The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
Efimatica shines .
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 172 | 0 |
After analyzing 172 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while Efimatica users highlight . Click any theme to see what reviewers say.
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Efimatica |
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Efimatica |
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| Small (10-24 rooms) ▾ | #15 34 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | — |
| Large (75-199 rooms) ▾ | #22 5 reviews | — |
| X-Large (200+ rooms) ▾ | #8 6 reviews | — |
By Property Type
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Efimatica |
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| Boutique ▾ | #15 35 reviews | — |
| Luxury ▾ | #15 28 reviews | — |
| Branded / Chain ▾ | #16 17 reviews | — |
| Extended Stay ▾ | #16 9 reviews | — |
By Region
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Efimatica |
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| North America | #24 2 reviews | — |
| Europe ▾ | #25 11 reviews | — |
| Asia Pacific ▾ | #4 79 reviews | — |
| Middle East ▾ | #2 17 reviews | — |
Choosing between Exely Booking Engine by Exely and Obehotel IBE by Efimatica hinges on your hotel’s specific needs, current technological landscape, and growth ambitions. Both products aim to simplify online reservations and increase direct bookings, but Exely’s more extensive feature set and user feedback give it a clear edge. Your decision should align with whether you prioritize more advanced features and proven market presence or are seeking a straightforward, easy-to-implement booking solution.
While Efimatica’s Obehotel IBE offers a simplified, cost-effective solution, its lack of recent reviews and limited integrations hinder its viability for most hoteliers. Exely, supported by over 144 reviews and a recent surge in positive feedback, stands out as the more reliable choice for hotels aiming to elevate their online booking experience.
Both Exely and Efimatica serve to improve online booking processes, but Exely’s comprehensive approach delivers more value. Exely’s platform is packed with 29 exclusive features like multi-lingual support, multi-currency options, and detailed analytics, which Efimatica lacks. Efimatica’s minimal review activity—zero reviews in the past six months—raises questions about ongoing support and development, whereas Exely’s recent 63 reviews and a 9.73 NPS score demonstrate a strong, satisfied customer base.
Exely’s reviews highlight its ease of use, proactive support, and ability to boost direct bookings effectively. Efimatica’s limited review data and absence of recent customer feedback make it harder to gauge its current performance or reliability. Do you want a proven platform with active user validation or a less-transparent solution?
If your hotel needs a feature-rich, flexible booking engine capable of catering to diverse markets with multi-lingual and multi-currency options, go with Exely. Its advanced features like booking abandonment recapture, rate plan comparisons, and GDPR compliance make it suitable for mid-sized hotels, boutique properties, and chains seeking maximum customization and control.
On the other hand, if your hotel prefers a straightforward, basic booking system with minimal setup and costs, Efimatica might seem attractive—though the lack of recent reviews and features raises questions. For hotels aiming for growth, automation, and integration into broader systems, Exely provides a clear, proven path forward.
Exely’s user interface scores an impressive 4.91/5, supported by onboarding ratings of 4.84/5, signifying a smooth implementation. Reviewers praise its intuitive dashboard, simple management of rates and reservations, and quick channel synchronization. Efimatica, with no recent reviews or ratings, offers no data on ease of use, making it difficult to assess its user experience or ease of onboarding.
Given the active feedback and high satisfaction levels, Exely clearly holds the advantage. Edge: Exely.
Exely’s platform boasts 29 exclusive features, including mobile optimization, multi-room bookings, customizable add-ons, automated email campaigns, and Google Hotel Ads integration. Efimatica, with no additional features listed beyond basic reservation management, appears very limited in scope.
Exely’s extensive feature set supports diverse hotel operations, marketing, and revenue strategies, giving your team more tools to differentiate your property. Efimatica’s minimal features make it less adaptable for hotels seeking growth-oriented functionality. Edge: Exely.
Exely’s customer support is rated 4.96/5, with reviews emphasizing rapid responses, friendly communication, and proactive problem-solving. Review snippets praise their support team’s responsiveness and willingness to assist with customization and technical issues. Efimatica, with no recent review activity, provides no data on support quality, raising concerns about ongoing assistance and responsiveness.
For hotels needing reliable, quick support that enhances the user experience, Exely is the stronger choice. Edge: Exely.
Exely integrates with 8 verified partners, including major platforms like Booking.com, Oracle Hospitality, and Mews, providing your hotel with flexible connection options. Efimatica’s single verified partner, Duetto, limits the scope of integration and may restrict your ability to connect with other essential systems.
If seamless integration with your existing hotel management tools is critical, Exely’s broader partner network offers a significant advantage. Edge: Exely.
Exely’s recent reviews and high ratings—144 reviews with a 92.67 score and a 98% likelihood to recommend—highlight strong user satisfaction across hotel types, including boutique, city center, and resort hotels. Efimatica, with no recent reviews, offers no data on user ratings or experiences, making it impossible to evaluate hotel satisfaction.
Hotels value Exely for its proven performance in increasing direct bookings and streamlining operations. Efimatica’s lack of recent reviews suggests limited current market validation. Edge: Exely.
Exely prices its booking engine at $200/month, with no mention of a trial, freemium, or additional implementation fees. Efimatica’s pricing details are not publicly available, which complicates direct comparison.
Given Exely’s transparent pricing and clear value proposition, your team can more confidently budget and plan. The absence of Efimatica’s pricing makes it less attractive for budget-conscious hotels or those seeking straightforward cost analysis.
Not ideal if your hotel is very small, with minimal online booking needs, or if your team prefers a simple, no-frills system.
Not ideal if you need advanced marketing, multi-lingual support, or extensive integrations.
Exely stands out as the more established, feature-rich, and well-supported booking engine, backed by recent reviews and a wide array of integrations. Its strengths in customization, automation, and customer support make it suitable for mid-sized to large hotels, chains, and properties seeking growth.
Efimatica, while potentially suitable for very small or budget-conscious hotels, suffers from a lack of recent validation and limited features. Its minimal data and support options make it a riskier choice for hotels aiming to scale or improve their online booking experience.
Ultimately, if your hotel wants a trusted, active, and comprehensive booking platform, Exely is the clear recommendation.
According to HTR's product database, Exely Booking Engine and Obehotel IBE share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Efimatica |
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| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and Obehotel IBE share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while Obehotel IBE offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. Obehotel IBE: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and Efimatica has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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