The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 784 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in customer support and ROI — especially for brand properties (0.0/5) , with exclusive features like Form autofill.
Profitroom shines when it comes to booking engine and integration — especially for brand properties (5.0/5) , with exclusive features like Urgency messaging.
Side-by-side ratings based on 784 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $600/mo |
| Verified Reviews | 183 | 601 |
After analyzing 784 verified reviews, Exely users most value its support and training, direct booking enhancement, user-friendly interface, while Profitroom users highlight booking engine and integration, customer support and response time, onboarding and ease of use. Click any theme to see what reviewers say.
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Support and Training
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Booking Engine and Integration
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Direct Booking Enhancement
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Customer Support and Response Time
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User-Friendly Interface
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Onboarding and Ease of Use
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Mobile Optimization
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Customization and Branding
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Customization and Flexibility
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Language and Currency Support
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Seamless Integration
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Upselling and Marketing Tools
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 34 reviews | #3 176 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | #3 323 reviews |
| Large (75-199 rooms) ▾ | #22 5 reviews | #2 54 reviews |
| X-Large (200+ rooms) ▾ | #8 6 reviews | #4 21 reviews |
By Property Type
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| Boutique ▾ | #15 35 reviews | #2 227 reviews |
| Luxury ▾ | #15 28 reviews | #3 217 reviews |
| Branded / Chain ▾ | #16 17 reviews | #3 137 reviews |
| Extended Stay ▾ | #16 9 reviews | #2 81 reviews |
By Region
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| North America ▾ | #24 2 reviews | #9 26 reviews |
| Europe ▾ | #25 11 reviews | #1 491 reviews |
| Asia Pacific ▾ | #4 79 reviews | #13 13 reviews |
| Middle East ▾ | #2 17 reviews | #10 5 reviews |
Choosing the right booking engine can transform your hotel’s direct booking capabilities and guest experience. Both Exely Booking Engine and Profitroom Booking Engine 360 aim to boost revenue and streamline operations, but their strengths and weaknesses differ significantly. This guide will compare their features, support, pricing, and more to help you make a confident choice.
Both products serve the same core purpose: increasing direct bookings and improving operational efficiency. Exely’s platform emphasizes ease of use, customer support, and strong marketing tools tailored for independent hotels, while Profitroom’s system focuses on advanced automation, extensive integrations, and a broad feature set. With more recent reviews and a higher review count—505 reviews in the last six months for Profitroom—its data is more reflective of current performance.
Profitroom’s higher overall rating (4.76/5) compared to Exely's 0/5 indicates broader satisfaction among users, especially given their more extensive global presence and market penetration. Exely’s niche focus makes it suitable for smaller or boutique properties, but Profitroom’s more comprehensive functionality and larger verified partner network give it an edge for hotels seeking a scalable, feature-rich solution.
If your hotel needs a straightforward, user-friendly platform with excellent support and a focus on independent hotel success, Exely is appealing. It’s ideal for boutique, city-center, or resort hotels that prioritize ease of management and direct booking growth without complex integrations.
Conversely, if your hotel seeks a system with a broader feature set—including upselling, loyalty integrations, advanced analytics, and extensive third-party partnerships—Profitroom is the better choice. Its suite supports larger, multi-property, or chain hotels aiming for aggressive revenue growth and sophisticated marketing automation.
Exely scores 4.91/5 for ease of use, with reviews praising its intuitive dashboard, fast onboarding, and responsive customer support. Users frequently mention that even staff with limited technical skills find Exely straightforward to operate, citing rapid setup and minimal learning curves.
Profitroom’s interface also earns high marks at 4.73/5, with users highlighting its simplicity despite a broader feature set. However, some reviews note that certain features, like the channel manager, could be more intuitive.
Edge: Exely.
Exely offers unique features like form autofill, which streamlines guest data entry and reduces booking abandonment. Its feature set includes marketing tools designed specifically to reconnect with potential guests and promote direct bookings.
Profitroom’s platform boasts 15 features exclusive to it—such as gift vouchers, wedding modules, loyalty program integration, and social media bookings—making it more versatile for hotels with diverse needs. Additionally, Profitroom provides advanced analytics, A/B testing, and a dynamic pricing widget.
Edge: Profitroom.
Exely’s support is highly rated at 4.96/5, with reviews that commend prompt, friendly responses, and proactive problem-solving. Users value the personalized attention that helps them quickly resolve issues, which significantly improves their overall experience.
Profitroom’s support, rated 4.6/5, is also praised, but some recent reviews mention delays in response times. While its support remains strong, Exely’s more recent and higher-rated support makes it the preferred choice here.
Edge: Exely.
Profitroom’s platform integrates with 66 verified partners, including major PMS and channel management solutions like Oracle Hospitality and Mews, providing extensive flexibility for larger operations. Its integrations enable a more seamless fit into complex hotel tech stacks.
Exely’s 8 verified partners, including Booking.com and Hotellab, cover essential channels but lack the breadth of Profitroom. For hotels prioritizing a broad integration ecosystem, Profitroom’s extensive partner network is the clear winner.
Edge: Profitroom.
Profitroom’s reviews are more recent, with a total of 505 reviews in the last six months, and an overall rating of 4.76/5, indicating stronger customer satisfaction. Hotels across various segments—especially resorts and branded hotels—report significant revenue increases, with some achieving over 80% direct booking shares.
Exely’s review count (144 reviews) is lower and more dated, with many reviews indicating satisfaction but limited recent data to confirm current performance. Its niche focus makes it more appealing to boutique hotels, but overall, Profitroom’s ratings suggest broader hotel satisfaction.
Edge: Profitroom.
Exely charges a flat monthly fee of $200 with no freemium options or implementation fees. Its transparent pricing makes budgeting straightforward for small to mid-sized hotels.
Profitroom’s base price starts at $600 per month, also without freemium or implementation fees. Its higher cost reflects its broader feature set and integration capabilities, making it more suitable for larger or more complex properties willing to invest in comprehensive solutions.
Not ideal if you need extensive automation, advanced analytics, or multi-property management. Larger hotel chains or those with sophisticated revenue management needs may find Exely’s feature set limiting.
Not ideal if your hotel has a tight budget, minimal tech staff, or prefers a simpler, more straightforward booking platform. Smaller hotels with basic needs may find Profitroom’s complexity unnecessary.
Exely excels with its ease of use, dedicated support, and a straightforward, budget-friendly approach that suits small or boutique hotels. Its marketing tools and fast onboarding make it ideal for hotels focused on increasing direct bookings without complex integrations.
Profitroom offers a more comprehensive solution with a larger feature set, extensive integrations, and proven results in revenue growth across diverse hotel segments. Its automation and customization options are best suited for larger, growth-oriented hotels or chains.
If your hotel values simplicity, quick results, and responsive support, Exely is the safer pick. But if you’re looking for a scalable, feature-rich platform to drive substantial revenue and digital transformation, Profitroom is the clear leader.
The decision ultimately hinges on your hotel’s size, tech needs, and growth ambitions. Both platforms are capable, but the stronger overall performer—based on reviews, recent data, and feature depth—is Profitroom Booking Engine 360.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $600/mo |
According to HTR's product database, Exely Booking Engine and Profitroom Booking Engine 360 share 29 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Alternative accommodation recommendations (when no availability) | ||
| Form autofill | ||
| Room substitutions | ||
| Social Media Integration/Bookings | ||
| Urgency messaging | ||
| Wedding & corporate booking modules |
Showing top differences. 3 more features differ between these products.
We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
"We love how keen Profitroom are to adopt feedback. We needed an ‘out of the box’ solution so ultimately chose Profitroom as they’re always evolving the system to our changing indus..."
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
No published case study for this goal yet.
"We chose to cooperate with Profitroom because you are absolutely the best in Poland, and there is no other company that matches your technological prowess. Indeed, working with you..."
What hoteliers love
Exely's support team is widely applauded for responsiveness, with detailed assistance and clear solutions. However, new users mention a need for train... Exely's support team is widely applauded for responsiveness, with detailed assistance and clear solutions. However, new users mention a need for training materials to better navigate advanced features.
Exely substantially increases direct bookings, aiding hotels like Jimbaran Bay Beach Resort, and reducing OTA dependencies. Hotels report significant... Exely substantially increases direct bookings, aiding hotels like Jimbaran Bay Beach Resort, and reducing OTA dependencies. Hotels report significant sales growth, citing simplified operations, increased guest control, and promotional features.
The platform's intuitive and organized interface is highlighted as a major advantage, enhancing navigation and user experience. A few reviews seek a m... The platform's intuitive and organized interface is highlighted as a major advantage, enhancing navigation and user experience. A few reviews seek a more modern and customizable interface to bolster user engagement.
Where hoteliers push back
Users often call for advanced reporting and detailed analytics, seeking comprehensive insights for better performance tracking. While some find existi... Users often call for advanced reporting and detailed analytics, seeking comprehensive insights for better performance tracking. While some find existing features satisfactory, many desire deeper filtering and customization options.
Reviews often call for more customization options across booking widgets and website design. Users report limitations in design flexibility, potential... Reviews often call for more customization options across booking widgets and website design. Users report limitations in design flexibility, potentially affecting unique branding and guest appeal.
Ranks higher for
Unique capabilities
What hoteliers love
The integration capability of Profitroom's booking engine is generally appreciated, enhancing user experience with other systems like PMS and RMS. How... The integration capability of Profitroom's booking engine is generally appreciated, enhancing user experience with other systems like PMS and RMS. However, several reviews mention room for improvement in the seamlessness of these integrations and the configuration process, suggesting a need for faster implementation and better end-to-end system connectivity.
While users generally find Profitroom's customer support team helpful and resourceful, there are recurring mentions of delays in response times, parti... While users generally find Profitroom's customer support team helpful and resourceful, there are recurring mentions of delays in response times, particularly concerning ticket resolutions. Some users have suggested the need for an improved phone support line and faster issue resolution to enhance the user experience.
The onboarding process and ease of using the platform are frequently lauded aspects. Customers find the system intuitive and straightforward, aiding q... The onboarding process and ease of using the platform are frequently lauded aspects. Customers find the system intuitive and straightforward, aiding quick adoption across different hotel staff. Effective training resources further contribute to a smooth transition and system usability.
Where hoteliers push back
Profitroom's reporting and analytics capabilities receive mixed feedback. Users appreciate the insights provided for decision-making and marketing cam... Profitroom's reporting and analytics capabilities receive mixed feedback. Users appreciate the insights provided for decision-making and marketing campaigns; however, they express a desire for more advanced, user-friendly reporting features, suggesting improvements in report customization and immediacy.
Profitroom is noted for catering to international audiences with its multi-language and multi-currency support. This feature enhances accessibility an... Profitroom is noted for catering to international audiences with its multi-language and multi-currency support. This feature enhances accessibility and makes the platform favorable for hotels dealing with diverse guest demographics.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and Profitroom Booking Engine 360 share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while Profitroom Booking Engine 360 offers 66. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. Profitroom Booking Engine 360: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and Profitroom has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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