The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 26 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Enola Labs shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Guest Messaging and Guest Profiles.
Side-by-side ratings based on 26 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 26 |
After analyzing 26 verified reviews, Enola Labs users most value its , while LIKE MAGIC users highlight operational efficiency, guest experience, complexity reduction. Click any theme to see what reviewers say.
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Operational Efficiency
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Guest Experience
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Complexity Reduction
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Booking Engine Performance
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Customization and Branding
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 8 reviews |
| Large (75-199 rooms) | — | #13 3 reviews |
By Property Type
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| Boutique ▾ | — | #17 6 reviews |
| Luxury | — | #28 2 reviews |
| Branded / Chain | — | #16 3 reviews |
| Extended Stay ▾ | — | #4 13 reviews |
By Region
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| North America | — | #30 1 reviews |
| Europe ▾ | — | #9 24 reviews |
Choosing between Enola Labs and LIKE MAGIC for your hotel’s guest app boils down to understanding their core strengths and weaknesses. Both aim to improve guest interactions, but they diverge significantly in features, user experience, and market presence. Enola Labs offers tailored digital solutions with limited publicly available information and no recent reviews, while LIKE MAGIC provides a well-reviewed, feature-rich platform with a strong recent review base. Which aligns better with your hotel’s needs?
If your hotel requires a proven, feature-packed guest app with extensive support and integrations, LIKE MAGIC stands out. If you favor custom-developed solutions tailored precisely to complex business requirements, Enola Labs might be worth exploring further. But with recent feedback and reviews, which product truly offers the most value?
Enola Labs specializes in creating digital products for complex business needs, providing bespoke mobile and web applications. However, it has no reviews, no recent feedback, and a score of zero, making its actual effectiveness hard to assess. LIKE MAGIC, in contrast, boasts 26 recent reviews with a high NPS score of 9.92/10, indicating strong customer satisfaction and confidence in its platform.
LIKE MAGIC is a Swiss-made, mobile-first, all-in-one guest app that automates check-ins, room service, guest messaging, and more. Enola Labs focuses on digital strategy and enterprise app development but lacks publicly available information on specific hotel guest features, leaving its suitability more uncertain.
So, if your hotel prioritizes a tested, highly-rated guest platform, LIKE MAGIC offers a clearer, more reliable choice. But if you need a custom digital solution built from scratch, Enola Labs might be more aligned with complex or unique requirements—though with less visible proof of success.
If your hotel needs a fully integrated, ready-to-use guest app that enhances guest experience and streamlines operations, LIKE MAGIC is the better pick. It offers a suite of features like guest messaging, request management, digital keys, and a web-app, supported by 10 verified partners and a proven track record in Europe. Its recent reviews emphasize operational efficiency, increased revenue, and high guest satisfaction.
Enola Labs, however, is better suited for hotels that require custom tech solutions tailored to complex business processes. If your team needs a bespoke application and is comfortable with an unreviewed, less transparent provider, Enola Labs’s expertise in digital strategy and tailored app development may appeal. But for most hotels, the strength and clarity of LIKE MAGIC’s recent reviews tip the scales.
LIKE MAGIC’s UI scores near perfect at 4.96/5, with users praising its intuitive design, modern interface, and smooth onboarding process, which takes around 4.8/5. Its reviews highlight how staff quickly adopt the platform and how guests enjoy seamless interactions, especially with features like digital check-in and messaging.
Enola Labs, with a zero-star rating and no reviews, offers no insights into ease of use. Its lack of publicly available user feedback makes it impossible to evaluate the platform’s intuitiveness or onboarding experience reliably.
Edge: LIKE MAGIC.
LIKE MAGIC provides 10 distinct features, including request management, room service ordering, guest messaging, digital keys, mobile checkout, and more. These features directly impact guest experiences and hotel operations, making LIKE MAGIC a comprehensive solution for modern hotels.
Enola Labs, by contrast, offers no publicly listed features, and its focus appears to be on custom technology development rather than ready-to-deploy guest features. With no feature count or user feedback, it’s difficult to compare, but the clear advantage goes to LIKE MAGIC for feature depth.
Edge: LIKE MAGIC.
LIKE MAGIC’s customer support scores 4.85/5, with recent reviews describing their support as responsive and helpful. Hotel users appreciate the ongoing product evolution and support responsiveness, which enhances their confidence in deploying the platform at scale.
Enola Labs, with no reviews or ratings, provides no tangible support feedback. Its lack of publicly available customer support data leaves its reliability and responsiveness in question, especially for hotels seeking dependable, ongoing assistance.
Edge: LIKE MAGIC.
LIKE MAGIC integrates with 10 verified partners, including industry leaders like 4SUITES, Mews, Adyen, and TrustYou—covering PMS, payment, and reputation management tools. Its extensive integrations facilitate smooth onboarding and operational cohesion.
Enola Labs has no verified integrations or partnerships publicly listed, indicating a potential gap in ecosystem connectivity. For hotels relying on multiple systems, LIKE MAGIC’s integration options offer a decisive advantage.
Edge: LIKE MAGIC.
LIKE MAGIC’s recent reviews highlight a high satisfaction level, with an NPS score of 9.92/10 and 99% likelihood to recommend. Hoteliers across Europe praise its automation, guest engagement, and operational efficiency, especially in small and lean teams.
Enola Labs has no recent reviews or ratings, making it impossible to gauge user satisfaction. Given the current data, LIKE MAGIC’s high customer rating strongly favors its suitability for most hotels.
Edge: LIKE MAGIC.
Enola Labs does not publicly list pricing, which suggests a tailored or custom quote approach based on specific project needs. LIKE MAGIC’s base price is $700 per month, with no additional implementation or setup fees, making it straightforward to budget.
Most hotels prefer transparent, predictable costs; therefore, LIKE MAGIC’s clear pricing structure offers better planning certainty. Enola Labs’s custom model makes it difficult to compare value directly.
Not ideal if:
Not ideal if:
Enola Labs offers a custom development approach suitable for hotels with complex, unique needs and a strong tech team. It’s geared toward enterprise clients willing to invest in tailored solutions, but lacks the immediate feedback and proven success seen with LIKE MAGIC.
LIKE MAGIC provides a highly-rated, feature-rich platform with a proven track record, especially in Europe. Its extensive integrations, ease of use, and recent positive reviews make it the safer, more reliable choice for most hotels seeking operational efficiency and enhanced guest experiences.
For most hoteliers, especially those prioritizing quick deployment, robust features, and high satisfaction, LIKE MAGIC is the clear winner. Enola Labs remains a good option for hotels with specialized requirements and the capacity for custom digital solutions, but without the reassurance of recent user feedback, its value is less certain.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $700/mo |
According to HTR's product database, Enola Labs and LIKE MAGIC share 0 features. Here are the key differences — features one has that the other lacks.
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| App download | ||
| Guest Messaging | ||
| Guest Profiles | ||
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We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Enola Labs and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. Enola Labs offers 0 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Enola Labs: No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Enola Labs has an HT Score of 0 and LIKE MAGIC has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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