The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 129 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Integrated Payment Processing and Booking Performance and Pace Reporting.
Turu shines .
Side-by-side ratings based on 129 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 129 | 0 |
After analyzing 129 verified reviews, Exely users most value its channel manager integration and synchronization, user interface and usability, support and responsiveness, while Turu users highlight . Click any theme to see what reviewers say.
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Channel Manager Integration and Synchronization
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User Interface and Usability
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Support and Responsiveness
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Direct Booking Enhancement
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Analytics and Reporting
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Customization and Control
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Integration Flexibility
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Turu |
|---|---|---|
| Small (10-24 rooms) ▾ | #15 26 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #9 51 reviews | — |
| Large (75-199 rooms) ▾ | #14 5 reviews | — |
| X-Large (200+ rooms) ▾ | #7 5 reviews | — |
By Property Type
| Segment |
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Turu |
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| Boutique ▾ | #15 29 reviews | — |
| Luxury ▾ | #13 27 reviews | — |
| Branded / Chain ▾ | #15 14 reviews | — |
| Extended Stay ▾ | #14 6 reviews | — |
By Region
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Turu |
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| North America | #18 2 reviews | — |
| Europe ▾ | #19 10 reviews | — |
| Asia Pacific ▾ | #5 67 reviews | — |
| Middle East ▾ | #7 13 reviews | — |
When choosing a channel management solution, your hotel needs a tool that simplifies online distribution, minimizes overbooking risks, and boosts revenue. Exely Channel Manager and Turu are two options, but with vastly different market presence, features, and user feedback, one clearly stands out. Exely is the only product with recent, high ratings and a proven track record, making it a more reliable choice for your team.
Exely helps your hotel synchronize rates across multiple OTAs automatically, reducing manual work and errors. Turu, on the other hand, appears to be an AI-focused platform without current user reviews or market traction. Are you ready to prioritize a tested, review-backed solution?
Exely and Turu aim to optimize your online distribution, but only Exely offers a dedicated channel management platform with verified performance data. Exely’s strength lies in its real-time synchronization, extensive feature set, and established presence in multiple regions. Turu appears to be an AI-driven solution, but with no user feedback or review data, its effectiveness remains unverified.
While Turu markets itself as a cutting-edge AI tool, it lacks the proven operational stability and user trust demonstrated by Exely. If your hotel’s priority is a trusted, feature-rich channel management system, Exely is the clear choice. Would you prefer a product with proven results and active user support?
If your hotel needs a reliable, feature-rich channel manager with a strong market presence, go with Exely. Its extensive features—like channel self-mapping, derived rates, inventory management, and multi-currency support—are designed to streamline your distribution and increase revenue.
Turu might appeal if your team is focused on AI-driven insights or property reviews, but without current reviews or verified integrations, it’s difficult to assess its impact. For hotels seeking a proven solution with recent positive feedback, Exely offers more certainty.
Exely’s user interface scores 4.95/5, with onboarding rated nearly perfect at 4.86/5, and support at 4.95/5. Users describe the platform as intuitive, stable, and helpful—making daily operations smoother. Conversely, Turu has no published ratings or recent reviews, which leaves its ease of use unverified.
Since Turu lacks publicly available user feedback, it’s impossible to gauge adoption or staff onboarding experience. Edge: Exely.
Exely offers 13 unique features, including channel self-mapping, support for weekly/monthly rates, inventory management, bulk updates, two-way real-time integrations, multi-lingual and multi-currency support, analytics dashboards, and integrated payment processing. Turu provides AI-based review summaries and recommendations, but no other core channel management features.
This feature gap makes Exely the more comprehensive solution for hotels seeking full control over distribution. With more functionality and proven integration capabilities, Exely clearly leads. Edge: Exely.
Exely’s support team is highly rated at 4.95/5, with recent reviews emphasizing responsiveness and professionalism. Customers mention that support helps resolve issues quickly and effectively, contributing to high satisfaction. Turu has no published reviews or support ratings, so its customer service quality remains unverified.
For your team, dependable support is crucial, and Exely’s recent review data backs that up. Edge: Exely.
Exely integrates with eight verified partners, including Hotellab, Oracle Hospitality, Mews, Booking.com, and others, facilitating broad distribution options. Turu currently has no published verified integrations, limiting its ability to connect with existing hotel systems.
Given the importance of seamless integrations in channel management, Exely’s established partner network provides a significant advantage. Edge: Exely.
Exely’s reviews, from 102 users within the last six months, are overwhelmingly positive: 98% likelihood to recommend, an average rating of 0/5 (likely a data placeholder), and high scores for ease of use and support. Hotels across various segments—city center, resorts, boutique—appreciate its reliability and efficiency.
Turu has no recent reviews, ratings, or user feedback available, making it impossible to gauge hotel satisfaction. Given the volume and recency of Exely’s reviews, it is the more trusted option. Edge: Exely.
Exely charges a straightforward $100 monthly fee, with no implementation fees, freemium plans, or hidden charges. Turu’s pricing model is not publicly available, making direct comparison impossible.
Without transparent pricing or user testimonials, Turu’s value proposition remains uncertain. Exely’s clear, predictable cost structure adds to its appeal. Edge: Exely.
Not ideal if you’re a very small property with minimal online channels or if your team prefers AI-driven review analysis over traditional channel management.
Not ideal if your main focus is reliable distribution, real-time synchronization, and proven operational tools.
Exely stands out as the more reliable, feature-rich, and well-reviewed channel manager, with recent positive feedback from over 100 users. Its broad integration options, regional presence, and high customer support scores make it the safer, more proven choice for hotels aiming to optimize their online distribution.
Turu’s AI focus may eventually appeal, but with no current reviews or verified integrations, it’s a riskier option. If your hotel values stability, proven performance, and comprehensive features, go with Exely.
In summary, if your priority is a trusted, supported, and feature-rich channel management platform with recent positive reviews, Exely is the clear winner. Turu remains unverified in the hotel space and has no recent user feedback to support its claims. Your team should lean toward the solution with proven results and an active user base.
According to HTR's product database, Exely Channel Manager and Turu share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Turu |
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| 2-way real time integrations | ||
| Bulk Updates & Multiple Restrictions | ||
| Channel Self-Mapping | ||
| Derived Rates | ||
| Inventory Management | ||
| Support for Weekly & Monthly Rates |
Showing top differences. 1 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively... The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively it connects with PMS and OTAs, though some desire improvements in certain PMS integrations.
Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest f... Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest further customization and modernization to enhance the user experience.
Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker resp... Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker response times during peak hours.
Where hoteliers push back
While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel e... While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel effectiveness and drive strategic decisions.
Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website tem... Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website templates and report formats.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Channel Manager and Turu share many core Channel Managers features, but each has unique capabilities. Exely Channel Manager offers 8 verified integration partners, while Turu offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Channel Manager leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Channel Manager: No. Turu: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 85 and Turu has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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