The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 291 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Giggle.tips shines .
Profitroom shines in ease of use and customer support , with exclusive features like Event Based Automations and Guest profiles.
Side-by-side ratings based on 291 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 291 |
After analyzing 291 verified reviews, Giggle.tips users most value its , while Profitroom users highlight email marketing & crm, revenue optimization & upselling, customer support & responsiveness. Click any theme to see what reviewers say.
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Email Marketing & CRM
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Revenue Optimization & Upselling
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Customer Support & Responsiveness
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #2 63 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #1 167 reviews |
| Large (75-199 rooms) ▾ | — | #2 35 reviews |
| X-Large (200+ rooms) ▾ | — | #6 7 reviews |
By Property Type
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| Boutique ▾ | — | #1 121 reviews |
| Luxury ▾ | — | #2 114 reviews |
| Branded / Chain ▾ | — | #3 57 reviews |
| Extended Stay ▾ | — | #1 41 reviews |
By Region
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| North America ▾ | — | #6 15 reviews |
| Europe ▾ | — | #1 256 reviews |
| Asia Pacific | — | #6 4 reviews |
| Middle East | — | #7 1 reviews |
When choosing a CRM and email marketing platform for your hotel, your primary concern is likely how well each product can help you increase direct bookings, improve guest engagement, and support your marketing efforts. Both Giggle.tips and Profitroom aim to address these needs, but they diverge significantly in features, user experience, market presence, and review credibility.
Giggle.tips promotes itself as a straightforward, simple solution with a focus on guest communication, yet it lacks verified reviews, integrations, and recent activity. Profitroom, by contrast, offers a comprehensive suite with a large user base, extensive integrations, and a proven track record—evidenced by over 230 recent reviews and a high rating. Are you prepared to prioritize scale and proven success over simplicity?
Giggle.tips presents itself as a basic, no-frills hotel CRM and email marketing tool with no verified reviews or recent customer feedback, which raises questions about its current effectiveness. Profitroom, with a score of 98.02 and over 230 reviews in the last six months, demonstrates a robust presence and consistently positive feedback, including a 95% likelihood to recommend.
While Giggle.tips claims to offer essential communication capabilities, the lack of verified integrations or a substantial feature set suggests limited functionality. Profitroom’s platform, however, includes 26 exclusive features like segmentation, guest profiles, and A/B testing, which are vital for targeted marketing and revenue optimization. Which platform seems more suited to your hotel’s growth ambitions and need for data-driven marketing?
If your hotel primarily needs a simple communication tool to handle basic guest inquiries and send newsletters, Giggle.tips may seem sufficient. However, if your goal is to significantly boost direct bookings, personalize guest experiences, and utilize advanced automation, Profitroom is the clear winner.
Profitroom’s extensive experience, proven results—such as achieving 84-87% direct booking shares—and a large, active user base make it the better choice for hotels aiming for measurable growth. For hotels seeking a reliable, feature-rich platform with ongoing support, Profitroom’s proven track record makes it the safer, more strategic investment.
Giggle.tips has a questionable usability score with no recent reviews to confirm its user experience, which raises concerns about onboarding and staff adoption. Profitroom, rated 4.73 out of 5 for ease of use, benefits from a modern interface, clear onboarding, and positive staff feedback, with reviews praising its user-friendly design and quick setup.
Profitroom’s platform is built with usability in mind, minimizing staff training time and reducing resistance to adoption. Given the recent reviews and high ratings, edge: Profitroom.
Giggle.tips offers no unique or verified features beyond basic communication, making it difficult to justify its limited capabilities. Profitroom, by contrast, packs 26 exclusive features such as segmentation, guest profiling, campaign templates, A/B testing, and GDPR compliance.
These features enable targeted marketing, personalized communication, and analytics, critical for revenue growth. With a broader and more advanced feature set, edge: Profitroom.
Giggle.tips has no recent reviews or ratings, which leaves support quality unverified. Profitroom earns a 4.52 out of 5 rating based on recent reviews, with users highlighting its quick responsiveness, professional support, and dedicated account management.
Recent testimonials praise Profitroom’s customer service as “exceptional,” helping hotels implement campaigns and troubleshoot technical issues. Given the available data, edge: Profitroom.
Giggle.tips has zero verified integrations, limiting its ability to connect with other hotel systems. Profitroom offers 66 verified partners, including popular channel managers, booking engines, and review platforms like Mirai, HOTELTIME, and TripAdvisor.
This extensive integration network facilitates smooth operations and data consistency across systems. Edge: Profitroom.
Giggle.tips lacks recent reviews, making it impossible to gauge user satisfaction. Profitroom, with 232 recent reviews, boasts a 4.79/5 overall rating and a 9.47/5 NPS score, indicating high user satisfaction across various hotel segments.
Hotels in luxury, resort, and city center categories rate Profitroom especially highly, citing its effectiveness in boosting direct bookings and guest engagement. The clear winner: Profitroom.
Giggle.tips does not publicly disclose its pricing, suggesting it may be free or custom-priced. Profitroom charges a starting fee of $600 per month, with no additional implementation or per-room fees.
While the cost may seem higher upfront, the extensive features and proven ROI justify the investment for hotels focused on growth. Given the value provided, edge: Profitroom.
Not ideal if you need advanced automation, integrations, or detailed guest profiling.
Not ideal if your hotel requires a basic, no-frills communication system or has a very tight budget.
Profitroom offers a proven, feature-rich platform supported by extensive recent reviews, making it the clear choice for hotels seeking growth and automation. Its high user satisfaction and broad integrations position it as a reliable partner for ambitious properties.
Giggle.tips, while potentially suitable for very small, simple operations, lacks recent validation, advanced features, and integrations, limiting its utility for hotels with growth targets. If you need a trusted, scalable solution, Profitroom is the stronger option.
For hotels looking to maximize direct revenue and guest engagement with a platform proven at scale, Profitroom’s comprehensive tools and recent positive feedback make it the obvious pick. Conversely, if your needs are purely basic and budget-conscious, Giggle.tips might serve minimal purposes, but it’s unlikely to support your long-term ambitions.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $600/mo |
According to HTR's product database, Giggle.tips and Profitroom Marketing Automation share 0 features. Here are the key differences — features one has that the other lacks.
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| Centralized data warehouse | ||
| Event Based Automations | ||
| Guest profiles | ||
| Personalized one-to-communication | ||
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| Template Editor |
Showing top differences. 14 more features differ between these products.
We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Our resort has enjoyed significant interest from the beginning. The volume of emails and calls exceeds our expectations. The booking engine is currently a relieving tool; when the..."
No published case study for this goal yet.
"We chose to cooperate with Profitroom because you are absolutely the best in Poland, and there is no other company that matches your technological prowess. Indeed, working with you..."
What hoteliers love
Profitroom's email marketing tool receives positive feedback for its user-friendliness and ability to create personalized campaigns. Integration with... Profitroom's email marketing tool receives positive feedback for its user-friendliness and ability to create personalized campaigns. Integration with the CRM enhances guest engagement through targeted campaigns, thereby increasing loyalty and repeat bookings. However, some users noted the need for enhanced reporting features.
Users praise Profitroom for its effective upselling features that have boosted revenue through add-ons and premium service selections. The platform's... Users praise Profitroom for its effective upselling features that have boosted revenue through add-ons and premium service selections. The platform's smart tools aid in rate optimization, helping maximize revenue and stay competitive. Integarted CRM functionalities leverage guest data for personalized offers that drive additional spend.
Most users find Profitroom’s customer support exceptional, with quick, personalized assistance. However, some noted delays or inefficiencies, particul... Most users find Profitroom’s customer support exceptional, with quick, personalized assistance. However, some noted delays or inefficiencies, particularly in relation to technical integration issues.
Where hoteliers push back
Some users experienced challenges with third-party system integrations, such as channel managers or booking platforms. Criticisms focused on delays or... Some users experienced challenges with third-party system integrations, such as channel managers or booking platforms. Criticisms focused on delays or complexities in setup, highlighting a need for more streamlined processes.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Giggle.tips and Profitroom Marketing Automation share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Giggle.tips offers 0 verified integration partners, while Profitroom Marketing Automation offers 66. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Profitroom Marketing Automation leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Giggle.tips: No. Profitroom Marketing Automation: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Giggle.tips has an HT Score of 0 and Profitroom has 98. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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