The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 35 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Glowing.io shines , with exclusive features like Photo Sharing and Analytics dashboard.
Revinate shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Guest History and SMS text messaging.
Side-by-side ratings based on 35 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 35 |
After analyzing 35 verified reviews, Glowing.io users most value its , while Revinate users highlight multi-channel guest communication, customer engagement and satisfaction, automated responses and smart features. Click any theme to see what reviewers say.
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Multi-Channel Guest Communication
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Customer Engagement and Satisfaction
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Automated Responses and Smart Features
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Support and Response Time Issues
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Technical Glitches and Improvements
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Customization and Flexibility
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #21 2 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #13 23 reviews |
| Large (75-199 rooms) ▾ | — | #15 5 reviews |
| X-Large (200+ rooms) | — | #14 3 reviews |
By Property Type
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| Boutique ▾ | — | #21 10 reviews |
| Luxury ▾ | — | #19 9 reviews |
| Branded / Chain ▾ | — | #15 13 reviews |
| Extended Stay | — | #18 2 reviews |
By Region
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| North America ▾ | — | #8 35 reviews |
| Europe | — | #22 0 reviews |
| Asia Pacific | — | #17 0 reviews |
Choosing the right guest messaging software can significantly impact your hotel's guest experience and operational efficiency. Both Glowing.io and Revinate aim to streamline communication, but they do so with different strengths. While Glowing.io facilitates messaging via popular platforms like SMS, Facebook Messenger, and WhatsApp, Revinate (Ivy) combines AI-powered automation with a broader set of features, including deep integration and data management. Which solution aligns best with your hotel’s needs?
Both products address guest communication, but Revinate’s more recent reviews, higher ratings, and larger user base make it the more reliable choice today. Given that Revinate has 33 reviews in the last six months and a 4.82/5 overall rating, it provides more current insights into performance. Glowing.io, on the other hand, has no recent reviews or rating data, which weakens its credibility. Are you ready to evaluate which software can better meet your hotel’s expectations?
Both Glowing.io and Revinate serve as guest messaging tools designed to improve communication between your team and your guests. Glowing.io operates mainly through existing messaging platforms like SMS, Facebook Messenger, and WhatsApp, enabling your hotel to make use of channels digital travelers are already familiar with. Revinate, however, takes a step further with AI-driven automation, integrated data insights, and multi-channel messaging, including SMS and WhatsApp, plus additional features like guest profiles.
Revinate’s review count and recent feedback clearly outpace Glowing.io, with 33 reviews in the last six months and a 4.82/5 rating, compared to Glowing.io’s absence of recent reviews and a 0/5 score. This suggests Revinate’s solution is more tested, trusted, and aligned with current hotel needs. Do you want a messaging platform with proven recent performance or a less-reviewed option?
If your hotel needs a comprehensive, AI-powered guest messaging system with extensive integrations, choose Revinate. Its advanced automation features, including chatbots, automated replies, and guest history, make it ideal for properties looking to reduce staff workload and increase personalized guest engagement. Plus, its broad partner network and proven track record in multiple regions give you confidence in its reliability.
On the other hand, if your hotel’s focus is on straightforward messaging via popular platforms like WhatsApp, Facebook Messenger, or SMS, and you prefer a simple, no-frills solution, Glowing.io might seem attractive. But with no recent reviews or detailed feature set beyond the basics, it’s clear that Revinate offers a more complete, tested package. Which suite of features aligns best with your goals?
Revinate’s ease of use is highly rated, with a 4.92/5 score based on recent reviews, and users frequently commend its intuitive interface and seamless PMS integration. Hoteliers mention that onboarding is smooth, and staff can quickly adopt the platform without extensive training. Many reviews emphasize how simple it is to set up and start engaging with guests efficiently.
Glowing.io, in contrast, has no recent reviews or ratings to confirm its user experience. Its limited information suggests it may lack the polish and user-friendliness that Revinate consistently delivers. Considering current data, edge: Revinate.
Revinate surpasses Glowing.io by offering 12 features not found in Glowing.io, including chatbot booking, WhatsApp integration, automated replies, message routing, guest history, SMS texting, open API, and guest surveys. These features enable deeper personalization, automation, and operational insights, helping your team manage guest communications more effectively.
Glowing.io provides only five shared features and three exclusive ones—photo sharing, analytics dashboard, and Facebook Messenger integration. Its feature set appears limited and less suited for hotels seeking automation and data-driven guest engagement. Edge: Revinate.
Revinate’s customer support receives a high rating of 4.88/5, with recent reviews praising its responsiveness and comprehensive onboarding. Hoteliers describe the support as helpful and timely, which is critical when integrating a new system into your operations.
There is no recent support data or reviews available for Glowing.io, leaving its support quality uncertain. Given the importance of reliable support in guest messaging solutions, edge: Revinate.
Revinate offers 98 verified integration partners, including major PMS providers like Oracle Hospitality, Amadeus, and Agilysys, plus additional channels such as Incite Response, Priority Software, and Hotel Marketing platforms. This extensive network allows for a more connected hotel tech ecosystem, helping streamline data sharing and operational workflows.
Glowing.io’s three verified partners—Oracle Hospitality, Amadeus, and Agilysys—are shared with Revinate but lack the breadth of Revinate’s offerings. For hotels prioritizing a broad integration landscape, edge: Revinate.
Revinate has a significantly higher overall rating (4.82/5) based on 33 recent reviews, with positive comments on its easy onboarding, automation, and guest satisfaction improvements. Hotels in various segments, including resorts and branded properties, consistently praise its reliability and support.
Glowing.io lacks recent reviews and any rating data, making it impossible to assess user sentiment accurately. Considering current feedback, edge: Revinate.
Both products do not publicly disclose explicit pricing models. Typically, guest messaging platforms like these charge based on the number of rooms, messages sent, or features used, with custom quotes provided upon inquiry.
Since no detailed pricing is available for either, your decision should focus on features, support, and reviews rather than cost at this stage.
Not ideal if you need automation, detailed guest profiles, or integration with advanced hotel systems.
Not ideal if you prefer a basic messaging platform or are unable to invest in a more complex system.
Revinate’s primary strength lies in its comprehensive, AI-driven communication tools backed by strong recent reviews and a broad partner network. It excels at automating routine tasks, providing detailed guest insights, and integrating with existing hotel systems. If your priority is automation, data, and support, Revinate is the clear choice.
Glowing.io, while simpler and focused on messaging via common apps, lacks recent validation and a broad feature set, making it less suitable for hotels seeking advanced automation or data-driven engagement. It may work for small properties with straightforward needs but falls short for larger hotels.
In summary, choose Revinate if your hotel values automation, extensive features, and proven current performance. Opt for Glowing.io only if your hotel’s messaging needs are minimal, and you prefer a basic, platform-specific tool.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Glowing.io and Revinate (Ivy) share 5 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Automated Replies | ||
| Chatbot Booking Agent | ||
| Facebook Messenger Integration | ||
| Guest History | ||
| Message Routing | ||
| Photo Sharing | ||
| Secured Data Protection | ||
| Whatsapp Integration |
Showing top differences. 3 more features differ between these products.
Unique capabilities
What hoteliers love
The ability to capture guest data and communicate through multiple channels, including phone info pre-call and text messaging, is highly valued. This... The ability to capture guest data and communicate through multiple channels, including phone info pre-call and text messaging, is highly valued. This feature enhances the guest experience by allowing for personalized and timely interactions, helping in both guest satisfaction and operational efficiency.
Revinate/Ivy allows properties to address guest issues before they escalate, leading to improved satisfaction scores. Features like pre-arrival texts... Revinate/Ivy allows properties to address guest issues before they escalate, leading to improved satisfaction scores. Features like pre-arrival texts and prompt responses to queries enhance the guest experience significantly.
Ivy's smart response feature helps significantly during peak times by addressing common guest queries efficiently. Users highlight that guests appreci... Ivy's smart response feature helps significantly during peak times by addressing common guest queries efficiently. Users highlight that guests appreciate the welcome texts and check-ins from Ivy, making communication smoother and more efficient.
Where hoteliers push back
Users have reported occasional technical glitches such as Ivy getting confused with informal vocabulary, delays in messages, and issues with automatio... Users have reported occasional technical glitches such as Ivy getting confused with informal vocabulary, delays in messages, and issues with automation. Continuous improvements and updates are suggested to enhance the reliability of the system.
There is a desire for more customization options, especially concerning chat templates and organizing responses based on specific property needs. Bett... There is a desire for more customization options, especially concerning chat templates and organizing responses based on specific property needs. Better organization capabilities would help teams manage communications more effectively.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Glowing.io and Revinate (Ivy) share many core Guest Messaging Software features, but each has unique capabilities. Glowing.io offers 3 verified integration partners, while Revinate (Ivy) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Revinate (Ivy) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Glowing.io: No. Revinate (Ivy): No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Glowing.io has an HT Score of 0 and Revinate has 27. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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