RMS vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 16, 2026  ·  596 verified reviews analyzed

TLDR

We analyzed 596 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

RMS shines when it comes to support team , with exclusive features like Revenue management module and Payment processing.

ThinkReservations shines in ease of use and ROI — especially for brand properties (0.0/5) , with exclusive features like Drag-n-Drop Tapechart and Website Development.

See the full breakdown below ↓

How Does RMS Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 596 verified hotelier reviews on HTR.

HTScore
87
87
Likelihood to Recommend
86%
97%
Ease of Use
4.3/5
4.8/5
Customer Support
4.5/5
4.8/5
Value for Money
4.2/5
4.7/5
Starting Price From $700/mo From $1,100/mo
Verified Reviews 246 350

What Are the Pros and Cons of RMS vs ThinkReservations All-in-1 HMS?

After analyzing 596 verified reviews, RMS users most value its support team, user interface, operational streamlining, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

RMS RMS ThinkReservations ThinkReservations
Pros
+ Support Team
+ Technical Support Limitations
+ User Interface
+ User-Friendly Interface
+ Operational Streamlining
+ Guest Communication
+ OTA and Channel Management
+ Customization Options
Cons
Customization Capabilities
Calendar Functionality
Report Customization
Billing and Invoicing

RMS vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment RMS RMS ThinkReservations ThinkReservations
Small (10-24 rooms) #6 124 reviews #4 129 reviews
Mid-Size (25-74 rooms) #6 83 reviews #5 15 reviews
Large (75-199 rooms) #12 6 reviews #2 3 reviews
X-Large (200+ rooms) #2 7 reviews #1 1 reviews

By Property Type

Segment RMS RMS ThinkReservations ThinkReservations
Boutique #6 79 reviews #4 92 reviews
Luxury #8 39 reviews #5 72 reviews
Branded / Chain #7 38 reviews #4 22 reviews
Extended Stay #5 52 reviews #9 8 reviews

By Region

Segment RMS RMS ThinkReservations ThinkReservations
North America #9 56 reviews #1 332 reviews
Europe #13 16 reviews #36 2 reviews
Asia Pacific #11 6 reviews #24 0 reviews
Middle East #13 1 reviews #20 0 reviews

The Decision

Choosing the right hotel management software (HMS) is critical for streamlining your operations, enhancing guest experiences, and increasing revenue. RMS by RMS and ThinkReservations All-in-1 HMS are two leading options, each with strengths and weaknesses. Your decision depends on your property type, operational needs, and budget.

Both products aim to simplify hotel management, but RMS offers a broader feature set and international presence, while ThinkReservations emphasizes ease of use and affordability. Which product aligns best with your hotel’s goals?

Is RMS by RMS or ThinkReservations All-in-1 HMS Better for Hotels?

Both RMS and ThinkReservations address core hotel management challenges: booking, guest communication, revenue management, and reporting. RMS provides a comprehensive platform with advanced automation, extensive integrations, and multi-property management, making it suited for larger or growing properties.

ThinkReservations, however, is designed for smaller, independent hotels seeking simplicity and quick onboarding. Its streamlined interface and strong OTA integrations help properties operate more efficiently with less training. Does your hotel need a deep feature set or quick, straightforward solutions?

RMS vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel manages multiple properties or plans rapid expansion, RMS’s extensive feature set—including a channel manager, revenue management, and guest CRM—is critical. It’s well-suited for mid to large-sized hotels, resorts, or brands looking for robust automation and customization.

For small independent hotels, B&Bs, or boutique properties prioritizing ease of use and affordability, ThinkReservations is ideal. Its intuitive interface, built-in booking engine, and strong OTA connections support quick deployment and daily operations.

In summary, choose RMS if your focus is advanced automation and multi-property oversight. Opt for ThinkReservations if you want a simple, proven solution for a smaller operation.

Is RMS or ThinkReservations Easier to Use?

ThinkReservations scores higher for ease of use with a 4.8/5 rating compared to RMS’s 4.3/5. Users praise ThinkReservations’ clean interface, quick onboarding, and minimal training requirements, making staff adoption straightforward. Many mention how new staff can get up to speed rapidly, reducing operational delays.

RMS has a solid usability score but is more complex due to its extensive features, which can require longer training and adaptation periods. Some users report frustration with system updates disrupting workflows. Edge: ThinkReservations.

Which Has Better Features: RMS or ThinkReservations?

RMS offers 41 shared features plus 33 unique functionalities, including a channel manager, revenue management, guest CRM, integrated CRS, and native email marketing. These tools support sophisticated operations like group bookings, automated night audits, and guest feedback management.

ThinkReservations features 41 shared capabilities plus only 2 exclusive features—drag-and-drop tapechart and website development. Its focus remains on core reservation management, OTA integration, and upselling. RMS’s broader feature scope gives it an edge for complex operations, but ThinkReservations excels in core booking and communication functions.

Edge: RMS.

Which Has Better Customer Support: RMS or ThinkReservations?

ThinkReservations earns a higher support rating (4.79/5 vs. RMS’s 4.52/5), with users citing quick responses, knowledgeable staff, and effective problem solving as key benefits. Many reviews highlight how the team’s accessibility makes resolving issues smoother, especially for smaller hotels or less tech-savvy staff.

RMS support is rated well, but some users report delays and dissatisfaction with response times, especially during system updates. RMS’s support is solid, but ThinkReservations’s recent reviews suggest a slight advantage. Edge: ThinkReservations.

Which Has More Integrations: RMS or ThinkReservations?

RMS boasts 112 verified partners, including major OTAs, payment processors, and technology providers like Criton, Sage, and HiJiffy. It supports extensive third-party integrations, offering better flexibility for larger or more complex operations.

ThinkReservations has 16 verified partners—fewer but still including key OTAs and integrations like Expedia, Booking.com, Stripe, and TrustYou. Its focus is on essential connections, making it suitable for properties that prioritize OTA management without extensive third-party needs.

Edge: RMS.

Which Do Hoteliers Rate Higher: RMS or ThinkReservations?

ThinkReservations holds a slight edge in recent reviews with a 4.88/5 rating based on 298 reviews, compared to RMS’s 4.56/5 from 224 reviews. Smaller hotels and B&Bs frequently praise ThinkReservations for ease of use, support, and revenue gains.

RMS’s ratings are strong but slightly lower, reflecting its broader complexity and occasional frustrations with updates. Larger properties or chains tend to appreciate RMS’s advanced features and scalability.

Edge: ThinkReservations.

How Much Do RMS and ThinkReservations Cost?

RMS charges a flat monthly fee of $700, with no implementation or trial fees, making it a more transparent and predictable investment for larger properties. Its pricing reflects its comprehensive feature set and multi-property management capabilities.

ThinkReservations costs $1,100 per month, also without setup fees or trials. While more expensive on a monthly basis, it offers a simpler onboarding process, potentially reducing initial training and transition costs.

Both are subscription-based, with RMS appealing to larger operations and ThinkReservations suited for small to medium-sized hotels.

What Type of Hotel Should Use RMS?

  • Hotels managing multiple properties or planning expansion.
  • Properties needing advanced automation, revenue management, and customization.
  • Resorts, branded hotels, or group-managed accommodations.
  • Hotels operating in diverse regions with international guests.
  • Teams that want a scalable platform with extensive integrations.

Not ideal if you prefer a straightforward system, have a tight budget, or operate a small boutique property.

What Type of Hotel Should Use ThinkReservations?

  • Small, independent hotels, B&Bs, and inns.
  • Properties seeking quick setup and easy daily management.
  • Hotels prioritizing guest experience and upselling.
  • Properties with limited tech support resources.
  • Hotels focused on OTA sales and revenue growth through integrated tools.

Not ideal if you operate a large chain or require complex, multi-property features.

The Bottom Line for Hotels

RMS by RMS is a comprehensive platform with an extensive feature set tailored for larger, multi-property, or expanding hotels. It excels in automation, integrations, and customization but requires a higher budget and longer onboarding.

ThinkReservations offers a more user-friendly, affordable solution optimized for small and independent properties. Its simplicity, excellent support, and effective OTA management make it ideal for hotels seeking efficient daily operations without complexity.

Choose RMS if your hotel needs scalability and deep feature depth. Opt for ThinkReservations if you value ease of use, support, and quick deployment. Both products can improve your operations—your choice hinges on your property’s size, complexity, and growth plans.

How Much Do RMS and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

RMS RMS ThinkReservations ThinkReservations
Starting Price From $700/mo From $1,100/mo

Which Features Does RMS Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, RMS and ThinkReservations All-in-1 HMS share 41 features. Here are the key differences — features one has that the other lacks.

Feature RMS RMS ThinkReservations ThinkReservations
Booking Engine
Channel Manager
Drag-n-Drop Tapechart
EPoS
Integrated CRS
Payment processing
Revenue management module
Website Development

Showing top differences. 23 more features differ between these products.

Real-World Results: RMS vs ThinkReservations by Business Goal

We analyzed 11 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
RMS RMS

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
RMS Lafayette Hotels Mid-Size
+ Over $100K saved annually: eliminated server and IT maintenance costs by moving to RMS.
+ 60+ hours saved weekly: automated accounting and reporting replaced manual entries across the group.
+ 70%+ direct bookings: online direct bookings more than doubled in the four years since switching to RMS.

"When you manage 26 properties, speed and control are everything. With RMS, I can update rates, policies, or form letters instantly across the group. That kind of centralization let..."

Ramsey Lafayette
Ramsey Lafayette
President
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
RMS The Nare Small
+ 30% of guests rebook before departure, with staff able to hold preferred rooms and follow up at just the right time.
+ 65% of bookings come from returning guests, with over 20% staying three or more times since 2017, proof that thoughtful personalization fueled by rich guest profiles turns great stays into lasting loyalty.
+ 25 years of guest history, and seven years of detailed booking history were successfully imported during RMS implementation in 2023, a key capability that preserved The Nare

"RMS has helped us strengthen what makes The Nare special: our connection with guests. It gives our team the knowledge they need to offer a genuinely personal experience, and we see..."

Toby Ashworth
Toby Ashworth
Managing Director
ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

RMS vs ThinkReservations: The Bottom Line

RMS
RMS
4.3/5 from 246 reviews

What hoteliers love

Support Team 94% positive

The support team receives high praise for their responsiveness and problem-solving skills. Clients value their proactive approach to addressing issues... The support team receives high praise for their responsiveness and problem-solving skills. Clients value their proactive approach to addressing issues and assistance in system navigation.

User Interface 77% positive

RMS Cloud is recognized for its user-friendly interface, facilitating ease of use and reducing training time for staff. This simplification is critica... RMS Cloud is recognized for its user-friendly interface, facilitating ease of use and reducing training time for staff. This simplification is critical to efficient operations, especially in fast-paced environments.

Operational Streamlining 75% positive

RMS Cloud significantly streamlines hotel operations by integrating multiple aspects such as reservations, housekeeping, and maintenance. Users apprec... RMS Cloud significantly streamlines hotel operations by integrating multiple aspects such as reservations, housekeeping, and maintenance. Users appreciate its role in enabling real-time coordination among various departments, thereby enhancing efficiency and guest experience.

Where hoteliers push back

Customization Capabilities 43% negative

Many users highlight the platform's customization features, allowing them to adjust check-in procedures and other operations to better fit their speci... Many users highlight the platform's customization features, allowing them to adjust check-in procedures and other operations to better fit their specific needs. However, some reviews mention the need for enhancements to report customization.

Report Customization 100% negative

While RMS Cloud offers a variety of reports, users note difficulties in report customization and accessing certain settings. Enhancements in this area... While RMS Cloud offers a variety of reports, users note difficulties in report customization and accessing certain settings. Enhancements in this area could simplify generating actionable insights for decision-making.

Ranks higher for

Extended Stay #5 vs #9
Hostels #13 vs #18
Motels #3 vs #6
Other #5 vs #11

Unique capabilities

Channel Manager EPoS Revenue management module Integrated CRS Payment processing
4.3/5 ease of use 4.5/5 support 112 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Large (75-199 rooms) #2 vs #12
Small (10-24 rooms) #4 vs #6
X-Small (< 10 rooms) #2 vs #16
Bed & Breakfast & Inns #1 vs #12

Unique capabilities

Drag-n-Drop Tapechart Website Development
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 4.6 (+0.3)
Ease of Use ThinkReservations 4.8 vs 4.3 (+0.5)
Value for Money ThinkReservations 4.7 vs 4.2 (+0.5)
Onboarding ThinkReservations 4.7 vs 4.1 (+0.6)

Frequently Asked Questions About RMS vs ThinkReservations All-in-1 HMS

Can RMS replace ThinkReservations All-in-1 HMS?

It depends on your requirements. RMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. RMS offers 112 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do RMS or ThinkReservations All-in-1 HMS offer a free plan?

RMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank RMS and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RMS has an HT Score of 87 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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