The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 355 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GraceSoft shines , with exclusive features like Employee Messaging and Guest Feedback Management.
ThinkReservations shines in ease of use and ROI — especially for brand properties (0.0/5) , with exclusive features like Ancillary revenue tracking.
Side-by-side ratings based on 355 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $1,100/mo |
| Verified Reviews | 5 | 350 |
After analyzing 355 verified reviews, GraceSoft users most value its , while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.
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Technical Support Limitations
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User-Friendly Interface
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Guest Communication
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Customization Options
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Calendar Functionality
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #36 3 reviews | #4 129 reviews |
| Mid-Size (25-74 rooms) ▾ | #31 2 reviews | #5 15 reviews |
| Large (75-199 rooms) | — | #2 3 reviews |
| X-Large (200+ rooms) | — | #1 1 reviews |
By Property Type
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| Boutique ▾ | #35 2 reviews | #4 92 reviews |
| Luxury ▾ | #32 3 reviews | #5 72 reviews |
| Branded / Chain ▾ | #29 2 reviews | #4 22 reviews |
| Extended Stay ▾ | #34 0 reviews | #9 8 reviews |
By Region
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| North America ▾ | #24 1 reviews | #1 332 reviews |
| Europe | #33 1 reviews | #36 2 reviews |
| Asia Pacific | #17 2 reviews | #24 0 reviews |
| Middle East | — | #20 0 reviews |
Choosing between Easy Innkeeping by GraceSoft and ThinkReservations All-in-1 HMS hinges on your hotel’s specific needs and priorities. Both platforms aim to streamline operations and improve guest experiences, but they diverge significantly in terms of user base, features, and support.
Easy Innkeeping offers a straightforward, all-in-one property management system primarily for small to midsized properties, emphasizing reservations, payments, and guest communication. ThinkReservations, meanwhile, positions itself as a comprehensive solution for independent lodgings, with robust integrations, yield management, and advanced reporting.
What factors matter most to your team: cost efficiency, feature depth, ease of use, or integration capabilities? Let’s explore how these two compare across key aspects.
Easy Innkeeping is designed for small to midsized properties such as inns, cabins, and vacation rentals seeking a simple, budget-friendly management solution. It connects to major OTAs and includes tools for reservations, guest communication, and CRM, but its limited integrations and offline capabilities can be a drawback.
ThinkReservations targets independent hotels, B&Bs, and boutique properties looking for a full-featured platform with extensive OTA integrations, yield management, and detailed reports. It offers more advanced revenue tools and has a broader market presence, especially in North America.
Both products address core management needs, yet they differ in scalability and feature depth. Do you need a straightforward solution or a more detailed, scalable system?
If your hotel needs a simple, affordable system focused on reservations and guest engagement, Easy Innkeeping is a good fit. Its lower price point ($300 versus $1,100 for ThinkReservations) and ease of onboarding make it appealing for small properties or those new to PMS software.
However, if your hotel requires advanced revenue management, OTA integrations, and detailed analytics, ThinkReservations is the superior choice. It’s ideal for independent hotels with growth ambitions, given its 312 recent reviews and high ratings (4.88/5), compared to Easy Innkeeping’s minimal review presence and older feedback.
In short, choose Easy Innkeeping for basic needs on a budget; opt for ThinkReservations if you want a scalable, feature-rich platform with proven user satisfaction.
Ease of use is crucial for staff adoption and operational efficiency. Easy Innkeeping boasts a high rating of 4.4/5 for ease of use, with positive comments about its straightforward interface and supportive onboarding. Its limited reviews suggest familiarity with its simplicity.
ThinkReservations scores even higher at 4.8/5, with users emphasizing its intuitive design and comprehensive onboarding. Recent reviews highlight how quickly new staff can learn the system, and its user-friendly interface simplifies complex tasks like revenue management and OTA syncing.
Edge: ThinkReservations.
Easy Innkeeping offers 39 shared features plus 9 unique ones, including online checkout, employee messaging, guest feedback management, native email marketing, and rules-based room assignments. These features help with reservations, communication, and CRM but lack advanced revenue tools.
ThinkReservations provides 39 shared features plus 4 exclusive features like RevPaR & ADR reports, digital registration, ancillary revenue tracking, and GDPR compliance. Its standout features include revenue management, rate optimization, and integrations with OTAs like Airbnb, Expedia, and TrustYou.
Edge: ThinkReservations.
Customer support quality influences operational success. GraceSoft scores a perfect 5/5, with reviews praising its prompt, courteous, and helpful support staff, especially for users with limited web experience.
ThinkReservations has a strong support rating of 4.79/5, with reviews emphasizing its accessibility, knowledgeable staff, and quick responses. Recent testimonials highlight its ongoing improvements and reliable assistance, making it a trusted partner.
Edge: Easy Innkeeping.
Integrations streamline operations, especially with OTAs and revenue tools. Easy Innkeeping currently has no verified partners, limiting its ability to connect with third-party platforms.
ThinkReservations boasts 16 verified integrations, including major OTAs (Airbnb, Expedia, TripAdvisor), channel managers, and guest feedback systems like TrustYou and ThinkMessenger. This extensive ecosystem gives your team flexibility and efficiency.
Edge: ThinkReservations.
With 312 recent reviews, ThinkReservations enjoys a high overall rating of 4.88/5, especially among small hotels, B&Bs, and boutique properties. Its latest reviews praise its ease of use, support, and revenue features.
Easy Innkeeping's reviews are limited (only 5 total, no recent reviews) and do not provide meaningful insights into user satisfaction. Its older ratings and small review base suggest lower confidence in its current performance.
Edge: ThinkReservations.
Easy Innkeeping is priced at a $300 base fee, with no hidden charges, making it a budget-friendly option for small properties.
ThinkReservations costs $1,100 upfront but offers a comprehensive, all-in-one platform with more advanced features. Its higher price reflects its broader capabilities and integrations.
If budget is a priority, Easy Innkeeping is attractive; for more feature depth, ThinkReservations justifies the investment.
Not ideal if your hotel aims for scalability, advanced revenue management, or integration with numerous external platforms.
Not ideal if your hotel is very small with basic needs, or if budget constraints prevent investing in a premium system.
If simplicity, affordability, and core reservation features are your priorities, Easy Innkeeping offers a straightforward, budget-friendly choice. Its limited integrations and features make it less suitable for hotels seeking growth or advanced revenue tools.
ThinkReservations, with its extensive integrations, revenue management, and high user ratings, stands out as the better choice for independent hotels aiming to scale efficiently and improve profitability. Its robust support and recent positive reviews reinforce its position as a reliable partner.
For hotels that need a scalable, feature-rich platform with strong OTA integrations and revenue tools, ThinkReservations is the clear winner. Conversely, if your property values simplicity and cost savings above all, Easy Innkeeping remains a viable, albeit more limited, option.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $1,100/mo |
According to HTR's product database, Easy Innkeeping (by GraceSoft ) and ThinkReservations All-in-1 HMS share 39 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated Space Optimization | ||
| Digital Registration | ||
| Employee Messaging | ||
| GDPR Compliant | ||
| Guest Feedback Management | ||
| Native Email Marketing | ||
| Online Checkout | ||
| Payment Requests | ||
| RevPaR & ADR Reports |
Showing top differences. 1 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Ranks higher for
Unique capabilities
What hoteliers love
A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.
The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.
The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.
Where hoteliers push back
The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Easy Innkeeping (by GraceSoft ) and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Easy Innkeeping (by GraceSoft ) offers 0 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Easy Innkeeping (by GraceSoft ): No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GraceSoft has an HT Score of 0 and ThinkReservations has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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