The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Emerging Travel shines .
SmartHOTEL shines in ease of use and customer support , with exclusive features like PMS connectivity and Multi-Currency Support.
Side-by-side ratings based on 82 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 82 |
After analyzing 82 verified reviews, Emerging Travel users most value its , while SmartHOTEL users highlight quick and effective support, user-friendly interface, automated booking and digital management. Click any theme to see what reviewers say.
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Quick and Effective Support
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User-Friendly Interface
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Automated Booking and Digital Management
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Room Rate Adjustments and Restrictions
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Update and Design Improvements
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Technical Issues and Overbookings
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Emerging Travel |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #14 24 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 29 reviews |
| Large (75-199 rooms) ▾ | — | #11 7 reviews |
| X-Large (200+ rooms) ▾ | — | #8 5 reviews |
By Property Type
| Segment | Emerging Travel |
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| Boutique ▾ | — | #12 32 reviews |
| Luxury ▾ | — | #16 18 reviews |
| Branded / Chain ▾ | — | #10 21 reviews |
| Extended Stay ▾ | — | #15 5 reviews |
By Region
| Segment | Emerging Travel |
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| North America | — | #14 3 reviews |
| Europe ▾ | — | #8 73 reviews |
| Asia Pacific | — | #15 4 reviews |
Choosing between Emerging Travel’s offering and SmartHOTEL’s Channel Manager hinges on your hotel’s specific needs and operational priorities. Emerging Travel aims to provide a simple, perhaps more flexible approach, but with no recent reviews and a lack of detailed data, it lacks the credibility and depth that SmartHOTEL offers. Conversely, SmartHOTEL’s established presence, extensive reviews, and feature set make it the more reliable choice for most hotels. So, which product aligns better with your hotel’s goals?
Emerging Travel’s product is essentially an undefined service with no available reviews, ratings, or recent customer feedback, making it impossible to gauge real-world performance or support quality. In contrast, SmartHOTEL’s Channel Manager has a solid 62 reviews, all recent, with a high overall rating of 4.63/5 and an NPS score of 8.84/10, indicating strong customer satisfaction.
The difference in market presence is stark: Emerging Travel has no regional data or customer segments, while SmartHOTEL operates across 22 countries and serves a broad spectrum of hotel types, from boutique hotels to large resorts. This global footprint and active customer base suggest a proven track record and reliable service.
Your team must consider whether you need a well-tested, widely adopted solution (SmartHOTEL) or if you’re willing to risk lesser-known and unreviewed software (Emerging Travel). Does your hotel require a proven, scalable system with extensive support? The choice seems clear.
If your hotel needs a channel management system that offers proven reliability, extensive integrations, and a track record of customer satisfaction, go with SmartHOTEL. It is best suited for hotels seeking a trusted partner with a mature platform, especially those that value support, ease of use, and robust features.
If your hotel operates on a very limited budget, or if you are experimenting with distribution tools without needing immediate support or proven stability, Emerging Travel might seem appealing. However, the lack of recent reviews and detailed feature information makes it difficult to justify as a primary solution.
For hotels aiming for stability, seamless integrations, and a feature-rich platform, SmartHOTEL clearly takes the lead. For experimental or budget-sensitive setups, Emerging Travel could be considered, but with caution.
SmartHOTEL’s interface has consistently received high praise, with a 4.43/5 ease of use rating, and reviews describe it as “very accessible,” “easy to use,” and “well-designed.” Onboarding is rated at 4.47/5, and support is highly responsive, with reviews highlighting “fast and competent reactions” and “outstanding service.”
Emerging Travel provides no user ratings, reviews, or usability data, making it impossible to assess its interface or ease of implementation. The absence of this information suggests either a lack of deployment or minimal user engagement.
Edge: SmartHOTEL.
SmartHOTEL offers a comprehensive feature set with 12 unique capabilities, including PMS connectivity, multi-currency support, inventory management, 2-way real-time integrations, and analytics dashboards. These features specifically address common hotel operational needs, offering a centralized and flexible management experience.
Emerging Travel’s offering appears to lack documented features or capabilities, with no data indicating any functionality beyond basic distribution. Its absence of feature detail makes it impossible to compare, but clearly, SmartHOTEL’s extensive toolkit gives it a significant advantage.
Edge: SmartHOTEL.
SmartHOTEL’s customer support boasts a high 4.83/5 rating and an impressive NPS score of 8.84/10. Multiple reviews praise the team’s responsiveness, with comments like “support is great,” “fast reactions,” and “knowledgeable staff,” highlighting a commitment to customer success.
Emerging Travel provides no review data on support quality or onboarding, making it impossible to gauge customer service levels. Given the lack of recent reviews, it’s unlikely that Emerging Travel offers the same level of support and responsiveness.
Edge: SmartHOTEL.
SmartHOTEL connects to 38 verified partners, including major OTAs and PMS systems, with notable integrations like Kwentra, Paxxio, and RevControl. Its extensive partner network enables seamless and versatile distribution management, reducing manual work.
Emerging Travel’s integration count is limited to just 1 verified partner, which severely restricts its connectivity options and flexibility. For hotels requiring broad and reliable integrations, SmartHOTEL’s network is a clear advantage.
Edge: SmartHOTEL.
SmartHOTEL’s recent reviews consistently praise its reliability and ease of use across various hotel segments, including boutique hotels and city center properties. The high ratings (4.62/5 for independent hotels and 4.67/5 for brands) reflect positive, current customer sentiment.
Emerging Travel has no recent reviews or ratings, making it impossible to assess user satisfaction or performance. The popularity and positive feedback of SmartHOTEL suggest it is the more trusted choice.
Edge: SmartHOTEL.
Emerging Travel does not disclose pricing details or offer a trial, which raises concerns about transparency and affordability. Its lack of pricing information makes it difficult to compare value directly.
SmartHOTEL charges a flat rate of $300 per month, with no additional implementation fees or per-room charges. Its transparent pricing model allows hotels to budget accordingly and understand their investment upfront.
Given the lack of publicly available data for Emerging Travel, the clear cost advantage and transparency favor SmartHOTEL.
Not ideal if:
Not ideal if:
Emerging Travel appears to be an untested, unreviewed player in the channel management space, with no recent customer feedback or detailed features. Its lack of transparency and credibility make it a risky choice for most hotels seeking stability and support.
SmartHOTEL, with its 62 recent reviews and high ratings, stands out as a dependable, feature-rich platform that supports a broad range of hotel types and operational needs. Its extensive integrations, proven support, and transparency make it the logical choice for hotels aiming for reliable online distribution.
If your objective is stability, extensive support, and a platform with proven results, SmartHOTEL is the clear winner. For hotels willing to risk lesser-known options or with very limited distribution needs, Emerging Travel might be worth exploring—but only with caution.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Emerging Travel |
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| Starting Price | — | From $300/mo |
According to HTR's product database, Emerging Travel group and SmartHOTEL (Channel Manager) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Emerging Travel |
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| 2-way real time integrations | ||
| Centralized user & role management | ||
| Inventory Management | ||
| Multi-Currency Support | ||
| PMS connectivity | ||
| Unlimited Channels (no additional cost) |
What hoteliers love
The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues... The quick and effective support provided by the SmartHotels team is another key highlight. Users especially appreciate the quick resolution of issues and the knowledgeable and friendly support staff.
A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application rece... A frequently mentioned benefit is the product's user-friendly interface and easy-to-navigate system. Both the extranet and the mobile application receive high marks for being straightforward and accessible, which simplifies the booking and management process.
The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and err... The system's ability to automate bookings and manage everything digitally is repeatedly praised. This automation leads to fewer manual entries and errors, streamlining the workflow and enhancing operational efficiency.
Where hoteliers push back
A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high... A few users mention that the design of the online tool could be improved. Enhancements in design would align the visual appeal with the system's high functionality, offering a better user experience.
Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operat... Some critical reviews point out occasional technical issues like system overbookings and errors in the software. These issues can hinder smooth operations and require prompt resolution to maintain service quality.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Emerging Travel group and SmartHOTEL (Channel Manager) share many core Channel Managers features, but each has unique capabilities. Emerging Travel group offers 1 verified integration partners, while SmartHOTEL (Channel Manager) offers 38. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SmartHOTEL (Channel Manager) leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Emerging Travel group: No. SmartHOTEL (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Emerging Travel has an HT Score of 0 and SmartHOTEL has 18. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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