The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
Topaz Services shines .
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 172 | 0 |
After analyzing 172 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while Topaz Services users highlight . Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Topaz Services |
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| Small (10-24 rooms) ▾ | #15 34 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | — |
| Large (75-199 rooms) ▾ | #22 5 reviews | — |
| X-Large (200+ rooms) ▾ | #8 6 reviews | — |
By Property Type
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Topaz Services |
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| Boutique ▾ | #15 35 reviews | — |
| Luxury ▾ | #15 28 reviews | — |
| Branded / Chain ▾ | #16 17 reviews | — |
| Extended Stay ▾ | #16 9 reviews | — |
By Region
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Topaz Services |
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| North America | #24 2 reviews | — |
| Europe ▾ | #25 11 reviews | — |
| Asia Pacific ▾ | #4 79 reviews | — |
| Middle East ▾ | #2 17 reviews | — |
Choosing the right booking engine is crucial for your hotel's online performance and guest experience. Exely Booking Engine by Exely and Topaz C5 by Topaz Services both aim to enhance direct bookings, but their core functionalities and market presence differ significantly. While Topaz C5 is a customer feedback platform, here it is considered in the context of the booking engine category, which favors Exely’s more specialized solution.
Exely Booking Engine is a dedicated, feature-rich platform with a 92.67 score on HotelTechReport, supported by 144 reviews, with recent feedback from 63 users in the last six months. Topaz C5 has no reviews or ratings in the booking engine category, making Exely the clearly more established and proven choice here. The question is: which platform best aligns with your hotel’s needs?
Both products aim to improve direct bookings, but their scope and maturity differ. Exely is a comprehensive booking engine with extensive features, multiple integrations, and proven results, supported by a strong user base and recent reviews. Topaz C5, primarily a customer feedback analysis platform, lacks review data in this category, indicating it’s not a proven solution for booking management.
In terms of recent data, Exely’s reviews are current and highly favorable, emphasizing ease of use, support, and value. Conversely, Topaz C5 has no recent bookings-related reviews or customer feedback in the context of booking engines, making it difficult to gauge its effectiveness for this purpose.
Given the data, Exely clearly outperforms Topaz C5 in market presence, user trust, and feature maturity. Is your hotel seeking a trusted, tested booking platform, or are you considering a less proven solution?
If your hotel needs a dedicated booking engine with a proven track record, go with Exely. It’s ideal for hotels seeking a feature-rich platform with high user satisfaction, recent positive reviews, and extensive integrations, especially if your property is a boutique, city center, or resort hotel.
If, on the other hand, your hotel’s primary focus is customer feedback analysis rather than a booking platform, Topaz C5 might seem appealing. However, with no reviews or market data supporting its booking engine capabilities, it’s not a suitable choice for direct booking management.
For hoteliers aiming to drive direct revenue and improve operational efficiency, Exely’s comprehensive feature set and recent positive feedback make it the superior choice. Topaz C5’s lack of relevant review data disqualifies it as a front-runner in this category.
Exely excels with a 4.91/5 ease of use rating based on 144 reviews, with users praising its intuitive interface and smooth management dashboard. Onboarding is rated 4.84/5, with many reviewers highlighting how quickly their teams adopted the platform and began seeing results.
Topaz C5 scores no ratings in ease of use within this context, and no user feedback is available to compare usability or onboarding experience. Given its lack of reviews, we can’t assess how user-friendly it is for hoteliers or staff.
Edge: Exely.
Exely offers 29 unique features tailored for hotel bookings, such as mobile responsiveness, multi-room and multi-currency support, rate plan comparisons, automated emails, and integrations with platforms like TripAdvisor and Facebook. These features directly support revenue growth and guest engagement.
Topaz C5, primarily a review analysis platform, has no features listed in the booking engine category, and no unique functionalities tailored to booking management. This makes Exely the clear leader for a hotel needing advanced booking tools.
Edge: Exely.
Exely’s customer support is highly rated at 4.96/5 based on 144 recent reviews, with comments praising prompt, friendly, and solution-oriented service. Onboarding is similarly rated at 4.84/5, reinforcing confidence in their support team.
Topaz C5 has no available customer support or onboarding ratings, and no recent reviews to evaluate support quality. This absence indicates it’s not a proven player in support or customer success.
Edge: Exely.
Exely supports 8 verified partners, including Hotellab, Mews, Booking.com, and IDeaS, offering a wide array of connections crucial for hotel operations. It also integrates with major OTAs, PMS, and marketing platforms, providing a flexible ecosystem.
Topaz C5 has only 2 verified integrations, with one shared partner (Oracle Hospitality). Its limited integration options make it less adaptable to hotel tech stacks.
Edge: Exely.
Exely’s recent reviews reflect an average rating of 92.67, with 98% of users likely to recommend it. Hoteliers across segments like boutique, city center, and resorts praise its ease of use, support, and impact on direct bookings.
Topaz C5 has no reviews or ratings in the booking engine category, preventing any meaningful comparison. The data clearly favors Exely in customer satisfaction.
Edge: Exely.
Exely’s pricing starts at $200 per month, with no mention of a trial or freemium version. Its transparent pricing model is straightforward for hotels to evaluate ROI.
Topaz C5 does not list specific pricing details in the available data, which complicates comparison. Lack of pricing transparency suggests it may not be as accessible or established in this category.
Not ideal if your hotel is primarily interested in review analysis or customer feedback platforms, rather than a booking engine.
Not ideal if your goal is to optimize direct bookings or require a proven, feature-rich booking platform.
The core difference lies in their purpose: Exely is a dedicated booking engine with a proven track record, while Topaz C5 is primarily a customer feedback analysis platform with no booking features or recent reviews to support its capabilities.
If your hotel needs a reliable, feature-packed platform to boost direct bookings, go with Exely. Its recent reviews, high ratings, extensive features, and broad integrations make it the clear choice.
Choose Topaz C5 only if your primary goal is customer review analysis, not booking management. Its lack of relevant reviews or booking-specific features disqualifies it from this category.
In summary, for hotels prioritizing direct booking growth and operational ease, Exely is the smarter, safer bet. Topaz C5’s offerings are not sufficiently substantiated in this category to warrant consideration.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Topaz Services | |
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| Starting Price | From $200/mo | — |
According to HTR's product database, Exely Booking Engine and Topaz C5 share 0 features. Here are the key differences — features one has that the other lacks.
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Topaz Services |
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| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and Topaz C5 share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while Topaz C5 offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. Topaz C5: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and Topaz Services has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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