The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 1,720 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in customer support and ROI — especially for brand properties (0.0/5) , with exclusive features like Confirmation emails and Referral Reporting.
SiteMinder shines when it comes to ease_of_use_and_staff_efficiency — especially for brand properties (4.3/5) , with exclusive features like Performance Reporting and Urgency messaging.
Side-by-side ratings based on 1,720 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $200/mo | From $500/mo |
| Verified Reviews | 333 | 1,387 |
After analyzing 1,720 verified reviews, Exely users most value its support team responsiveness and partnership, booking engine ease of use and guest experience, direct bookings and revenue growth, while SiteMinder users highlight ease_of_use_and_staff_efficiency, support_and_issue_resolution, booking_engine_direct_bookings. Click any theme to see what reviewers say.
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Support team responsiveness and partnership
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Ease_of_use_and_staff_efficiency
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Booking engine ease of use and guest experience
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Support_and_issue_resolution
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Direct bookings and revenue growth
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Booking_engine_direct_bookings
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Rate, inventory, and promotion management
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Channel_manager_and_real_time_sync
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| Cons | |
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Reporting and analytics depth
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Customization_and_branding_of_booking_experience
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Customization and branding flexibility
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Payment_gateways_and_verification
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Payment, invoice, and cancellation flow issues
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Multilingual_localization_and_regional_needs
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #15 34 reviews | #1 470 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | #1 527 reviews |
| Large (75-199 rooms) ▾ | #22 5 reviews | #1 96 reviews |
| X-Large (200+ rooms) ▾ | #8 6 reviews | #1 50 reviews |
By Property Type
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| Boutique ▾ | #15 35 reviews | #1 564 reviews |
| Luxury ▾ | #15 28 reviews | #1 411 reviews |
| Branded / Chain ▾ | #16 17 reviews | #1 230 reviews |
| Extended Stay ▾ | #16 9 reviews | #1 174 reviews |
By Region
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| North America ▾ | #24 2 reviews | #2 157 reviews |
| Europe ▾ | #25 11 reviews | #5 266 reviews |
| Asia Pacific ▾ | #4 79 reviews | #1 418 reviews |
| Middle East ▾ | #2 17 reviews | #3 13 reviews |
Choosing between Exely Booking Engine by Exely and SiteMinder Booking Engine by SiteMinder hinges on your hotel's specific needs, operational size, and growth ambitions. Both platforms aim to facilitate direct bookings and streamline distribution, but they do so with differing levels of features, global reach, and ease of use. Your challenge is to identify which solution aligns best with your current priorities and future plans.
While Exely offers a more tailored experience with a strong focus on customer support and ease of onboarding, SiteMinder boasts extensive integrations, a larger global presence, and a broad feature set. Which product will help your team grow more effectively?
Both Exely and SiteMinder aim to maximize direct bookings and reduce reliance on OTAs, but their approaches differ significantly. Exely focuses on simplicity, personalized support, and features optimized for independent hotels or boutique properties, while SiteMinder provides a highly scalable platform suitable for larger hotel chains and properties needing extensive connectivity.
Exely’s standout ratings—92.66 in HT Score, 4.84/5 in value, and 4.96/5 in support—are driven by its recent reviews (63 in last 6 months), indicating strong current user satisfaction. Conversely, SiteMinder, with a score of 100 and over 1,200 reviews, offers more features and integrations, but some users highlight its complexity and slightly lower support ratings (4.43/5). Is your hotel better served by a straightforward, supportive platform or a feature-rich, scalable system?
If your hotel is small to medium-sized, independent, or boutique, and prioritizes ease of use, quick onboarding, and dedicated support, go with Exely. Its lower cost ($200/month) combined with high satisfaction (98% likelihood to recommend) makes it ideal for properties focused on direct bookings without the complexity of extensive integrations.
If you manage multiple properties, need advanced features like PMS connectivity, multi-currency support, and a vast array of integrations, SiteMinder is the more suitable choice. Its broad feature set (26 exclusive features) and extensive network (245 verified partners) make it ideal for larger hotels aiming for global distribution and scalable operations.
Exely’s UI scores a 4.91/5, and reviews praise its user-friendly dashboard, fast setup, and proactive team support. Customers say it’s intuitive and quick to learn, with onboarding rated 4.84/5, highlighting a smooth implementation process.
SiteMinder scores slightly lower at 4.6/5, but it is still praised for its easy-to-navigate interface, especially in managing multiple channels and large portfolios. However, some reviews note a steeper learning curve and longer onboarding times, especially for complex setups.
Edge: Exely.
Exely offers 16 unique features, including room substitutions, conversion reports, GDPR compliance, and integrated payment gateways like Paypal and Stripe. Its features are tailored toward direct booking optimization, upselling, and guest engagement.
SiteMinder, with 26 exclusive features, provides extensive tools such as rate intelligence, dynamic yield rules, multi-lingual support, and a comprehensive channel manager with 245 verified partners. It also includes advanced inventory management and PMS connectivity, ideal for large-scale operations.
Edge: SiteMinder.
Exely’s customer support is rated 4.96/5, with reviews emphasizing its prompt, friendly, and solution-oriented assistance. Users appreciate how the team answers questions swiftly and conducts friendly negotiations, boosting confidence and satisfaction.
SiteMinder’s support scores 4.43/5, with some reviews saying support can be slow or inconsistent during busy periods. Yet, many users still praise its responsiveness and extensive online resources.
Edge: Exely.
SiteMinder offers a significantly larger partner network—245 verified integrations, including major PMS, CRM, and channel managers—making it highly adaptable for diverse hotel tech stacks. Its open API and extensive third-party connections allow seamless data flow and automation.
Exely, with 8 verified partners, focuses more on core functionalities like channel management, payment processing, and booking promotion. While its integrations are fewer, they cover essential hotel operations well.
Edge: SiteMinder.
Despite Exely’s higher recent ratings and support scores, SiteMinder has a broader user base, reflected in more reviews. SiteMinder’s overall score (100 HT score, 4.48/5 overall rating) indicates widespread satisfaction, especially among larger properties and chains.
Exely, rated 92.66 in HT score and 98% likelihood to recommend, is favored by boutique and independent hoteliers who value personalized support and simplicity. Which property type aligns better with each platform’s strengths?
Exely charges a flat $200/month, with no setup or implementation fees, making it accessible for small hotels and independents. SiteMinder’s starting price is $500/month, reflecting its broader feature set and extensive integrations, suitable for larger hotels or chains.
Neither platform offers a free trial, but Exely’s lower price point may appeal to budget-conscious properties, while SiteMinder’s higher cost corresponds with its enterprise capabilities.
Not ideal if your hotel needs extensive PMS integrations, multi-currency support, or a large number of partner channels.
Not ideal if your hotel prefers a simple, budget-friendly solution with minimal integrations.
Exely offers a user-friendly, cost-effective platform with excellent support, making it ideal for small to medium independent hotels. Its focus on core booking functionalities and ease of onboarding ensures quick results and high satisfaction.
SiteMinder delivers a comprehensive, scalable system with unmatched integrations and features suited for larger, multi-property operations. Its extensive distribution network and automation tools are designed to maximize reach and revenue.
If your hotel values simplicity, personalized support, and a lower price point, choose Exely. If you need a robust, scalable system with extensive connectivity to support growth, SiteMinder is the clear choice.
In conclusion, for hotels that want quick wins with reliable support, Exely is the smarter pick. For those seeking advanced features and global reach, SiteMinder offers the most comprehensive solution.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Merchandising & Packages
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| Room substitutions | ||
| Multi-room bookings | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Special offers & discounts | ||
| Customizable add-ons | ||
| Meal plans | ||
| Website Integration | ||
| Social Media Integration/Bookings | ||
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Upselling & Cross Selling
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| Multi-room bookings | ||
| Room substitutions | ||
| Gift Vouchers | ||
| Booking abandonment recapture | ||
| Customizable add-ons | ||
| Special offers & discounts | ||
| Meal plans | ||
| Alternative accommodation recommendations (when no availability) | ||
| Loyalty program integration | ||
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Conversion
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| Mobile optimized/responsive | ||
| Special offers & discounts | ||
| Urgency messaging | ||
| Booking abandonment recapture | ||
| Multi-room bookings | ||
| Room substitutions | ||
| A/B testing & optimization | ||
| Price comparison widget | ||
| Multi-lingual | ||
| Conversion rate reports | ||
| Facebook conversion tracking | ||
| Customizable exit intent modals | ||
| Form autofill | ||
| Flexible dates | ||
| Rate plan comparisons | ||
| Google Hotel Ads Bookings | ||
| Tripadvisor Bookings | ||
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Payments
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| Multi-currency | ||
| Apple Pay | ||
| Google Pay | ||
| Paypal | ||
| PCI Compliance | ||
| PayU | ||
| Stripe | ||
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Transactional Emails
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| Booking abandonment recapture | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Confirmation emails | ||
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Group Bookings
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| Wedding & corporate booking modules | ||
| Availability block | ||
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Reporting & Analytics
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| Automated reporting | ||
| Conversion rate reports | ||
| Referral Reporting | ||
| Google Analytics tracking | ||
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Tax & Compliance
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| PCI Compliance | ||
| ADA Compliant | ||
| Tariffs | ||
| Multi-currency | ||
| GDPR compliant |
We analyzed 11 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
"As mentioned by Jacqueline, efficiency is key in the daily runnings of a property. The fast-paced nature of hospitality means that when guests have a problem, it needs to be solved..."
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
"The team understood our needs, and tweaked the interface to optimise performance accordingly."
No published case study for this goal yet.
"We are a transformative business in the Southeast Asian market, in that guests can easily book stays of a varied length and be confident in the consistency of their experience. Thi..."
What hoteliers love
A very large share of reviews praise Exely’s support and customer success teams for quick responses, hands-on setup help, and solution-oriented guidan... A very large share of reviews praise Exely’s support and customer success teams for quick responses, hands-on setup help, and solution-oriented guidance. Hotels often describe the relationship as a true partnership that helps them launch faster, solve issues quickly, and use the platform more effectively.
The Booking Engine is repeatedly described as intuitive, fast, and easy for guests to complete reservations with minimal friction. Reviewers say the c... The Booking Engine is repeatedly described as intuitive, fast, and easy for guests to complete reservations with minimal friction. Reviewers say the clean flow, mobile-friendly behavior, and simple navigation improve the guest journey and help increase completed bookings.
Reviewers most often say Exely helps shift sales from OTAs to the hotel website, improving direct booking conversion and overall revenue. Many note th... Reviewers most often say Exely helps shift sales from OTAs to the hotel website, improving direct booking conversion and overall revenue. Many note that the Booking Engine drives more profitable direct sales, reduces commission costs, and helps hotels better control guest relationships.
Where hoteliers push back
Many reviewers want more advanced reporting, deeper filtering, and more customizable dashboards to better track bookings, revenue, channels, and conve... Many reviewers want more advanced reporting, deeper filtering, and more customizable dashboards to better track bookings, revenue, channels, and conversion performance. While basic reports are useful, buyers clearly see analytics as an area where Exely could become a stronger decision-making tool for revenue teams.
Hotels frequently ask for more control over the booking widget, website design, colors, invoices, emails, and confirmation pages so the experience bet... Hotels frequently ask for more control over the booking widget, website design, colors, invoices, emails, and confirmation pages so the experience better matches their brand. This matters because many reviewers want Exely to feel less templated and more differentiated for each property.
Ranks higher for
Unique capabilities
What hoteliers love
Users commonly describe SiteMinder as easy to navigate, intuitive, and helpful for reducing training time and manual work. The platform is seen as imp... Users commonly describe SiteMinder as easy to navigate, intuitive, and helpful for reducing training time and manual work. The platform is seen as improving staff efficiency by centralizing booking, inventory, and rate tasks, though some reviewers still find setup or certain workflows complex.
Support is a frequent theme, with many reviewers praising fast, knowledgeable, and friendly assistance that helps them resolve urgent operational issu... Support is a frequent theme, with many reviewers praising fast, knowledgeable, and friendly assistance that helps them resolve urgent operational issues quickly. A smaller but important group reports delays by phone/chat or fragmented ticket handling, showing support quality is a key risk and differentiator.
Reviewers repeatedly say the booking engine helps convert more website traffic into direct bookings and reduces dependence on OTAs. It is valued for b... Reviewers repeatedly say the booking engine helps convert more website traffic into direct bookings and reduces dependence on OTAs. It is valued for being easy to use, mobile-friendly, and integrated with the hotel website, though some users want a more modern, flexible, and competitive booking flow.
Where hoteliers push back
A recurring request is for more control over booking-engine design, branding, widgets, packages, and merchandising. Reviewers want the booking path to... A recurring request is for more control over booking-engine design, branding, widgets, packages, and merchandising. Reviewers want the booking path to better match hotel identity and support richer upsell/cross-sell, promotions, and content without extra development work.
Payment handling comes up as both a strength and a gap: some users appreciate built-in payment facilities, while others need more regional gateway sup... Payment handling comes up as both a strength and a gap: some users appreciate built-in payment facilities, while others need more regional gateway support and smoother verification flows. Several reviews mention problems with payment confirmation, gateway compatibility, or suspension risks when payments aren’t verified quickly.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and SiteMinder Booking Engine share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 10 verified integration partners, while SiteMinder Booking Engine offers 248. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. SiteMinder Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 97 and SiteMinder has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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