The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 95 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Frontline Performance Group shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) and Performance Reporting & Offer Analytics.
Humanise.ai shines , with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 95 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 95 | 0 |
After analyzing 95 verified reviews, Frontline Performance Group users most value its upsell tracking & reporting, ease of use & integration, performance metrics & goal setting, while Humanise.ai users highlight . Click any theme to see what reviewers say.
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Upsell Tracking & Reporting
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Ease of Use & Integration
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Performance Metrics & Goal Setting
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Manual Data Tracking
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Mid-Size (25-74 rooms) ▾ | #9 16 reviews | #27 0 reviews |
| Large (75-199 rooms) ▾ | #5 29 reviews | — |
| X-Large (200+ rooms) ▾ | #5 19 reviews | — |
By Property Type
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| Boutique ▾ | #9 19 reviews | #26 0 reviews |
| Luxury ▾ | #6 40 reviews | — |
| Branded / Chain ▾ | #5 46 reviews | — |
| Extended Stay | #13 1 reviews | #23 0 reviews |
By Region
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| North America ▾ | #4 25 reviews | — |
| Europe ▾ | #18 5 reviews | #23 0 reviews |
| Asia Pacific ▾ | #5 12 reviews | — |
| Middle East ▾ | #3 14 reviews | — |
When evaluating upselling software for your hotel, you face the choice between Frontline Performance Group’s IN-Gauge and Humanise.ai’s Gem. Both aim to enhance revenue by optimizing guest interactions, but their approaches and features differ significantly. IN-Gauge focuses on performance management, staff training, and real-time analytics, whereas Humanise.ai emphasizes conversational AI and guest self-service. Which solution aligns better with your hotel’s operational style and growth goals?
The key is understanding your hotel’s needs: do you need a proven, feature-rich platform to boost team performance and revenue, or are you seeking advanced AI tools to automate guest interactions? Let’s explore their strengths to determine the right fit.
IN-Gauge by Frontline Performance Group and Humanise.ai’s Gem both aim to increase revenue through upselling, but they address different aspects of the customer journey. IN-Gauge is tailored for hotels wanting to motivate and train their staff, improve upsell consistency, and gain real-time insights into performance. Conversely, Humanise.ai offers a highly automated, AI-driven platform that enhances guest self-service with voice and messaging, reducing staff workload and delivering instant responses.
IN-Gauge boasts a strong market presence, with over 90 reviews and recent feedback highlighting its ease of use, support, and proven ROI. Humanise.ai, however, has no reviews to date, making it difficult to gauge real-world performance or user satisfaction. Which approach better suits your hotel’s operational structure and digital maturity? Are you ready to invest in a performance-focused platform with extensive hotel integration, or are you exploring AI-driven guest engagement?
If your hotel prioritizes staff engagement, revenue management, and measurable performance, IN-Gauge is the clear choice. It’s designed for hotels of all sizes, especially those seeking to motivate frontline teams, track upsell success, and optimize performance through analytics and training. With a 4.9/5 customer support rating and over 90 reviews, your team will benefit from proven support and a rich feature set, including multi-channel delivery and offer experimentation.
If your hotel needs a guest-centric, AI-powered self-service solution that automates room upgrades and provides instant guest responses, Humanise.ai’s Gem might seem appealing. However, with zero reviews and no visible market presence, its capabilities remain unverified. For hotels looking for a tested, user-rated upselling platform, IN-Gauge remains the more reliable choice.
IN-Gauge scores a high 4.76/5 for ease of use, with many reviewers praising its intuitive interface and straightforward onboarding process. Hoteliers highlight the platform’s user-friendly dashboards, and support staff are noted for their responsiveness, which helps teams adopt the system quickly.
Humanise.ai, lacking user reviews and detailed feedback, offers no concrete data on usability. Given the extensive experience and positive feedback for IN-Gauge, your team will likely find it easier to implement and start benefiting from. Edge: IN-Gauge.
IN-Gauge leads with 16 unique features, including room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp, chat), offer templates, A/B testing, performance analytics, and inventory controls. These enrich your upselling toolkit, support staff training, and provide detailed insights into revenue performance.
Humanise.ai offers just one distinct feature: digital acceptance and payment capture, focusing on automating guest interactions. While innovative, it lacks the comprehensive suite needed to drive full-scale upselling and staff performance management. Edge: IN-Gauge.
IN-Gauge’s support rating is an impressive 4.9/5, with reviews praising their responsiveness, tailored guidance, and continuous engagement. Hoteliers mention specific staff like Lauren and Alfredo, emphasizing how excellent support accelerates onboarding and troubleshooting.
With no available reviews or support ratings for Humanise.ai, it’s impossible to assess its customer service quality. Given the importance of reliable support in upselling initiatives, IN-Gauge’s proven track record makes it the clear leader here. Edge: IN-Gauge.
IN-Gauge integrates with leading PMS systems like Oracle Hospitality, Shiji Group, and Stayntouch, totaling three verified partners. These integrations enable real-time data syncing, performance tracking, and seamless operational workflows.
Humanise.ai currently has no verified third-party integrations, limiting its immediate compatibility with existing hotel systems. For hotels seeking a smooth integration experience to maximize ROI, IN-Gauge’s established partnerships hold a distinct advantage. Edge: IN-Gauge.
IN-Gauge has accumulated over 90 reviews, with a 97% likelihood to recommend and an overall rating of 80.1 out of 100. Hoteliers in segments like luxury, branded, and resort hotels praise its impact on revenue, ease of use, and support, with specific mentions of its analytics and team engagement features.
In contrast, Humanise.ai has no reviews or ratings, meaning there’s no data to assess user satisfaction. Given the recent reviews and high recommendation rate for IN-Gauge, hoteliers clearly favor its proven track record. Edge: IN-Gauge.
IN-Gauge is priced at a flat rate of $400 per month, with no free tier or trial reported. Its transparent pricing makes budgeting straightforward for hotels of various sizes.
Humanise.ai’s pricing remains undisclosed, with no trial or detailed fee structure available. Without transparent costs or user reviews, assessing the value proposition of Humanise.ai is challenging. For predictable budgeting, IN-Gauge offers a clear advantage.
Not ideal if your hotel:
Edge: Hotels needing a performance management platform with proven results.
Not ideal if your hotel:
Given the current lack of reviews and market data, Humanise.ai may be better suited for experimental or early-stage deployment rather than established upselling programs.
The core difference lies in their approach: IN-Gauge emphasizes staff training, performance analytics, and revenue optimization, while Humanise.ai centers on AI-powered guest engagement. IN-Gauge provides a feature-rich solution with proven results and broad hotel integrations, making it suitable for hotels focused on measurable performance improvements.
Choose IN-Gauge if your hotel needs a comprehensive, support-backed upselling platform that can integrate with your existing systems and deliver real ROI. You’ll benefit from detailed analytics, staff motivation tools, and a track record of success across diverse hotel segments.
Opt for Humanise.ai only if you’re looking to experiment with AI-driven guest interactions and are willing to accept the lack of reviews and proven performance data. Its focus is on automating guest communication, which can be valuable for properties prioritizing guest experience but less so for those targeting revenue growth through staff upselling.
In summary, IN-Gauge’s extensive, review-backed features, support, and proven market presence make it the stronger choice for most hotels. Humanise.ai’s innovative AI capabilities may hold potential but remain unverified in the current market landscape.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
According to HTR's product database, IN-Gauge (by Frontline Performance Group) and Humanise.ai (Gem) share 1 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising | ||
| Type 2 SOC 2 Certified (Data Security) |
Showing top differences. 5 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
No published case study for this goal yet.
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
No published case study for this goal yet.
What hoteliers love
The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users... The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users point out the need for enhanced customization options in reporting.
Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies pr... Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies processes like team goal tracking and upselling, providing direct access through a well-structured platform.
Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a... Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a key factor in driving sales improvements and accountability.
Where hoteliers push back
Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual trac... Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual tracking of upsell metrics intermittently.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. IN-Gauge (by Frontline Performance Group) and Humanise.ai (Gem) share many core Upselling Software features, but each has unique capabilities. IN-Gauge (by Frontline Performance Group) offers 3 verified integration partners, while Humanise.ai (Gem) offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IN-Gauge (by Frontline Performance Group) leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
IN-Gauge (by Frontline Performance Group): No. Humanise.ai (Gem): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Frontline Performance Group has an HT Score of 80 and Humanise.ai has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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