want a unified system for guest communication, marketing, and sales automation.
• Properties aiming to increase guest loyalty through personalized offers and targeted campaigns.
• Hotels with multiple communication channels (email, WhatsApp, chat) needing centralized management.
• Teams that prioritize data-driven insights and guest relationship growth.
• Hotels looking for a platform with extensive integrations and customizable workflows.

Not ideal if your hotel’s main goal is simple guest inquiry automation without long-term marketing or CRM features.

Reguest vs Dazzle: The Bottom Line for Hotels

Dazzle focuses on automating basic guest inquiries through AI-powered voice and chat interfaces. It’s best suited for hotels that want to offer voice and messaging responses but do not require extensive CRM or marketing tools.

ReGuest excels as a comprehensive guest relationship platform, offering a broad suite of features to manage omnichannel communication, automate sales, and improve guest loyalty. Its extensive integrations, ease of use, and high customer ratings make it ideal for hotels looking to grow revenue through personalized guest engagement.

If your hotel needs a simple chatbot for routine questions, Dazzle might suffice, but ReGuest’s breadth of features and proven support make it the more reliable choice for long-term guest relationship management and revenue growth.

Summary: For hotels prioritizing guest engagement automation with voice and messaging, Dazzle is a potential option but with limited support and features. For those seeking a versatile, highly-rated platform that combines guest communication, marketing, and CRM, ReGuest stands out as the superior solution. Its recent and abundant reviews confirm its status as the industry’s leading guest communication platform.