The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 55 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
elloha shines in customer support and ROI , with exclusive features like Multi-lingual.
roommaster shines when it comes to ease of use .
Side-by-side ratings based on 55 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | From $300/mo |
| Verified Reviews | 17 | 38 |
After analyzing 55 verified reviews, elloha users most value its , while roommaster users highlight ease of use. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Ease of Use
▾
|
|
| Cons | |
|
−
Support Responsiveness
▾
|
|
|
−
Product Value and Competitiveness
▾
|
|
|
−
Customer Service Improvement
▾
|
|
How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #29 4 reviews | #19 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #33 1 reviews | #15 17 reviews |
| Large (75-199 rooms) | — | #21 2 reviews |
| X-Large (200+ rooms) | — | #23 0 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #31 2 reviews | #20 12 reviews |
| Luxury ▾ | #29 3 reviews | #27 4 reviews |
| Branded / Chain ▾ | #35 1 reviews | #19 9 reviews |
| Extended Stay | #29 2 reviews | #24 3 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #22 1 reviews | #5 27 reviews |
| Europe ▾ | #17 14 reviews | #29 1 reviews |
| Middle East | — | #17 0 reviews |
Choosing between elloha Channel Manager and roommaster Channel Manager hinges on your hotel’s specific needs, size, and operational priorities. Both platforms aim to streamline your distribution process, but they differ significantly in their focus, feature set, and market presence. As you evaluate these options, consider not only the core functionalities but also the support, integrations, and user feedback. Which platform aligns better with your hotel’s growth plans and technological maturity?
ellohа offers a user-friendly, all-in-one system that simplifies distribution and guest management, with a relatively small but recent review base. Conversely, roommaster boasts a larger, more established user base, extensive integrations, and a proven track record in diverse hotel segments. How do these differences impact your decision?
elloha provides a comprehensive platform tailored for small to medium-sized properties, especially those in B&Bs, vacation rentals, and boutique hotels. Its recent reviews highlight high ease of use (4.47/5), strong customer support (4.41/5), and excellent value (4.59/5), yet it has only 17 reviews, all over a year old, limiting current confidence.
roommaster, on the other hand, commands a larger review count (32, with 6 in the last 6 months), a solid overall rating of 4.14/5, and a broader hotel segment focus, including motels, resorts, and extended stays. Its reviews frequently cite operational simplicity and effective distribution, but also mention higher costs and some support delays.
While elloha’s recent reviews bolster confidence in its support and usability, roommaster’s larger, more recent review base suggests a more trusted option among hoteliers. Do you prioritize recent feedback and larger data, or are you seeking a more specialized, smaller-scale solution?
If your hotel operates as a small B&B, vacation rental, or boutique property, and values ease of use combined with integrated marketing tools, elloha is the better pick. Its intuitive interface and all-in-one approach are designed for properties that want a straightforward, cost-effective platform.
If your hotel is larger, requires a wide array of integrations, or operates across multiple segments like resorts and motels, roommaster is likely more suitable. Its extensive partner network and proven deployment in diverse property types make it ideal for hotels needing robust distribution management and detailed analytics.
For properties emphasizing simplicity and quick onboarding, elloha’s higher ratings in ease of use and support are key. Conversely, roommaster suits hotels looking for a mature system with broader distribution channels and proven operational efficiency.
ellohа scores slightly higher on ease of use at 4.47/5 compared to roommaster’s 4.38/5, indicating both platforms are user-friendly. Recent reviews praise elloha’s streamlined design, quick onboarding, and the support team’s responsiveness, with comments like “Elloha is much more flexible and easy to use,” and “Training offered is excellent.”
roommaster’s back office is also praised for its straightforwardness, with reviews noting “easy to train staff on,” and “simple to troubleshoot.” However, some users mention that certain features like reporting could be more intuitive, and that after-hours support can be inconsistent.
Edge: elloha.
elloha offers 14 shared features plus one exclusive to its platform: multi-lingual support, making it appealing for international or multi-region properties. Its unique features include website management, automated site updates, and email campaigns—all within a single interface.
roommaster, however, provides a broader feature set with 14 shared features plus numerous integrations (56 verified partners), including major OTAs and GDS, and extensive channel-specific analytics. Its core strength is its distribution reach and synchronization capabilities.
While elloha excels in simplicity and multi-language support, roommaster’s larger feature and partner count make it more suitable for properties seeking comprehensive distribution and advanced analytics.
Edge: roommaster.
ellohа’s support scores 4.41/5, with reviews emphasizing “24/7 support in multiple languages,” fast help, and ongoing training. Users praise its responsiveness, mentioning “Elloha is always listening and resolving issues quickly,” and “Support team is very helpful.”
roommaster’s support scores 3.97/5, with some reviews highlighting “responsive customer service” and “helpful staff,” but also noting issues with after-hours support and response times. Common concerns include delays in issue resolution and limited support outside business hours.
Given the recent review data and higher customer support rating, elloha appears to deliver more consistently positive support experiences.
Edge: elloha.
roommaster provides 56 verified integrations, including major OTAs like Sage, Volo, and GDS platforms, offering extensive reach across different markets. It’s designed for large, multi-channel distribution strategies where integration depth matters.
ellohа offers no verified integrations, focusing instead on its all-in-one system with internal features like website management and email campaigns. Its limited integrations suggest it’s best for properties seeking simplicity rather than complex distribution channels.
For hotels needing maximum connectivity, roommaster’s larger integration network is the clear advantage. For those prioritizing ease and internal management, elloha’s integrated feature set suffices.
Edge: roommaster.
Despite elloha’s high likelihood to recommend (99%) and recent support ratings, its review count (17) and overall score (0/5) strongly suggest limited current validation. Conversely, roommaster’s 32 reviews, with 6 in the last six months, and an overall rating of 4.14/5, reflect a more established reputation.
Hotel segments like resorts and motels rate roommaster higher (up to 5/5), and smaller boutique hotels also appreciate its distribution reach. elloha’s positive recent feedback is promising but limited in volume and scope.
Given the more recent and numerous reviews, roommaster has a more reliable overall rating.
Edge: roommaster.
Both platforms are priced at a base rate of $300 per month, with no freemium options, implementation fees, or tiered pricing mentioned. Their flat monthly fee suggests straightforward pricing, but additional costs such as integrations or custom features may vary.
As neither offers a free trial or detailed pricing beyond the base, your decision may depend on perceived value, support quality, and fit rather than price alone.
Not ideal if your hotel relies heavily on extensive distribution, complex analytics, or GDS connections.
Not ideal if your property is small, or if you prefer a platform with fewer integrations and simpler management.
The core difference lies in scope: elloha offers an easier-to-use, all-in-one platform with a focus on small to medium properties, while roommaster provides a more extensive, distribution-heavy solution suited for larger or multi-segment hotels.
If simplicity, quick onboarding, and international language support are your priorities, elloha’s recent reviews support choosing it. Its high support ratings and ease of use make it a compelling option for smaller operators.
If your hotel needs a broad distribution network, detailed analytics, and extensive integrations, roommaster’s proven track record and larger review base make it the better choice. Its comprehensive features will benefit properties with complex distribution needs and larger operational scale.
In conclusion, for properties valuing straightforward management and recent positive feedback, elloha is the recommended pick. For those prioritizing extensive distribution and proven operational efficiency, roommaster stands out as the more reliable solution.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | From $300/mo |
According to HTR's product database, elloha Channel Manager and roommaster channel manager share 14 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Multi-lingual |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
Ranks higher for
Unique capabilities
What hoteliers love
Room Master is praised for being easy to learn and straightforward, which supports quicker staff training and smoother operations.
Where hoteliers push back
Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, caus... Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, causing frustration.
Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less com... Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less competitive against other solutions.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. elloha Channel Manager and roommaster channel manager share many core Channel Managers features, but each has unique capabilities. elloha Channel Manager offers 0 verified integration partners, while roommaster channel manager offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. elloha Channel Manager leads in ease of use at 4.5/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
elloha Channel Manager: No. roommaster channel manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. elloha has an HT Score of 0 and roommaster has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor