The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 155 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Dingus shines when it comes to support and customer service , with exclusive features like Reporting Dashboard.
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Integrated Payment Processing and Booking Performance and Pace Reporting.
Side-by-side ratings based on 155 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 26 | 129 |
After analyzing 155 verified reviews, Dingus users most value its support and customer service, channel management, operational efficiency and control, while Exely users highlight channel manager integration and synchronization, user interface and usability, support and responsiveness. Click any theme to see what reviewers say.
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Support and Customer Service
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Channel Manager Integration and Synchronization
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Channel Management
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User Interface and Usability
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Operational Efficiency and Control
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Support and Responsiveness
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Flexibility and Versatility
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Direct Booking Enhancement
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Integration Manuals and Updates
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Analytics and Reporting
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Payment Module Customization
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Customization and Control
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Integration Flexibility
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #37 0 reviews | #15 26 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 7 reviews | #9 51 reviews |
| Large (75-199 rooms) ▾ | #9 9 reviews | #14 5 reviews |
| X-Large (200+ rooms) ▾ | #5 9 reviews | #7 5 reviews |
By Property Type
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| Boutique ▾ | #28 4 reviews | #15 29 reviews |
| Luxury ▾ | #24 6 reviews | #13 27 reviews |
| Branded / Chain ▾ | #18 9 reviews | #15 14 reviews |
| Extended Stay ▾ | #18 4 reviews | #14 6 reviews |
By Region
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| North America | #13 4 reviews | #18 2 reviews |
| Europe ▾ | #18 11 reviews | #19 10 reviews |
| Asia Pacific ▾ | — | #5 67 reviews |
| Middle East ▾ | — | #7 13 reviews |
Choosing a channel manager is critical for streamlining your hotel’s distribution, reducing manual errors, and boosting revenue. Both Dingus’s SmartChannel and Exely Channel Manager address these needs, but their strengths vary significantly. Dingus offers extensive integrations, advanced features, and a strong global presence, while Exely emphasizes ease of use and affordability. Your choice hinges on your hotel’s size, complexity, and strategic priorities—so which product aligns best with your needs?
Both products aim to optimize your online distribution but diverge in scope and depth of features. Dingus’s SmartChannel provides a broad set of tools, including RMS connectivity, geotargeted pricing, and multi-property management, designed for hotels seeking comprehensive control. Exely, on the other hand, simplifies synchronization and rate management, focusing on usability and quick updates. Given Dingus’s higher overall ratings and recent review activity, it currently offers more confidence for complex operations—so which aligns better with your hotel’s scale?
If your hotel operates across multiple markets, needs detailed control over rates, and values integration with RMS or PMS systems, Dingus is the superior choice. It boasts 10 unique features and over 35 verified partners, making it suitable for large or multi-property hotels. Conversely, if your hotel prefers an intuitive interface, quick setup, and cost-effective solutions for fewer channels, Exely’s 13 features and eight verified partners provide a straightforward, efficient alternative. For hotels prioritizing extensive integration and customization, Dingus leads; for simplicity and ease of use, Exely is attractive.
Dingus scores a solid 4.46/5 in ease of use, with positive feedback on its intuitive management and onboarding, which averages around 4.5/5. However, Exely outperforms slightly with a 4.95/5 rating, praised for its user-friendly extranet, quick updates, and straightforward interface. Recent reviews highlight Exely’s minimal learning curve, making it ideal for hotels seeking rapid onboarding. Edge: Exely.
Dingus offers 10 exclusive features, including call center functions, RMS connectivity, geotargeted pricing, and detailed reporting dashboards. Exely provides 13 features, notably channel self-mapping, inventory management, multi-lingual support, and real-time integrations, which may be more relevant for smaller teams. While Dingus emphasizes advanced distribution and revenue management tools, Exely’s focus on automation and flexible rate support makes it more adaptable for varied hotel types. Edge: Exely.
Dingus’s support ratings stand at 4.35/5, with reviews indicating responsiveness but also noting longer resolution times—around 5 days for issues. Exely’s customer support scores a near-perfect 4.95/5, with reviews emphasizing quick, professional responses and a partnership approach. Recent feedback suggests Exely’s support is more consistent and timely, making it the safer choice for hotels that rely heavily on support. Edge: Exely.
Dingus boasts 35 verified partners, including Oracle Hospitality, Winhotel, and Cendyn, covering a broad spectrum of PMS, CRS, and other systems. Exely has only 8 verified partners, with integrations primarily focused on channel connectivity and booking engines, including Mews and Booking.com. The larger partner ecosystem makes Dingus more adaptable to complex hotel tech stacks. Edge: Dingus.
Dingus’s overall rating of 5/5 and a 92% likelihood to recommend reflect high satisfaction, especially from larger hotels and brands. Its recent reviews, although few, praise its comprehensive control and integration depth. Exely’s higher overall rating of 85.1/100 and 98% recommend score come from its ease of use and positive impact on revenue, particularly among smaller hotels and independents. For recent, detailed feedback, Exely’s user ratings give it a slight edge.
Dingus does not publicly disclose its pricing, but it is typically offered via custom quotes, reflecting its enterprise-level scope. Exely charges $100 per month, with no trial or additional implementation fees, making it more transparent and accessible for smaller hotels or those testing channel management solutions. The cost difference underscores Dingus’s focus on larger hotels with complex needs.
Not ideal if your hotel is small with limited channels, or if budget constraints prevent investing in a high-end platform.
Not ideal if your hotel needs advanced revenue management, geotargeted pricing, or extensive multi-property control.
Dingus’s SmartChannel is the more comprehensive channel management system, ideal for large or multi-property hotels that need extensive control, integrations, and advanced features. It excels in distribution, revenue management, and multi-channel synchronization, with a solid global presence and a broad partner ecosystem.
Exely Channel Manager shines in simplicity, ease of onboarding, and cost-efficiency. Its user-friendly interface and real-time updates make it perfect for smaller hotels, independents, or hotel chains focused on quick, reliable distribution without the complexity.
Choose Dingus if you operate a large, complex property portfolio and require in-depth control, integrations, and customization. Opt for Exely if your hotel values straightforward management, rapid setup, and a lower price point with consistent support.
In conclusion, Dingus’s higher review count and recent positive feedback give it an edge for hotels with demanding needs. For hotels seeking ease and immediate efficiency, Exely remains a compelling choice.
According to HTR's product database, SmartChannel (DINGUS) and Exely Channel Manager share 0 features. Here are the key differences — features one has that the other lacks.
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| 2-way real time integrations | ||
| Bulk Updates & Multiple Restrictions | ||
| Call center functionality | ||
| Channel Self-Mapping | ||
| Channel management & OTA distribution | ||
| Derived Rates | ||
| Dynamic Pricing | ||
| Inventory Management | ||
| Multi-property management | ||
| PMS connectivity | ||
| RMS connectivity | ||
| Support for Weekly & Monthly Rates |
Showing top differences. 11 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
DINGUS is highly regarded for its excellent customer support. Users commend the support team for being responsive, efficient, and helpful in resolving... DINGUS is highly regarded for its excellent customer support. Users commend the support team for being responsive, efficient, and helpful in resolving issues, contributing to a positive user experience.
DINGUS offers comprehensive channel management, allowing hotels to synchronize and manage sales across multiple channels with precision and agility. I... DINGUS offers comprehensive channel management, allowing hotels to synchronize and manage sales across multiple channels with precision and agility. It is praised for its effectiveness in reaching various markets, optimizing sales, and adapting to market changes swiftly.
The platform is recognized for enhancing operational efficiency within hotels, offering control over sales processes such as rate management and custo... The platform is recognized for enhancing operational efficiency within hotels, offering control over sales processes such as rate management and customization of commercial structures. Users appreciate its reliability and ease of use in managing day-to-day operations.
Where hoteliers push back
Several reviews emphasize the need for more frequent updates to integration manuals. Users find some manuals outdated and suggest that quicker updates... Several reviews emphasize the need for more frequent updates to integration manuals. Users find some manuals outdated and suggest that quicker updates could prevent confusion and enhance operational efficiency.
While DINGUS provides a comprehensive suite of features, users have identified the need for greater customization in the booking payment module, such... While DINGUS provides a comprehensive suite of features, users have identified the need for greater customization in the booking payment module, such as customizable messages and the ability to split payments, to further enhance payment flexibility.
Ranks higher for
Unique capabilities
What hoteliers love
The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively... The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively it connects with PMS and OTAs, though some desire improvements in certain PMS integrations.
Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest f... Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest further customization and modernization to enhance the user experience.
Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker resp... Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker response times during peak hours.
Where hoteliers push back
While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel e... While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel effectiveness and drive strategic decisions.
Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website tem... Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website templates and report formats.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SmartChannel (DINGUS) and Exely Channel Manager share many core Channel Managers features, but each has unique capabilities. SmartChannel (DINGUS) offers 35 verified integration partners, while Exely Channel Manager offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Channel Manager leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SmartChannel (DINGUS): No. Exely Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Dingus has an HT Score of 67 and Exely has 85. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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