Djubo vs. Visual Matrix PMS: Which Is Right for You?

Updated May 15, 2026  ·  171 verified reviews analyzed

TLDR

We analyzed 171 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

DJUBO shines in ease of use and customer support , with exclusive features like Payment Requests and Online Check-in.

Visual Matrix PMS shines when it comes to technical support challenges , with exclusive features like Guest Messaging and Integrated Payment Terminal & Card Reader.

See the full breakdown below ↓

How Does Djubo Compare to Visual Matrix PMS?

Side-by-side ratings based on 171 verified hotelier reviews on HTR.

HTScore
0
80
Likelihood to Recommend
96%
91%
Ease of Use
4.9/5
4.4/5
Customer Support
4.8/5
4.3/5
Value for Money
4.8/5
4.3/5
Starting Price Contact sales From $500/mo
Verified Reviews 19 152

What Are the Pros and Cons of Djubo vs Visual Matrix PMS?

After analyzing 171 verified reviews, DJUBO users most value its , while Visual Matrix PMS users highlight technical support challenges, user-friendly interface, comprehensive reporting tools. Click any theme to see what reviewers say.

DJUBO DJUBO Visual Matrix PMS Visual Matrix PMS
Pros
+ Technical support challenges
+ User-friendly interface
+ Comprehensive reporting tools
+ Streamlined operations
Cons
Technical support challenges
Booking and reservation management
System speed and feature availability

DJUBO vs Visual Matrix PMS: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment DJUBO DJUBO Visual Matrix PMS Visual Matrix PMS
Small (10-24 rooms) #31 3 reviews #18 23 reviews
Mid-Size (25-74 rooms) #43 0 reviews #2 117 reviews
Large (75-199 rooms) #11 5 reviews
X-Large (200+ rooms) #25 0 reviews #16 1 reviews

By Property Type

Segment DJUBO DJUBO Visual Matrix PMS Visual Matrix PMS
Boutique #31 2 reviews #12 38 reviews
Luxury #31 2 reviews #16 17 reviews
Branded / Chain #39 0 reviews #1 124 reviews
Extended Stay #31 0 reviews #4 44 reviews

By Region

Segment DJUBO DJUBO Visual Matrix PMS Visual Matrix PMS
North America #33 0 reviews #7 141 reviews
Europe #32 1 reviews
Asia Pacific #10 3 reviews #18 2 reviews
Middle East #16 0 reviews

The Decision

Choosing the right hotel management software can significantly impact your operations, guest satisfaction, and revenue. Both DJUBO and Visual Matrix PMS aim to streamline your hotel’s daily tasks, but their approaches and strengths differ. DJUBO offers a comprehensive all-in-one platform that consolidates multiple functions, while Visual Matrix PMS specializes in operational efficiency with robust features and integrations. Which solution aligns better with your hotel’s needs?

Is DJUBO or Visual Matrix PMS Better for Hotels?

DJUBO is a cloud-based, all-in-one platform designed to unify your PMS, channel manager, booking engine, POS, revenue management, and back-office functions. It’s built for hotels seeking a centralized system that reduces reliance on multiple disconnected tools, delivering real-time control across operations. Visual Matrix PMS, on the other hand, focuses on optimizing core hotel tasks with an emphasis on automation, staff coordination, and seamless integrations, especially suitable for understaffed properties or those needing quick operational boosts.

The key divergence lies in their scope: DJUBO consolidates many functionalities into one system, while Visual Matrix PMS emphasizes operational speed and ease of use with extensive integrations. DJUBO, with a perfect overall rating of 5/5 and more recent active reviews, clearly demonstrates strong adoption and confidence among hoteliers. Visual Matrix PMS boasts a broader user base, particularly in branded hotels, with a 3.75/5 overall score based on more reviews and a more established presence.

Are you looking for an all-in-one solution that reduces complexity, or a specialized PMS that integrates well with existing tools? Your choice depends on your hotel’s scale, staff capacity, and operational priorities.

DJUBO vs Visual Matrix PMS: Which Should Your Hotel Choose?

If your hotel needs a single platform to handle reservations, channel management, POS, revenue, and accounting, DJUBO is the better fit. Its broad feature set, including unique offerings like online check-in and payment requests, makes it appealing for independent hotels and multi-property groups seeking streamlined management.

Conversely, if your hotel prioritizes operational efficiency, staff automation, and extensive integrations with third-party systems, Visual Matrix PMS is ideal. Its focus on automation tools like housekeeping, shift planning, and guest messaging—paired with a large partner network—serves understaffed or tech-savvy properties well. For branded hotels looking for a flexible, well-supported platform, Visual Matrix often meets those needs better.

In summary, choose DJUBO when you need a comprehensive, all-in-one management suite. Opt for Visual Matrix PMS if your focus is operational automation, staff coordination, and extensive third-party integrations.

Is DJUBO or Visual Matrix PMS Easier to Use?

DJUBO scores a remarkable 4.95/5 for ease of use, with many reviews praising its intuitive interface and straightforward onboarding. Users highlight how quickly staff can adapt to DJUBO, citing the platform's simplicity despite its wide scope, and appreciate its user-friendly design across multiple modules. Training sessions are rated highly, reducing the learning curve for new team members.

Visual Matrix PMS also earns a strong 4.43/5 in usability, with many users citing its familiar interface and ease of navigation. However, some mention that system speed issues and feature bloat can hamper workflows, especially during peak times. Support and onboarding are generally rated well, but the speed limitations are a common concern among users.

Edge: DJUBO.

Which Has Better Features: DJUBO or Visual Matrix PMS?

DJUBO offers 42 features, including unique capabilities like online check-in and payment requests, not available in Visual Matrix PMS. These features support guest self-service and streamlined payments, which are increasingly important in modern hospitality.

Visual Matrix PMS boasts 40 shared features, with 15 additional exclusive functionalities like guest messaging, integrated payment terminals, drag-and-drop tape charts, and guest CRM. Its automation tools, such as shift planning and GDPR compliance, enhance operational control and staff management.

While both systems are rich in features, DJUBO’s unique offerings around payments and check-in give it a slight edge for properties focused on guest experience. Visual Matrix PMS’s automation and extensive integrations make it a strong choice for operational efficiency.

Edge: DJUBO.

Which Has Better Customer Support: DJUBO or Visual Matrix PMS?

DJUBO is rated 4.76/5 for customer support, with reviews emphasizing its supportive staff and ongoing upgrades. One reviewer highlighted, “The support team is always available and very professional,” reflecting its strong reputation for responsiveness.

Visual Matrix PMS has a support rating of 4.34/5, with users appreciating knowledgeable tech support and helpful weekly tips. Some reviewers mention occasional difficulties in reaching support quickly during critical moments, but overall, support is considered reliable.

Edge: DJUBO.

Which Has More Integrations: DJUBO or Visual Matrix PMS?

DJUBO features 3 verified integration partners, including Tripadvisor and Simplotel, but its ecosystem is relatively limited. This might restrict your ability to connect with specialized third-party tools if your hotel requires extensive custom integrations.

Visual Matrix PMS offers 23 verified partners, including Hotel Investor Apps, SiteMinder, SkyTouch, and LaaSie.ai. Its broader ecosystem allows more flexible connections with booking engines, POS systems, and revenue tools, making it suitable for hotels with complex tech stacks.

Edge: Visual Matrix PMS.

Which Do Hoteliers Rate Higher: DJUBO or Visual Matrix PMS?

DJUBO has a higher review count (19 reviews), with an outstanding overall rating of 5/5 and a 96% likelihood to recommend. Recent reviews praise its ease of use, comprehensive features, and excellent support, especially in the last six months.

Visual Matrix PMS, with 143 reviews and a 3.75/5 rating, has a more extensive history of user feedback. Its recent reviews highlight its operational strengths but also point to speed issues and some missing functionalities. Its higher review volume suggests a mature product with steady user experience.

Considering recency and scores, DJUBO’s reviews lend it a significant edge for current hotelier confidence.

Edge: DJUBO.

How Much Do DJUBO and Visual Matrix PMS Cost?

DJUBO does not publicly list specific pricing, indicating a customized quote based on hotel size and needs. It operates on a subscription model without a free tier or trial, making its cost structure less transparent upfront.

Visual Matrix PMS charges a base fee of $500 per month, with no free trial or tier, and no mention of additional costs. Pricing appears straightforward but may be prohibitive for smaller properties or those seeking flexible plans.

In absence of clear, comparable data, your best bet is to request quotes directly from vendors to assess value based on your hotel’s requirements.

What Type of Hotel Should Use DJUBO?

  • Hotels that want an all-in-one management platform covering reservations, POS, revenue, and back-office functions.
  • Properties aiming to reduce vendor complexity by consolidating tools.
  • Hotels seeking real-time visibility across multiple departments.
  • Multi-property groups that need centralized control.
  • Independent hotels looking for a scalable solution.

Not ideal if you require extensive third-party integrations or highly specialized billing features. Smaller boutique hotels might find DJUBO’s comprehensive approach too broad or costly.

What Type of Hotel Should Use Visual Matrix PMS?

  • Hotels needing operational automation, especially in housekeeping, scheduling, and staff management.
  • Properties that value extensive integrations with third-party systems.
  • Understaffed hotels wanting to maximize staff productivity.
  • Branded hotels seeking a flexible platform with customizable features.
  • Hotels prioritizing detailed reporting and real-time control.

Not ideal if speed and system responsiveness are critical during peak times or if your property relies heavily on advanced billing functionalities absent in the platform.

The Bottom Line for Hotels

DJUBO stands out as a highly rated, all-in-one platform with a perfect review score and recent positive feedback. It suits independent hotels and multi-property groups that want unified control over their operations without juggling multiple tools.

Visual Matrix PMS excels in operational automation, extensive integrations, and support for understaffed hotels. Its broad feature set and established presence make it ideal for branded hotels and properties seeking a flexible, automation-driven system.

If simplicity, ease of use, and comprehensive functionality are your priorities, DJUBO is the clear choice. If your focus is on operational efficiency, automation, and extensive third-party connections, Visual Matrix PMS will serve you better.

For most hotels actively evaluating these options today, DJUBO’s more recent reviews and higher satisfaction ratings position it as the more reliable and scalable solution.

How Much Do Djubo and Visual Matrix PMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

DJUBO DJUBO Visual Matrix PMS Visual Matrix PMS
Starting Price From $500/mo

Which Features Does Djubo Have That Visual Matrix PMS Doesn't (and Vice Versa)?

According to HTR's product database, Djubo and Visual Matrix PMS share 40 features. Here are the key differences — features one has that the other lacks.

Feature DJUBO DJUBO Visual Matrix PMS Visual Matrix PMS
Centralized Messaging
Centralized user & role management
Drag-n-Drop Tapechart
Employee Messaging
Guest Messaging
Integrated Payment Terminal & Card Reader
Online Check-in
Payment Requests

Showing top differences. 5 more features differ between these products.

DJUBO vs Visual Matrix PMS: The Bottom Line

DJUBO
DJUBO
4.8/5 from 19 reviews

Ranks higher for

Asia Pacific #10 vs #18

Unique capabilities

Payment Requests Online Check-in
5.0/5 ease of use 4.8/5 support 3 integrations
Visit Profile
Visual Matrix PMS
Visual Matrix PMS
4.6/5 from 152 reviews

What hoteliers love

Technical support challenges 60% positive

While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improveme... While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improvements in call center operations.

User-friendly interface 83% positive

Visual Matrix's intuitive design reduces the learning curve, making it accessible for new hires. However, some users mention initial difficulties tran... Visual Matrix's intuitive design reduces the learning curve, making it accessible for new hires. However, some users mention initial difficulties transitioning from other systems.

Comprehensive reporting tools 89% positive

Users find Visual Matrix's reporting tools robust and comprehensive, aiding in informed decision-making by allowing access to detailed metrics on occu... Users find Visual Matrix's reporting tools robust and comprehensive, aiding in informed decision-making by allowing access to detailed metrics on occupancy, revenue, and forecasting.

Where hoteliers push back

Technical support challenges 40% negative

While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improveme... While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improvements in call center operations.

Booking and reservation management 67% negative

The software's seamless integration with booking channels minimizes overbooking and improves reservation accuracy, ultimately maximizing revenue.

Ranks higher for

Mid-Size (25-74 rooms) #2 vs #43
Small (10-24 rooms) #18 vs #31
X-Large (200+ rooms) #16 vs #25
Bed & Breakfast & Inns #11 vs #34

Unique capabilities

Guest Messaging Integrated Payment Terminal & Card Reader Drag-n-Drop Tapechart Centralized user & role management Centralized Messaging
4.4/5 ease of use 4.4/5 support 23 integrations
Visit Profile

Where the ratings diverge most

Overall Rating DJUBO 5.0 vs 3.8 (+1.3)
Ease of Use DJUBO 5.0 vs 4.4 (+0.5)
Customer Support DJUBO 4.8 vs 4.4 (+0.4)
Value for Money DJUBO 4.8 vs 4.3 (+0.5)
Onboarding DJUBO 4.8 vs 4.3 (+0.6)

Frequently Asked Questions About Djubo vs Visual Matrix PMS

Can Djubo replace Visual Matrix PMS?

It depends on your requirements. Djubo and Visual Matrix PMS share many core Hotel Management Software features, but each has unique capabilities. Djubo offers 3 verified integration partners, while Visual Matrix PMS offers 23. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Djubo leads in ease of use at 4.9/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Djubo or Visual Matrix PMS offer a free plan?

Djubo: No. Visual Matrix PMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Djubo and Visual Matrix PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DJUBO has an HT Score of 0 and Visual Matrix PMS has 80. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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