The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 229 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Giggle.tips shines .
Smart Host GmbH shines in ease of use and customer support , with exclusive features like Guest profiles and Marketing Automation.
Side-by-side ratings based on 229 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 0 | 229 |
After analyzing 229 verified reviews, Giggle.tips users most value its , while Smart Host GmbH users highlight campaign management & offer creation, support quality, personalized guest communication. Click any theme to see what reviewers say.
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Campaign Management & Offer Creation
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Support Quality
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Personalized Guest Communication
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Comprehensive Data Analytics
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Future Improvements
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Integration Needs
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Newsletter Design Flexibility
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #1 92 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #3 104 reviews |
| Large (75-199 rooms) ▾ | — | #15 4 reviews |
| X-Large (200+ rooms) | — | #15 2 reviews |
By Property Type
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| Boutique ▾ | — | #4 81 reviews |
| Luxury ▾ | — | #4 67 reviews |
| Branded / Chain ▾ | — | #5 41 reviews |
| Extended Stay ▾ | — | #3 16 reviews |
By Region
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| North America | — | #29 1 reviews |
| Europe ▾ | — | #2 206 reviews |
| Middle East | — | #13 1 reviews |
Choosing the right hotel CRM and email marketing platform can dramatically influence your guest relationships and revenue. Both Giggle.tips by Giggle.tips and Smart Host CRM aim to streamline communication, but they diverge significantly in features, support, and market presence. Your decision should hinge on your hotel’s size, tech infrastructure, and specific marketing needs. Do you want a more established, feature-rich system, or are you exploring a newer, simpler solution?
Giggle.tips positions itself as a straightforward communication tool, primarily appealing to smaller hotels or those new to CRM systems. It boasts a simple setup but lacks recent reviews or ratings, making its reliability uncertain. Conversely, Smart Host CRM holds a high rating with over 217 reviews, most within the last six months, indicating ongoing user satisfaction and active development.
Smart Host’s extensive feature set and recent positive feedback suggest it may be more suitable for hotels seeking in-depth data use and automation. Given the absence of recent data for Giggle.tips, does a proven, actively supported platform sound more appealing than a lesser-known, unreviewed option?
If your hotel needs a comprehensive CRM that integrates guest data, automates campaigns, and offers detailed analytics, Smart Host CRM is the clear choice. It’s ideal for mid-size to larger hotels aiming to boost direct bookings and refine marketing through data-driven insights.
If your team prioritizes simplicity, quick setup, and basic email communication without extensive automation, Giggle.tips might seem appealing; however, its lack of recent reviews and support data makes it hard to recommend confidently. Smart Host’s nearly perfect 4.87/5 support score and active user base make it the more reliable option for most hotels seeking impactful guest engagement.
Giggle.tips scores a 0/5 in ease of use ratings, with no recent reviews to clarify its usability or onboarding process. Its limited data suggests an untested platform with unknown user experience. In contrast, Smart Host CRM boasts a 4.7/5 rating, supported by detailed reviews praising its user-friendly design, quick onboarding, and straightforward campaign management. Users highlight its intuitive interface and efficient workflows, reducing the learning curve.
Edge: Smart Host CRM.
Giggle.tips offers no unique features or integrations, operating as a basic email and communication tool without advanced segmentation, automation, or analytics. Smart Host, on the other hand, provides 29 features, including guest profiles, segmentation, automation, GDPR compliance, and an email newsletter module. It also features dynamic surveys, data de-duplication, and multi-hotel management capabilities.
With such a comprehensive suite, Smart Host clearly outpaces Giggle.tips. For hotels seeking to leverage guest data for personalized marketing and automation, the edge goes to Smart Host.
Giggle.tips has no recent support reviews, leaving its support quality uncertain. Smart Host CRM’s support scores a 4.87/5, with many reviews citing fast, knowledgeable, and friendly assistance. Users appreciate the proactive help during onboarding and ongoing use, describing it as “competent and super friendly.”
Given the consistent, highly-rated support from Smart Host, it offers a distinct advantage for hotels that need reliable, responsive assistance. Edge: Smart Host CRM.
Giggle.tips does not list any verified integrations, limiting its ability to connect with other hotel systems. Smart Host CRM integrates with 25 verified partners, including PMS providers like protel, Mews, and Oracle Hospitality, plus channel managers and booking engines. These integrations facilitate smooth data flow and operational efficiency, essential for larger or multi-property hotels.
For hotels requiring flexible, extensive system integrations, the clear winner is Smart Host. Edge: Smart Host CRM.
Giggle.tips has no recent reviews or ratings, making it impossible to gauge user satisfaction. Conversely, Smart Host CRM has a 4.87/5 score based on 217 reviews, with recent feedback emphasizing its effectiveness in guest communication and automation. Hotels across various segments—luxury, boutique, resorts—report high satisfaction and increased bookings.
Given the volume and recency of reviews, Smart Host’s ratings are more trustworthy. Edge: Smart Host CRM.
Giggle.tips offers no public pricing or trial information, indicating it might be a less formal or possibly unestablished product. Smart Host CRM charges a base fee of $900, with no mention of monthly per-room fees or trials. Its pricing reflects a professional, enterprise-level product with extensive features.
For budget-conscious hotels, Giggle.tips may seem attractive, but the lack of transparent pricing and support diminishes its value. Smart Host’s clear pricing model offers better value for the features provided.
Since Giggle.tips lacks recent reviews and features, it’s best suited for very small operations or those just starting with email marketing.
Smart Host CRM’s extensive features and active user base make it ideal for hotels that want to seriously optimize guest engagement.
Smart Host CRM is the more proven, feature-rich choice, with high ratings, active reviews, and a broad set of tools designed for deep guest relationship management. Its integrations, automation, and support make it suitable for mid-size and larger hotels looking to scale personalized marketing efforts.
Giggle.tips may appeal to very small hotels or those with minimal needs, but its lack of recent data and limited features make it a risky choice. If you want a trusted, well-supported platform that can grow with your hotel, Smart Host is the clear winner.
If your hotel needs a straightforward, low-cost communication tool, Giggle.tips might suffice. But for most hotels aiming for impactful guest relationships and revenue growth, investing in Smart Host CRM will likely deliver better long-term results.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $900/mo |
According to HTR's product database, Giggle.tips and Smart Host CRM share 0 features. Here are the key differences — features one has that the other lacks.
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| Centralized data warehouse | ||
| Guest profiles | ||
| Marketing Automation | ||
| Personalized one-to-communication | ||
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| Template Editor |
Showing top differences. 17 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We feel good with Smart Host"
No published case study for this goal yet.
"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several c..."
No published case study for this goal yet.
"We save a lot of time and that is the most precious thing you have!"
What hoteliers love
The campaign module in Smarthost is regarded as easy to use, with a drag-and-drop editor for quick newsletter creation. Users enjoy the practical natu... The campaign module in Smarthost is regarded as easy to use, with a drag-and-drop editor for quick newsletter creation. Users enjoy the practical nature and efficiency of personalized campaigns. However, creating group offers remains cumbersome, requiring improvement.
Smarthost's support team garners praise for their responsiveness and competence. Users appreciate the proactive assistance and dedication to customer... Smarthost's support team garners praise for their responsiveness and competence. Users appreciate the proactive assistance and dedication to customer success, significantly adding value to the product experience.
Smarthost's capability to use complex guest data for personalized communication is frequently praised. Users highlight how personalized campaigns are... Smarthost's capability to use complex guest data for personalized communication is frequently praised. Users highlight how personalized campaigns are easy to create and deliver, increasing guest engagement. The system allows targeted outreach with minimal effort, significantly enhancing guest interactions.
Where hoteliers push back
Suggestions for Smarthost's enhancements include adding AI automation, custom template creation, and improved filters for data selection. These improv... Suggestions for Smarthost's enhancements include adding AI automation, custom template creation, and improved filters for data selection. These improvements could enhance efficiency and user satisfaction.
There is expressed interest in deeper integrations with booking systems like Fidelio and Seekda to unlock further potential of the tool, particularly... There is expressed interest in deeper integrations with booking systems like Fidelio and Seekda to unlock further potential of the tool, particularly in guest data utilization and availability management.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Giggle.tips and Smart Host CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Giggle.tips offers 0 verified integration partners, while Smart Host CRM offers 25. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Smart Host CRM leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Giggle.tips: No. Smart Host CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Giggle.tips has an HT Score of 0 and Smart Host GmbH has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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