The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 27 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amadeus shines in ease of use and customer support , with exclusive features like Data Analysis & Reporting and Marketing Automation.
Digital Marketing Works shines .
Side-by-side ratings based on 27 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 27 | 0 |
After analyzing 27 verified reviews, Amadeus users most value its exceptional customer support, platform reliability, while Digital Marketing Works users highlight . Click any theme to see what reviewers say.
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Digital Marketing Works
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| Small (10-24 rooms) | #19 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #12 12 reviews | — |
| Large (75-199 rooms) ▾ | #5 11 reviews | — |
| X-Large (200+ rooms) | #6 2 reviews | — |
By Property Type
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Digital Marketing Works
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| Boutique ▾ | #12 11 reviews | — |
| Luxury ▾ | #11 12 reviews | — |
| Branded / Chain ▾ | #8 9 reviews | — |
| Extended Stay | #11 2 reviews | — |
By Region
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Digital Marketing Works
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| North America | #14 3 reviews | — |
| Europe ▾ | #13 7 reviews | — |
| Asia Pacific ▾ | #3 5 reviews | — |
| Middle East | #5 1 reviews | — |
Choosing between Amadeus – Digital Media and Digital Marketing Works hinges on your hotel’s specific digital marketing needs. Both aim to boost your online visibility and direct bookings, but Amadeus offers a specialized, hotel-focused platform with a broad suite of features and a proven track record. Digital Marketing Works, on the other hand, functions as a consultancy with no specific software product, providing strategic advice rather than an integrated marketing platform. Given the data, Amadeus is the more tangible, feature-rich solution.
Amadeus leads with robust reviews, a high overall rating of 4.41/5 from 26 recent reviews, and a score of 81.66 on the HTTR scale. Digital Marketing Works, in contrast, has no reviews or recent data, making it impossible to gauge its reliability or customer satisfaction. If you value recent, verified reviews, Amadeus clearly outpaces Digital Marketing Works.
Both aim to enhance your hotel’s digital marketing, but they approach this goal differently. Amadeus provides a specialized platform with over 104 verified integrations, including tools for SEO, PPC, data analysis, and social media advertising, all tailored for hotels. Digital Marketing Works functions as a consultancy, offering strategic advice and execution services without a dedicated platform or feature set.
Your decision depends on whether you prefer an all-in-one, hotel-specific digital marketing platform or a consultancy that guides your existing efforts. Amadeus’s extensive features and integrations make it ideal for hotels seeking an operational solution, while Digital Marketing Works might suit hotels wanting strategic advice without needing a platform. Are you looking for a ready-to-deploy system or strategic guidance?
If your hotel needs a comprehensive, technology-backed digital marketing platform that integrates with your existing systems, go with Amadeus. Its suite of 17 unique features, including SEO, PPC, content audits, and social media marketing, caters directly to hotel marketing teams. Plus, with over 26 reviews and a recent review in the last six months, its reputation is well-supported.
If your hotel prefers strategic advice from a boutique agency without a need for a dedicated platform, Digital Marketing Works might be suitable. However, since it has zero reviews and no recent customer feedback, it’s hard to evaluate its effectiveness. For hotels seeking proven, software-based marketing solutions, Amadeus is the clear choice.
Amadeus scores a 4.44/5 in ease of use, with users citing its user-friendly interface, intuitive dashboards, and straightforward onboarding process. Reviewers mention that the platform is easy to navigate and set up, with some room for process improvements to speed procedures. Support from Amadeus’s team is highly rated, and onboarding takes around 4.35/5, indicating a smooth experience.
Digital Marketing Works provides no usability ratings or recent reviews to assess, but as a consultancy, its effectiveness depends on the client’s ability to execute recommended strategies. Given the lack of data, the edge goes to Amadeus, which offers a proven, accessible platform for hotel teams.
Amadeus boasts 17 features exclusive to its platform, including SEO, PPC, data analysis, social media management, reputation management, and web development tools. These features are designed specifically for hotel marketers, enabling your team to execute and measure campaigns directly within the platform.
Digital Marketing Works, as a consultancy, does not offer features but provides strategic insights and recommendations. Since it lacks a dedicated software suite, Amadeus clearly has the edge with its extensive, hotel-specific tools that can be implemented and managed internally.
Amadeus’s support is highly rated at 4.33/5, with reviewers praising its proactive, responsive team, including local and regional support options. Comments highlight that support staff are eager to help resolve issues promptly, contributing to a smooth user experience.
Digital Marketing Works provides no recent or detailed support reviews, making it impossible to assess support quality. As a result, the edge goes to Amadeus, which demonstrates a consistent record of supporting its users effectively.
Amadeus has verified partnerships with over 104 providers, including industry leaders like Priority Software, Orange Hotel Marketing, and RevControl. Its broad integration network ensures your hotel can connect seamlessly with existing systems, booking engines, and analytics tools.
Digital Marketing Works offers no integrations or partnerships, functioning solely as a consultancy. For hotels seeking a platform with extensive, verified integrations to streamline operations, Amadeus is the clear winner.
With 26 recent reviews, Amadeus holds a solid 4.41/5 rating, with many users praising its user-friendly interface, support, and the tangible results from its campaigns. Hoteliers in segments like resorts and city center hotels especially rate it highly, with averages around 4.43/5.
Digital Marketing Works lacks reviews altogether, making it impossible to assess user satisfaction. Given the data, hotelier ratings favor Amadeus, especially in recent feedback from diverse property types.
Amadeus does not publicly disclose pricing details; it likely offers customized quotes based on your hotel size and needs. Digital Marketing Works also does not list prices, functioning more as a consultancy with bespoke services.
Since both lack transparent pricing, your best approach is to request quotes from each provider. However, given Amadeus’s extensive feature set and proven support, investing in its platform may provide more measurable value.
Not ideal if you prefer a purely advisory service without a dedicated platform or if your hotel has minimal digital marketing needs.
Not ideal if you need an integrated, hotel-specific digital marketing platform or prefer software with extensive features.
Amadeus offers a comprehensive, hotel-focused digital marketing platform with proven performance, extensive features, and a strong support network. Its high review count and recent feedback demonstrate reliability and satisfaction among hoteliers, especially in competitive segments like resorts and city hotels.
Digital Marketing Works functions as a strategic consultancy without a dedicated software platform, making it less suitable for hotels seeking operational tools. Its lack of recent reviews and integration capabilities further diminish its appeal for hotels aiming for measurable digital marketing improvements.
For hotels wanting a proven, feature-rich platform that can directly impact bookings and revenue, Amadeus is the clear choice. Conversely, if your team prefers strategic guidance without the need for a dedicated system, consider Digital Marketing Works—but note the absence of recent validation or proven hotel-specific tools.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Amadeus – Digital Media and Digital Marketing Works share 0 features. Here are the key differences — features one has that the other lacks.
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| 3rd party ad buys | ||
| Conversion Rate Optimization | ||
| Data Analysis & Reporting | ||
| PPC | ||
| SEO | ||
| Tag Management & Tracking Configuration |
Showing top differences. 5 more features differ between these products.
What hoteliers love
The Amadeus team, including individuals like Bert and Yuko, are frequently commended for their proactive and effective customer support, ensuring that... The Amadeus team, including individuals like Bert and Yuko, are frequently commended for their proactive and effective customer support, ensuring that users receive timely assistance and expertise to leverage the platform successfully.
Amadeus' tools are consistently reliable, offering hoteliers a stable solution for managing their digital marketing campaigns efficiently. Users appre... Amadeus' tools are consistently reliable, offering hoteliers a stable solution for managing their digital marketing campaigns efficiently. Users appreciate the lack of downtime and service interruptions, supporting seamless operations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amadeus – Digital Media and Digital Marketing Works share many core Digital Marketing Agencies features, but each has unique capabilities. Amadeus – Digital Media offers 104 verified integration partners, while Digital Marketing Works offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Amadeus – Digital Media leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amadeus – Digital Media: No. Digital Marketing Works: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amadeus has an HT Score of 79 and Digital Marketing Works has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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