The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
GRBROOMS shines .
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 172 | 0 |
After analyzing 172 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while GRBROOMS users highlight . Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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GRBROOMS |
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| Small (10-24 rooms) ▾ | #15 34 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | — |
| Large (75-199 rooms) ▾ | #22 5 reviews | — |
| X-Large (200+ rooms) ▾ | #8 6 reviews | — |
By Property Type
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GRBROOMS |
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| Boutique ▾ | #15 35 reviews | — |
| Luxury ▾ | #15 28 reviews | — |
| Branded / Chain ▾ | #16 17 reviews | — |
| Extended Stay ▾ | #16 9 reviews | — |
By Region
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GRBROOMS |
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| North America | #24 2 reviews | — |
| Europe ▾ | #25 11 reviews | — |
| Asia Pacific ▾ | #4 79 reviews | — |
| Middle East ▾ | #2 17 reviews | — |
Choosing the right booking engine is critical for your hotel's success in attracting direct bookings, enhancing the guest experience, and managing operations efficiently. Both Exely Booking Engine and GRBROOMS aim to serve these needs but differ significantly in their market presence, feature sets, and user feedback. Your decision hinges on these distinctions and your specific hotel profile.
Exely Booking Engine stands out with a strong reputation, recent positive reviews, and a robust feature set, while GRBROOMS appears less established with limited publicly available data and no recent reviews. Do you prioritize a proven, highly-rated solution, or are you exploring a newer platform with potential?
Exely Booking Engine, launched in 2023, boasts over 144 reviews with a recent 63 in the last six months, and a high NPS score of 9.73/5. Its ease of use (4.91/5) and customer support (4.96/5) are highly rated, with a 98% likelihood to recommend, reflecting strong reliability and satisfaction among users. Conversely, GRBROOMS has no recent reviews, no ratings, and a minimal public presence, making it difficult to gauge user sentiment.
Both products aim to streamline reservations and boost direct bookings, but Exely's extensive feature list and regional market presence suggest a more mature, battle-tested platform. Are you comfortable adopting a newer, less-reviewed platform, or do you prefer a solution with proven customer satisfaction?
If your hotel prioritizes a well-established, feature-rich booking engine with proven customer support, go with Exely. Its comprehensive suite includes mobile responsiveness, multi-lingual support, multi-currency options, automated emails, and integrations with major OTAs and payment gateways, making it suitable for a wide range of hotel types.
If your hotel primarily seeks a simple, straightforward property management system with reservation management and guest communication, and you are less concerned with extensive features or a proven track record, GRBROOMS might be considered. However, given its lack of recent reviews and public data, Exely remains the more reliable choice for most hoteliers.
Exely scores highly on ease of use, with a 4.91/5 rating based on detailed user reviews emphasizing its intuitive dashboard, streamlined operations, and quick onboarding process rated at 4.84/5. Customers highlight fast setup, user-friendly interfaces, and excellent support responsiveness, making staff adoption easier.
GRBROOMS provides automated workflows and a simple reservation system, but without recent reviews or detailed user feedback, it’s impossible to reliably compare its usability. Based on available data, Edge: Exely.
Exely offers 29 unique features, including mobile optimization, multi-room bookings, multi-lingual support, conversion reports, flexible rates, booking abandonment recapture, and integrations with major platforms like Booking.com and PayPal. These features are designed to support complex hotel operations and marketing efforts.
GRBROOMS has no listed features or unique functionalities available publicly, limiting its appeal to basic reservation management and guest communication. For a feature-rich platform that can scale with your hotel, Edge: Exely.
Exely’s customer support is highly rated at 4.96/5, with reviews praising prompt responses, friendly negotiations, and a proactive approach. Hoteliers report that support helps resolve issues quickly, enhancing overall satisfaction.
GRBROOMS provides no publicly available support ratings or recent feedback, making it impossible to evaluate support quality. Given Exely’s high review scores and recent positive feedback, Edge: Exely.
Exely integrates with eight verified partners, including notable platforms like Hotellab, Oracle Hospitality, Mews, and Booking.com, facilitating smooth operation across various systems. This broad integration support enhances operational flexibility and reduces manual work.
GRBROOMS lacks publicly listed integrations or verified partner data, limiting its ability to connect with other systems. For hotel operators prioritizing seamless connectivity, Edge: Exely.
Exely’s reviews—more than 144 in the last six months—show a consistently high rating, with an overall customer satisfaction score of 92.67/100. It’s especially preferred by boutique and city center hotels, which value its user-friendliness and support.
GRBROOMS has no recent reviews or publicly available ratings, making it impossible to determine user satisfaction. Given the strong, recent feedback for Exely, it clearly holds the higher reputation.
Exely’s pricing starts at a flat monthly fee of $200, with no free tier, implementation fees, or hidden costs disclosed. Its straightforward pricing aligns with its comprehensive feature set.
GRBROOMS does not publicly disclose pricing details, which could be a concern for budget-conscious hoteliers seeking transparency. Based on available data, Exely’s predictable pricing offers better value.
Not ideal if your hotel has minimal online booking needs or operates with very basic reservation systems. Exely is suited for those requiring a comprehensive, adaptable booking engine.
Not ideal if your hotel needs advanced marketing tools, detailed reporting, or integration with multiple systems. GRBROOMS may be better suited for very small or basic operations.
Exely Booking Engine offers a complete, well-rated platform with a proven track record, extensive features, and strong support. Its recent reviews and high satisfaction scores make it a trusted choice for hoteliers who want reliability and scalability.
GRBROOMS, lacking recent reviews and detailed data, does not demonstrate comparable maturity or support. If your hotel values experience, comprehensive features, and proven user satisfaction, Exely is the clear winner.
For hotels seeking a dependable, feature-rich booking engine with a strong support system, Exely is the obvious choice. Unless your needs are extremely basic, the risk of choosing an unreviewed platform like GRBROOMS outweighs potential benefits.
According to HTR's product database, Exely Booking Engine and GRBROOMS share 0 features. Here are the key differences — features one has that the other lacks.
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GRBROOMS |
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| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and GRBROOMS share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while GRBROOMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. GRBROOMS: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and GRBROOMS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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