The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 53 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DJUBO shines , with exclusive features like Guest Feedback Management and Tablet/Kiosk Check-in.
Innkeepers Advantage shines when it comes to responsive customer support , with exclusive features like Centralized Messaging and Guest App.
Side-by-side ratings based on 53 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 19 | 34 |
After analyzing 53 verified reviews, DJUBO users most value its , while Innkeepers Advantage users highlight responsive customer support, intuitive user interface, customization and flexibility. Click any theme to see what reviewers say.
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Responsive Customer Support
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Intuitive User Interface
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Customization and Flexibility
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Reporting Tools
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Comprehensive Training and Onboarding
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Design and Aesthetics
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #31 3 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) | #43 0 reviews | #34 2 reviews |
| X-Large (200+ rooms) | #25 0 reviews | — |
By Property Type
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| Boutique ▾ | #31 2 reviews | #26 10 reviews |
| Luxury | #31 2 reviews | #29 4 reviews |
| Branded / Chain | #39 0 reviews | #24 4 reviews |
| Extended Stay | #31 0 reviews | #25 1 reviews |
By Region
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| North America ▾ | #33 0 reviews | #11 32 reviews |
| Asia Pacific | #10 3 reviews | — |
| Middle East | #16 0 reviews | — |
You’re evaluating two hotel management solutions: DJUBO and Innkeeper’s Advantage HMS. Both aim to streamline your operations and improve guest experience, but they diverge significantly in their focus, user base, and feature sets. DJUBO offers an all-in-one platform with extensive integrations and global reach, while Innkeeper’s Advantage specializes in small inns, B&Bs, and boutique properties with a highly rated support experience. Which system truly fits your hotel’s needs?
DJUBO stands out with its comprehensive, cloud-based platform that consolidates PMS, channel management, booking engine, POS, and revenue tools under one roof. Innkeeper’s Advantage, however, focuses on smaller properties, offering a user-friendly, cost-effective solution tailored for B&Bs, inns, and boutique hotels. While DJUBO boasts a broader feature set and international presence, Innkeeper’s Advantage excels in simplicity and personalized support. Are you seeking a robust, scalable system or a straightforward solution tailored for small properties?
The more recent reviews and larger review count give DJUBO a significant edge in credibility and ongoing development. With 19 reviews in the last six months—compared to only 34 reviews overall for Innkeeper’s Advantage—the data on DJUBO is fresher and more reliable. If recent feedback influences your decision, DJUBO’s strengths are clearer and more validated.
Both products aim to improve operational efficiency, but DJUBO’s extensive feature set and broader geographic presence mean it’s better suited for hotels looking to expand or streamline complex operations. Innkeeper’s Advantage, meanwhile, shines for small properties prioritizing ease of use and dedicated support. Do you need a scalable platform or a simple, supportive system?
If your hotel needs a platform that consolidates multiple functions—like PMS, channel management, booking engine, POS, revenue management, and back-office tools—DJUBO is the clear choice. It’s ideal for independent hotels, multi-location properties, or those planning growth, thanks to its extensive features, multi-currency, multi-lingual capabilities, and integrations with Tripadvisor and Simplotel.
If your property is a small inn, bed & breakfast, or boutique hotel that values simplicity, quick onboarding, and personalized support, Innkeeper’s Advantage is the better fit. Its user-friendly interface, customizable rates, and dedicated customer service make it easier for small teams to run smoothly without the complexity of larger systems.
In summary, choose DJUBO if your hotel needs a broad, unified platform for complex or expanding operations. Opt for Innkeeper’s Advantage if your focus is on affordability, ease of use, and tailored support for a small property.
DJUBO’s user interface scores 4.95 out of 5, praised for its clarity and modern look, especially on mobile apps. Onboarding is rated 4.83, with support staff described as supportive and professional, although some users note a learning curve for advanced features.
Innkeeper’s Advantage scores 4.74 out of 5 for ease of use, with reviews highlighting its straightforward setup and intuitive reservation management. Support is consistently rated highly, praised for quick responses and personalized assistance. Users mention that the mobile app could display the same detailed calendar as the desktop version for improved usability.
Edge: DJUBO.
DJUBO offers a total of 42 features, including unique tools like multi-currency, multi-lingual support, Point of Sale, guest feedback management, rate shopping, automated night audit, online check-in, and integrated ID scans. These features are particularly valuable for hotels managing multiple revenue streams or international guests.
Innkeeper’s Advantage provides 33 shared features, with 12 unique. Notable exclusive features include gift vouchers, website development, guest CRM, shift planning, and integration with remote locks and QuickBooks Online. Its focus remains on core guest management and simple integrations.
While DJUBO’s extensive feature set appeals to larger or growing properties, Innkeeper’s Advantage’s targeted tools meet the needs of small, independent hotels. For overall feature richness, DJUBO edges out.
Edge: DJUBO.
DJUBO’s customer support scores 4.76 out of 5, with reviews mentioning helpful, friendly staff and ongoing upgrades. However, some users express a desire for more comprehensive training materials to fully leverage all features.
Innkeeper’s Advantage scores slightly higher at 5 out of 5, with reviews emphasizing their quick, personalized responses and patience during onboarding. Many users appreciate direct human support, especially for small teams unfamiliar with complex systems.
Given the more recent reviews and higher support rating, Innkeeper’s Advantage has the edge here.
Edge: Innkeeper’s Advantage.
DJUBO offers 3 verified third-party integrations, including Tripadvisor, Simplotel, and their own booking engine. Innkeeper’s Advantage supports 4 verified integrations, including RemoteLock, QuickBooks Online, and a channel manager, with fewer external options but robust core functions.
Both systems cover essential hotel tech needs, but Innkeeper’s Advantage’s slightly broader integration list provides more flexibility for small properties relying on specific tools.
Edge: Innkeeper’s Advantage.
DJUBO’s overall rating is a perfect 5/5, but the review count (19) with recent feedback (15 in last 6 months) supports its credibility. Its newer reviews focus on its all-in-one approach and support for complex operations.
Innkeeper’s Advantage also scores 5/5, with more reviews (34) and recent feedback, especially from small inn and B&B segments. Many praise its simplicity, support, and affordability.
Since Innkeeper’s Advantage has more recent reviews and a slightly higher NPS (9.74/5), it is rated marginally higher by hoteliers.
Edge: Innkeeper’s Advantage.
DJUBO does not publicly list pricing; it appears to operate on custom quotes or enterprise plans, likely suited for larger-scale hotels. Innkeeper’s Advantage charges a flat $100 monthly fee, making it predictable and accessible for small properties.
If your budget favors straightforward, transparent pricing, Innkeeper’s Advantage offers clearer terms. DJUBO’s pricing may be more suitable if you require extensive features and scalability.
Not ideal if your property:
Not ideal if your hotel:
DJUBO offers a broad, all-in-one management platform suited for mid-sized or growing properties seeking control over complex operations. Its extensive feature set, integrations, and international capabilities make it ideal for hotels with plans to expand or manage multiple revenue streams.
Innkeeper’s Advantage caters to small, independent properties that value simplicity, affordability, and excellent support. Its targeted features and user-friendly design make it perfect for small inns, B&Bs, and boutique hotels that want to streamline daily tasks without the complexity of larger systems.
Choose DJUBO if your hotel needs a scalable, comprehensive platform that can grow with you. If your property is small, highly personalized service and straightforward operation are your priorities, Innkeeper’s Advantage is the better pick. In terms of recent review volume and support ratings, Innkeeper’s Advantage holds a slight edge, making it the more confidently recommended option now.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, Djubo and Innkeeper's Advantage HMS share 33 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Centralized Messaging | ||
| Centralized user & role management | ||
| Gift Vouchers | ||
| Guest App | ||
| Guest Feedback Management | ||
| Guest Messaging | ||
| Multi-currency | ||
| Multi-lingual | ||
| Point of Sale | ||
| Rate Shopping Module | ||
| Website Development |
Showing top differences. 9 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to effi... The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to efficiently operate their properties and improves overall satisfaction with the product.
The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a st... The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a steep learning curve. This simplicity doesn't compromise on functionality, making it accessible yet powerful.
The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or featur... The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or feature enhancements. This adaptability is a key selling point for those with unique property needs.
Where hoteliers push back
While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users... While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users in fully leveraging the system's capabilities.
Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could... Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could improve customer engagement and satisfaction.
Ranks higher for
Unique capabilities
It depends on your requirements. Djubo and Innkeeper's Advantage HMS share many core Hotel Management Software features, but each has unique capabilities. Djubo offers 3 verified integration partners, while Innkeeper's Advantage HMS offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Djubo leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Djubo: No. Innkeeper's Advantage HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DJUBO has an HT Score of 0 and Innkeepers Advantage has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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