The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 631 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
RMS shines in support team — especially for casino properties (4.6/5), with exclusive features like Revenue management module and Payment processing.
ThinkReservations shines in Ease of Use and Customer Support — especially for extended-stay properties (5.0/5), with exclusive features like Drag-n-Drop Tapechart and Website Development.
Side-by-side ratings based on 631 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $700/mo | From $1,100/mo |
| Verified Reviews | 247 | 384 |
After analyzing 631 verified reviews, RMS users most value its support team, user interface, operational streamlining, while ThinkReservations users highlight customer support and responsiveness, reservations and booking management, reporting and data visibility. Click any theme to see what reviewers say.
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Support Team
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Customer support and responsiveness
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User Interface
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Reservations and booking management
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Operational Streamlining
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Reporting and data visibility
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OTA and Channel Management
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Website and booking engine
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Customization Capabilities
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Pricing and payment handling
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Report Customization
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Guest communication and messaging
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Billing and Invoicing
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Mobile access and app limitations
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 126 reviews | #4 132 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 80 reviews | #6 16 reviews |
| Large (75-199 rooms) ▾ | #12 8 reviews | #2 3 reviews |
| X-Large (200+ rooms) ▾ | #2 8 reviews | #1 1 reviews |
By Property Type
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| Boutique ▾ | #6 80 reviews | #4 100 reviews |
| Luxury ▾ | #8 40 reviews | #5 76 reviews |
| Branded / Chain ▾ | #8 37 reviews | #4 22 reviews |
| Extended Stay ▾ | #5 52 reviews | #10 9 reviews |
By Region
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| North America ▾ | #9 56 reviews | #1 351 reviews |
| Europe ▾ | #13 16 reviews | #37 3 reviews |
| Asia Pacific ▾ | #11 6 reviews | #24 0 reviews |
| Middle East | #10 2 reviews | #20 0 reviews |
RMS by RMS and ThinkReservations All-in-1 HMS both serve the hotel management software category, yet they cater to different property profiles and operational priorities. RMS excels as a comprehensive platform with 74 unique hotel-specific features, including integrated channel management, revenue management modules, and guest CRM, built to support multi-property operations, especially medium-size portfolios spanning multiple countries. In contrast, ThinkReservations, with only 2 unique features, focuses on streamlined, easy-to-use solutions for independent inns and small properties, emphasizing direct booking growth and guest communication.
Both systems solve the core problem of managing reservations, housekeeping, payments, and guest communication in one cloud-based platform. They automate manual workflows and provide real-time data to improve revenue and guest experience. RMS targets hotels needing advanced features and extensive integrations across a broad international footprint, while ThinkReservations targets smaller, independent properties valuing simplicity, responsiveness, and direct booking optimization.
If you operate a medium-sized or multi-property hotel group, RMS’s 118 verified integrations and rich feature set—including channel management, revenue management, and guest CRM—make it a better fit. For example, Lafayette Hotels scaled from one to 26 properties using RMS, launching new properties within nine days due to standardized tools and processes. RMS is also proven in diverse segments such as resorts, motels, and city center hotels, supported by 247 reviews globally, albeit with a recent drop in review activity.
If you run a small independent inn or boutique hotel in North America, especially in the bed & breakfast segment where ThinkReservations holds 58% of its user base and 324 reviews at a 4.9/5 rating, ThinkReservations is preferable. Its users report measurable revenue growth—52% increase in Q1 2023 for Blue Tang Inn—and praise its ease of use, integrated booking engine, and guest messaging tools that drive direct bookings and reduce OTA dependency. However, ThinkReservations’s limited presence outside North America and fewer integrations (17 verified partners) may not suit hotels requiring advanced connectivity or global reach.
For large luxury or branded hotels, data is thinner but ThinkReservations has high segment ratings (4.8–5/5) albeit with fewer reviews. RMS’s broader global footprint and deeper integrations may better support complex operations in those cases. Overall, ThinkReservations’s higher recent review volume (35 in last six months vs. RMS’s 5) suggests its rating better reflects current product quality.
ThinkReservations leads ease of use with a 4.8/5 rating across 380 reviews, including 35 recent ones, compared to RMS’s 4.3/5 from 247 reviews but only 5 recent. ThinkReservations users specifically highlight its intuitive interface and streamlined workflows that reduce training time and allow staff to focus on guest service. Several reviewers praise how the integrated booking engine and calendar ease daily operations.
RMS users agree RMS is user-friendly but note some operational quirks, such as tedious rate entry and complex refund processes that can slow front desk staff. Some reviews call for better mobile accessibility for on-the-go management, a feature ThinkReservations users also desire but don’t criticize as severely.
Onboarding scores reinforce this gap: ThinkReservations rates 4.8/5 with users appreciating responsive training and clear tutorials, while RMS scores 4.1/5 with some users overwhelmed by system complexity during setup.
Edge: ThinkReservations.
RMS offers 33 unique hotel-relevant features not present in ThinkReservations, including a channel manager, integrated CRS, revenue management module, guest CRM, payment processing, and a native email marketing platform. These tools enable hotels to optimize pricing dynamically, manage multiple distribution channels, and maintain detailed guest profiles—functions critical for larger or multi-property operations requiring granular control over inventory and guest engagement workflows.
ThinkReservations’s two unique features—a drag-and-drop tape chart and website development tools—focus on simplifying front desk scheduling and direct booking website customization. These features support smaller properties prioritizing ease of use and direct online bookings but lack the advanced automation and revenue modules RMS provides.
Both systems share 41 common features, covering core PMS functions like reservation management, housekeeping, and reporting, but RMS’s extensive ancillary revenue tracking and automated night audit capabilities further elevate its operational depth.
Edge: RMS.
ThinkReservations scores 4.8/5 in customer support and onboarding from 380 reviews, with users frequently commending the team’s responsiveness, patience, and problem-solving abilities. Reviewers describe feeling “never alone,” highlighting quick access to knowledgeable staff and appreciation for regular webinars and educational resources.
RMS scores 4.5/5 overall but has fewer recent reviews to confirm current support quality. Some RMS users praise support as “top class” and proactive, while others report slow or unresponsive account managers, especially concerning Stripe payment integrations, which have caused operational inefficiencies.
Given ThinkReservations’s higher rating and larger, more recent review volume, its support experience appears more consistent and reliable.
Edge: ThinkReservations.
RMS supports 118 verified integrations, more than six times the 17 supported by ThinkReservations. Both connect with major OTA and technology partners such as Airbnb, Expedia, TrustYou, and Stripe, critical for maintaining real-time availability and streamlined payments.
RMS offers unique partnerships with software like Fairmas for financial planning, HiJiffy for guest messaging, and STR for benchmarking, which benefit larger or multi-property hotels needing comprehensive operational analytics and guest engagement tools. ThinkReservations’s unique partners, such as Sojern and Triptease, focus on marketing and direct booking optimization but do not match RMS’s breadth.
Hotels with complex workflows or global distribution needs will find RMS’s integration ecosystem essential. Small independents valuing simplicity may find ThinkReservations’s integrations sufficient.
Edge: RMS.
ThinkReservations rates significantly higher overall at 4.8/5 across 380 reviews, including 35 in the last six months averaging a perfect 5/5. RMS holds a solid 4.3/5 from 247 reviews but only 5 recent ones, too few to confirm current product quality. RMS’s review activity has declined sharply (60% fewer reviews in recent six months compared to prior average), suggesting possible recent challenges or reduced customer engagement.
Segment ratings show ThinkReservations leads notably in bed & breakfasts (4.9 vs. 4.3 for RMS), boutique hotels (4.8 vs. 4.2), and motels (4.9 vs. 4.4). RMS performs well in motels and resorts but with lower segment ratings and fewer recent reviews. Luxury hotels, despite fewer reviews, rate ThinkReservations higher (4.8 vs. 4.1).
ThinkReservations’s higher likelihood to recommend (97% vs. RMS’s 86%) and stronger recent review volume demonstrate more consistent satisfaction among current users.
Edge: ThinkReservations.
Both RMS and ThinkReservations do not publish per-room or monthly flat fees publicly and do not offer free trials. RMS’s base price is $700, while ThinkReservations’s base price is higher at $1,100. Neither charges implementation fees.
This pricing suggests RMS may present a lower entry cost, but without detailed pricing tiers or feature limitations disclosed, hotels must contact vendors for tailored quotes. ThinkReservations’s higher base price likely reflects its focus on simplified, boutique property workflows and dedicated support.
Not ideal if…
Not ideal if…
RMS by RMS and ThinkReservations All-in-1 HMS represent two distinct approaches to hotel management software. RMS offers a deep, feature-rich platform with comprehensive multi-property support, an extensive integration network, and advanced revenue, channel, and guest management suited for medium to large hotels operating internationally. ThinkReservations delivers a simpler, highly rated solution focused on independent inns and small boutique hotels, excelling in ease of use, customer support, and direct booking growth primarily within North America.
Choose RMS if your hotel group requires a scalable, customizable system with advanced automation and integration capabilities. RMS’s 33 unique hotel features, 118 integrations, and proven success scaling portfolios provide operational depth. However, current RMS review activity has dropped sharply, signaling potential challenges or reduced engagement.
Choose ThinkReservations if you run a small to mid-size independent property prioritizing an intuitive user experience, exceptional support, and tools that directly increase bookings and revenue. Its 4.8/5 overall rating, strong recent review momentum, and positive segment feedback make it the better fit for properties seeking simplicity and responsiveness over feature breadth.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $1,100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
We analyzed 12 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"RMS has changed how we think about growth. For the first time, we could see exactly which districts were most profitable and where we should be focusing our energy — and our invest..."
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
"When you manage 26 properties, speed and control are everything. With RMS, I can update rates, policies, or form letters instantly across the group. That kind of centralization let..."
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
"RMS has helped us strengthen what makes The Nare special: our connection with guests. It gives our team the knowledge they need to offer a genuinely personal experience, and we see..."
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
The support team receives high praise for their responsiveness and problem-solving skills. Clients value their proactive approach to addressing issues... The support team receives high praise for their responsiveness and problem-solving skills. Clients value their proactive approach to addressing issues and assistance in system navigation.
RMS Cloud is recognized for its user-friendly interface, facilitating ease of use and reducing training time for staff. This simplification is critica... RMS Cloud is recognized for its user-friendly interface, facilitating ease of use and reducing training time for staff. This simplification is critical to efficient operations, especially in fast-paced environments.
RMS Cloud significantly streamlines hotel operations by integrating multiple aspects such as reservations, housekeeping, and maintenance. Users apprec... RMS Cloud significantly streamlines hotel operations by integrating multiple aspects such as reservations, housekeeping, and maintenance. Users appreciate its role in enabling real-time coordination among various departments, thereby enhancing efficiency and guest experience.
Where hoteliers push back
Many users highlight the platform's customization features, allowing them to adjust check-in procedures and other operations to better fit their speci... Many users highlight the platform's customization features, allowing them to adjust check-in procedures and other operations to better fit their specific needs. However, some reviews mention the need for enhancements to report customization.
While RMS Cloud offers a variety of reports, users note difficulties in report customization and accessing certain settings. Enhancements in this area... While RMS Cloud offers a variety of reports, users note difficulties in report customization and accessing certain settings. Enhancements in this area could simplify generating actionable insights for decision-making.
Ranks higher for
Unique capabilities
What hoteliers love
Support is one of the most consistently praised themes, with reviewers describing the ThinkReservations team as responsive, knowledgeable, patient, an... Support is one of the most consistently praised themes, with reviewers describing the ThinkReservations team as responsive, knowledgeable, patient, and willing to implement suggestions. A few comments mention desired support-hour coverage in evenings and weekends, but sentiment is overwhelmingly positive.
Reviewers frequently mention the core reservation workflow as a major strength, including online and phone bookings, real-time availability, room mana... Reviewers frequently mention the core reservation workflow as a major strength, including online and phone bookings, real-time availability, room management, rate handling, and calendar accuracy. Some also note rough spots with group, block, or waitlist handling.
Users appreciate the reporting tools for occupancy, pacing, tax, accounting, and forecasting, especially because the data is real time and easy to exp... Users appreciate the reporting tools for occupancy, pacing, tax, accounting, and forecasting, especially because the data is real time and easy to export. Some want more visual dashboards, but the underlying reporting is seen as practical and useful for daily management.
Where hoteliers push back
Some reviewers discuss payment-related needs such as card readers, ACH options, deposits, and fraud/chargeback protections. While the platform is prai... Some reviewers discuss payment-related needs such as card readers, ACH options, deposits, and fraud/chargeback protections. While the platform is praised for handling payments securely, users still want more flexibility and fewer manual steps in payment collection and reconciliation.
Many users value the built-in messaging tools for email, texting, and guest communications before and during the stay. They like scheduled templates a... Many users value the built-in messaging tools for email, texting, and guest communications before and during the stay. They like scheduled templates and faster guest touchpoints, though a few note delays in replies or want richer messaging features like images and more automation.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. RMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. RMS offers 118 verified integration partners, while ThinkReservations All-in-1 HMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
RMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RMS has an HT Score of 86 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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